The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
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A podcast about extremely manly things like fashion, grooming & pop culture hosted by Evan Simonitsch & Sally Jon.
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The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
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Jon Evans of WECT/Fox Wilmington has nearly 40 years of television news experience. He's asked a lot of questions to newsmakers, and you've seen or heard their answers on his newscasts. Now Jon is asking different questions to those same newsmakers.
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Jon and Evan out on a talk-about.
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Join our intrepid crew of geeks as we keep ourselves entertained with whatever movies, TV, games, comic and books that we can get our hands on. Expect irreverent opinions, tangents a plenty and genuine reactions to shows and stories that the team love and hate!
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Sermons from New Hope Christian Church
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What’s it really like to work in architecture? The hosts of Archispeak know, and they’re here to share real-life experiences. Since 2012 architects Evan Troxel and Cormac Phalen have been podcasting their brand of real talk on everything from design, tools, and work/life balance to generational differences, mentoring, job hunting, and more. Probing questions, revelatory interviews, and unique insights have grown their audience and become a weekly ritual for students and seasoned professional ...
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The audio visual industry podcast where we explore the world of professional AV, live events, production and Technology. Each episode we'll dig into topics both big and small, bringing in key players from around the industry to help us along the way. Hosted by Linton Gellatly and Jon Tucker.
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It's not a podcast about bad movies. It's a podcast about movies that did badly. Join comedians Jon Drake (@drakegatsby) and Ian Dukes (@ianpauldukes) as they dig up the bombs that shook Hollywood. Every episode reviews a movie that lost money at the box office and tries to figure out what went wrong.
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Strength & Speed podcast focuses on Obstacle Course Racing ( OCR ) improvement by pulling in lessons learned from other sports. Hosted by Pro OCR athlete and Army Special Forces veteran Evan Perperis. Evan is a NSCA-CPT, the author of 8x books on Obstacles Course Racing, with an undergrad from Johns Hopkins and has a Masters from KU. An accomplished OCR athlete with 100+ OCR podiums including winning the team division at the 24 hour long 2018 World’s Toughest Mudder and 2nd place Pro Coed Te ...
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The Dynamist, a podcast by the Foundation for American Innovation, brings together the most important thinkers and doers to discuss the future of technology, governance, and innovation. The Dynamist is hosted by Evan Swarztrauber, former Policy Advisor at the Federal Communications Commission. Subscribe now!
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Join us, Evan Altman and Jon Strong, as we try not to take ourselves too seriously while pondering the state of the Chicago Cubs. Our podcast is initially recorded as a live webcast and can be seen on YouTube, Facebook, and Periscope. You can also find us at CubsInsider.com.
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Jon Curry, Marc Madison, Eron Ramadanov, and Evan Ginzburg give a refreshing take on the usual wrestling podcast, add in some occasional banter, passionate opinions, and the fact we're NOT a recap show, and you get Main Event Madness...Madness UNLEASHED! Every Wednesday @ 8pm/e on wrestling-news.net
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We’ll be delving into the story behind the player. Showing you what it’s took for the player to get to where they are now, right from the very first trot as a child. Trot the egg in will give you the real character on and off the field. Hope you enjoy listening. find us on :- Facebook - Trot The Egg In Twitter - @TrotTheEggIn Instagram - Trot_The_Egg_In YouTube - Trot The Egg In LinkedIn - Jon Hetherington
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New York based actor, comedian, and improviser Ian Herrin is a terrible therapist and no one should go see him. As a former patient, I feel it's my personal responsibility to expose Ian as the unprofessional, unqualified Sigmund Fraud that he has always been. You can hear a new leaked therapy session featuring Ian's diverse cast of talented patients every single Monday with frequent Thursday bonus eps! Support this podcast: https://podcasters.spotify.com/pod/show/sigmund-fraud/support
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For Advisors by Advisors looks to better financial advisors while educating and entertaining them on current events, new ideas, and concepts. This will be a weekly show covering many topics that can be used to maximize your practice and make you shine with your clients. We will also be interviewing leaders in the industry including many financial advisors, recruiters, money managers, and insurance professionals. Come Join and grow with us!
