**The Global Journey of Digital Payments and Beyond with Lisa Nestor** - Lisa Nestor's journey from rural financial systems in West Africa to Chief of Strategy at Airtm - The mission-driven ethos of Airtm in providing digital dollar access - Cultural brand development and exceptional customer support as differentiators **Competing in a Crowded Mark…

**Mastering eCommerce**: - Introducing Jessica Coster, an eCommerce and email marketing strategist - Her background: 20+ years in retail, owning a boutique, and running a seven-figure eCommerce store - Importance of knowing enough about every aspect of your business to make informed decisions **The Pillars of Growth**: - The fundamental importance …

**Opening Segment** - Introduction of Molly Ruland, CEO and founder of HeartCast Media - HeartCast Media's focus on personal branding and quality podcast production **The Importance of Authenticity in Content Marketing** - The critical role of authenticity in the age of AI - Content marketing as a true reflection of human input - Cost-effectiveness…

**Captivating Conversations with James Bond** - Introduction of James Bond, behavioral management specialist with 30 years of experience - Discussion on the powerful concept of 'Brain Glue' and its application in business - How famous figures like Kurt Cobain and Warren Buffett utilized brain glue in their careers **Crafting Unforgettable Brands wi…

[00:01 - 11:34] Creating Equal Access to Information and Tools on the Web • Amber Hinds on being the Founder & CEO at Equalize Digital • Defining website accessibility and how it increases potential audience, improves SEO, and reduces operational costs • Worldwide laws requiring website accessibility (ADA, EAA) • Accessibility should be incorporate…

[00:01 - 01:10] Opening Segment Salim Omar, CPA introduces Manuj Aggarwal to the show! Manuj Aggarwal started as a factory worker and went on to become an elite technology consultant and business mentor He is recognized as one of the top 500, global thought leaders in AI and startups by Brain Z magazine [01:11 – 07:43] Achieve Success And Reduce St…

[00:00 - 08:00] SEO Best Practices for e-Commerce Brands • Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy • Best practices should be tailored to each website, vertical, and industry • Google has become better at understanding the intent of a query • SEO should be seen as an experiment; tests should be don…

[00:00 - 09:33] Discover How to Take Your Brand to the Next Level • Sandy Dedeian on helping e-commerce brands get discovered and scale to seven to eight figures • Brand personality is important in today's environment to stand out from the competition • Start from the value and vision, then work on the brand visuals and tone of voice • Brand person…

[00:01 - 10:26] Developing a Mindset to Consistently Make Five Figures a Month • Jeanne Omlor on being a business strategist and online business coach • The first step to scaling any business is mindset: setting huge, ambitious goals • Neutralizing emotions is key to success: don't do negative emotions • Having a big hairy audacious goal (BHAG) is …

[00:01 - 01:10] Opening Segment Salim Omar, CPA introduces Adam Lean to the show! Adam Lean is a former accountant, turned two-time entrepreneur who built, scaled, and sold two businesses He is the CEO of TheCFOProject.com [01:11 – 07:43] Improving Revenue, Profit, and Cash Flow With A CFO Most businesses owners rely on their accountant or bookkeep…

[00:01 - 06:19] ClickBank's E-Commerce Expert Shares Strategies to Scale Your Brand Laura Lee on unlocking new sales channels with affiliates Affiliate marketing is an umbrella term with many different strategies Promote your business in exchange for a reward through affiliate marketing How performance affiliates drive traffic to a designated landi…

[00:01 - 00:56] Opening Segment Salim Omar, CPA introduces Uday Ranpara to the show! Uday Ranpara is the promoter and director of multiple firms Finding the right talent is a significant challenge [00:57 – 10:44] Finding The Right Talent: Benefits Of Outsourcing For Accounting Firms The benefits of outsourcing include cost savings, access to the ri…

