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The Break Room updates healthcare providers about industry news and offers tips and tricks to boost their practices’ performance! Our quick, focused discussions with experts are filled with the in-depth insights and actionable advice providers need to stay ahead of the curve.
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Healthcare Rap

Shift Forward Health

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Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air. Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends t ...
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Privia Health is on an upward trajectory, and Dr. Bartley Bryt and Mark Foulke discuss some of the reasons why — including how they are engaging modern health consumers and reducing the administrative burdens of value-based care. All that, plus the Flava of the Week about The Vitamin Shoppe offering weight management services through a telehealth p…
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Craig Kartchner, Chief Marketing and Customer Engagement Officer at HonorHealth, returns to share how more marketers are taking on consumer experience responsibilities, yet widespread progress is still slow. He shares why at some point, the industry will have to have a paradigm shift, why companies that excel at consumer experience seem to flounder…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in September 2021. Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possib…
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Dr. Paul Thomas returns to highlight the momentum behind the Direct Primary Care movement and the revolutionary opportunities to break out of the insurance-based primary care model. All that, plus the Flava of the Week about CVS Health’s new plans to locate Oak Street Health centers side-by-side with pharmacies. Does this latest announcement by a p…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in May 2023. Deborah Di Sanzo, President of Best Buy Health, detailed the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up healt…
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Dr. Ben Zaniello, chief medical officer at Best Buy Health, gives an update about health at home from the consumer’s point of view and dives into some of Best Buy’s highlights in healthcare this year. All that, plus the Flava of the Week about CenterWell leasing clinical space and opening senior-focused primary care centers at Walmart Supercenters.…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in November 2022. Jared and guest co-host James Gardner spoke with Tim Barry, CEO and Chair of VillageMD, shortly after they announced their $9 billion acquisition of Summit Health. Tim shared how he expec…
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In this episode, we’re celebrating the 10-year anniversary of Privia’s first medical group by looking at Privia’s founding principles, our model’s evolution, wins — big and small — along the way, and why Privia is the ideal partner for private practices, now and in the years to come. Our guests are Fred Taweel, MD, Chief Medical Officer of Privia M…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in June 2023. Jared and guest co-host James Gardner spoke with Dr. Chinni Pulluru, who at the time was Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care…
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Ryan Kilgallon, Director of Digital at Overit, shares how putting CX first means putting UX first. There’s still a lot of work that goes into making a website the core of consumer experiences, so Ryan goes back to the basics as he walks us through how his team prioritized engagement and what we can all learn from that process. All that, plus the Fl…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. Jared and Zain talked about health systems taking the lead in helping people stay healthier. Then they went deep on why now is the time to move beyond sick care models and explore wellness…
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YY from SignalFire dives deep on what the health tech landscape looks like from the venture capital world, including the current and future road map for using tech to improve legacy consumer experiences. All that, plus the Flava of the Week about Accenture’s recent report on patient loyalty. How does their latest research strengthen the business ca…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. Jared and Zain talked about whether it’s possible to deliver healthcare in a way that's good for the patient and for business. Then they went deep on knowing where business value comes fro…
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Come for weight loss, stay for care. Michael Botta, President and Co-Founder of Sesame, discusses Sesame’s partnership with Costco, some details about their recently announced weight loss program, and what it all tells us about how consumers view their health and wellness as well as where digital health fits in. All that, plus the Flava of the Week…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. Jared and Zain discussed about how it’s challenging to design effective customer experiences when no one owns the process. Then they went deep on why digital teams have struggled to adopt …
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Michelle Davey, founder and CEO of Wheel, shares how Wheel is trying to change engagement behaviors, and how they take a partnership approach to reinventing how virtual care is delivered. All that, plus the Flava of the Week about Equinox’s new longevity-based gym membership. What does it say about opportunities for fitness and healthcare to meet, …
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. This was Zain’s first episode to co-host, and he and Jared embarked on a quest to discover whether it’s possible for healthcare organizations to provide the experiences that consumers dema…
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Season 11 kicks off with GoodRx Co-Founder Doug Hirsch. Doug is candid about the intentional and unintentional effects of rising drug costs, the downstream effects when consumers don’t fill their prescriptions, and how GoodRx simplifies decisions by reducing the amount of information that’s presented. All that, plus the Flava of the Week about Seas…
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This bonus episode highlights trends in the physician relations space and the digital tools that are being used to modernize providers’ business growth. It’s a “greatest hits” collection from Season 2 of the Actionable Insights Podcast hosted by Doctivity Health. Providers have to address the bottom line before they can prioritize things like consu…
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We wrap up Season 10 with Ted Moser, Senior Partner at Prophet and author of Winning With Platforms. Ted gives a clinic about the quickly-evolving Platform Era and how healthcare organizations should and shouldn’t leverage platforms to grow their influence and improve consumer experiences. All that, plus the Flava of the Week about Peleton’s most r…
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For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare. A…
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In his work at KLAS, Adam Cherrington speaks with a lot of digital health companies as well as the provider organizations that they serve and partner with. Adam shares his point of view on trends that he’s seeing when it comes to patient experience and consumer engagement, as well as the categories of digital health solutions that are out there add…
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Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets. All that, plus the Flava of the Week about Best Buy’s Q1 performance. …
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Our Physician Voices series creates space for candid conversations and empowers doctors to share their unique stories, expert perspectives, and helpful insights. Hear Keith Berkle, MD, MBA, a board-certified OB-GYN at Virginia Women's Center, discuss challenges private practices in Richmond face, such as payer contracting, consolidation, and compet…
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Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insig…
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Evan Richardson, CEO and Founder of Form Health, dives into the current state of metabolic health in America, GLP-1’s, Form Health’s newly announced partnership with Eli Lilly, and how it all impacts everyday people on their health and wellness journeys. All that, plus the Flava of the Week about the second trend in McKinsey’s latest consumer insig…
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Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and …
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Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health. All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we…
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Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast. All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Am…
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Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just in…
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Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis. All that, plus the Flava of the Week about shifting to a Consumer Experience mindset…
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In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy …
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Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong. All that, plus the Flava of the Week abo…
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In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro. This episode focuses on technologies that you likely already know about or have in your dai…
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Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't — fit along consumers' healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-cent…
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In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina. The …
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Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new hei…
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Our Physician Voices series creates space for candid conversations and empowers doctors to share their unique stories, expert perspectives, and helpful insights. Hear Nalini Casey, MD, a Maryland-based pediatrician, discuss her decision to move to a new practice, how Privia simplified the transition, and the benefits of a Privia partnership.…
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Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behavior…
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Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you! All that, plus the Flava of the Week ab…
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Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on. All that, plus the Flava …
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Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voi…
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Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionabl…
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Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today. All that, plus the…
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Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care. All that…
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Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.…
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Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is le…
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Our Physician Voices series creates space for candid conversations and empowers doctors to share their unique stories, expert perspectives, and helpful insights. Hear Caitlin Zaner, MD, a Maryland-based pediatrician, discuss how empowering pediatric clinical leaders can help combat the growing mental health crisis, refine specialty workflows, and a…
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Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership. All that, plus the Flava of the …
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Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how…
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