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Audio podcasts from our YouTube team.
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A Lungfish exegesis. Every week a single song from the catalog is exploded, exalted and explained to the best of our knowledge.
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Legendary rock station out of New Haven Connecticut. Come here for artist interviews, backstage stories and a real feel of what is going on in New Haven.
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Bringing together electronics theory, practice, and stories.
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Are you ready to relearn what you thought you knew about the Bible? Almost Heretical invites you on a journey of reclaiming the Bible and revolutionizing Christianity as we know it. Led by Nate Hanson (a former Crazy Love pastor) and Shelby Hanson (MA Biblical Studies & Dead Sea Scrolls). We challenge traditional teachings and offer a sanctuary for those questioning and reshaping their faith. 7 years running, with over 2 million downloads, this is a space for authentic exploration and tough ...
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I'm Sean Holland, I'm a writer for Cubs Den and Cubs insider. I started this podcast to talk to the many luminaries from #CubsTwitter. We discuss all things Cubs, but don't take ourselves too seriously. If you like TV references and baseball you're home.
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Historian and novelist Ada Palmer and author and vocateur reader Jo Walton interview other fiction authors, historians, scientists, editors, and friends, interspersed with bonus episodes where they discuss topics such as history, gelato, and the craft of writing.
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Discussing the leadership as a process and the science that builds winning teams and businesses.
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The Security Podcast of Silicon Valley, a YSecurity.io Production
Jon McLachlan and Sasha Sinkevich
Welcome to ”The Security Podcast of Silicon Valley,” a https://YSecurity.io production that now features a compelling blend of our traditional cybersecurity insights and the innovative new sub-series, ”The Founder’s Guide to Compliance.” Hosted by Jon McLachlan and Sasha Sinkevich, this podcast dives deeper into the human element of cybersecurity, bridging the gap between technical challenges and the human stories behind them. ”The Security Podcast of Silicon Valley” has always been your gat ...
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A Boys & Girls Club Podcast, produced by The Professional Association that provides professional development and stories to BGC Professional from the BGC Community.
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Hey look we took all the good stuff from my excellent twitch and YouTube streams and made a show out of it.
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Host JC Denison sits down with Louisville musicians, bartenders, artists, food folks, and more for in-depth and candid conversations.
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Set in the sprawling mecca of the rich and famous, Ray Donovan does the dirty work for LA's top power players. The one-hour drama series stars Liev Schreiber as Ray and Jon Voight as his dangerous, disruptive father.
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Behind some of the biggest names in technology, lies a human story waiting to be told. The Humans of Tech podcast is designed to uncover these stories, with guests sharing honest accounts of where they started, who they are now and the journey they took to become a human of tech.
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We cover Georgia & Southern Politics like Kudzu! Featuring Tim Shiflett's GOP Outrage of the Week
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What are the benefits of prescribed burning? Why have wildfires gotten so severe lately? How can I help protect my home and community? Life With Fire podcast aims to answer these questions (and many others) while deepening our understanding of the critical role fire plays in America’s forests, lands and communities. Hosted by writer and former wildland firefighter Amanda Monthei, Life with Fire features interviews with everyone from scientists to fire management experts to Indigenous practit ...
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The Allplane Podcast is all about commercial aviation and air travel. Every episode features an aviation professional that opens up for the audience a different aspect of the aviation industry.
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Hawks Live airs every Thursday on Seattle Sports 710AM. Hosts Michael Bumpus and Paul Moyer walk through the upcoming opponent, with appearances from Seahawks players, media and other special guests.
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Business owners live complex lives. You have traded the stability of working for someone else, for the uncertainty of controlling our own destiny. Whether you are starting your own business, scaling it, or planning your exit, you face challenges that the average person never has to face. Ensuring that you make the most of your business means not just being the best at what you do, but figuring out all the other complexities that come with it, and that will mean finding people that will help ...
