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Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next. Hosted on Acast. See acast.com/privacy for more information.
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Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company
23:18
23:18
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23:18
Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking a…
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Gwen Lafage - VP Brand at Sinch (in English)
26:27
26:27
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26:27
Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences…
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Samuel West - Museum of Failure curator & innovation expert
26:13
26:13
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26:13
Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big…
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Franck Attia - MD Adobe Nordic (2021) - in English
25:47
25:47
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25:47
I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The coo…
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Gustav Lundberg Toresson - Memmo (in English)
22:46
22:46
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22:46
Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourc…
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Daniel Goodall - Fiskars Group - Director, Brand and Strategic Marketing
22:54
22:54
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22:54
Daniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskar…
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Solberg Audunsson - Founder of Takumi (influencer marketing) and Planitor (planning), Product Owner at QuizUp - in English
24:44
24:44
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24:44
Jokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including: QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startup Takumi - Solberg then fo…
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Björn Jeffery - Toca Boca co-founder, media analyst and board member (in English)
24:44
24:44
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24:44
Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and …
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Daniel Melkersson - CEO and Co-Founder, PinMeTo - Local SEO and Retail Marketing (in English)
25:23
25:23
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25:23
Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode…
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Anna Martinkari - Head of Digital at Telia (in English)
25:47
25:47
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25:47
Anna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, custom…
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Franck Attia - Managing Director, Adobe Nordic (in English)
27:04
27:04
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27:04
Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for man…
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Niklas Bakos - CEO and Founder of Adverty (in English)
25:04
25:04
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25:04
Niklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for …
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VOI Scooters - Kristina Hunter Nilsson, VP Communications (in English)
23:19
23:19
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23:19
The Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI T…
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BONUS - Slow TV - technical details with Thomas Hellum
11:41
11:41
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BONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements o…
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Slow TV - Thomas Hellum (and Barack Obama) talk about a train and a cow...
25:12
25:12
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25:12
Season 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV ac…
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Artificial Intelligence (AI) deep dive - Series 1 - highlights
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15:37
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15:37
I spoke to many different people in Series 1 of the Nordic Future Makers podcast. I spoke with people from marketing, media, music and more, heard some great stories and learnt a lot from the experiences of my guests. Artificial Intelligence (AI) came up in a number of these conversations and I thought it would be interesting to pull a collection o…
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DARUDE - DJ, electronic music artist, producer, streamer and YouTube star!
39:10
39:10
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39:10
Darude is my guest this week on the Nordic Future Makers podcast! Darude is a Finnish DJ, producer and EDM artist and in this podcast we talk about his big hit 'Sandstorm' and how it keeps coming back - most recently as a weekly ritual to help Finland through the corona virus lockdown. We also talk about how 'Sandstorm' became a hit originally, how…
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Jenny Gejke - Head of Digital Channel Development at SJ trains (in English)
23:41
23:41
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23:41
Jenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototypin…
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Martin Lindstrom - author and international brand consultant
26:12
26:12
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26:12
Martin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology…
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Bo Hellberg - Regional Creative Director Europe at Dyson
27:23
27:23
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27:23