[00:01 - 04:18] Opening Segment Hemant Varshney is a top producer, senior executive with 14+ years of expertise in various fields He hires mid-tier/mid-career folks to work directly with team members and deliver the best service possible [04:19 - 08:55] Balancing the Math Equation The balancing act between onboarding too quickly and providing the b…

[00:01 - 01:40] Opening Segment Salim Omar, CPA introduces David Safeer to the show! David Safeer is a globally recognized expert in cash flow maximization Cash flow is key even for profitable companies, and there are always ways to make it better [01:41 – 11:58] Breaking Down Barriers To Cash Flow Mindset is the biggest issue in cash flow manageme…

[00:01 - 06:41] Opening Segment Automated workflows can save an organization time, time that can be reinvested in other ways Making the switch from corporate America to starting his own business was a huge adjustment for Jamie He surrounded himself with people who were smarter and more efficient than him [06:42 - 13:31] How One Entrepreneur Used Au…

[00:01 - 01:44] Opening Segment Salim Omar, CPA introduces Wendy Barlin to the show! Wendy grew her practice from $100K to over $1M in 11-12 years How she transitioned from having a physical office to a virtual firm [01:45 – 10:12] Embracing A Results-Oriented Model Moving her business to a remote work model, which allowed for more flexibility and …

[00:01 - 06:22] Opening Segment Focus on search engine optimization and driving quality traffic for startup e-commerce businesses Joe has 19 years of experience, authored books, and worked for agencies, freelanced, and owned his own agency Planning is crucial for new businesses in terms of niche selection, platform choice, website structure, and ma…

[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Scott Bywater to the show! Scott is a sought-after marketing copywriter and creator of the Simple Email ROI system He discusses email marketing and using copy in the right way to turn email lists into booked calendar appointments and more revenues [01:32 – 11:29] Turning Email Lists Into Bo…

[00:01 - 06:42] Opening Segment Allen's entrepreneurial background in the restaurant and apparel sectors The importance of perseverance and treating your profession as your own business Suggestions on selecting a generic corporate name to avoid issues opening a bank account [06:43 - 13:16] Controlling Expenses and Payment Technologies for Small E-c…

[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Tyler Horsley to the show! He founded his own company called, “Nuclear Networking” His advice for growing a business or accounting firm is to understand your identity and be able to explain what you do in less than 10 seconds [01:32 – 11:29] Building A Successful Organization Internal commu…

[00:01 - 04:56] Opening Segment Insights from Drew Blumenthal, a marketing expert with experience working with numerous agencies and Fortune 500 businesses The exponential growth of digital marketing and its increased competitiveness during the pandemic The importance of analyzing what the competition is doing and figuring out what people are searc…

[00:01 - 01:20] Opening Segment Salim Omar, CPA introduces Jason Barnard to the show! Jason is an author and digital marketing consultant who specializes in brand sales and knowledge panels He has spent 10 years figuring out how to educate and how to manage your brand on Google [01:21 – 14:56] Controlling Your Brand SERP Corroborating this informat…

[00:01 - 09:25] Opening Segment Introduction to Aaron Ahuvia as a marketing and research psychology expert Definition of brand love as the same neurological processes as romantic or family love Strategies for increasing brand love, such as creating emotional connections, providing exceptional customer service, and being authentic [09:26 - 17:36] St…

[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Nathan Lind to the show! How he exited his first company in 2016 which was an e-commerce technology to a shopping cart platform [01:32 – 08:52] The Buyer’s Appetite Remains Strong Despite Recession Website Closers has over a hundred companies for sale at any given point in time with 525 mil…

[00:01 - 07:33] Opening Segment Introducing Dr. Travis to the show Dr. Travis is an e-commerce entrepreneur and founder of I Love, whose mission is to heal 1 million dry eye sufferers He and his wife Dr. Jenna Ziegler use the profits from ILA to fund free clinics in Jamaica and the US through their charity, Isla Cares Foundation Dr. Travis speciali…