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MICRO SPY is a podcast that takes a closer look at the lives and work of the musicians and creatives I admire. Be sure to rate, review, and share the podcast if you like what you hear. Hosted and produced by Erik Ratensperger (drummer of Jeromes Dream). Support this podcast: https://podcasters.spotify.com/pod/show/microspy/support
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While students may only be 20%-25% of our population today, they are 100% of our future. That is why education is one of the most important investments a country can make and the sole purpose for the existence of the Better Learning Podcast. The Better Learning Podcast brings on valued guests that talk about ways we can improve education for our kids. Because after all, they are 100% of our future! The Better Learning Podcast is hosted by Kevin Stoller, CEO of Kay-Twelve and author of Creati ...
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Sundays at 9pm on 95.9 The FOX Jon plays you an hour of local music from bands and artists here in Connecticut. Special guest interviews, where all the best shows are happening in Fairfield County, and everything else you need to know about the local music scene.
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Love the Nittany Lions? Meet your new favorite podcast. Join former players, media, and alumni as they reveal what went on inside the games to give you a fresh look at Penn State basketball. Subscribe now, and don't miss an episode!
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Josh Griffin and Doug Fields interview the leading voices in youth ministry in this twice a month podcast from Download Youth Ministry. Part of the Download Youth Ministry Podcast Network.
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The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
55:20
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Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr fo…
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A Widnesian who played his junior rugby in both Warrington and Widnes and signed pro forms with Wire despite a few other options. Rubbing shoulders with greats of the game gave this man a rugby education like no other. A move to his hometown club came about and then played for Rochdale and Swindon. During the latter stages he prepared for the next …
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Spirit Behind the Lens Episode 1: Photography and Vertical Warfare w/ Giles Price
1:00:29
1:00:29
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Connect: https://otchere.shop/ In the first episode of Spirit Behind the Lens: The Conversations, Eddie Otchere is joined by Giles Price to discuss his beginnings in photography whilst serving in the Armed Forces, his post-service career in fashion and the arts, and his work in drone photography, covering the impact of the civil war in Syria and be…
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Tony Thai, Founder and CEO of HyperDraft, Revolutionizing Legal Tech with Engineering Precision
45:17
45:17
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Join us on YSecurity Production as Jon McLachlan welcomes Tony Thai, the innovative Founder and CEO of HyperDraft. Discover how Tony’s journey from software engineering to a prominent law firm attorney inspired him to create groundbreaking legal tech solutions. In this episode, Tony shares insights into the intersection of cybersecurity and legal f…
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Tim Butterly's Show Ep. 030 - Grateful Deadbeat pt. 1 w/ Mj
1:03:38
1:03:38
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Here's a nice little wife reveal episode for you guys. Hanging with Mj was the basis for this show and today we demonstrate how to deconstruct a Reddit relationship advice post in excruciating detail. There's twists and turns and relatability and it's all in the name of better understanding the human condition. Maybe the most important hour of cont…
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Are you passionate about education and literacy? If so, this episode of the Better Learning Podcast is a must-listen! Titled The Power of Reading Proficiency, this episode dives deep into the urgent need to improve reading skills across the United States. Brandon Cardet-Hernandez shares his journey in education, from growing up in a group home to b…
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Everybody loves Robert Pattinson. Wanna watch him sit in a limo and have pseudo-philosophical conversations for 2 hours? Then you’re in luck! It’s COSMOPOLIS 0:00 Intro 2:40 Show & tell 8:57 This week's movie COSMOPOLIS DIRECTED BY: David Cronenberg RELEASED: June 8, 2012 STARRING: Robert Pattinson, Paul Giamatti, Juliette Binoche, Kevin Durand, Sa…
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How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO
1:00:37
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Kofi Amoo-Gottfried is the CMO of DoorDash, a delivery service valued at over $40 billion and dominates over 65% of the market for restaurant delivery. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Facebook, having previously served as the company’s Head of Consumer Marketing for internet.org. Timestamps 00:00 - Intro 01:03 - What…
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Jaime and Curtis Foster with Peter Bisgaier and Matt Pozzoulo
57:55
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Father and son duo Jaime and Curtis Foster are in the midst of a rather freaky experience based on a wish made at the Pride parade. But with an incompetent Sigmund Fraud of a therapist like Ian Herrin at the helm is there any hope the Fosters will make it back home with their piece of mind in tact? Not to mention all the unforced sidetracking that …
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New Summer Series on Ephesians: Claiming Our New Way of Life.
