What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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(Since 8/30/2005) What do tens of thousands of digital photos and hundreds of hours of digital video from Disney and other theme parks across America have to do with an audio-only Podcast? Not much, so here it is. Original audio ride thrus from Disneyland and Walt Disney World attractions, and Iowa's Adventureland (Altoona). NEW VOICEMAIL: (515) 999-0227
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David Sacks - If Your Startup Was a Political Movement | Iconic Read (#190)
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Jim and Yonathan break down another Iconic piece of writing as they talk about David Sacks Substack article titled Your Startup is a Movement. They go over the main points and discuss what they agree and disagree with as well as contextualizing some of the ideas for new startup founders. TOPICS DISCUSSED IN TODAY’S EPISODE Marketing a Movement 13 S…
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The Black Friday / Cyber Monday Playbook for 2024 (#189)
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Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals. …
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Wait, Did AI Just Put My Agency Out of Business . . . (#188)
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In this episode, Yonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future. TOPICS DISCUSSED IN TODAY’S EPISODE The Urgency of AI Adoption Insights from AI Experts Impact of AI on Business Models Balancing Strategy an…
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How to Unblock Your Growth [MY LIVE TALK] (#187)
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In this episode, Jim shares a recent LinkedIn Live presentation he gave explaining tactics and advice on how to unblock growth for any business regardless of size. Jim gets into specifics using examples from best-in-class businesses as well a peek behind the curtain at what's happening in Growth Hit and Neat Apparel. TOPICS DISCUSSED IN TODAY’S EPI…
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Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)
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43:33
On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns. TOPICS DISCUSSED IN TODAY’S EPISODE Importance of authenticity Creative…
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How to Hit 7-Figures with One Killer Community and E-Products | Bossbabe (#185)
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This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems. TOPICS DISCUSSED IN TODAY’S EPISODE Focusing on one channel: Youtube, Email, or Podcast The value of quality content Community building tactics…
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Grow, Sell, or Cashflow Your Business from a Guy with a 9-Figure Exit | Dominic Rubino (#184)
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Jim talks with Dominic Rubino who has bootstrapped multiple businesses to successful exits including a 9 figure exit. Dominic talks about the scalability of trades businesses and gets tactical on his sales and hiring. TOPICS DISCUSSED IN TODAY’S EPISODE Bootstrapping stories Team building, hiring strategies Niching down Growth, Sale, or Cashflow Ma…
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Jim shares a fantastic LinkedIn Live conversation with Growth Hit's head of growth, Jordan Summers. They dive into a very tactical discussion about How to succeed (not get fired) as a newly hired Head of growth for a business, brand, or startup. TOPICS DISCUSSED IN TODAY’S EPISODE The first 90 days Starting Strong Quick wins vs long term goals Mist…
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You Can Do Hard Things - A letter to my 2 daughters (and Founders) (#182)
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This week, Jim shares his insights from his experience being a Dad and teaching his kids important life lessons. TOPICS DISCUSSED IN TODAY’S EPISODE Parenting resilience Resilience in business Growth vs fixed mindset 10x thinking Asking the right questions Leveraging coaches and mentors Resources: Growth Marketing OS (Operating System) GrowthHit Ji…
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From a Panic Attack to Owning 5 Companies Worth $30M | Bradley Hammer (#181)
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On this episode, Jim is joined by Bradley Hammer to discuss his journey from a corporate burnout to business architect. Jim and Bradley focus on the mindset transformation entrepreneurs need to grow from a rainmaker to architect. TOPICS DISCUSSED IN TODAY’S EPISODE From burnout to success Rainmaker vs architect An OS for your business Common mistak…
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Liquid Mind: A Growth Framework for Scaling Your Business to 9-Figures | Will Hughes (#180)
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This week, Jim is joined by Will Hughes as he shares his unique framework for encouraging creative thinking and solutions for entrepreneurs. TOPICS DISCUSSED IN TODAY’S EPISODE Creating liquid mind Harnessing frameworks Breaking thought patterns Using another perspective Exposure to different ways of thinking Copy culture Oxford framework Specific …
