Best PPC For Lawyers Podcasts (2024)

1
Revenue Roadmap: Unlocking the Power of Paid Media 12:16

3h ago12:16

12:16

In this episode of Revenue Roadmap, Anthony Karls and JP VanderLinden of Rocket Clicks, dive into the world of paid media. They discuss the differences between digital and offline media, the importance of targeted advertising, and how small business owners can optimize their advertising strategy to drive revenue and gather valuable customer insight…

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Reflecting on the First Half of the Year: A Guide to Success in the Second Half 12:48

5h ago12:48

12:48

Do you have a comment about this topic... Send us a Text Message. Click here As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the…

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Ron Latz: Effective Legal Marketing from Goals to KPIs 23:20

1d ago23:20

23:20

About Ron Latz: Ron Latz is a seasoned legal marketing consultant and the founder of LegalFenix, a company dedicated to providing industry-leading marketing consulting and fractional CMO services to lawyers and law firms. With a deep understanding of the unique challenges firms face with their legal marketing, Ron has helped numerous law firms enha…

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Episode 231: Becoming “That” Lawyer With Steve Fretzin 34:18

6d ago34:18

34:18

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier …

1
What it means to “think big” and where to start 46:15

7d ago46:15

46:15

Do you have a comment about this topic... Send us a Text Message. Click here Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems t…

1
Greg Brooks: Leveraging AI in SEO and the Future of Content Creation 24:22

8d ago24:22

24:22

About Greg Brooks: Greg Brooks is the CMO and partner at SearchTides, a company focused on helping SEO and digital teams grow their rankings and revenue using proprietary, data-driven models. With over a decade of experience in client services, Greg and SearchTides work with mid-market and enterprise-level companies to execute search campaigns and …

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Episode 230: Running a Law Firm That Lasts With Mark Powers 41:03

12d ago41:03

41:03

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Tim…

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Does Geofencing Work for Attorneys? 19:12

14d ago19:12

19:12

Do you have a comment about this topic... Send us a Text Message. Click here Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can …

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Episode 229: From Uninspired to Unstoppable With Sheila Murphy 36:26

19d ago36:26

36:26

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach…

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Exploring the Boundaries of Using AI in Legal Marketing 27:49

20d ago27:49

27:49

Do you have a comment about this topic... Send us a Text Message. Click here The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precisi…

1
Jason Hennessey: Unlocking the Secrets of Law Firm Marketing 20:41

22d ago20:41

20:41

About Jason Hennessey: Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. His journey from founding and selling multiple businesses to s…

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Episode 228: The Power of Long-Tail Keywords in Legal Marketing With Kenneth Berger 47:37

26d ago47:37

47:37

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong. Single-handedly, Kenny has built a personal injury firm that commands the r…

1
Can You Guarantee Results in Legal Marketing? 50:30

28d ago50:30

50:30

Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-e…

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Episode 198 REMASTERED: Achieving Victory in Sports Advocacy With Attorney Matt Kaiser 28:15

1M ago28:15

28:15

With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally repres…

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Understanding the Buyers Journey in the Digital Age 23:10

1M ago23:10

23:10

Do you have a comment about this topic... Send us a Text Message. Click here Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital ag…

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Casey Meraz: Effective Legal Marketing for Generating Leads and Signing Cases 23:59

1M ago23:59

23:59

About Casey Meraz: Casey Meraz, with over 15+ years of legal marketing experience, is the CEO of Juris Digital, a company dedicated to enhancing law firms' client acquisition strategies efficiently. Renowned for his proficiency in SEO, PPC, and lead generation, Casey has pioneered a proven system empowering attorneys to dominate their practice area…

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Episode 178 REMASTERED: An Epic of Long-Term Success With Jason Abraham 23:00

1M ago23:00

23:00

This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law …

1
Misunderstanding Data Measurements 17:31

1M ago17:31

17:31

Do you have a comment about this topic... Send us a Text Message. Click here Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matt…

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Janet Falk: PR and Strategic Communications in Legal Practice 27:03

1M ago27:03

27:03

About Janet Falk: Janet Falk brings over three decades of seasoned expertise in communications, serving as Chief Strategist at Falk Communications and Research. Specializing in Media Relations and Marketing Communications, she empowers attorneys at small law firms to attract new clients, maintain client relationships, and strategically pressure opp…

1
Discover Hidden Opportunities with a Technical SEO Audit 14:41

1M ago14:41

14:41

Is your website optimized well enough to drive significant online revenue? Dive into our technical SEO revenue roadmap where Rocket Clicks' expert Casey Shea unravels the mysteries behind successful SEO strategies! 🔑 Key Strategies Unveiled: - What is Technical SEO and why it's crucial for your online presence - How a solid SEO strategy influences …

1
Episode 200 REMASTERED: A Snowbird's Life & Law 28:06

2M ago28:06

28:06

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social…

1
Meet the Attorney: Law Firm Operations 39:10

2M ago39:10

39:10

Do you have a comment about this topic... Send us a Text Message. Click here Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his…

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Episode 227: Showcasing Your Practice Through Podcasting With Robert Ingalls 49:47

2M ago49:47

49:47

Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds a…

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Meet The Attorney: Why Care About Intellectual Property? 51:21

2M ago51:21

51:21

Do you have a comment about this topic... Send us a Text Message. Click here Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna L…

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Episode 201 REMASTERED: The Reality and Essentialism of Video Production with Scott Duvall 41:30

2M ago41:30

41:30

Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast …

1
Paid Media for Law Firms: Google, Meta and Tiktok 39:08

2M ago39:08

39:08

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

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Episode 199 REMASTERED: Rebranding in Style With Jim Heininger 32:29

