Best Nathan Allotey Podcasts (2024)

1
Surviving COVID-19 ('Rona) 14:19

3+ y ago14:19

14:19

One day while working remotely I felt like I was getting hot. After taking my temperature I had a fever approaching 102 and after getting a test it was revealed I had the dreaded COVID-19 Coronavirus. Thankfully I was able to recover and I wanted to share my experiences so you can hope to prevent yourself from getting COVID and how to manage your s…

1
096: How to Charge 300% - 800% More 20:10

4y ago20:10

20:10

Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative. How do you determine the true value of a project? Value-based pricing …

1
095: How to Charge a Million Dollars 16:04

4y ago16:04

16:04

Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well. Sites Mentioned: https://www.daltonmaag.com/studio https://www.similarweb.com/…

1
094: Creating Customer Profiles 32:40

4y ago32:40

32:40

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles. Resources Mentioned in this Episode https://www.google.com/ads https://www.google.com/analytics https://uifaces.co/ https://unsplash.com/ https://generated.photos/…

1
093: Position Yourself As A Brand Strategist 14:25

4y ago14:25

14:25

BOOKS The Brand Gap: https://amzn.to/35aDPAx The Business of Expertise: https://amzn.to/2ZiyEuC More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... / TIMESTAMPS 00:00 - Introduction 00:46 - What is Strategy? 02:45 - Overcome Imposter Syndrome 03:56 - Teach Everything You Know 05:19 - Write Case Studies 07:08 - Change Your Target …

1
092: Selling Strategy 14:56

4y ago14:56

14:56

Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come? In this episode we walk through some of the deliverables you can of…

1
091: Do Black Lives Matter? 25:08

4y ago25:08

25:08

The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending. Great websites and resources: https://blackswho.design/ https://peopleofcolorintech.com/ https://…

1
90: Get Paid to Think with Melinda Livsey 1:04:14

4+ y ago1:04:14

1:04:14

Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels. Melinda will help you get paid to think. Follow her: Twitter: @melindalivsey_ Instagram: @meli…

1
089: How to Stand Out as a Designer 8:00

4+ y ago8:00

8:00

With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity. There are 3 things you can do today to stand out as a designer: 01:28 = Understanding the Creative Process 02:48 = Choose a Complimentary Service 04:42 = Partner with…

1
088: What is Strategy? 16:05

4+ y ago16:05

16:05

Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional. I read an article on strategy which had a huge impact on how I think about strategy: http://bit.ly/wtf-strategy…

1
087: The Amazingly Terrible Commercial 15:58

4+ y ago15:58

15:58

I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.By Nathan Allotey

1
When a Client Disappears [Traffic Talk] 9:55

4+ y ago9:55

9:55

In this episode of traffic talk, someone asked a question of what to do when a client they were speaking with on the regular suddenly "disappeared". Should they move on or wait on the client?By Nathan Allotey

1
086: Panic Into Productivity 9:56

4+ y ago9:56

9:56

With all that is going on during this global panic we have been restricted to our homes but what can we do with the time we have and how will it impact our businesses? Two main questions from the video: 4:50 = What have you been neglecting in your business? 6:10 = What will you do when the panic is over?…

1
085: My 5 Takeaways from the Futur Pro Group Meetup 9:56

4+ y ago9:56

9:56

I woke up in the morning, and with sleep still in my eyes stumbled to my desktop computer to check any messages that would call for my attention. I saw a new post in the Futur Pro Group, which knocked the sleep out of my eyes and immediately spurred me to look for a flight to Los Angeles. Chris Do, the founder of The Futur, posted an update mention…

1
Quote Given to Client was "Too High" [Traffic Talk] 18:28

4+ y ago18:28

18:28

In this episode of traffic talk we look to answer a question about how to answer clients when they say your quote is too high. For more context here is the original question: Recently send out a quote to a prospective client and they said my quote was on the high side? How do I approach this nicely without giving too much discount? Freelancers out …

1
084: Be Thankful 2019 6:31

4+ y ago6:31

6:31

As we enter the holiday season and many people get into goal setting mode, I want to draw your attention to the fact that it is okay to take a moment, reflect not he year and be thankful for what you have thus far. Don’t get so caught up in what YOU WANT that you forget what YOU HAVE. Gratitude and thankfulness make you value your interactions with…

1
Should I Let Someone Know They're My First Client [Traffic Talk] 15:52

5y ago15:52

15:52

A rookie freelancer has landed their first client and they are debating on whether or not they should let their client know they are the first client they ever had. For context: Should I Let them know they're my first client? An opportunity to freelance recently fell in my lap and I'm not sure what to discuss with my first client. I've read the sid…

1
083: How to Position Yourself as an Expert 16:52

5y ago16:52

16:52

If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.By Nathan Allotey

1
Giving Client Refund. What Wrong Wrong? [Traffic Talk] 24:55

5y ago24:55

24:55

A videographer agreed to create a video for a client. After viewing the first draft the client wanted to completely start over even though the client signed off on the storyboard. Rather than start from scratch the freelancer refunded the client and wants to know how to prevent this in the future. Question Giving a client a refund, did I do somethi…