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How to Double Your Business in 10 Minutes | A Scaling Framework (#179)
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This week, Jim shares a framework for how to 2x your business in 10 minutes and gets tactical with 9 tools to implement today. TOPICS DISCUSSED IN TODAY’S EPISODE Double your business in 10 minutes Comfort Work Trap Leverage and Naval 9 Tools to 2x your business Case study: Neat Apparel Case Study: GrowthHit Upcoming tools Resources: Growth Marketi…
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The Sold-Out Playbook: How Our Brand (Neat) Sold-Out in 30 Days (#178)
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This week, Jim shares a talk he gave on a unique but enviable problem his business has developed: selling out of all their product. Jim gets tactical on exactly how to get to this point and what to do once you've arrived. TOPICS DISCUSSED IN TODAY’S EPISODE The problem Five point system Validating your readiness Crafting a unique proposition Creati…
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My Interview About AI Tools, 4 Hour Workweek, EOS, and How We Market GrowthHit (#177)
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This week Jim is featured on the What Are You Made Of? Podcast. Jim shares his experiences in identifying and leveraging byproducts of existing business models and the potential pitfalls of shiny object syndrome among founders. Resources: GrowthHit Jim Huffman website Jim's Linkedin Jim's Twitter Additional episodes you might enjoy: Startup Ideas b…
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From Idea to 5,000 Person Company thanks to Predictable Revenue Tactics | Pranav Dalal, CEO of Flowz(#176)
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In this episode, Pranav Dalal, CEO of Flowz, shares his entrepreneurial journey and discusses predictable revenue. Dalal offers specifics on using unique event marketing techniques, such as holding business meetings in stadium suites to attract clients and provides insights on adapting to global talent trends and navigating business growth phases. …
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How We Built a Shopify Website that 2X Conversions (and We Did it With No Money) (#175)
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GrowthHit Creative Director Angela Brugioni stops by to get incredibly tactical with Jim on how they've successfully increased the AOV and conversion rate for their new brand Neat with changes to Neat's website. Watch the Youtube video to see the website designs: LINK HERE TOPICS DISCUSSED IN TODAY’S EPISODE The importance of budget allocation How …
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11 AI Tools We're Using to Grow Our Clients & Our Own Brands (#174)
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Yonathan joins Jim to chat about how AI is and will continue to impact the marketing and e-commerce world. They discuss some of their favorite new tools as well as tips on how to stay relevant as AI continues to get better. TOPICS DISCUSSED IN TODAY’S EPISODE Will AI take your job? Differentiating in an AI world AI strengths Usable skillsets Intera…
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Meet My New Biz Partner: Scaling a DTC brand in 2024, Buying IP for 6-figures, & Negotiating against me | Claudio Storelli (#173)
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Jim introduces his new business partner, Claudio Storelli. Claudio shares his amazing entrepreneurial journey which includes graduating from Stanford at the age of 20 and making it to the pinnacle of the Wall Street finance world before pivoting to become an entrepreneur and brand builder. He and Jim share tactical insights from their new partnersh…
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$3M in Funding to Make the #1 App for Future Founders, How They Got 40,000 Users Using 1 Tactic | Will Rush, CEO of Jetson (#172)
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Will Rush CEO of Jetson joins to get tactical on how to raise money and grow an audience in the consumer tech space. Will talks about how to get investors interested to get funding and the importance of community growth after launch. TOPICS DISCUSSED IN TODAY’S EPISODE Duolingo for entrepreneurs Raising money: Go time How to stand out with your pit…
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From the Marines to Launching a Brand, Validating an Idea with Brick & Mortar, and More with Robert Nelson | Just Mystic CEO (#171)
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Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach. TOPICS DISCUSSED IN TODAY’S EPISODE Using a location to build a brand D2…
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How to Grow & Sell an E-commerce Business. Plus, Spending big $$$ to Buy couch.com with Alex Back (#170)
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Jim is joined by Alex Back of Couch.com and Apt2b to discuss the strategy and tactics of bootstrapping and growing an E-Com business. Alex covers everything from the importance of buying the right domain to the underrated nature of earnouts. TOPICS DISCUSSED IN TODAY’S EPISODE Why couches How much is a domain worth Building traffic SEO and organic …
