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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to con ...
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Figure 8

Julie Ellis

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Conversations with women entrepreneurs about the best and the most difficult parts of growing 7- and 8-figure businesses and chasing our Big Gorgeous Goals.
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Produced by Women Entrepreneurs Grow Global, "How She Went Global" shares inspirational and informative stories about women entrepreneurs who have built their businesses in part by selling their products and services around the world.
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Savvy Women Talk Money

Savvy Women Wealth Management

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You’ve spent a lifetime using your strengths as a woman to make smart decisions about life. Isn’t it time to apply those same strengths to making financial decisions and investing? Listen in and learn how to apply your natural strengths as a woman to managing your finances and investing, so you can accomplish more with your money. Without giving up lattes, wine or mani-pedis. Hosted by Catherine Magaña, CFP® & Rachel Ivanovich, EA, MBA Savvy Women Wealth Management is an SEC Registered Inves ...
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Women at Work

Harvard Business Review

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Women face gender discrimination throughout our careers. It doesn't have to derail our ambitions — but how do we prepare to deal with it? There's no workplace orientation session about narrowing the wage gap, standing up to interrupting male colleagues, or taking on many other issues we encounter at work. So HBR staffers Amy Bernstein, Amy Gallo, and Emily Caulfield are untangling some of the knottiest problems. They interview experts on gender, tell stories about their own experiences, and ...
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As a woman who owns a small business, you've realized you can't do it all yourself. You need a team, but not just any team. It's time you surround yourself with people who are happy to work alongside you. Fans of the podcast know they are set to secure the longevity of their business with the practical strategies, systems, tools, and tough people conversations you'll learn how to apply directly into your growing small business. Hosted by Shelli Warren, your Team and Leadership Coach, with de ...
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Risky Women® is a global network connecting, celebrating and championing women in risk, regulation and compliance. Want to share a hot topic or suggest a speaker? Email your host anytime at info@riskywomen.org or JOIN US at https://www.riskywomen.org/
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Finding Brave

Kathy Caprino

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Finding Brave with Kathy Caprino helps listeners access the courage they need to honor their true passions, talents, and values in life and work, and leverage them for more success and happiness. Listen in as Kathy and her inspiring, top-level guests share a wealth of strategies and tips for building a braver, more rewarding life and career.
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Rated in the top 10% globally, this is a leadership and personal growth podcast heard by millions of people. It's the only podcast that gets you to be a transformed leader and grow at your work. Focussed on helping you live a successful and fulfilled work-life, this podcast is hosted by Payal Nanjiani, a world-renowned leadership expert. Each episode is designed to help you grow at your work, improve your performance and be a better leader. You will find a blend of leadership and inspiration ...
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No-nonsense, practical tools to help you show up confidently as an exceptional leader. Overcome self-doubt and overwhelm to gain clarity and a clear plan so you can unapologetically create an impactful career, a thriving, diverse and equitable team and sustainable results.
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How Women Inspire: Invest, Lead, Give sets out to bring the voices of empowered and inspiring women forward to share their stories of stepping into leadership positions. We aspire to share what is possible and encourage more women to leap, striving for these board and c-suite positions themselves to change the path towards a more inclusive future. This podcast will share stories on how women lead and how their leadership opens the doors for the greater value of opportunities for others. By l ...
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Join the female leaders of The Women in the Arena— the podcast that adds charisma and inspiration to your week while guiding you to rediscover your purpose, reignite your motivation and resubscribe to the projects that make you feel high on life.
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The Equality Conversation podcast with bestselling author Joy Burnford explores what we can all do to champion gender equality at work. Each episode offers inspiration, stories and practical solutions from business leaders and experts from around the world. Achieving gender balance at work isn’t about fixing the women, it’s about changing the system to enable the retention and progression of women in the workplace. So, if you’re looking for insights, guidance or advice on how to improve gend ...
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Women have been a minority in the engineering field for years, which has made it harder for them to grow their careers. The Women in Engineering Podcast (WIE) is a vital resource for women in engineering, offering inspiration, knowledge, and how to career advice. Hosted by Mechanical Engineer Tiffani Teachey, the show features interviews with successful female engineers who are looking to help the next generation of female engineers succeed. This podcast is a go-to destination for female eng ...
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We are entering a new dawn of executive leadership. A new era where inclusivity, diversity, empathy, and compassion are both welcomed and expected at the leadership table. On Women Changing Leadership, we believe women are the leaders who are bringing about this change, and each week we share strategies and insights to help women like you advance to the executive suite on your terms. Your host, Stacy Mayer, is a bestselling author, a certified executive coach, a promotion strategist, and the ...
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Leading Lady Podcast | Coaching and Accountability for Ambitious Women Entrepreneurs

