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The National Rural Electric Cooperative Association's podcast is focused on the important stories from across co-op country about the issues that matter most to rural America and the energy industry.
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The StoryConnect Podcast

Pioneer Utility Resources

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Weekly
 
StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
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Rural Broadband Today is a new podcast focused on one of the most important issues facing Rural America. It tells the stories of those working to bring broadband internet access within reach of every citizen. This interview-style show presents conversations with elected officials, industry experts and business leaders at the forefront of America’s efforts to solve the rural broadband challenge.
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Co-ops Connect is Conexon's podcast hosted by SVP of Marketing, Sales and Account Management, Abby Carere, bringing you heartfelt stories from Rural Electric Cooperatives deploying high-speed fiber internet networks to their service territories. We sit down with co-op leaders who are tackling head-on the rewards and challenges of bridging the Digital Divide in rural America, one mile of fiber at a time.Conexon is proud to be at the forefront of the electric cooperative fiber broadband moveme ...
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Power Eastern Oregon Podcast

Oregon Trail Electric Cooperative

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Daily+
 
The Power Eastern Oregon Podcast explores topics which affect small towns and rural communities in eastern Oregon and beyond. With the help of business and community partners, we will discuss the foundations of healthy communities, innovative new technologies, and challenges we all face. We’ll also explore the value of cooperatives and member-owned utilities and how Oregon Trail Electric Cooperative contributes to the health and growth of our service territory.
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Stories from the Road, a miniseries within the podcast, features the people behind the profession in the communities Devin visits and within his network of esteemed misfits. In this second installment of the miniseries, Devin is joined by Matthew Marshall, manager of member services, rates & economic development for the Minnkota Power Cooperative i…
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Nestled along the upper Mississippi River and surrounded by farms and villages tucked into rolling hills, the town of Galena, Illinois, has charm to spare and regularly ranks among the country’s top small towns to visit. Now, with the coming of high-speed internet, Galena is seeing a surge not only in tourism but in new residents—and the driver beh…
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In this episode of Site Selectors Are People, Too, Devin tackles work-life balance in a highly competitive environment. Let's take a look at some of the unique demands and challenges associated with each profession (site selection and economic development) and scratch the surface of some best practices and strategies for finding balance. Traveling …
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SkyLine/SkyBest doesn't let the fact that they are a member-owned telephone cooperative in the North Carolina mountains stop them from fighting hard against big competitors in the search rankings. Edward Hinson shares examples of what they’ve done to move up in the rankings and why it’s worth it.By Pioneer Utility Resources
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Scams that target electric utility consumers have been around for almost as long as the industry itself, with criminals using the latest technologies over the years to defraud victims. Electric co-ops have a unique advantage in combating scams, being locally owned, community focused and eager to share information with one another. Learn more from M…
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Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot and its own Gig A. Byte monster keep people interested and engaged in broadband services.…
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Stories from the Road, a miniseries within the podcast, features the people behind the profession in the communities Devin visits and within his network of esteemed misfits. In this installment of the miniseries, Devin is joined by Keith Lambert, chief operating officer for the Lansing Economic Area Partnership in Michigan. Keith can be reached at:…
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In the 1st Episode of Season 2 of Site Selectors Are People, Too, Devin responds to a listener question about how the public can get more engaged with economic development projects. How do we balance critical project confidentiality with the community's right to know what's coming next? It's not an easy topic, but it's one worth discussing. Here's …
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Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix's Naylor Gray shares insights from the 2024 update of Calix’s e-book, “The Definitive Guide to Subscriber Experience.” Link to the e-book: www.calix.com/forms/marketer/d…
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Stories from the Road, a miniseries within the podcast, will feature the people behind the profession in the communities Devin visits and within his network of esteemed misfits. In this first installment of the miniseries, Devin is joined by Bryant Niehoff, executive director of the Uplands Science & Technology Foundation in southwest Indiana. Brya…
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In the 10th episode of Site Selectors Are People, Too, Devin takes a look at the RFI and how it informs the site selection process as a whole. We dig into how the RFI is put together and how economic developers can better tailor their efforts to increase their chances of success. If you don't get the results you want, does that mean you failed? Or …
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The 2024 hurricane season could be especially challenging for electric co-ops and their members. NOAA is predicting above-normal Atlantic hurricane activity with up to 25 named storms—a record high for its May forecast. Learn more from Matt Rosencrans, lead hurricane outlook forecaster with NOAA’s Climate Prediction Center, and hear from Jeff Davis…
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In today's episode, Devin explores the realities of being an economic developer. What does it take to get the job done? What does a day in the life look like? Let's dig beyond the tip of the iceberg of being an economic developer, including what it takes to serve as the intersection between community and business. Here's some resources for those in…
