Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking ...
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TapNation’s Secrets to 1 Billion Downloads in Under 5 Years
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Traditionally, studios faced a tough choice: either crank out hypercasual games at speed or concentrate on crafting deeper player engagement with fewer releases. TapNation breaks this mould—and brilliantly—mastering both approaches to top 1 billion downloads just four years after its founding. On this week’s episode of the PocketGamer.biz Podcast, …
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Week in Mobile Games E27 - Savvy's big MENA investment push and Finnish dev Lightneer closes
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Craig Chapple, Daniel Griffiths, and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We delve into Savvy Games Group's big MENA investments and partnerships, the closure of Finnish developer Lightneer, and how Pokémon Masters EX has quietly generated $335m+ in gross revenue. Craig also tal…
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Kelly Kang’s Secret Sauce To Monetise Your Game Like A Boss
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Pixel United, known for its portfolio of popular F2P titles and millions of active players, has nailed the art of squeezing revenue from ads without squeezing the fun out of a game. On this week’s episode of the PocketGamer.biz Podcast, Kelly Kang, Senior Director of Ad Monetisation & Partnerships at Pixel United, joins host Peggy Anne Salz to shar…
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Week in Mobile Games E26 - The Big Stories and Trends from Gamescom 2024
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Craig Chapple, Daniel Griffiths, and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We provide a breakdown of the key stories and trends from Devcom and Gamescom 2024. Meanwhile, we discuss Apple's latest changes following regulatory pressure, peek into the data that shows Squad Busters is…
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Week in Mobile Games E25 - The Gamescom 2024 Survival Guide
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We offer tips on surviving Gamescom, discuss a drive for games industry sustainability efforts, delve into why Xsolla is sponsoring English League One football team Stevenage FC, and Apple aficionado Daniel…
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Taking Snake.io to the next level and building multimedia brands with Kooapps CEO CK Wang
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Kooapps is no stranger to building big brands and successful games. Its portfolio, which includes Snake.io, Piano Tiles, Pictoword and Stacky Bird, has garnered more than 450 million downloads to date.On this week’s episode of the PocketGamer.biz Podcast, Kooapps CEO CK Wang joins host Peggy Anne Salz to discuss his journey from Microsoft to co-fou…
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Week in Mobile Games E24 - The mobile games market grows again, and Turkey bans Roblox
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Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We analyse the mobile games market's return to growth, discuss Nazara's $100m war chest, and talk about Turkey's big Roblox ban. Daniel also gets mad about Beetlejuice. ** Let's Connect ** 👉🏻 Tw…
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Rise and Play’s Sophie Vo On The Skill You Can’t Overlook When Scaling Your Studio
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A seasoned games professional with over 15 years of experience at top-grossing studios, including Rovio, Voodoo, and PlayStation, Sophie Vo knows the drill and how to drive success. But she also learned first-hand that companies can only go from good to great when they have exceptional and empathetic people at the helm. That's why she founded Rise …
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Week in Mobile Games E23 - The future of mobile market intelligence, and game performers strike against AI
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1:06:42
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We delve into AppMagic's $3m raise and the future of market intelligence, discuss the big SAG-AFTRA games strike against AI, and the team gets very British about the weather. ** Let's Connect ** 👉🏻 Twitter …
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How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them
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Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for business. Alex Yerukhimovich, Head of AppHarbr, likens locating and blocking these c…
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Week in Mobile Games E22 - How Lilith Games builds billion-dollar mobile hits
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Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We delve into how Lilith Games builds billion-dollar mobile games, discuss the Humble Games layoffs and the confusing messaging about its restructure/closure, and Craig gets angry about the definition of download…
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Week in Mobile Games E21 - The future of B2B games media
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Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Monopoly GO! is now its own board game... plus discuss the future of B2B games media and the closure of Axis Studios - the team behind that famous Dead Island trailer. ** Let's Connect ** 👉…
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AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance
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For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a performance marketing agency that offers unique support to smaller game studios on to…
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Week in Mobile Games E20 - How to survive to 2025
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Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the big takeaways from the Develop: Brighton conference with advice on how studios can survive to 2025, and ask whether web3 gaming is still all talk. ** Let's Connect ** 👉🏻 Twitter - https://twitte…
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Inside Nostra's Game-Changing Lock Screen Experiences
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Whether it’s webshops, alternative app stores or multiplatform, the race to find more ways to get your game in front of more users is real—and so is the competitive edge you achieve if the channels you choose put the player experience first. In this episode, we zoom in on InMobi Group’s Nostra, a platform revolutionising game publishing and develop…
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Week in Mobile Games E19 - Is Squad Busters a success or failure?
