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Marketing Heretics Podcast

Marketing Heretics Podcast

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A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
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This show is about entrepreneurship. I talk about the new age entrepreneurs and how we use the internet to connect with people and make a living from anywhere in the world. This show is for heretics and for people who want to be heretics. We'll talk about stuff such as ecommerce, Content Marketing, Personal Branding, Social Media, Technology in Business etc. We're forming a culture. Some will get it but most won't understand. But it's for us to help them understand one day at a time. Money f ...
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Get the real stories of how entrepreneurs, artists, heretics, authors, liberators, athletes, and innovators pursue their ideas and aspirations. From TED speakers, national broadcasters, New York Times best selling authors to Ultra-marathon runners and start-up CEO’s you’re guaranteed to be encouraged to swing for the fence in your own pursuits. Accept my invitation to: Do your best work Live the life you want to live Play a lot more
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A view of the equity markets from the perspective of a historian and business investor. A combination of conversations with select market participants as well as original material. If you like investments that pay dividends, you will like this podcast. If not, then not.
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If you want to dive deeper into human design for business this is THE show for you to HD Your Biz! As an entrepreneur, you can leverage your human design to create a life (and business) in high definition. Are you ready to tune up the definition in your life and business using your unique human design blueprint? If you want to activate your business genius, build a life on your terms and space more joy, abundance, and flow then stay tuned for the HD Your Biz podcast. I firmly believe that if ...
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The LoCo Experience is produced and sponsored by LoCo Think Tank - and sometimes others! Our mission is to uncover as much business education as possible while getting to know the founders and leaders of amazing organizations. You'll feel like you really know our guests after each episode, and if we're doing our job well, you'll learn business principles and tips from them along the journey and be both inspired and entertained. Episodes feature a range of local and regional business and comm ...
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The Portal

Kast Media

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The Portal is an exploration into discovery, including conversations with thought leaders. Host Eric Weinstein, Managing Director of Thiel Capital, brings his unique expertise and diverse roster of guests for a wide range of discussions, including science, culture, business, and capitalism. The show will feature people whose lives demonstrate that portals into what we would normally consider impossible, are indeed possible. Guests include presidential candidate Andrew Yang, NY Times bestsell ...
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Don Cooper was referred to me by a mutual friend, Carolyn Strauss, in my search for a chapter speaker who would bring an innovative approach to sales training. He brought his most popular workshop, The Myth of Price, and got great reviews from every attendee. And - thankfully for our listeners, he made time to come by The LoCo Experience studios an…
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I met Matt Heath at our LoCo Social at Cheba Hut in April, where he had just finished up meeting with Marc Torres, Cheba’s CEO and my guest on Experience #139. We had an awesome and interesting conversation, which led to a zoom and then booking this podcast, and I look forward to the day when LoCo Think Tank can hire his creative team to create a c…
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A few weeks ago, longtime friend and local musician Max Mackey joined me in studio for a wonderfully authentic conversation (Episode 174), and afterward he mentioned that I really should have his girlfriend on my show because she’s so smart and experienced and I would just love her - and she was coming to visit in a couple weeks! And so I did - and…
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Welcome to another episode of HD Your Biz - Human Design For Business! In this episode, Jamie delves into the intricate details of open and undefined centers in Human Design. She discusses how these centers interact with defined centers when working with others, and the impact of energetic residue and conditioning. Jamie emphasizes the importance o…
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I popped into William Oliver’s Publick House a few weeks ago at the end of the day, to grab a quick beer and a snack - and ran into the owner whom I remembered from their early days - Ryan Wallace. William Oliver’s had been a regular lunch-spot for me when I worked at Capital West Bank - a top choice because the staff was always great and they serv…
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In this episode of HD Your Biz podcast, host Jamie Palmer delves into the mindset and approach needed for staying focused on long-term projects in business. Drawing from personal experiences and insights, Jamie explores the challenges of sustaining enthusiasm and self-trust while working on substantial undertakings, such as writing a book or creati…