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How to Grow Your Startup (MY KEYNOTE) (#169)
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This week we get to be a fly on the wall for one of Jim's recent talks at the iconic startup accelerator Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel strategies before answering some specific questions from new startup owners. TOPICS DISCUSSED IN TODAY’S EPISODE TechStars growth tactics C…
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17 Controversial Things I Believe in Business by Jesse Pujji #IconicReads (#168)
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This week, Yonathan joins to discuss Jesse Pujji's recent tweet storm outlining 17 controversial beliefs about business. Jim and Yonathan discuss what they agree (and disagree) with and pull out the best takeaways to implement in their own lives. TOPICS DISCUSSED IN TODAY’S EPISODE Who is Jesse Pujji Candor, Clarity, and Brevity vs intelligence Bus…
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How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167)
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Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY’S EPISODE Fatboy Origins Milestones Keys to growth Micro influencing tactics Pop-up marketing Clubs and communities UGC strategy Resources: …
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From Idea to $250k/Month Selling BBQ Ribs on Shopify (#166)
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51:27
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This week, Jim sits down with Andrew Buehler to discuss how Andrew went from concept to over $250k a month in under two years through a combination of crowdsourced funding, sales knowledge, and innovative digital marketing and growth tactics. TOPICS DISCUSSED IN TODAY’S EPISODE The secret to crowdfunding Activating your network What you need to lau…
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Sam Altman's 17 Business Hacks & Taking on Techstars Seattle (#165)
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This week, Jim and Yonathan break down one of the word-for-word best blog posts on the internet, Sam Altman's "What I Wish Someone Had Told Me." Jim and Yonathan pick out some of their favorite points before exploring potentially huge opportunities for both of them in the near future. TOPICS DISCUSSED IN TODAY’S EPISODE Value for seconds read Who i…
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Our 2024 DTC Strategy for Neat Apparel (Don't tell anyone!) (#164)
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This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product. TOPICS DISCUSSED IN TODAY’S EPISODE Jim’s trip to New York How to optimize conversion rate Automation flows Bundling and Upsell Ad spend breakdown SEO Understanding …
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Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
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29:36
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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This week, Yonathan joins Jim to discuss a paradigm shifting book: Buy Then Build by Walker Deibel. They discuss the impacts its had on their approach to entrepreneurship and explain why a lot of people might be thinking about business the wrong way. TOPICS DISCUSSED IN TODAY’S EPISODE Shifting the paradigm The trouble with startups Understanding t…
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Atomic Habits by James Clear - Iconic Reads (#162)
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This week, Jim and Yonathan breakdown an essential read for anyone trying to improve or change their habits to create greater outcomes in their personal or professional lives. James Clear's Atomic Habits is a best selling book and a personal favorite for Jim and Yonathan. They distill the book into clear takeaways. TOPICS DISCUSSED IN TODAY’S EPISO…
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Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…
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My Meeting with Billionaire Andrew Wilkinson (and How I Might Have Blown It) (#161)
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This week, Jim and two fellow Entrepreneurs sit down to break down a once in a lifetime meeting with billionaire entrepreneur Andrew Wilkinson. They share stories and takeaways from the meeting including possibly one of the biggest missed chances of Jim's life. They round out the show by brainstorming half-baked ideas. TOPICS DISCUSSED IN TODAY’S E…
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The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing
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29:59
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…
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"How to Get Startup Ideas" by Paul Graham (#160)
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On today's episode, Jim and Yonathan dive into a seminal blog post by Paul Graham, Y-combinator Founder, who gives advice on how to come up with startup ideas. Topics Discussed in Today’s Episode: The blog post How to Get Startup Ideas by Paul Graham What makes Paul Graham impressive Main takeaways from the blog post Organic vs recipe startup gener…