34:19
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By Jon Ulm
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Classics Episode: The Economist's "white on red" campaign
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The original strategist on The Economist, Laura Marks, shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, it's part of our Classics series with APG London, and is timeless in its lessons for marketers. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this series.…
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1
Logan Phillips of Race to the White House
1:06:00
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Logan Phillips from Race to the White House will jojn us to discuss the 2024 Election. Also, newly elected DNC member and 5th Congressional Chair Maria Banjo will be filling in for Tim Shiflett.By Southern Politics
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The #Rugbystory that begins with a real passion for football & Man Utd. Leigh miners came along and the rest, as they say, is history. A real desire to play for his hometown club was realised & his career took Ian all over the place. Some story he shares with us this episode.
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Red Matter and the Death of the Connecticut Jam Band
1:00:55
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Red Matter (formerly Terrapin) discuss their new music, new direction and if CT jam bands have had their time in the sun!By 99.1 PLR Audio
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Golden Globes Reaction and the Fellas Resolve to Survive 2024 (EP. 5)
1:11:25
1:11:25
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Celebrity menswear stylist Evan and talk therapist extraordinaire Sally are back for the New Year and that means red carpets on red carpets on red tuxedos on red-checkered trousers. The looks are in, the fellas have thoughts, and lucky for us, they’re just getting started: it’s the GQ top 60 looks from last weekend’s Golden Globe Awards. Follow the…
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J.D. Vance and the Future of the Right w/Oren Cass, Marshall Kosloff, & Jon Askonas
1:04:11
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Trump’s pick of J.D. Vance as his running mate is seen by many as the culmination of a years-long realignment of Republican and conservative politics—away from trickle-down economics toward a more populist, worker-oriented direction. While the pick ushered in a flood of reactions and think pieces, it’s unclear at this stage what Vance’s impact woul…
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Ep. 029 - Glass Wizards pt. 1 w/ Evan Mann & Cormac Bailey of Bear Mountain Studios
1:08:24
1:08:24
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The homies from Bear Mountain Studios were in town for the Dad Meat Medieval Times Trip and I thought dang we need to kick it with those guys for sure. You know their work from the Stoner Dadz peace pipe set piece. Check out some of their dominant glass work for yourself it's so cool - https://www.instagram.com/th3ydidit/ Also not to keep you in su…
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Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
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This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term? Timestamps 00:00 Intro 00:50 News 10:59 Ad of the week 13:54 Break from the commercials 18:18 Name that brand 24:41 O…
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The Dudes Finally Introduce Themselves and That’s About It (EP. 4)
42:47
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In this clean-up episode of the Manly Things (sort of) Podcast, celebrity men’s wear stylist, Evan and Philadelphia sweetheart, Sally finally explain who the hell they are and what the hell is going on here… Follow the boys: @manlythingspod @sleazysalamander @slimecityangels If you have any questions or topic suggestions email us at: manlythingsinf…
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Matt Beaudreau and Kevin Stoller have had transformative journeys through the traditional education system, ultimately leading them to create alternative, student-centered educational models. Drawing from their experiences, they emphasize the importance of fostering curiosity and engaging in meaningful conversations within the learning environment.…
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2012 Olympics CMO on creating the worlds longest champagne bar, Olympic glory and a Paralympic legacy
1:30:50
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Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar. Timestamps: 00:00:00 - Intr…
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The Boys Break Up Over Steaks and Break Down the Top Looks of 2023 (EP. 3)
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In this episode of the Manly Things cast, celebrity stylist Evan and well-known undercover cop Sally swoon over Nick Fouquette, look behind-the-scenes of dressing clients for the red carpet, deny the existence of Apple Music Replay, sum up the top head-turners of 2023, and argue influencers vs. celebrities. Follow the boys: @manlythingspod @sleazys…
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Fire Tech and Improving Access to Wildfire Information, with Watch Duty Founder John Clarke Mills
51:58
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With fire season escalating across the West this week, many people are downloading Watch Duty App for the first time. But what is Watch Duty all about? Why was it created? Where does their information come from? What do agency employees think about it? In this episode, we spoke to Watch Duty CEO John Mills about the app, fire technology more broadl…
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The Guys Hate Talking to Teenagers and Have Advice for Last Minute Holiday Gifts (EP. 2)
47:00
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In this holiday-themed episode, celebrity menswear stylist Evan and Selling Sunset’s Sally Salamander work through the traumatic experience of talking to young people, offer advice for last-minute gifts for those hard-to-shop-for men in your life, and argue holiday party fits. Follow the boys: @manlythingspod @sleazysalamander @slimecityangels If y…
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New Summer Series on Ephesians: Where Does Our Unity Come From?