Bo Hellberg is this week's Nordic Future Maker. Bo is a well known creative leader in the international advertising industry and has worked at agencies in London, Paris, Australia and Sweden on award winning campaigns such as Dove Real Beauty. Bo has also been working client side at Dyson and he is currently the President of D&AD Young Blood which …
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Roland Philippe-Kretzschmar is Head of Digital Customer and eBusiness at Stora Enso in Stockholm, Sweden. Roland has had a long career, working in agencies and consultancies such as Edelman, Hiil & Knowlton and Sofigate, but he has also done a whole host of other things including running his own company, mentoring startups and writing as a freelanc…
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Marcus Jiderholt, Chief Marketing Officer at Swedish start up Vässla micromobility, is my guest on the Nordic Future Makers podcast this week. We talk about Marcus' career journey, we talk about micromobility / personal electric vehicles and we talk about the changing way that people are moving around in cities and beyond. Marcus also talks about V…
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Ben Liebmann - COO, restaurant noma - Copenhagen
26:05
26:05
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26:05
Ben Liebmann, COO, restaurant noma is my guest on the Nordic Future Makers podcast this week. noma is the four-time winner of the S. Pellegrino World’s Best Restaurant, founded by trailblazing and critically-acclaimed head chef René Redzepi. Opened in 2003 and based within a Bjarke Ingels designed urban farm located in the Copenhagen neighbourhood …
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Ana Thorsdottir - Head of Business Development EMEA, Tagger Media (Influencer Marketing)
25:17
25:17
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25:17
Ana Thorsdottir, Head of Business Development for EMEA at Tagger Media Influencer marketing platform is my guest this week on the Nordic Future Makers podcast. This week it's a high speed, high energy tour through the 'crazy world of influencer marketing.' Our conversation ends up covering a wide range of areas - including how to select an influenc…
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Daniel Käfer - Ooredoo Director, Facebook Country Manager DK and Author
24:26
24:26
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24:26
Daniel Käfer is this week's Nordic Future Maker. Daniel is now based in Doha, where he works as Group Director for telecom giant Ooredoo, overseeing strategic digital marketing across a wide region. Prior to this he was Country Manager for Facebook in Denmark and he's just published a new book called 'Release the Brakes On Growth - Growth Transform…
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Tove Chevalley - Innovation Director - Electrolux Global Hub and Adidas
23:11
23:11
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23:11
Tove Chevalley - Innovation Director at the Electrolux Global Hub in Stockholm (Sweden) is the latest guest on the Nordic Future Makers podcast. Now recording with Zencastr for improved audio quality, Tove joined me to talk about how she approaches innovation in her current role. We also spent a little bit of time talking about Tove's previous posi…
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Stine Bauer Dahlberg - Trouble Inc / New York Times / Apple / Spotify
29:22
29:22
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29:22
Stine Bauer Dahlberg is my latest guest on the Nordic Future Makers podcast! Stine is based in New York and we connected on Skype for a fast moving conversation. Stine is co-founder of Trouble Inc which is a new apparel brand and community focused on self-expression at work. Before this she was Managing Director of Newsroom Brand Marketing at the N…
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Fredrik Borestrom - Head of Agency, International at LinkedIn and IAA President
25:04
25:04
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25:04
The Nordic Future Makers podcast features Fredrik Borestrom from LinkedIn this week. Fredrik is Swedish, but based in London. He is Head of Agency, International at LinkedIn and is also President of the International Advertising Association. As usual, the podcast is about 25 minutes long and you will hear lots of different things from the Skype cha…
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Henrik Jarl - Chief Marketing Officer at CDON
26:32
26:32
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26:32
Henrik Jarl, the Chief Marketing Officer from cdon.com, is my latest guest on the Nordic Future Makers podcast. CDON is the Nordic region's largest ecommerce site and Henrik and I had a great conversation about a range of topics. In this episode of the Nordic Future Makers podcast, Henrik discusses the following with me: His current role at CDON an…
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I recently met with Hjörtur Smarason from Space Nation (https://spacenation.org/) for the latest episode of the Nordic Future Makers podcast. Originally from Iceland, Hjörtur lives in Copenhagen now and in our 25 minute conversation we discuss the commercialisation of space and how Space Nation are preparing people for this through astronaut traini…
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I recently met up with an old friend, Lasse Meldgaard, to talk about his new start up called SteamRex. Lasse is based in Copenhagen and we spoke for just over 20 minutes in English and covered a wide range of topics. Lasse is a true Nordic Future Maker and I always learn things when I talk to him. In this conversation you'll hear how deep learning …
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This is the trailer for the Nordic Future Makers podcast, announcing that I will be talking in English to various Nordic Future Makers from media, marketing, tech, ecommerce and start ups over coming weeks and months. The Nordic Future Makers podcast is in English, hosted by Nick Burcher and features conversations with people from Sweden, Denmark, …
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