1:06:51
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Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover Squad Busters' first month revenue data and ask whether it's a success or failure, review June 2024's top games and publishers, and get industry opinion on those sexist ads. ** Let's Co…
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Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget
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Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the answers about IP ahead of his studio's upcoming release, Godzilla vs. Kong: Titan Cha…
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Week in Mobile Games E18 - The EU's App Store crackdown and Square Enix's buzzword bingo
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Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that Apple faces huge fines in the European Union for its App Store practices, Supercell's latest game Project R.I.S.E, and Square Enix's backtracking on its AI investments. ** Let's Connect ** 👉…
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Metaplay’s Teemu Haila On Scaling And Saving Smaller Studios $1 Million/Year With One SDK
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It used to be that big wins demanded deep pockets. Now, achieving success on a shoestring budget isn’t the exception but the rule. It all comes down to one question: how much are you spending on your backend? This week’s guest estimates that studios spend an average of $21 million and three years developing their own backend. With Metaplay, you can…
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Week in Mobile Games E17 - The history and future of the mobile games industry
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that the EU could be set to fine Apple for infringing Digital Markets Act regulations, and delve into the history of the mobile games industry and where things are are heading. ** Let's Con…
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Estela Dos Santos Rocha And Aman Sareen On Savvy Strategies For Leaner Teams
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A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing t…
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Week in Mobile Games E16 - Stop sexist UA ads, iPhone gets ChatGPT, and is Netflix's games division falling off the rails?
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that Mike Verdu is no longer leading Netflix's games business, a campaign to stop sexist ads in user acquisition, and Apple's big WWDC announcements. ** Let's Connect ** 👉🏻 Twitter - https:…
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AppLovin’s Daniel Tchernahovsky On The Hot Gaming Trends Worth Tracking
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Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to be watching through the rest of the year. Daniel Tchnernahovsky, VP of Global Busi…
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Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
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Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the big Star Wars: Hunters launch from Zynga and provide some of the inside scoop on its development, why mobile MOBAs fail in the West, and discuss those Xbox handheld rumours. ** Let's…
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Week in Mobile Games E14 - Supercell's Squad Busters goes global and why Steam does discoverability better than Apple and Google
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Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover Supercell's big Squad Busters launch, compare Steam's user-first approach to discoverability that's at odds with Apple and Google's strategies, and discuss whether YouTube Playables wil…
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ustwo games’ María Sayans On The Sustainable Strategy Behind The Monumental Game: Monument Valley
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A hit game can harbour hope for an up-and-coming games company. But living up to the game's name and weathering the changing tides of player needs, industry upheavals, and privacy concerns can test the limits of any studio. In this episode, María Sayans, CEO of ustwo games peels back the layers of ustwo’s monumental success, Monument Valley—now cel…
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Week in Mobile Games E13 - ByteDance's $4bn Moonton plans, tips for working with the games media, and what devs think of Unity's runtime fee
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Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover ByteDance's latest plans for its $4 billion acquisition of Mobile Legends developer Moonton, remote work and leadership skills challenges, UGC investment opportunities, and ask if Unity developers rea…
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Multiscription's Teis Anker Mikkelsen On Scaling Subscription Models Across Gaming Platforms
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45:57
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2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios. Some are mashing up advertising and in-app purchases, while others are tapping strong IP to monetise players' eyeballs. This week, we’…
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Week in Mobile Games E12 - Xbox's mobile games store and Unity vs. AppLovin
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Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the Xbox mobile games store and whether it's doomed to fail, the AppLovin and Unity financials nearly two years after the acquisition drama, and analyse a survey that claims Gen Z love…
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Week in Views E11 - Xbox in turmoil, Krafton champions AI development, and Apple's iPad problem
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Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Xbox has closed Bethesda studios including Arkane Austin, Alpha Dog Games and Tango Gameworks, and discuss Microsoft's troubled games business and Game Pass strategy. We…
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Tripledot Studios' Akin Babayigit On Understanding The Business Behind Great Games
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45:11
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Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit, Co-Founder and President of Tripledot Studios joins our hosts, Peggy Anne Salz and Brian Bagl…
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Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Erling Haaland signs for Clash of Clans
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55:45
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Brian Baglow, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell's Brawl Stars has already smashes its 2023 revenue total so far this year, Square Enix's warning to investors of "extraordinary losses", and Erling Haaland's intr…
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Sandsoft's Miikka Lindgren On Massive Opportinities In The MENA Game Market