AliceAnne Loftus | Certified Professional Coach (CPC) specializing in Leade

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Through live workshops, AliceAnne will get to the core of what it takes to truly show up as your best self both personally and professionally. AliceAnne helps high-achieving women in leadership and in small business align their core values with not only their business, but also their relationships, leadership style, and overall life satisfaction.
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Subscribe now to hear this popular and influential show with host Janice McDonald. You’ll hear Inspiring Conversations with Fearless Women trailblazers in business,sports, arts and culture, politics and more. Listen as they share their stories, the challenges and insights into how they’ve been driven to change the world and make it a better place, in whatever arena they are competing in. Practical tips. True Stories. Authentic Leadership. Real People. Big Ideas. Serious Inspiration.
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C-Sweet Talks

Dianne Gubin and Beth Hilbing

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C-Sweet™ Talks takes you inside the most interesting businesses and industries today and explores strategies for career success. Hosts Beth and Dianne have navigated C-Suites and board rooms throughout their careers, and are now giving insider advice for executive and entrepreneurial women to make a difference in theirs. C-Sweet™ is an international professional association for women focusing on access to all levels of career opportunities for YOU and others, the creation of diverse networks ...
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Join renowned sales coach for women running consulting businesses, Leah Neaderthal, for a behind-the-scenes look as she helps women solve their biggest sales challenges and start landing higher-paying clients. From her background in marketing -- “definitely not a salesperson” -- she taught herself how to sell and developed a selling methodology that feels comfortable and works. Now she shares that with other women in their consulting businesses. From clearly communicating your value, to comf ...
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The Int-HER-rupt Podcast mobilizes women in leadership to disrupt the status quo, to take their seats at the table, and to be part of the conversations that are happening in the places where women engage. Int-HER-rupt provides a place for women to collaborate, encourage, and inspire each other through discussions about balancing work and home, being heard in the workplace, prioritizing self-care, navigating professional relationships, and other issues relevant to women in leadership. Int-HER ...
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Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 7-20. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work.
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Inspiring Women Leaders

Dr Adam Harrison and guests

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‘Inspiring Women Leaders’ is the podcast about leadership by women only, from which everyone can learn. The podcast aims to showcase the extensive leadership knowledge and practical skills of its incredible guests and to both inspire and educate its listeners, helping them acquire the know-how necessary to become better leaders themselves. Hosted by Dr Adam Harrison, physician, lawyer, leadership coach and strong male ally. Please reach out to him via www.dradamharrison.com.
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Welcome to “The Badass Women in Business Podcast,” where candid conversations with the most fearless leaders in the business world take center stage. Hosts Cristy and Aggie shine a spotlight on women who lead fearlessly and unapologetically. This podcast brings together entrepreneurs, corporate leaders, and innovators who are breaking barriers and making history. Each episode dives deep into the challenges, triumphs, and unique journeys of these remarkable women. It's about real, raw, and re ...
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A Seat at the Table

Leading Women Executives

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A Seat at the Table is a podcast for business professionals advancing to executive and enterprise levels of leadership, brought to you by Leading Women Executives. Episodes will discuss lessons in leadership and explore business strategies for success.
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The Game-Changing Women of Healthcare is a podcast featuring exceptional women making an impact in healthcare today. We celebrate our guests’ accomplishments, setbacks, and the lessons they've learned throughout their careers. We dig into the many healthcare issues we face today and how these innovative leaders are working to solve them. Join host Meg Escobosa in conversation with some of the many brilliant, courageous women on the front lines of the future of health.
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Our Women in Technology Podcast Series includes a number of prominent leaders across different industries.They share their insights and experiences about innovation, technology, the role of government and academic institutions in building a sustainable environment, and how women can become strategic enablers.
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Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.
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Be Brown Brave