2M ago32:29

32:29

This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by h…

1
Website Design Essentials for Law Firms 38:11

2M ago38:11

38:11

Do you have a comment about this topic... Send us a Text Message. Click here In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo…

1
Bo Royal: Navigating the PPC Landscape 22:30

2M ago22:30

22:30

About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the…

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Episode 226: Resilience in Business With Dr. Denis Cauvier and Dr. Nathalie Beauchamp 43:33

3M ago43:33

43:33

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out th…

1
Meet The Attorney: Evolution of Erin 49:18

3M ago49:18

49:18

Do you have a comment about this topic... Send us a Text Message. Click here Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various counties. Erin received her B.A. …

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Episode 225: Start Podiatry Video Marketing on the Right Foot With Dr. Andrew Schneider 48:00

3M ago48:00

48:00

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all o…

1
It is not Building, it is Crafting a Business 42:32

3M ago42:32

42:32

Do you have a comment about this topic... Send us a Text Message. Click here Patrick Dillon is an investor and he views the marketing of his business as an investment. Over the years Pat's companies have been featured in Forbes, The Wall Street Journal, Fast Company, Entrepreneur, Pando, TechCrunch, and numerous industry-specific publications. He's…

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Mickie Kennedy: Converting News into Leads with Effective Press Releases 21:13

3M ago21:13

21:13

About Mickie Kennedy: Mickie Kennedy is the Founder and CEO of eReleases, a public relations company. With over 25 years of experience in helping small businesses, startups, and authors tell their stories to the world, he has distributed over 100,000 press releases for 20,000+ customers, generating in excess of $143 million in earned media and work…

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Episode 224: Unlocking Your Email List With Josh Kropkof 31:47

3M ago31:47

31:47

Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+…

1
Meet The Attorney: Leaning into the Process with a PI Powerhouse 40:33

3M ago40:33

40:33

Do you have a comment about this topic... Send us a Text Message. Click here Michael Alder is the owner and Senior Trial Attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury and employment litigation cases. He is known as one of the top trial attorneys in California, an advocate for underdog clients, and a …

1
Lindsey Busfield: Navigating the SEO Landscape for Law Firms 21:40

3M ago21:40

21:40

About Lindsey Busfield: Lindsey Busfield is a seasoned PMP Certified project manager, renowned legal SEO expert, and host of the Personal Injury Marketing Minute podcast. Serving as Vice President and Director of Operations of Optimize My Firm, Lindsey brings a wealth of expertise in legal marketing, meticulously crafting strategies to capitalize o…

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Episode 223: The Power of a System With John Fisher 48:44

3M ago48:44

48:44

John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice mana…

1
8 Legal Marketing Trends for 2024 26:58

3M ago26:58

26:58

Do you have a comment about this topic... Send us a Text Message. Click here Since the pandemic, lawyers and attorneys are more open to using non-traditional tactics for promoting their law firms nowadays. But now that the legal industry has finally caught up with marketing and technology, what are the potential changes in store for the future? I’v…

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Luis Scott: Mastering Law Firm Growth and Strategies for Consistent Success 20:13

3M ago20:13

20:13

About Luis Scott: Luis Scott is a highly respected attorney, author, and dynamic entrepreneur with over two decades of experience in the legal and business realms. Formerly the COO and Managing Partner of a multi 8 Figure Firm, he founded 8 Figure Firm Consulting to empower businesses for unprecedented success, demonstrating an entrepreneurial spir…

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Episode 222: From Kentucky National Guard to Law Firm Administration With Gary Brumley 48:14

3M ago48:14

48:14

Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise h…

1
The impact of Digital Analytics 40:58

4M ago40:58

40:58

Do you have a comment about this topic... Send us a Text Message. Click here Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as…

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Episode 221: From Army Cavalry to JAG to Estate Law and Asset Protection Attorney With Jack Grimes 43:37

4M ago43:37

43:37

Jack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an …

1
Level Up Your LinkedIn Profile 57:38

4M ago57:38

57:38

Do you have a comment about this topic... Send us a Text Message. Click here Rae Greenip has owned her own business since October 2018. After a twelve-year corporate career based in international business creating, developing, and sustaining lasting mutually beneficial partnerships in international business, she relocated to the Nashville area from…

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Episode 220: From Army Medical Lab Tech to MedMal and Family Law Attorney With Diana Cupps 33:54

4M ago33:54

33:54

Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together…

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Meet The Attorney: Niche Law Practice 43:03

4M ago43:03

43:03

Do you have a comment about this topic... Send us a Text Message. Click here Jon Groth is the founder and owner of the Groth Law Firm S.C. At the firm, they help people in all the different practice areas of Personal injury, from car crashes "single events" to Vaccine Injury Administration. They have recovered millions of dollars on the firm thanks…

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Episode 219: Building Upon Your Niche With Kevin Mottley 32:43

4M ago32:43

32:43

Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his …

1
Empower your Business with White Wing 37:03

4M ago37:03

37:03

Do you have a comment about this topic... Send us a Text Message. Click here Joshua Schneeloch was born in 1969 in a tiny German village, a black orphan abandoned on the first day of his life. The son of an unwed white German woman and an anonymous Black-American GI, the baby Joshua was given up for adoption at birth and grew up cloistered in a sec…

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Episode 218: From Marine to Consumer Financial Protection Attorney With Mike Cardoza 56:03

4M ago56:03

56:03

Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company…

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Dignified and Professional Digital Marketing for Lawyers and Law Firms 42:49

4M ago42:49

42:49

Do you have a comment about this topic... Send us a Text Message. Click here Doug Bradley is the President and Founder of Everest Legal Marketing. His commitment to trust and ethical business practices sets him apart from the unethical practices of some in his industry. He values strong relationships with his clients and strives for excellence in h…

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