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In this "Life & Biz Updates" episode of the HD Your Biz podcast, host Jamie Palmer provides a personal update and shares the challenges she faced in her business recently. She delves into the experience of having her work stolen and the impact it had on her professionally and personally. Through this difficult experience, she gained valuable insigh…
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In today’s episode of The LoCo Experience podcast, I had the pleasure of getting to know Kevin Fiske and Brittany McCahan from Fiske Electric. Fiske is an electrical design and contracting business with a homebase just outside Loveland, and clients all across Northern Colorado, the Western US, and occasionally, internationally. They have a highly d…
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By scanning Jill Simonds’ LinkedIn profile, one can see that she is achievement-oriented. Coordinator to Manager at her first career stop, and then Manager to Director at the next, and then Director of Marketing & Operations to Chief Operating Officer & Integrator. That last stop is where Jill earned her EOS stripes and Integrator Certification, an…
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I met Max Mackey soon after he opened Moto Haus Coffee in South Fort Collins off College Avenue. I’d recently become the proud owner of a 1976 BMW R75/6, and the former owner told me of a group of old (and some younger mostly BMW guys that met regularly for evening coffee and riding. It was the coolest spot in town for the riding community for seve…
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I connect with Joseph Vander Linde most regularly in our shared roles at the Rotary Breakfast Club in Fort Collins, where he is the Membership Chair, and I’m the Sergeant-at-Arms. So, when new people visit I often introduce them, and if they become a member Joseph inducts them into the club some weeks later. Joseph’s is a journey of triumph over tr…
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In April of 2020, in the early days of the lockdowns and pandemic threat response - we got new neighbors. Days after, we invited them to our then-12th annual backyard Cinco de Mayo party. Thinking “Oh, great, we’ve moved in next door to crazy people” they politely declined our invitation, but did accept some leftover pork carnitas and cilantro-lime…
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This week on The LoCo Experience, we welcomed back Aaron Everitt, our sponsor through his business, Logistics Co-op, and regular guest of the show for real estate updates and real talk on national and local politics. Aaron has been creating content on X the past year or so as @loanly_hipster, some of which has been supportive of RFK’s Presidential …
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A few years into their marriage, Autumn Fleck and her husband, Trevor, made the decision that they wanted to budget well, save hard, and retire early so they could travel the world and live a life set apart. And then one day - she had a cockroach run down her arm! - and the next day she found a cockroach in her daughter’s bed! - and of course infor…
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Diego Rago Vega is a chef, a writer, a philosopher, and a permanent resident here on political asylum - but he came to America long before it was trendy. He and his family operated an import/export business in Venezuela, and as the nation’s economic fortunes crumbled under first Chavez and then Moralez, the enterprise became unsustainable - in part…
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I first learned about Toddy, LLC circa 2013, during the twilight of my banking career. The story I heard was that the owners of a local marketing agency, Clay Pot Creative, had purchased a manufacturing business in Texas, and moved it up to Loveland! The company made cold brew coffee systems (whatever that was), and seemed to have a strong product …
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I got acquainted with Todd Brooker through LinkedIn, where we follow some of the same voices, and learned last fall that he spends a lot of time in Fort Collins - where his daughter Libby Brooker is a goalie on the CSU soccer team! It took us a minute, but this spring we finally got properly acquainted over lunch, followed by a long-form conversati…
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Duane and Chad Stroh are the father and son that lead the team at Healthy Harvest in Berthoud, CO, which also includes Duane’s wife and Chad’s sister, and one red-headed step-child in a key operations role. They were initially involved as investor-partners of the business, but as partners departed and their market awareness grew they pivoted the co…
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In today’s episode, I was honored to be joined in studio by Ed VanDyne, one of the most fascinating guests we’ve had on the show. When you look up serial entrepreneur in the dictionary, you’ll find Ed’s smiling face, and the ideas that have sprouted his various companies are consolidated from ideas and learnings from previous chapters, including a …
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Dr. Katie Foster booked time with me out of the blue last spring (which never happens), and brought cookies and we shared a very enjoyable coffee and conversation. She was weeks away at the time from opening her business, Timnath Kids Dentistry, and was exploring the business community at large and curious about LoCo Think Tank. She’s not a member …
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I was introduced to Micah Johnson by Jeffrey Beyle, one of my guests during Season 1 of The LoCo Experience (Episode 29 if you wanna check it out), and one of my spies in the Boulder area. By spies I mean those who think of me when they meet someone with an interesting business journey to share, and a lot of value to share with the business communi…