ICRC-TV, Michelle Starr

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Host Michelle Starr focuses on conversations centered around women of color in the workplace and how diversity, equity, and inclusion are just plain good for business. Conversations delve deep into both best practices for business as well as first hand accounts of growing up (and working) as a person of color with guests coming from every racial, socio-economic, and cultural background.
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Engaging and enlightening interviews with women leaders on energy, climate, sustainability and corporate responsibility -- ESG, environment,social and governance issues. Business, policy and technology, money, the arts and careers. Topics include driving innovation, leadership, communications and career advice. Inspiration, trends and insights. Hosted and produced by Joan Michelson, acclaimed journalist, business leader, coach and speaker, based in Washington, DC.
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Build to Enough

Little Fish Accounting

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Little Fish Accounting presents Build To Enough. The pursuit of endless growth and scaling can leave entrepreneurs feeling burned out and unfulfilled. This podcast explores how to build sustainable, purpose-driven businesses that align with your lifestyle and values, rather than defined by rapid expansion alone. On this show, we’ll reframe definitions of success, provide strategies for structuring companies around desired lifestyles, and share stories of entrepreneurs finding deeper fulfillm ...
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C-Suite Chicks

Tier Level Marketing, Stories and Strategies

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Empowering women in business and working moms to reach the heights of the c-suite is at the heart of C-Suite Chicks. This podcast is for women navigating the complex journey of executive leadership and entrepreneurship, especially for working moms striving to balance their career and family life. Whitney Ramirez and Ashlie Marshall of Tier Level Digital Marketing helm this podcast, offering a fusion of insightful conversations, personal narratives, and practical advice tailored for women in ...
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Do you think that to be successful and get ahead in business, you have to trade what’s most important to achieve it? Not so! Debbie Peterson, CSP wants to help you discover how to create MORE Success in your Leadership with LESS sacrifice in your Life. If you want a podcast that helps you manage, lead, and make a bigger IMPACT, but without leaving behind the rest of your life, tune in and hear Debbie and her guests share their tips, tools, and techniques to do just that.
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Maximize your leadership potential and professional advancement and be inspired by the Women in Business Impact Lab Podcast! We’re your source for personal, professional, and #OrganizationalGrowth and development from a women-in-business perspective. We share our own original #Research, explore #IndustryTrends and #WorkforceTrends, and interview female executives, allies and thought leaders from across the globe. Join us for practitioner-oriented content around all things #WomeninBusiness, # ...
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Welcome to "Ladies Kickin' Ass," the podcast where kickass women in the home service and trades industries spill the real tea on making it big. Twice a week, host Tanya Wilson brings you the gritty, the pretty, and everything in between. Catch us every Wednesday for a deep dive with a powerhouse entrepreneur. Hear her raw, unfiltered story—from breaking ground in her field to celebrating the ups and downs while scaling her business. These aren’t just chats; they’re your battle plans for crus ...
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Are ready to finally figure out how to move forward, make money and manage your life? Are you overwhelmed by what to do next? Are you stressed about creating more revenue or income? Are you worried you’re missing opportunities? Are you lacking confidence to show up both at work and at home in a big way? Or are you just getting in your own way? The She Thinks Big Podcast is here with your weekly dose of the thinking you need from your host, Andrea Liebross. Andrea is a business life coach and ...
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The Growth League

