Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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sales & marketing for local entrepreneurs Learn from the expert digital marketers behind the growth of several of the biggest local brands in their markets. Anthony Karls, President of Rocket Clicks - www.rocketclicks.com - interviews the experts on his team in all the areas that will drive revenue for local entrepreneurs. Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow businesses locally.
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This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding th ...
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Serious about putting your law practice on the map? Subscribe to our law firm digital marketing show for actionable and proven digital marketing advice!
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Legal Marketing Insights: Safeguarding your Investments
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Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …
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Unlocking Team Potential: The GiANT Journey at Rocket Clicks
22:17
22:17
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Join Anthony Karls and Matt Hacker as they discuss the 'Giant' leadership training program at Rocket Clicks. Learn how this initiative helps improve team communication, culture, and ultimately drive revenue for local entrepreneurs. Matt shares his journey in marketing and leadership, emphasizing the importance of a unified language within teams. 00…
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From LLM to GPT-4: Demystifying AI for Small Businesses
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Anthony Karls of Rocket Clicks and Casey Shea discuss how AI, particularly ChatGPT, can boost small business productivity by 40%. Learn about the evolution of GPT, practical use cases, and how to create tailored AI tools to streamline tasks like resume screening. 00:00 Introduction to Revenue Road 00:31 Understanding AI and ChatGPT 02:42 Impact of …
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Mastering The Most Important Sale: Convincing Yourself First
11:10
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Join Anthony Karls, President of Rocket Clicks, and Tyler Dolph, CEO and Head of Sales, as they delve into the concept of 'The Most Important Sale.' Learn why selling yourself is crucial to driving revenue, how to maintain passion and conviction, and practical exercises to keep your team motivated. 00:00 Introduction to Revenue Roadmap 00:57 The Mo…
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The Proper Way to do Local SEO for Law Firms
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Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results pag…
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Legal Leads Unleashed: Mastering LSA Ads for Attorneys with Thomas Glasgow
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Hi there! Welcome to episode 9 of our second season! In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs fo…
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The Perfect Sales Process: Insights from Rocket Clicks
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Join Anthony Karls and Tyler Dolph from Rocket Clicks as they dive into the methodologies of the perfect sales process, based on Grant Cardone's teachings. Discover the importance of understanding the dominant buying motive and how a refined sales process can drive revenue and build lasting client relationships. 00:00 Introduction to the Revenue Ro…
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7 Best Display Advertising Platforms for Law Firms
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Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so…
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From Leads to Revenue: The Marketing Story Unveiled
22:42
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Join Anthony Karls and James Patterson from Rocket Clicks in this episode of Revenue Roadmap. Learn about effective measurement and tracking in paid media campaigns, how to connect marketing efforts to revenue, and ensuring you're asking the right questions to your marketing experts for optimal results. 00:00 Introduction to Revenue Roadmap 01:01 M…
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The State of Social Media (2nd half 2024)
57:30
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Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? C…
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Decoding the Search Engine Mysteries: Insights from an SEO Expert
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Join Anthony Karls and SEO expert Nick Perow in this episode of Revenue Roadmap as they delve into the essentials of search engines and SEO. Learn how indexing works, the importance of ranking for revenue-driving keywords, and how to avoid misleading SEO practices. 00:00 Introduction to Revenue Roadmap 00:11 Meet the SEO Expert: Nick Perow 01:40 Un…
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Replay: Managing Paid Media for Law Firms
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Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…
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Achieving Optimal ROI In Law Firm PPC Campaigns
32:25
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In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here yo…
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Revenue Roadmap: Unlocking the Power of Paid Media
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In this episode of Revenue Roadmap, Anthony Karls and JP VanderLinden of Rocket Clicks, dive into the world of paid media. They discuss the differences between digital and offline media, the importance of targeted advertising, and how small business owners can optimize their advertising strategy to drive revenue and gather valuable customer insight…
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Reflecting on the First Half of the Year: A Guide to Success in the Second Half
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Do you have a comment about this topic... Send us a Text Message. Click here As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the…
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What it means to “think big” and where to start
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Do you have a comment about this topic... Send us a Text Message. Click here Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems t…
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Do you have a comment about this topic... Send us a Text Message. Click here Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can …
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Exploring the Boundaries of Using AI in Legal Marketing
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Do you have a comment about this topic... Send us a Text Message. Click here The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precisi…
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Can You Guarantee Results in Legal Marketing?