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Diana Rogers Jaeger joined me for an uplifting conversation and shared her fascinating life and career journey that led her to Northern Colorado in 2022. Diana is the founder and owner of Love to Appreciate Consulting, and recently released a new book - “Let Go of the Rope - Create Unlimited Confidence”. Love to Appreciate was founded in 2017, and …
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I was introduced to Peter Yu by a mutual friend, as the liberty-minded person’s best pick for Colorado’s 4th Congressional District. Peter has a great record of success in both big and small business, fell just short in his race for Colorado’s 2nd District in 2017, and has remained active in the political sphere since his first run. Peter is the fi…
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In this episode of the HD Your Biz podcast, host Jamie Palmer discusses the concept of the emotional wave in human design. She explains that nearly 50% of the population has a defined solar plexus, which operates on an emotional wave, meaning clarity comes over time and decisions are never 100% certain. There are three types of emotional waves: the…
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In this episode of the HD Biz Podcast, Jamie Palmer discusses the concept of the projection field in human design. She explains that the projection field in human design is often misunderstood and delves into its mechanics, particularly how it operates in a second line versus a fifth line. Palmer explains that the six lines in human design make up …
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Tim and Danielle Jordan joined me in The LoCo Experience studios on March 5, 2024 - just 4 days removed from concluding the sale of a pair of legacy businesses in Northern Colorado - Palmer Flowers and Paul Wood Florist, locally owned since 1976 and 1933, respectively. They sold to one of the largest flower enterprises in America - Family Flowers, …
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Justin Follin came all the way from Austin, Texas to Fort Collins a few weeks ago - not to be on the show, but to visit his younger brother Sean - my guest on Episode 134, who introduced him to me as a potential guest. Both brothers are in the strategic planning industry, which I found fascinating, and Justin had a fresh book out in 2023 - titled a…
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My guest today was Shani Canillas, Owner and Editor of The Scout Guide Fort Collins. The Scout Guide is a visually appealing coffee table kind of book, featuring classy storytelling pictorials of gold standard local businesses. It’s a franchise that has a strong foundation in the Southeast part of the country, but is increasingly spreading west. Sh…
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If you tuned in for our bonus episode last week, you’ll know that today’s episode is a bit of a change-up from our normal routine. I met Viktor Bjerre a few weeks back, while recording the bonus episode on Greenheart Exchange, and he later followed up with an expression of interest to learn more about podcasting. This led to a get-to-know phone cal…
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Many who know me in Northern Colorado know that my wife and I have a fondness for hosting exchange students, and for the past 2 years, our outlet for getting these students has been an organization called Greenheart Exchange. I’m joined today by a Regional Manager and the Regional Director of the organization, Lisa Melville Peterson and Lasha Crowe…
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In this HD Your Biz podcast episode, host Jamie Palmer discusses her unique approach to human design (HD). She emphasizes the importance of looking at the whole chart and remembering that the parts in human design don't exist without the whole. Jamie discusses the challenges in the HD Industry with most by design offers that focus on type and profi…
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Aaron Everitt was back in the studio for our quarterly check-in, fresh off a trip to Boston visiting a college with his son. We started our conversation with a whiskey taste test, featuring Blanton’s Bourbon gifted me by Mat at Wilbur’s, Smoke Wagon Uncut the Younger Bourbon, and Stellum Rye Whiskey. We talked about Boston and some Founding Father …
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Mandy Mullen’s previous episode (Episode 91) is The LoCo Experience podcast most-listened episode! It’s an inspiring journey of a chubby post-college wife, then mom, growing her passion for running and fitness and community until it sprung forth as Run Windsor, a community-driven race series in the Windsor, CO region. At the time of that recording,…
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I was introduced to Ian Simkiss at a very interesting time in his career journey - as the soon-to-be-announced and newly appointed Executive Vice President of Centennial Management, Inc., overseeing Centennial Leasing & Sales locations in Windsor and Englewood in Colorado and in Phoenix, Arizona. They also offer fleet leasing and sales operations n…
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I met Mike O’Connell in the fall of 2013, early into his final career stop, when he became Director of the Larimer Small Business Development Center in Fort Collins - and soon before I left my banking career! The organization had struggled for all the years of my volunteer involvement going back to 2008, and Mike was the 3rd or maybe 4th Director t…
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Tami Parker had a long career in corporate HR, but 7 years ago, with a leap of faith and a supportive husband, she founded UNIcycle Business Consulting. As with most of us, her early years were spent staying alive financially and doing a little bit of this and a little bit of that, but her growing firm has found its sweet spot as an off-site HR dep…