Wonder Media Network

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Hi, I’m Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you’re trying to get better at your presentation skills, get that next promotion or even do your first pull up, each episode will provide you with a New Rule for Growth to superc ...
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The Professional Motor Mechanic (PMM) Podcast, hosted by PMM magazine editor Kieran Nee, is here to take news and industry updates into the ears of garage owners, technicians and aftermarket professionals (and car enthusiasts, why not?!) The PMM team – which produces a magazine read by nearly 60,000 independent UK garage technicians every month – is in prime position to discuss the topics and issues which effect the workshop floor. Topics we cover in the Podcast include supply chain shortage ...
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The Executive Woman Podcast: Women Changing the Game empowers women to find and define their strengths. Hosted by Dr. Sheila Robinson, founder of Diversity Woman Media and a passionate advocate for advancing women in leadership, this podcast shares, learns, inspires, and transforms together. Rooted in the belief that women succeed when empowered, the show is dedicated to raising women up. It dives into real-world experiences, sage advice, and mentorship to help women achieve their career goa ...
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Welcome to Season 1 Episode 23 of The Savvy Up Podcast. In this episode, Valerie Lynn and Andria Taylor, Rachel Ivanovich and I discuss the Mentors Collective, igniting the power of women through mentorship and community. So, if you want to learn about the importance of creating a community for women, why mentorship matters, and the power of a netw…
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Dr. John A. Battle, CEO of Inclusion Genius Factory, discusses the importance of inclusive leadership and the power of unlocking the collective genius of an organization. He emphasizes that inclusivity does not mean taking away from others, but rather creating a level playing field for everyone. Dr. Battle shares key programs and initiatives offere…
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Episode 33 | In this episode of The Women in the Arena, host Paige Williams chats with Shelby Fowler-Moss, the dynamic owner of Fempire Media. Shelby brings her extensive experience in the advertising world to the table, sharing her journey and invaluable insights on moving beyond referrals and generating consistent leads. About Shelby A natural-bo…
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The classic car market is a growing one, bringing a touch of prestige to drivers across the country. But who are those drivers? And is it true that the classic car owner is still primarily a DIYer tinkering away in the garage? Well, to answer those questions and get a better idea of what opportunity classic car repair and maintenance offers to inde…
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Send us a Text Message. In this episode, Julie interviews Erika MacKay, the founder and CEO of Niche for Design, about her journey in interior design and her focus on workspace wellness. They discuss the evolving office environment and Erika shares her experience of balancing entrepreneurship with maternity leave. Erika shares insights into creatin…
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Risk management and compliance are crucial for successful business outcomes, according to Helena Frumson. In this episode she emphasizes that building trust means building revenue, and the need to take calculated risks and embrace opportunities for growth, while also managing potential risks. She also discusses career development strategies, includ…
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Modern life bombards us with stresses our bodies are not physically equipped (or evolved) to handle. It’s no wonder so many of us are overwhelmed and struggling. Luckily, there are effective strategies and tools to help manage and reduce stress. You just need to learn how to tap into them. Here today to help us better navigate life’s stressors is D…
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Minette Norman is an author, speaker, and consultant with decades of experience leading global teams in the software industry. As a vital voice in inclusive leadership, she speaks about psychological safety and empathy. Minette is also the author of The Boldly Inclusive Leader and the co-author of The Psychological Safety Playbook. In this episode……
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Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you clients for life. …
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In the first of a four-part series, Keila discusses strategies for accounting firm owners to turn the second half of their year into a success. She focuses on financial health as the foundation, covering essential benchmarks like KPIs and strategies to maintain and improve a firm's financial standing. Keila emphasizes the importance of analyzing mo…
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In a world where women leaders are still facing immense challenges and criticism, our role as advocates for each other has never been more important. Too often, we've seen women tear each other down, rather than lifting each other up. But when we commit to refusing to participate in the toxic dynamics that hold us back and instead use our voices to…
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Brittney Fairweather is a co-founder and Chief Business Development Officer of TRX Capital, a real estate lending firm focused on Business Purpose Lending where she manages overall growth, strategy, and client-facing communications. With a mission to bridge the gap for first-time buyers and revolutionize real estate investing, TRX Capital provides …