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Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-e…
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Understanding the Buyers Journey in the Digital Age
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Do you have a comment about this topic... Send us a Text Message. Click here Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital ag…
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Do you have a comment about this topic... Send us a Text Message. Click here Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matt…
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Discover Hidden Opportunities with a Technical SEO Audit
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Is your website optimized well enough to drive significant online revenue? Dive into our technical SEO revenue roadmap where Rocket Clicks' expert Casey Shea unravels the mysteries behind successful SEO strategies! 🔑 Key Strategies Unveiled: - What is Technical SEO and why it's crucial for your online presence - How a solid SEO strategy influences …
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From Call to Conversion: Building Compelling Law Firm Intake Teams and Winning Review Generation Processes
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In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices. From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of …
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Do you have a comment about this topic... Send us a Text Message. Click here Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his…
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Meet The Attorney: Why Care About Intellectual Property?
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Do you have a comment about this topic... Send us a Text Message. Click here Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna L…
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Paid Media for Law Firms: Google, Meta and Tiktok
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Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…
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Do you have a comment about this topic... Send us a Text Message. Click here In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo…
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Do you have a comment about this topic... Send us a Text Message. Click here Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various counties. Erin received her B.A. …
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1
It is not Building, it is Crafting a Business
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Do you have a comment about this topic... Send us a Text Message. Click here Patrick Dillon is an investor and he views the marketing of his business as an investment. Over the years Pat's companies have been featured in Forbes, The Wall Street Journal, Fast Company, Entrepreneur, Pando, TechCrunch, and numerous industry-specific publications. He's…
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Meet The Attorney: Leaning into the Process with a PI Powerhouse
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Do you have a comment about this topic... Send us a Text Message. Click here Michael Alder is the owner and Senior Trial Attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury and employment litigation cases. He is known as one of the top trial attorneys in California, an advocate for underdog clients, and a …
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Do you have a comment about this topic... Send us a Text Message. Click here Since the pandemic, lawyers and attorneys are more open to using non-traditional tactics for promoting their law firms nowadays. But now that the legal industry has finally caught up with marketing and technology, what are the potential changes in store for the future? I’v…
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SEO Tipping Point Optimization: Taking Keywords From Page-2 To Top-3 Rankings
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Hosted by Kristaps Brencans, join Daniel Denbow and Nikolai Hernandez in an illuminating discussion as they unveil the secrets behind their lawyer SEO mastery and share captivating client success stories. In this episode, they delve into the intricacies of optimizing content, crafting effective internal linking structures, and harnessing the power …
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Do you have a comment about this topic... Send us a Text Message. Click here Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as…
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Do you have a comment about this topic... Send us a Text Message. Click here Rae Greenip has owned her own business since October 2018. After a twelve-year corporate career based in international business creating, developing, and sustaining lasting mutually beneficial partnerships in international business, she relocated to the Nashville area from…
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Do you have a comment about this topic... Send us a Text Message. Click here Jon Groth is the founder and owner of the Groth Law Firm S.C. At the firm, they help people in all the different practice areas of Personal injury, from car crashes "single events" to Vaccine Injury Administration. They have recovered millions of dollars on the firm thanks…
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Do you have a comment about this topic... Send us a Text Message. Click here Joshua Schneeloch was born in 1969 in a tiny German village, a black orphan abandoned on the first day of his life. The son of an unwed white German woman and an anonymous Black-American GI, the baby Joshua was given up for adoption at birth and grew up cloistered in a sec…