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MENA is a fast-growing gaming territory with high-paying and highly engaged players, but what will it take for the region to gain recognition on the global stage? Our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the local opportunities and challenges. Miikka Lindgren, VP of Publishing at Sandsoft—a studio making wav…
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Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
1:11:46
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell is launching Squad Busters globally on May 29th, Embracer Group's break-up into three new public companies, the TikTok ban, and why Apple's Vision Pro isn't selling any head…
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GameFounder’s Kadri Harma On Unlocking The MENA Game Market
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MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma. Co-Founder of the investment fund and mentoring program, GameFounders, and Venture Partner at Sisu Game Ventures, Kadri brings her …
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Week in Views E08 - The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles
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Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover a new report that delves into the UK games industry's skills crisis, the Fallout TV show's success, App Store emulators, and Epic's endless court battles with A…
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DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
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Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio. She joins hos…
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Week in Views E07 - State of the Finnish games industry, Squad Busters, and App Store emulators
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57:57
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Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Squad Busters heading into soft launch, the state of the Finnish games industry, and retro game emulators on the App Store ** Let's Connect ** 👉🏻 Twitter - http…
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Product Madness’ Piyush Mishra On Smart Questions For Smaller Studios
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In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Sa…
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Week in Views E06 - Breaking down the Sensor Tower interview, 10 years of Monument Valley, and MENA Month
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57:17
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Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Sensor Tower's acquisition of data.ai and our interview with COO Tom Cui, we discuss 10 years of Monument Valley, and PocketGamer.biz's upcoming MENA Month! ** Let's Connect ** 👉🏻 Twitte…
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Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation
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For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code autom…
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Week in Views E05 - GDC Roundup, EU calls out Apple, and lots of MENA news
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57:18
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Brian Baglow, Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover the European Commission's investigations into Apple and Google over possible DMA violations, offer takeaways from a big week at GDC, and delve into the big news comi…
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Week in Views E04 - Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes
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Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Sensor Tower's acquisition of rival mobile market intelligence firm data.ai, the reveal of the Epic Games Store coming to mobile by the end of 2024, and discuss Apple's latest…
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Week in Views E03 - Inside Supercell's new development structure and TikTok's potential US ban
59:37
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Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Supercell's new development structure for new games and live ops, as well as dive into TikTok's potential ban in the US and what it means for games.…
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S04 E11 Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing
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Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game Sunrise Village at Innogames, has cracked the code with a pioneering approach to UA th…
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Week in Views E02 - Apple battles Epic Games, Fortnite and the DMA
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Brian Baglow, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Apple's battle with Epic and the European Union's Digital Markets Act, Deconstructor of Fun's games industry predictions for 2024, and InnoGames' disclosure of staff salari…
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S04 E10 Innogames’ Strategy To Extending The Lifespan Of Legacy Games
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Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into Live-Ops to keep content fresh and cultivate profitable partnerships to enhance their marketing mix, or they can centre community management and leverage audience listening. Or, like Innogames,…
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Week in Views - Layoffs, Unity's troubles and EGDF anger
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Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in the first episode of our new ‘Week in Views’ series. We cover layoffs, Apple Arcade, Unity’s troubles, why the head of the European Games Developer Federation is unhappy, and much more! ** Let's Conne…
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S04 E09 Guy Gadney & Harry Holmwood On Baking Omelettes And AI Into Your Game Worlds
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In Guy Gadney’s eyes, implementing AI into your game development is like “cooking with eggs.” You can use it as an ancillary tool to optimise your current creative endeavours, or you can “make an omelette”, baking AI into your game from the beginning and establishing it as a fundamental component of character or world creation. The application opti…
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S04 E08 Webshops, IP In AI, And Avoiding Apple’s Commission Fees: The Full PGC London Wrap-Up
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How did Yahtzee break revenue records? What’s up with webshops, and are subscription models shaping up to match past hype? We answer all these questions and more in this episode of the PocketGamer.biz Podcast live from the floor of PGC London. Host Peggy Anne Salz leads a captivating conversation with Steel Media Ltd. executives Chris James (CEO), …
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