[00:01 - 01:08] Opening Segment Salim Omar, CPA introduces Spencer Carpenter to the show! Spencer shares that podcasting is not disruptive marketing, allowing brands to build rapport with potential customers without pressure to convert [01:09 – 13:48] Best Practices For Starting Your Own Podcast Show Podcast interviews can be a great way to build a…

[00:01 - 07:22] Opening Segment Introducing Leo to the show He began his career as a certified public accountant at Deloitte and founded Exact Click Digital in 2007 Leo is touring podcasts to help educate e-commerce brands on ways to optimize their accounts on Google, Facebook Bank and Amazon The best return on APEN for e-commerce ads can be determ…

[00:01 - 01:33] Opening Segment Salim Omar, CPA introduces Ryan Kimler to the show! He provides business owners with outside CFO guidance to help them understand what’s working in their business and what’s not [01:34 – 13:48] Setting Targets And Building Action Plans For Financial Success He discusses the two keys to his success: Using language tha…

[00:01 - 06:57] Opening Segment Introducing Martin to the show Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, and senior executive team leader He has 25 years of sales and marketing experience Conversion rate optimization is the process of increasing the percentage of people that take the desired action on a w…

[00:01 - 02:14] Opening Segment Salim Omar, CPA introduces Eric Kneller to the show! He is passionate about helping companies to save money and double their profits He works with CPA firm owners to help their clients save money in any way possible He provides positive reinforcement for whatever they are currently doing [02:15 – 10:47] Unlocking The…

[00:01 - 07:00] Opening Segment Introducing Ben to the show Ben Leonard is the founder of Beast Gear and has successfully exited a 7 figure business He is now helping others do the same with his e-commerce consultancy and brokerage He had no business experience but used his scientific background to make informed decisions He started small, placing …

[00:01 - 03:44] Opening Segment Salim Omar, CPA introduces Bob Wheeler to the show! He discusses how he got into accounting His focus on communication and service [03:45 – 22:18] How To Manage Client Information And Maximize Tax Savings Mistakes he made early on including taking any client just to have billing Client attraction strategies include: …

[00:01 - 06:52] Opening Segment Introducing Steve to the show Steve grew an e-commerce business to seven figures in sales His business was hit hard by COVID-19, but he continued on and is rebuilding it He is now coaching and consulting other businesses on how to grow and scale their businesses. When starting an ecommerce business, it is important t…

[00:01 - 00:43] Opening Segment Salim Omar, CPA introduces Julian Chapman to the show! He discusses the importance of managerial leadership, decision-making, and clarity of strategy in an increasingly busy work environment [00:44 – 19:23] How To Manage An Effective Team With A Managerial Leadership Role Reflection is key to maintaining balance and …

[00:01 - 04:59] Opening Segment Chris has been in financial services since 2001 and specializes in helping business owners from the ages of 36 to 56 Chris's first experience as a business owner did not go well, so he regrouped and went back out on his own Having control over one's time and autonomy over their situation [06:00 - 10:37] Planning for …

[00:01 - 00:44] Opening Segment Salim Omar, CPA introduces Dan Henn to the show! Dan has been in practice for 10 years and has grown his practice to the coast of Florida [00:45 – 18:02] Helping Clients Get Into Payment Plans With The IRS He offers IRS representation services in addition to his regular practice He teaches IRS representation of his r…

[00:01 - 02:20] Opening Segment Michael started bringing together entrepreneurs in collaborative mastermind environments He discovered that most business owners don’t know the value of their businesses and often don’t have a plan for exiting [02:21 – 15:00] How To Protect Your Business And Grow It For An Eventual Exit He advises thinking about the …

[00:01 - 01:24] Opening Segment Roy Osing shares his 40 years of successful executive leadership experience He is devoted to inspiring leaders and entrepreneurs to stand apart from the average, boring route and achieve their true potential [01:25 – 24:45] Win In A Competitive World With Strategic Differentiation Strategy He discusses his idea of, “…