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Send us a Text Message. Gayle Jennings-O'Byrne, CEO of Wocstar Capital and co-founder of the Wocstar Fund, joins the podcast to discuss her journey into investing, the importance of storytelling, and the necessity for women to invest in and support each other. She shares how her venture capital firm focuses on women of color tech entrepreneurs, kno…
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Send us a Text Message. Struggling with a chronic illness while trying to balance work and life - can you relate? In this raw and honest episode, Ashlie and Whitney open up about their experiences living with Crohn's disease and Hashimoto's hypothyroidism. They discuss the challenges of managing symptoms, the impact on their mental health and work …
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Today we're tackling a topic that can really sting for us business owners - realizing you're overpaying someone on your team. In this episode, I'm sharing some of the glaring signs I've seen that you might be compensating a person beyond what their performance merits. I'm talking about things like paying double for outcomes without seeing any progr…
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What if you could move forward in your business with the confidence that you are enough and your business is needed? A scarcity mindset will convince you of the opposite. That little voice in your mind will tell you that you’re not good enough, there’s too much competition, and it’s too hard. Erin Harrigan is here on the Leading Lady podcast to tea…
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Is it really worth going to networking events? This question comes up a lot and while many find them uncomfortable or think they’re not worthwhile, they can yield significant business opportunities that you don’t want to miss. To get the best out of networking, though, you need to approach it strategically. Depending on your goal, not all networkin…
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Ep #240: How to Attract Supernatural Career Results with Just One Word What if you could overcome imposter syndrome, develop your executive presence, be recognized for your incredible leadership, and have an amazing network of executives in your corner ready to support you…and all it took was changing a single word? I get that this might sound too …
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In this episode, The Girls of Grit continues their conversation with Alisha Merlo. With 25 years of experience in the medical aesthetic industry, Alisha shares her unconventional path, from retail and telecommunications to her true calling in healthcare, showcasing the power of resilience and seizing opportunities. Alisha reflects on her transition…
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Do you ever find yourself waiting for someone else to recognise your potential before you take the next big step in your career? You're not alone. Waiting for external validation is the biggest thing I see holding women back in their careers, and it’s understandable. It feels good to have someone acknowledge our achievements, and we feel safer with…
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In today's rapidly evolving workplace, employees crave more than just a paycheck. They seek purpose, growth opportunities, and recognition for their unique contributions. How do you ensure that each individual's efforts are acknowledged in a way that resonates with them personally? In this episode, I discuss this topic with Marty Bryson, an experie…
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How do you run a successful business, without having any experience working in a business? Join Leah and her sister Ariel as they chat about Ariel's journey from a 14-year teaching career to the brave new world of entrepreneurship. Discover how she discovered the confidence to pursue a longstanding dream, the unexpected secrets to her success, and …
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This week, Beth and Dianne sit down with Dr. Natacha Nelson, Founder + CEO of Life Doctor Guru. Dr. Nelson shares her journey and philosophy on holistic health, especially focusing on women in leadership roles. As a chiropractor and mental health educator, she emphasizes the importance of addressing the physical, mental, emotional, and spiritual as…
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What exactly IS the Principle of Cause and Effect? In simple terms, Cause and Effect in NLP means understanding how actions (causes) lead to outcomes (effects). For a new leader, this principle helps you predict the consequences of your decisions, making it easier to steer through challenges and achieve your goals. Ultimately, this principle is you…
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Vasant Sanzgiri | Retired Group Head Human Resources, Shapoorji Pallonji Group and Executive Vice President HR , ICICI Prudential asset management Vasant has diverse experience and understanding of businesses and business Leaders, having worked in different industries / sectors in the Human Resources functions for 35 years.He work was shaped by his…
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Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people and bring them …
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Send us a Text Message. Want to know the secrets to building an unbeatable online reputation for your service business? Tune in to this episode of the Ladies Kickin' Ass Podcast where we uncover essential strategies that can set your business apart from the competition. Using septic tank pumping as a prime example, we discuss how authentic branding…
