Best PPC For Lawyers Podcasts (2024)

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Episode 241: The Power of Persuasion With Dr. Yaniv Zaid 30:52

3h ago30:52

30:52

Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and pers…

1
Episode 240: Reaching an Elite Performance With Deb Bilbao 42:21

1h ago42:21

42:21

Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and lea…

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Legal Marketing Insights: Safeguarding your Investments 40:42

2h ago40:42

40:42

Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …

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Episode 239: Finding Your Voice With Dia Bondi 30:19

2h ago30:19

30:19

Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundrai…

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Episode 238: The Cutting Edge of Law Firm Growth With Elise Holtzman of The Lawyer’s Edge 35:45

4d ago35:45

35:45

Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms a…

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Unlocking Team Potential: The GiANT Journey at Rocket Clicks 22:17

15d ago22:17

22:17

Join Anthony Karls and Matt Hacker as they discuss the 'Giant' leadership training program at Rocket Clicks. Learn how this initiative helps improve team communication, culture, and ultimately drive revenue for local entrepreneurs. Matt shares his journey in marketing and leadership, emphasizing the importance of a unified language within teams. 00…

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Episode 237: Developing Well-Rounded Leadership Skills With Natalie and Gordon Loeb 53:17

26d ago53:17

53:17

Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe. Natalie is an entrepreneur and a female busines…

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From LLM to GPT-4: Demystifying AI for Small Businesses 21:02

16d ago21:02

21:02

Anthony Karls of Rocket Clicks and Casey Shea discuss how AI, particularly ChatGPT, can boost small business productivity by 40%. Learn about the evolution of GPT, practical use cases, and how to create tailored AI tools to streamline tasks like resume screening. 00:00 Introduction to Revenue Road 00:31 Understanding AI and ChatGPT 02:42 Impact of …

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Episode 236: Dominating LinkedIn With Tracy Enos 43:46

18d ago43:46

43:46

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these chall…

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Mastering The Most Important Sale: Convincing Yourself First 11:10

28d ago11:10

11:10

Join Anthony Karls, President of Rocket Clicks, and Tyler Dolph, CEO and Head of Sales, as they delve into the concept of 'The Most Important Sale.' Learn why selling yourself is crucial to driving revenue, how to maintain passion and conviction, and practical exercises to keep your team motivated. 00:00 Introduction to Revenue Roadmap 00:57 The Mo…

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The Proper Way to do Local SEO for Law Firms 19:13

20d ago19:13

19:13

Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results pag…

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Legal Leads Unleashed: Mastering LSA Ads for Attorneys with Thomas Glasgow 31:05

1M ago31:05

31:05

Hi there! Welcome to episode 9 of our second season! In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs fo…

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Episode 235: Creating Memorable Accessibility With Paul Faust 53:27

25d ago53:27

53:27

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a…

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The Perfect Sales Process: Insights from Rocket Clicks 22:03

1M ago22:03

22:03

Join Anthony Karls and Tyler Dolph from Rocket Clicks as they dive into the methodologies of the perfect sales process, based on Grant Cardone's teachings. Discover the importance of understanding the dominant buying motive and how a refined sales process can drive revenue and build lasting client relationships. 00:00 Introduction to the Revenue Ro…

1
7 Best Display Advertising Platforms for Law Firms 24:55

27d ago24:55

24:55

Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so…

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Episode 234: The Power of Boutique Law Firms in Digital Marketing 26:38

1M ago26:38

26:38

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketin…

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From Leads to Revenue: The Marketing Story Unveiled 22:42

1M ago22:42

22:42

Join Anthony Karls and James Patterson from Rocket Clicks in this episode of Revenue Roadmap. Learn about effective measurement and tracking in paid media campaigns, how to connect marketing efforts to revenue, and ensuring you're asking the right questions to your marketing experts for optimal results. 00:00 Introduction to Revenue Roadmap 01:01 M…

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The State of Social Media (2nd half 2024) 57:30

1M ago57:30

57:30

Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? C…

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Episode 233: Calling in the CFOs With Brooke Lively 37:04

2M ago37:04

37:04

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under …

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Decoding the Search Engine Mysteries: Insights from an SEO Expert 18:32

2M ago18:32

18:32

Join Anthony Karls and SEO expert Nick Perow in this episode of Revenue Roadmap as they delve into the essentials of search engines and SEO. Learn how indexing works, the importance of ranking for revenue-driving keywords, and how to avoid misleading SEO practices. 00:00 Introduction to Revenue Roadmap 00:11 Meet the SEO Expert: Nick Perow 01:40 Un…

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Replay: Managing Paid Media for Law Firms 38:31

1M ago38:31

38:31

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

1
Episode 232: Keep Law Firm Growth Interesting With Stephanie Everett 27:45

2M ago27:45

27:45

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling bo…

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Achieving Optimal ROI In Law Firm PPC Campaigns 32:25