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Dignified and Professional Digital Marketing for Lawyers and Law Firms
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Do you have a comment about this topic... Send us a Text Message. Click here Doug Bradley is the President and Founder of Everest Legal Marketing. His commitment to trust and ethical business practices sets him apart from the unethical practices of some in his industry. He values strong relationships with his clients and strives for excellence in h…
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Do you have a comment about this topic... Send us a Text Message. Click here Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content cr…
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Meet The Attorney: Employment and Human Resources for Small Business & Non-Profits
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Do you have a comment about this topic... Send us a Text Message. Click here Zealous advocate of LGBTQ+ issues who is the Founder and Owner of Zaylore Stout & Associates where he helps employers foster inclusive workplaces and represents HIV+ and transgender employees who have faced discrimination. The Minneapolis St. Paul Business Journal recogniz…
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The State of Social Media (1st half 2024)
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Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. Key points: Discusses the significance of algorithmic updates on …
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Do you have a comment about this topic... Send us a Text Message. Click here Kristaps Brencans started as a Project Manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. He has been pivotal in implementing the company’s entrepreneurial operating system (EOS), which has better aligne…
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Digital PR for Law Firms- Fery Kaszoni & Kristaps Brencans Discuss Future of Legal Link Building
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Join host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert, renowned as the "godfather of digital PR." Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO su…
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Do you have a comment about this topic... Send us a Text Message. Click here Licensed since 2005, Jonathon practiced nationwide at large international law firms representing the world’s biggest companies, until starting The Nicol Law Firm in 2020 to focus on the needs of individuals and small and medium-sized businesses. Connect with Jonathon: Link…
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Omni-Channel Law Firm Marketing: Lessons Learned by Brian Hansen & Kristaps Brencans (2024 Lawyer Marketing Trends)
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Join Kristaps Brencans as he engages in a dynamic conversation with Brian Hansen, the co-founder of Rocket Pilots – a leading digital marketing agency. In this insightful episode, Brian shares invaluable strategies to supercharge your local SEO and delves into the intricacies of effective legal marketing. Highlights: · Local SEO Strategies: Discove…
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Do you have a comment about this topic... Send us a Text Message. Click here Happy New Year... 2024 and Season 5 are here. Check out what we have in store for you this year. General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours. Click here to …
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Do you have a comment about this topic... Send us a Text Message. Click here Our year-in-review episode General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours. Click here to review the case studies: https://lbmsllc.com/lp-attorneys/ Click here …
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Do you have a comment about this topic... Send us a Text Message. Click here In today’s digital landscape, law firms have recognized the need to adapt their marketing strategies to the evolving times. With face-to-face interactions limited during the pandemic, the importance of digital presence and engagement became paramount. Enter content marketi…
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Do you have a comment about this topic... Send us a Text Message. Click here Attorney Nexcy De La Rosa is a powerhouse Divorce and family law attorney in South Florida. She owns her own firm located in Miami Lakes, Florida. She's a mom of a sassy 7-year-old. She considers herself a lifetime student as a podcast junkie, a motivational fanatic, and t…
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Meet The Attorney: Doing Business with a Legal Edge
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Do you have a comment about this topic... Send us a Text Message. Click here Beth McDaniel is co-founder and President of the paint and coatings company, Reactive Surfaces, where she also serves as legal counsel. Beth also is a partner in McDaniel and Associates, a law firm specializing in patent and trade secret law. Connect with Beth: Website: ht…
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How User Experience Dictates SEO Rankings
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Do you have a comment about this topic... Send us a Text Message. Click here In the SEO (search engine optimization) world, user experience is a game-changer. When you understand that search engines aim to present users with relevant, valuable, and user-friendly content, it reshapes how we assess our websites. Some of the top areas that can impact …
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