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Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring.By Pioneer Utility Resources
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In today's episode, Devin explores the realities of being a site selector. What does it take to get the job done? What does a day in the life look like? Let's dig beyond the tip of the iceberg of being a site selector, including what it takes to manage a corporate site selection project. Note: winning clients and getting paid will be discussed in f…
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Devin tackles a fundamental aspect of human interaction - trust. In this episode, we explore the definition of trust, how to build it, how to ruin it, and its role in economic development and site selection. Economic developers and site selectors serve as a bridge between communities and companies, requiring a focus on being trusted advisors and re…
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The EPA recently finalized its new rule to aggressively cut carbon dioxide emissions from power plants—a sweeping move that NRECA CEO Jim Matheson called “unlawful, unrealistic and unachievable." Critics across the industry have decried the regulation as a threat to reliability at a time when an already-stressed grid faces soaring demand. Hear from…
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In this episode, Devin explores the role and impact of artificial intelligence on economic development and site selection. We discuss how AI is currently being deployed, its limitations, and the future for our professions. Is AI going to replace us all? Here's some resources for those interested in learning more: AI 101 for Site Selection AI: These…
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For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media platform usage, streaming options and communication preferences. Special: Recorded LIVE at StoryConnect 2024!…
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Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby's using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach…
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In this episode, Devin responds to some listener questions before providing an account of his story transitioning from economic development to site selection. We explore the factors and considerations that drive the two sides of the industry and dig deeper into the differences and similarities between them. How can we serve as community advocates a…
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In this inaugural episode of “The Power Eastern Oregon Podcast,” hosts Shane Stequist and Paige Witham sit down with Lea Hoover to discuss the cooperative model, safety trivia and expectations for the podcast’s future episodes. “The Power Easter Oregon Podcast” is produced by Oregon Trail Electric Cooperative in Baker City, Oregon. If you have any …
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In this episode, we explore the disparities between economic developers and site selectors and how they impact end results in corporate investment decisions. What are some of the issues, and how do we go about addressing them to ensure better outcomes? What can site selectors do better, and what traps do economic developers typically fall into?…
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In 2021, Branden Bauer was working at United Electric in Pennsylvania as a journeyman lineman with nearly 10 years of experience. During a system improvement project, he made contact with a live conductor that he'd mistakenly thought was a neutral and suffered devastating injuries. Hear from Branden and his wife, Caitlin, about how he's made a miss…
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In this episode, Devin explores the personal side of site selectors and economic developers, including the pressures each profession faces day in and day out. Yes, those quick RFI turnaround times seem punitive in nature, and man does it suck when you can't get a site selector to pick up the phone, but what's really going on in that person's life? …
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Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People's Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education and how Utility Pioneers can turn the cooperative difference into shared storytelling opportunities to foster mem…
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In this first episode, Devin sets the stage for the rest of the podcast by introducing general concepts and the people behind the profession. Who are site selectors? Who are economic developers? How do they work together to successfully match communities and corporate investment decisions? Dive into the world of economic development and site select…
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Join Devin Hillsdon-Smith, a seasoned professional with a decade of experience in economic development, as he embarks on a new journey in the world of industrial site selection. In “Site Selectors Are People, Too” Devin flips the script and takes you behind the scenes of corporate investment decisions, exploring the intricate dance between economic…
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A long-simmering dispute over the Lower Snake River dams burst onto the headlines in November with news of a backroom deal between the Biden administration and plaintiffs in a lawsuit against the Bonneville Power Administration and other agencies that manage the dams. The deal has raised fears about the possibility of breaching the dams and comprom…
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Sioux Valley Energy's staff LEAD program builds a culture of cooperation across the utility, creating a competitive edge when recruiting talent. Learn how projects from the leadership program improved volunteerism programs, removed silos and strengthened the co-op's internal communications.By Pioneer Utility Resources
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Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with young people, then offers advice for building your local cooperative community.…
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Teddy Feinberg, managing editor at the Idaho Press, gives us a preview of his sessions at StoryConnect 2024, where he will be the writing instructor. In this episode, Teddy focuses on the value of concise writing and gives tips on how to improve your writing by self-editing.By Pioneer Utility Resources
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