2M ago32:25

32:25

In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here yo…

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Revenue Roadmap: Unlocking the Power of Paid Media 12:16

2M ago12:16

12:16

In this episode of Revenue Roadmap, Anthony Karls and JP VanderLinden of Rocket Clicks, dive into the world of paid media. They discuss the differences between digital and offline media, the importance of targeted advertising, and how small business owners can optimize their advertising strategy to drive revenue and gather valuable customer insight…

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Reflecting on the First Half of the Year: A Guide to Success in the Second Half 11:39

2M ago11:39

11:39

Do you have a comment about this topic... Send us a Text Message. Click here As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the…

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Episode 231: Becoming “That” Lawyer With Steve Fretzin 34:18

2M ago34:18

34:18

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier …

1
What it means to “think big” and where to start 44:27

2M ago44:27

44:27

Do you have a comment about this topic... Send us a Text Message. Click here Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems t…

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Episode 230: Running a Law Firm That Lasts With Mark Powers 41:03

3M ago41:03

41:03

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Tim…

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Does Geofencing Work for Attorneys? 18:03

3M ago18:03

18:03

Do you have a comment about this topic... Send us a Text Message. Click here Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can …

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Episode 229: From Uninspired to Unstoppable With Sheila Murphy 36:26

2M ago36:26

36:26

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach…

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Exploring the Boundaries of Using AI in Legal Marketing 26:01

3M ago26:01

26:01

Do you have a comment about this topic... Send us a Text Message. Click here The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precisi…

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Episode 228: The Power of Long-Tail Keywords in Legal Marketing With Kenneth Berger 47:37

3M ago47:37

47:37

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong. Single-handedly, Kenny has built a personal injury firm that commands the r…

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Can You Guarantee Results in Legal Marketing? 48:42

3M ago48:42

48:42

Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-e…

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Episode 198 REMASTERED: Achieving Victory in Sports Advocacy With Attorney Matt Kaiser 28:15

3M ago28:15

28:15

With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally repres…

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Understanding the Buyers Journey in the Digital Age 22:01

3M ago22:01

22:01

Do you have a comment about this topic... Send us a Text Message. Click here Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital ag…

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Episode 178 REMASTERED: An Epic of Long-Term Success With Jason Abraham 23:00

3M ago23:00

23:00

This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law …

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Misunderstanding Data Measurements 16:21

4M ago16:21

16:21

Do you have a comment about this topic... Send us a Text Message. Click here Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matt…

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Discover Hidden Opportunities with a Technical SEO Audit 14:41

4M ago14:41

14:41

Is your website optimized well enough to drive significant online revenue? Dive into our technical SEO revenue roadmap where Rocket Clicks' expert Casey Shea unravels the mysteries behind successful SEO strategies! 🔑 Key Strategies Unveiled: - What is Technical SEO and why it's crucial for your online presence - How a solid SEO strategy influences …

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Episode 200 REMASTERED: A Snowbird's Life & Law 28:06

4M ago28:06

28:06

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social…

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From Call to Conversion: Building Compelling Law Firm Intake Teams and Winning Review Generation Processes 32:46

4M ago32:46

32:46

In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices. From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of …

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Meet the Attorney: Law Firm Operations 37:22

4M ago37:22

37:22

Do you have a comment about this topic... Send us a Text Message. Click here Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his…

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Episode 227: Showcasing Your Practice Through Podcasting With Robert Ingalls 49:47

3M ago49:47

49:47

Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds a…

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Meet The Attorney: Why Care About Intellectual Property? 49:34

4M ago49:34

49:34

Do you have a comment about this topic... Send us a Text Message. Click here Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna L…

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Episode 201 REMASTERED: The Reality and Essentialism of Video Production with Scott Duvall 41:30

4M ago41:30

41:30

Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast …

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Paid Media for Law Firms: Google, Meta and Tiktok 37:21

4M ago37:21

37:21

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

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Episode 199 REMASTERED: Rebranding in Style With Jim Heininger 32:29

5M ago32:29

32:29

This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by h…

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Website Design Essentials for Law Firms 36:24

5M ago36:24

36:24

Do you have a comment about this topic... Send us a Text Message. Click here In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo…

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Episode 226: Resilience in Business With Dr. Denis Cauvier and Dr. Nathalie Beauchamp 43:33

5M ago43:33

43:33

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out th…

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Meet The Attorney: Evolution of Erin 47:30

5M ago47:30

47:30

Do you have a comment about this topic... Send us a Text Message. Click here Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various counties. Erin received her B.A. …

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Episode 225: Start Podiatry Video Marketing on the Right Foot With Dr. Andrew Schneider 48:00

5M ago48:00

48:00

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all o…

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