1
082: The Great Chicken Sandwich War 12:20

5y ago12:20

12:20

Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.By Nathan Allotey

1
Client Organization [Traffic Talk] 22:17

5y ago22:17

22:17

A freelancer lost a client due to their lack of organization and trying to juggle too many clients at once. They ask about some ways they can improve their organization so this doesn't happen in the future. Project Management Tools: Basecamp: https://basecamp.com/ Asana: https://asana.com/ Trello: https://trello.com/ *All three tools listed above h…

1
081: Marketing vs Branding 16:51

5y ago16:51

16:51

There is an age-old debate on which is more important marketing or branding. Those which a marketing background tend to have a bias toward marketing versus designers who tend to have a bias toward branding. The truth is everything comes down to how you define marketing and how you define branding. These two are not in competition with one another b…

1
080: The Riches are in the Niches 18:41

5y ago18:41

18:41

How can you find out the unique audience and skill you can offer clients? Some people call this a niche. Once you combine your hobbies with your past education and an industry-specific problem you will have a unique value you can offer clients.By Nathan Allotey

1
Advice Over Action? [Traffic Talk] 18:52

5y ago18:52

18:52

Some more context: "I have been speaking with a potential client who is having issues with their website. Their current developer costs a lot of money and when they implement updates functionality of different aspects of the site break. I gave them some bullet points of what’s wrong with the site. I was emailed by someone in upper management asking…

1
079: You Don't Have a Business 27:05

5y ago27:05

27:05

I was watching a video on YouTube and the person in the video was an animator. They were discussing how they and others with similar channels review animation, movies, comics and sometimes illustrate and animate popular characters. I live in a state of constant anxiety, I could wake up one day and the channel I worked so hard to build has been demo…

1
My Friend Stole My Ideas and Hired Someone Else [Traffic Talk] 17:39

5y ago17:39

17:39

Episode Notes: https://freelancejumpstart.tv/78 In this episode a designer suggested that his friend meet up with him and they strategize how to increase their online presence and create strategy so they can compete online with their competitors. After a verbal agreement the friend took the advice and strategy but then hired another designer who wa…

1
078: 5 Ways to Transform Your Portfolio 37:41

5y ago37:41

37:41

The 5 Ways to transform you portfolio are: Copy Other Agencies Show Your Process Add Visual Storytelling Using Mockups Your About Section References in this episode: https://nathanallotey.com/tv/059-freelancer-vs-consultant-vs-agency/ https://nathanallotey.com/tv/067-never-call-yourself-a-freelancer/ https://nathanallotey.com/tv/068-your-job-title-…

1
077: The Pro and the Pen 15:22

5+ y ago15:22

15:22

Do you feel like you have no creative control when completing projects for clients? Be a professional, not an amateur. Looking to level up in your freelance business? You may need Creative Coaching: http://nathanallotey.com/coaching DISCOUNT CODE: PODCASTFOLLWER Freelance Jumpstart Podcast on iTunes: http://nathanallotey.com/itunesaudio Free Course…

1
Do Clients Ruin Your Work with Changes? [Traffic Talk] 14:53

5+ y ago14:53

14:53

For this episode of Traffic Talk we look at the answer the question: My client has taken my beautiful work and ruined it with their suggestions! What can I do? How to Stop Endless Client Feedback: https://www.youtube.com/watch?v=Ppc7VUswe5w Speak Up for Your Work: https://youtu.be/IZtFFcx5_3w Thanks for the Feedback (Book): https://www.amazon.com/g…

1
076: My Goals for the 2019 Year 16:39

5+ y ago16:39

16:39

Normally I use January as a planning month but as I plan I wanted to share with you what is on my mind as I move forward in 2019 toward the goals I would like to accomplish.By Nathan Allotey

1
075: 2018 Year in Review 10:10

5+ y ago10:10

10:10

As I reflect on the year 2018 I explain what I felt went well, what did not go so well, and assess whether or not my goals were reached.By Nathan Allotey

1
Becoming a Design Leader (Epic Unknown Recap) 11:08

5+ y ago11:08

11:08

As I think back on how 2018 went, I wanted to make mention of a fantastic experience I had in the Smoky Mountains of Tennessee. Epic Unknown is an invitation to explore your roots and the roots of others intimately and uniquely, deep in the heart of the Smoky Mountains. No two trees grow the same. No two stories are identical. It is so easy to be c…

1
074: Setting SMART Goals 10:04

5+ y ago10:04

10:04

As the end of the year comes to a close there will be many people who will focus on setting goals in the new year. I want to give you a framework for setting goals first made popular by George T. Doran in 1981. The most critical factor in establishing a goal is HOW you define success. SMART Goal Framework 2:15 = Specific 2:40 = Measurable 3:35 = Ac…