28:55
28:55
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By Jon Ulm
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Inside audible’s "There's more to imagine when you listen."
27:38
27:38
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Fold7's CSO, Yelena Gaufman shares the journey they've taken with audible resulting in this first global campaign. See all the creative work on our website. And thanks to the Master of Advertising Effectiveness Program (MAE.academy) for supporting our show. We love those guys.By On Strategy Showcase
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In this episode, we discuss pen refills and alignment OCD, the significance of what makes some architecture lovable (e.g. the Farnsworth House), a review of the book '100 Buildings' by Thom Mayne, exploring its relevance and the impact of past architectural precedents on modern practices, a deep dive into why certain buildings are preserved with im…
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A story born in Liverpool at St Edwards College but delivered at clubs like Widnes RUFC & Brisbane Irish to name a few this lad has lit up many a pitch & night out. A great lad who enhances any environment he enters & is a match winner most weeks. He’s been all over the world & isn’t afraid to give experiences a try.…
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Holy Cow! A Cubs Podcast Episode 113: Will Chase
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27:14
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Will Chase joins Sean to discuss the disappointing Cubs season. Can they claw their way back into the race? Did the hiring of Craig Counsell raise expectations too much? Could Chicago buy and sell at the deadline? All that in a new episode of Holy Cow.By Sean Holland
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Pull yourselves together, the zoo legend has come to visit. Mike Cannon is a terrific standup comedian and cohost of Chrissy Chaos. He made the trip down to the hentai hideaway so we could talk about bitch wives and EDC. That's about as good as a day gets imo. We have a second hour for you over at https://patreon.com/timbutterly Come see me on the …
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Alan Braithwaite, Co-Founder and CTO at RunReveal: SIEM doesn't have to suck.
38:36
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Jon McLachlan welcomes Alan Braithwaite, Co-Founder and CTO of RunReveal, to share his journey from Cloudflare to co-founding RunReveal, discussing how his company is revolutionizing the security landscape by making threat detection faster and easier. Discover how RunReveal’s innovative approach to security data is changing the game, and hear Alan’…
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The Men Talk About Things They Don’t Understand and React to GQ (EP. 1)
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Welcome to the Manly Things (sort of) Podcast. In this, their first episode together, celebrity menswear stylist Evan and TikTok sensation Sally embarrass themselves discussing the end of the actors’ strike, their best and worst looks from the recent GQ Men of the Year party, The Color Purple press tour, and how hard Timothée Chalamet’s stylist mus…
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For Advisor By Advisors - Interview with Todd Fosnow, Wealth Management Specialist, The Infinity Group, Raymond James - What is it Like for an Employee Advisor to Switch Channels in their Own Firm and ...