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In the Savvy Up! podcast we share ideas to help women become financially independent without budgeting the fun out of life. Tune in to learn about mistakes to avoid in retirement planning, how to make better financial decisions, and get the most from your money. Savvy Women Wealth Management is an SEC Registered Investment Advisor The opinions expr…
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Dr Jo Sinclair is an Anaesthetist with a career-long interest in doctors’ health and wellbeing. In early 2020 she was appointed the Senior Medical Officer Wellbeing Lead at Te Whatu Ora Counties Manukau, and in that role has been instrumental in bringing Schwartz Rounds to the organisation and developing a Stress First Aid training programme. She w…
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The Equality Conversation podcast with bestselling author Joy Burnford explores what we can all do to champion gender equality at work. Each episode offers inspiration, stories and practical solutions from business leaders and experts from around the world. Achieving gender balance at work isn’t about fixing the women, it’s about changing the syste…
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The workforce in the US is more diverse than ever. And with a large part of the educated workforce being made up of Latina women, strategies and ideas around investments are shifting. Emma Rodriguez-Ayala is here today to talk about how investors need to learn how Latino communities view and value money, bridging the financial literacy gap by teach…
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“I think some of the biggest themes throughout (Project 2025) are a sort of reorganization or dismantling of some of our environment agencies. They literally use the word ‘dismantled’ for what they would like to do to NOAA, the National Oceanic and Atmospheric Administration. The others are a little bit more subtle, but they talk about shifting sen…
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Mary McMonagle is an intuitive healer and feminine energy coach with a passion for guiding high-achieving women towards breaking free from their own limitations and fully embracing their true essence. Founder of spiritual lifestyle brand True Vibe, Mary is also the host of the Living Your True Vibe Podcast, where she inspires countless individuals …
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If you own a solo or group practice, you know that the days of shame attached to wanting a therapist are gone. We’ve all seen the rise of Gen Z’s voicing their need for mental health support, and they’re getting it at work and in their everyday lives. On today’s episode, you will discover how Amanda Hunter turned her personal challenges into a thri…
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Are you thinking of letting go of someone on your team? Many CEOs struggle with deciding whether it’s time to hold on to an independent contractor, employee, or anyone else they have a business relationship with. It can significantly impact you, your team, and your company. So you don’t want to make the decision lightly. What do you need to conside…
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Ep #239: How to Wave a Magic Wand and *POOF* Make Career Opportunities Appear Change can happen in an instant. That thing about your career that's been stressing you out for months or even years...can be completely fixed in a moment. One thought, one piece of advice, one coaching conversation…can open up amazing opportunities that seemed impossible…
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What is a margin and what does it mean to high-achievers, entrepreneurs, and leaders? In this episode of the Leading Lady podcast, we’re exploring how to build margins within your business and life to create space for you to operate at your best. Why are we always trying to operate at maximum capacity? Through my own experience of running myself ra…
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How can a passion project become a life-changing force for good? In this episode of The Girls of Grit, we’re joined by Alisha Rose Merlo, a veteran in the medical aesthetic industry with over 20 years of experience. Alisha shares her journey of transforming her dedication to ending human trafficking into a powerful mission. Driven by personal chall…
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I speak to women all the time who feel stuck in their careers. They dream of making a big impact in the world and achieving great things, but they don't know how to move forward. If you can relate to this feeling, stay tuned because today I’m sharing how to take those significant leaps and move the needle forward so you can realise that rewarding a…
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Don’t you just want to pull every last strand of hair out after work? If so, you may be experiencing burnout and need to listen to this week’s episode of the Int-HER-rupt podcast. I chat with my guest, Victoria Baylor, a certified leadership coach, about coping with work-related stress. Whether you are a seasoned leader or just beginning your journ…
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Send us a Text Message. Can you find greater purpose and satisfaction in your current job without needing to change roles? Discover the transformative power of job crafting with insights from our expert guest from Evolve Me. This episode promises you new ways to reflect on what might be missing in your job and identify opportunities for skill expan…
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Why would you want to know about this? As a new or emerging leader, understanding and defining your leadership essence or style is fundamental for building strong relationships with your team and others. People have to have a good understanding of who you are as their leader and what to expect with your interactions with them. That is where rapport…
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