1
073: Three Years on YouTube 11:19

5+ y ago11:19

11:19

Without even realizing it my YouTube channel turned 3 years old in October. In this video I discuss what happened this past year on YouTube and what I plan to do in the future. My 2018 Goals https://www.youtube.com/watch?v=EbBp5z2FDsw https://www.youtube.com/watch?v=aQQAinyRkhgBy Nathan Allotey

1
When to Discuss Pricing Rates [Traffic Talk] 17:23

5+ y ago17:23

17:23

For this episode of traffic talk someone asks when is the best time to begin discussing pricing rates. They have been asked to come up with a mockup with an existing client and are not sure whether or not the client is willing to pay for the mockup.By Nathan Allotey

1
072: Personal Name or Business Name? 11:42

6y ago11:42

11:42

In this episode we look at the pros and cons of whether to move forward with your personal name or your business name. Here's a hint the name doesn't matter what you publicly project matters.By Nathan Allotey

1
Do People Still Buy Art? [Traffic Talk] 16:08

6y ago16:08

16:08

For this episode of traffic talk we answer the question: Do people still buy art? I share my unique experience of what I learned in Los Angeles and the fact that art and illustration is as popular as its has ever been but you have to pair your art with a story.By Nathan Allotey

1
071: The Value of Art 10:48

6y ago10:48

10:48

What's the difference between a $30 piece of art and a $30,000 piece of art? This episode of Freelance Jumpstart I cover the main takeaway I learned from visiting agencies and museums while in Los Angeles, CA.By Nathan Allotey

1
070: Keep Moving Forward - Worst Week of My Life 13:23

6y ago13:23

13:23

This past month I've had nothing but troubles professionally, with my day job, family and other things in my personal life. It sucks and it doesn't feel good. However, I believe I am being met with so many challenges because the goals I've been working on for year are within arms length. No One Cares: https://www.youtube.com/watch?v=4Ziu4fNMgvM&t=2…

1
How Do You Decide What Business to Build? [Traffic Talk] 16:20

6y ago16:20

16:20

This episode of traffic talk is a little different. In order to answer this question I thought it fitting for me to visit my alma mater, Baylor University, and answer a question about how I made the switch to web design. For some context let's look at a question asked by Samuel. How exactly do you decide what to go into business for? If I recall co…

1
Shifting a Design Business in a New Direction [Traffic Talk] 22:52

6y ago22:52

22:52

For this episode of Traffic Talk a designer who has specialized in Icon design is looking to move in a new direction. He is wondering if his past content will contribute to the new direction he is taking.By Nathan Allotey

1
Explaining Your Value in a saas niche [Traffic Talk] 19:10

6y ago19:10

19:10

For this episode of Traffic Talk we answer a question that came in from email about someone who doesn't know how to clearly define the expensive problem that they're solving in the area of client success.By Nathan Allotey

1
069: The Value of Coaching 10:28

6y ago10:28

10:28

At some point in your business you will need a coach to guide you toward your goals. However, not every coach will work for you there are 2 types of coaching and you need to know which one fits your learning style.By Nathan Allotey

1
Freelancing as a Stay at Home Mom [Traffic Talk] 21:49

6y ago21:49

21:49

A stay at home mother has a question about how to get started as a freelancer and if she should pursue freelance photography.By Nathan Allotey

1
068: Your Job Title Matters (Cory McCabe Interview) 1:13:03

6y ago1:13:03

1:13:03

In this episode I'm joined by filmmaker Cory McCabe as we expand upon why you shouldn't call yourself a freelancer and the importance of your job title to your brand.By Nathan Allotey

1
How Much Does a 3 Page Website Cost? [Traffic Talk] 13:22

6y ago13:22

13:22

For this episode of Traffic Talk we look at the question "How much to charge for a 3 page website?" The freelancer is working with their local chamber of commerce and they are nervous about overpricing the job.By Nathan Allotey

1
067: Never Call Yourself a Freelancer 16:06

6y ago16:06

16:06

Your title is one of the first elements that informs potential clients of your brand and how you can help. Though you may be running a freelance business if you want people to take you seriously don't call yourself a freelancer.By Nathan Allotey

1
Finding Work as a Photographer? [Traffic Talk] 15:56

6y ago15:56

15:56

We look at what to consider when leaving your day job for freelancing full time and how to find work as a photographer.By Nathan Allotey

1
066: Overcoming Imposter Syndrome 15:51

6y ago15:51

15:51

Have you ever wrestled with self doubt, anxiety, perfectionism, fear of failure while working with clients? This may be a common issue creatives wrestle with called Imposter Syndrome.By Nathan Allotey

1
Should You Offer Clients Web Hosting? [Traffic Talk] 17:39

6y ago17:39

17:39

For this episode of traffic talk we answer the question, "Should you host a client's website and act as the web hosting service or let a client use a different company?"By Nathan Allotey

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