20:30
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In this episode we talk with Todd Fosnow, Wealth Management Specialist, The Infinity Group, Raymond James. We discussed why advisors make the move from the employee side of the business to the independent side. With many firms offering multiple platforms, the ability to move from one to the other can make a lot of sense. We also discussed how Todd …
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#144 – Jon Foreman: Leaving the Christian Label
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Jon Foreman of Switchfoot (link) discusses the journey of faith, doubt, and the rejection of labels. We delve into the topics of deconstruction, being hurt by people claiming Christianity, and the complexities of using “Christian” as an adjective. We also explore the idea of embracing community over tribalism in today’s divided culture. Thoughts, q…
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Looking to the Future...NEOM, Mission & Data and More
36:26
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In the latest episode of The Better Learning Podcast, host Kevin Stoller sits down with Mike Cobb, the Futurist in Residence at Forsyth Country Day School and a former member of the NEOM project in Saudi Arabia. This insightful conversation delves into Mike's remarkable journey from working in independent schools in the United States to participati…
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Another big budget comedy that flopped super hard and was almost universally hated? Don’t mind if we do. It’s LAND OF THE LOST (2009) 0:00 Intro 2:04 Show & tell 7:56 This week's movie LAND OF THE LOST DIRECTED BY: Brad Silberling RELEASED: June 5, 2009 STARRING: Will Ferrell, Anna Friel, Danny McBride, Jorma Taccone BUDGET: $100M BOX OFFICE: $68.8…
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How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve
59:23
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I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who really knows what it's like to be a marketer on a board, Chris Burggraeve. Previously he was the Global CMO of AB InBev, he's since been on many board…
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SCOTUS Rules on State Social Media Laws w/Daphne Keller
57:59
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On July 1, the Supreme Court issued a 9-0 ruling in NetChoice v. Moody, a case on Florida and Texas’s social media laws aimed at preventing companies like Facebook and YouTube from discriminating against users based on their political beliefs. The court essentially kicked the cases back down to lower courts, the Fifth and Eleventh Circuits, because…
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Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice
30:32
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Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty. Timestamps 00:00 Intro 00:24 Madfest roundup 10:49 Break from the commercials - 17th Century Career Advice 17:05 Ad of the week - Adidas 20:06 Drinks Tr…
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New Summer Series on Ephesians: Jesus is Our Peacemaker.
36:02
36:02
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By Jon Ulm
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How Mischief and CMO, George Felix are refreshing Chili's
50:35
50:35
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George was the marketer behind Old Spice, KFC and Tinder. He's now at Chili's Grill & Bar working again with Mischief to reframe the 50 year old brand. We're joined by Mischief CSO, Jeff McCrory. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show. Learn more at gotracksuit.com.…
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In this episode, we talk about our experiences with punch lists. What are they? Who should be creating them? Why do they exist? We also talk about the practice of architecture being an adhocracy, what that means, and wonder if there’s any way our profession can change. Episode Links TRXL podcast 158: ‘AEC is an Adhocracy’, with Andy Robert and Merc…
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A Leigh native who is passionate about Rugby League and reaching the top by developing himself and his players. A playing career cut short due to injury but a successful one as well but by his own admission didn’t give it the go he deserved. Coaching on the other hand he’s gave it everything and continues to strive for greatness as he’s been very s…
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Vivek Ramachandran, Founder and CEO of SquareX, Pioneering Browser-Based Security Solutions
46:29
46:29
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In this episode of the Security Podcast of Silicon Valley, hosts Jon McLachlan and Sasha Sinkevich welcome Vivek Ramachandran, the visionary Founder and CEO of SquareX. Vivek shares his inspiring journey into the cybersecurity field, sparked by his fascination with the power of individual hackers and their impact on massive websites. He discusses t…
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S8E14: Chasing "The Queen" of Charlotte with Kevin Thompson and War X
55:46
55:46
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Kevin Thompson is chasing the queen of Charlotte trying to hit all 1st places in races in the North Carolina area for OCR. This MudGear-Hannibal Race Pro is on a hot streak that's taken him through the first half of the year with podiums not only in his home state but also at major events like War X. Evan and Kevin talk about his background, traini…
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