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I first met Mat Dinsmore during my banking career, perhaps at the Salt N Pepper Lunch Club. Wilbur’s Total Beverage has been my go-to special occasion retail liquor store ever since, and Mat my often-last-minute wine guide! This November, after he’d secured us a nice Prosecco Rose as the centerpiece of our LoCo Think Tank member gifts, we got to ta…
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My guests on today’s podcast were Justin & Eugene Boling, father and son. Justin and I became acquainted this summer, and at a LoCo Think Tank event this fall I asked attendees as part of their introduction who was their hero. After Justin answered “my dad, Gene Boling” we started a conversation that resulted in this podcast. Gene was born and rais…
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I met Anika Sawni at the Unstoppable Women’s Conference in October of 2023, where she was an inspiring keynote speaker - in what I learned in this podcast was her very first keynote! She’d recently been named to the Forbes 30 Under 30 list, and I was captivated by her talk and her brand and market and culture-changing opportunity. At the conference…
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This episode is a recap of Season 3 with the team at LoCo Headquarters, Colin Jones, Director of Business Development, and Alma Arellano, Operations Manager & Podcast Producer. We go through many of the podcast highlight episodes of the season and talk about our recent acquisition of Tank, the mobile podcast studio, as well as some of our plans for…
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Timiry McCaskell is the Founder and Owner of Dora Grace Bridal, named after her two grandmothers. Dora Grace has been fitting brides and prom dates and more in Fort Collins since 2011, and opened a second location in Windsor in January of 2023. The second location came along as an unplanned opportunity of sorts, and has allowed Dora Grace to expand…
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Nathan Shaw is the Executive Director and Founder of Vindeket Foods in Fort Collins, and Benjamin Jewell is the Chairman of the Board. Vindeket is a non-profit organization that was originally founded under the umbrella of Serve 6.8, a ministry aligned with Timberline Church. Vindeket is a food rescue - they take in near-expired and after best-by p…
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Shauna Hylenski and her husband Bryan have been Longmont-based entrepreneurs since 2015, when they came to Colorado from South Korea. Bryan had there built a reputation as a world-class sport and mountain climber, and they came to represent a Korean climbing shoe manufacturer and built an import brand - HMH Outdoors. In 2017, they recruited their b…
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Houska Automotive in Fort Collins was started in 1952, by Dennis’s father - Charles “Chuck” Houska, and still operates from the original location at 899 Riverside Avenue in Fort Collins. Chuck had been a B-17 Mechanic in WWII, and opened the business not long after moving to Northern Colorado. Dennis was crawling around the shop before he could wal…
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We're sharing Curt's blog from November, which is titled Grateful for a Great and Full 10 Years, a. k. a. The Loco Think Tank Story. "Last month marked the 10th anniversary of the last paycheck that didn’t come from my own business account, and of my first days as an entrepreneur. " We hope you enjoy! Read the Blog Check out LoCo Think Tank The LoC…
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For almost 30 years, Alan Jantzen was the man behind the scenes for what became one of the Fort Collins restaurant industry’s most dominant organizations - Hot Corner Concepts. Featuring amazing brands including Moot House, Austin’s American Grill, Big Al’s Burgers & Dogs, and Comet Chicken, Hot Corner Concepts set the standard for quality and cons…
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Today we welcomed Aaron Everitt back to The LoCo Experience studios for our Northern Colorado real estate and water update, and as usual we got into all kinds of additional topics. Aaron had recently been a part of a historical tour of sorts, and we had some discussion about the history of Fort Collins, and the many subdivisions that his family ent…
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Jake Jorgovan is a serial entrepreneur and podcast industry expert, whom I first met at a Colorado Podcasters gathering in 2022. He’s the Founder of Content Allies, a B2B podcast strategy, production, and promotion agency, and the owner of Listen Network, a targeted podcast promotion and cross-promotion network. He’s the co-host of Leaders of B2B P…
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I met Dr. Heather Rubin at the Innovation Showcase Event held at the Warehouse Innovation Hub in Loveland in late August. Heather took home 2 of the 4 awards presented that day - the Most Disruptive Business Model and the People’s Choice Award! Heather’s journey is an inspiring one, and I was struck throughout how her focus on collaboration was the…
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Marc Torres started his journey with Cheba Hut in perfect “cheba” fashion - a failed drug test foiled his job prospects with the City of Fort Collins, and a snarky friend said “you should go work at Cheba Hut, I bet they don’t drug test!”. Marc started on the front line (and claims he remains an excellent sandwich maker) and worked his way up in th…
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