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The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…
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On this episode, Jim conducts a retrospective on the best and often under appreciated segments from 2023. He highlights the top 5 podcasts and the best gems from episodes with Ming Zhao (Proven CEO), Natalie Ellis (Bossbabe CEO), Craig Swanson (4X Founder), and Bryan Clayton (GreenPal CEO). Resources: A Look Back at My 2023 (Blog Post) Jim Huffman …
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Jim does a year in review and reflects on the ups and downs of this past year, focusing on both business and personal highlights. TOPICS DISCUSSED IN TODAY’S EPISODE Year in Review Top moments Efficiency: easy change to save big money Not having a mental breakdown! Buying a Company Speaking Across the country Managing Daily Mood Girl dad Marriage h…
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Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Buying 10 Companies, Making 8-Figures with Boring Businesses, & More with Fikes CEO, Mark Sims (#157)
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In this episode Jim talks with Mark Sims, founder and CEO of Fikes. Mark talks about the beauty of boring businesses, the strategy for acquisition and how to utilize your superpowers to grow a startup. TOPICS DISCUSSED IN TODAY’S EPISODE The advantages of acquisition Telling and selling vs asking and understanding The beauty of boring businesses Le…
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We Bought a Company! (Plus, an update on the $3M Challenge)(#156)
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Jim gives a long overdue update on the $3M challenge and reveals an exciting new acquisition before doing a deep dive into the strategy behind the move and tactics for growth going forward. TOPICS DISCUSSED IN TODAY’S EPISODE Update on the $3M Wins Losses Acquisition Update Neat Apparel, moats and unfair advantages 3 phases of acquisition Growth pl…
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How Product-Led Growth Got this AI Startup to $19M in Funding: Krish Ramineni (#155)
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This week, Jim is joined by Krish Ramineni, CEO of Fireflies to discuss how grow a business through product led growth. Krish shares his insights about the importance of distribution and how to create proper culture within a startup before expanding on some of the best opportunities for someone starting a business in 2024. TOPICS DISCUSSED IN TODAY…
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Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
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33:26
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …
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Like Moneyball for Startups, Your "Founder Potential Score" and Why Grit is Everything with Bryan Smith (#154)
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This week, Jim is joined by Bryan Smith. Bryan has a background in sports analytics, helping teams assess the potential as well as risk of players before during recruitment. With his company Leon VC, Bryan has applied this approach entrepreneurship using data analysis to find and assess the potential founders. Bryan shares his insights and what cha…
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Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp
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26:16
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…
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How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)
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This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success. TOPICS DISCUSSED IN TODAY’S EPISODE What is GTM: different than pro…
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How to Win Black Friday & Cyber Monday in 2023 (#152)
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In this episode, Jim joins the ECWID team to dive into key tactics and approaches that fuel e-commerce growth, helping brands make the most of Black Friday and Cyber Monday sales events. TOPICS DISCUSSED IN TODAY’S EPISODE GrowthHit story and new businesses. Tactics: Black Friday and cyber Monday New customer acquisition or profit Activation offers…
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Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit
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39:25
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast
38:31
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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How to Build the Ultimate Lifestyle Business with Josh Nielsen (#151)
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This week, Jim is joined by a man who is literally responsible for the creation of thousands of podcasts, including this one. Josh Nielsen is the founder of Zencastr, a podcast recording service. Josh talks about how he built the service in his free time while working as a contract engineer and reveals the tactics and hacks he used to launch and ev…
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Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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