[00:01 - 01:58] Opening Segment Ted Tibbetts discusses what copywriting is. The importance of copywriting in order to persuade someone in the business to purchase something Communicating an idea but getting the reader or listener to take action [01:59 – 10:12] Finding The Voice Of Your CPA Firm The complex process of copywriting requires decoding b…

[00:01 - 04:04] Opening Segment Anmol Singhi discusses the importance of SEO for accounting firms SEO is beneficial in terms of traffic and leads SEO can help an accounting firm rank higher in search engine results pages, increasing visibility and generating more leads [04:05 - 12:42] Rank Your CPA Firm Higher With SEO Optimization Paid search adve…

[00:01 - 02:02] Opening Segment Salim Omar, CPA discusses how there are opportunities within your CPA firm that can generate extra income By attracting high-value clients, you can increase your revenues significantly [02:03 - 04:55] Identifying Opportunities Within Your CPA Firm Salim Omar, CPA discusses the key to success if recognizing opportunit…

[00:01 - 04:19] Opening Segment Zack on getting out of Corporate America to become an entrepreneur He co-founded Gembah because of his passion for helping small, mid-size businesses with little to no resources [04:20 - 11:29] Be The Value In Gembah, they always strive to bring the best value to their customers How the Japanese culture and work ethi…

[00:01 - 02:20] Opening Segment Salim Omar, CPA, discusses how CPA firms struggle with attracting high-value clients How your firm’s marketing message is confusing and does not address the needs and desires of high-value clients Your marketing message lacks believability [02:21 - 05:22] How To Attract And Convert High-Value Clients Salim Omar, CPA,…

[00:01 - 03:12] Opening Segment Salim Omar, CPA discusses how your website is your most important marketing asset, and it should be modern Every website needs a headline, and a good one can help you stand out from the competition Design is also important, with websites having to be clean and attractive [03:13 - 06:46] Build An Effective Marketing C…

[00:01 - 04:47] Opening Segment Gen on being in the founding team of Jungle Scout, a software for Amazon sellers Wanting to serve the Shopify merchants who have different sets of challenges, they founded Prehook Going live for two years and helping hundreds of clients [04:48 - 10:10] Fostering a Direct Relationship With the Consumer What brands sho…

[00:01 - 01:38] Opening Segment Salim Omar, CPA tells listeners about how to build authority Standing out from the competition Being seen as an expert The ways to build authority means: Creating website content Blog posts Email marketing Social media presence Special reports eBooks Videos Webinars [01:39 - 10:13] Building Trust and Credibility Thro…

[00:01 - 02:28] Opening Segment Get to know Shanif Working in the world of software, AI, and data science [02:29 - 11:24] Using Data to Your Advantage With data, businesses can predict customer behavior and target them with the right campaign We can also know what product sells well together and come up with better sales strategies For a lot of bra…

[00:01 - 03:12] Opening Segment Salim Omar, CPA introduces Rebecca Smith! She tells her reasons why firm owners decide to sell their practice Retirement Divorce Illness [03:13 - 06:46] How To Sell A Practice: Tips For Success Rebecca discusses concerns for both the seller and buyer when it comes to the timing of selling a practice When is the right…

[00:01 - 03:33] Opening Segment Michelle on leaving her dental career to be with her daughter What’s it’s like to start an online business with no experience Discovering eBay and educating herself about it [03:33 - 10:06] Reaching Out to a Broader Audience With YouTube People are looking for solutions Utilizing the search bar to know about commonly…

[00:01 - 05:54] Opening Segment Kosmo shares how hitting rock bottom fueled him to start his company Finding the right balance of flavors to create an award-winning product [05:55 - 09:21] Letting the World Know About Kosmo’s Q Why he stopped joining cookoffs and started running Facebook ads Building an eCommerce website with zero experience How Ko…