Indulge yourself and cum join me!
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Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches
Lori Lyons
The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in ...
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Every week, sisters Chase O'Donnell and London Kaye share their tools for living an inspired creative life--even when you're oh so very tired.
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231: From Ageism to Empowerment: Transforming the Narrative for Midlife Women with Sara Hart
39:34
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In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women's empowerment for those over 55. Part of the "Encore Stories" series, the episode highlights Sara's journey from corporate life to advocating for older women. They discuss societal perceptions of aging, personal experiences…
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230: Why Your Business Might Be a House of Cards (And How to Fix It)
27:45
27:45
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27:45
In this episode of "The Encore Entrepreneur," Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning. Sharing personal experiences from starting a web desig…
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229: Building A Solid Foundation for Your Business with Nikki Green
38:29
38:29
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In this episode, Lori welcomes Nikki Green, a life and business resiliency expert, to discuss the essential foundations for building a successful business. They explore the critical mindset shifts required for transitioning from an employee to an entrepreneur, emphasizing the importance of financial literacy, understanding revenue streams, and effe…
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228: The Best Strategies for Acquiring Clients Through Speaking Engagements
22:37
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22:37
This episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust. Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information…
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227: Seduce Your Next Client from Stages with Jackie Lapin
32:18
32:18
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32:18
In this episode, Lori hosts Jackie Lapin, founder of SpeakerTunity and Conscious Media Relations, to discuss strategies for speakers to market themselves and secure speaking engagements. They cover the importance of understanding one's audience, the benefits of both paid and unpaid speaking opportunities, and the necessity of having the right promo…
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226: How Can You Overcome Stage Fright in Business Settings?
24:05
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24:05
In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, i…
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225: Fight or Flight and Stagefright with Diann Alexander
33:24
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In this episode of The Encore Entrepreneur Podcast, Lori talks with guest Diann Alexander, a "confidence catalyst," to discuss overcoming stage fright and building confidence. Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing e…
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224: The Mindset of Mindset with Merri-Jo Hillaker
38:44
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In this episode, Lori welcomes Merri-Jo Hillaker, founder of the Global Mindset Mastery Association, to discuss the pivotal role of mindset in personal and professional growth. Titled "The Mindset of Mindset," the episode explores how limiting beliefs, often formed in childhood, can hinder individuals from achieving their best lives. Merri-Jo empha…
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223: Vulnerability: The Key Ingredient for Genuine Connection in Your Business
20:28
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In this podcast episode, Lori explores the theme of vulnerability in entrepreneurship, focusing on visibility and public engagement. She discusses how sharing personal experiences, including challenges and mistakes, can build trust and connection with an audience. Lori emphasizes finding a balance between openness and professionalism, offering prac…
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222: Speaking To Sell - The 4 Stages for Growing Your Business with Kimberly Crowe
39:05
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39:05
In this episode of the Encore Entrepreneur Podcast, Lori welcomes KimEntrepreneurs Rocket Fuel berly Crowe from Speaker's Playhouse to discuss leveraging speaking opportunities for business growth. Kimberly emphasizes the importance of visibility and shares strategies for entrepreneurs, coaches, authors, and healers to get seen and heard through pl…
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221: Is Professionalism in the Workplace All About Appearance?
25:58
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In this episode of "The Encore Entrepreneur," Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores…
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220: Elevating Your Bottom Line with Style with Deborah Fawaz
44:29
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In this episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup …
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219: The Most Effective Strategies for Increasing Entrepreneurial Visibility
23:17
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In this podcast episode, Lori underscores the importance of visibility for entrepreneurs and explores various strategies to achieve it. She highlights the benefits of being active on social media, in-person stages, and virtual stages. Practical tips are provided for succeeding on virtual stages, such as using good equipment and engaging effectively…
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218: Speaking Your Value and Worth with Krista Martin
36:02
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients. They explore challenges women face in va…
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217: Smart Money Moves for Small Business Success
25:40
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In this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it’s about making strategic decisions that foster long-term stability and growth. Lori talks about the top ten financial habits that successful entrepren…
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216: Transform Your Financial DNA with Robbie Mathews
39:37
39:37
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes financial transformation strategist Robbie Mathews. Robbie discusses the critical need for Americans to improve their financial habits, noting that over 50% have less than $1000 saved. She emphasizes understanding spending habits, setting financial goals, and distinguishing between n…
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215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun
38:17
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In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh's diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in busines…
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214: Creating Irresistible Lead Magnets: The Key to Client Engagement
17:55
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In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various…
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213: Aligning Your Message to Attract Clients with Kimberly Weitkamp
41:51
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In this episode of "The Encore Entrepreneur," Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems. Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business's world, rather than just a freebie with little perc…
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212: Show Me the Money: Tips for Making Your Business More Profitable
28:47
28:47
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In today's episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services. Lori provides practical advice on managing cash flow, reducing expens…
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211: Creating Intentional Wealth with Debra Morrison
45:52
45:52
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes Debra Morrison, founder of Women Navigating Finances. Debra discusses her mission to empower mature women in managing their finances by providing unbiased guidance and addressing the emotional aspects of money management, including grief. She introduces the concept of intentional wea…
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210: Business Building with Successful Retreats
22:44
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Today's episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples. Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explor…
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209: Building a Profitable Business Around Retreats with Linda Cain
46:33
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In today's episode, Lori and Linda Cain explore the world of retreats and events. Linda, from Blue Diamond Events, shares her expertise on planning and hosting various types of retreats. She emphasizes the importance of having a clear purpose, budget, and understanding of the contracts to avoid hidden costs. They discuss the benefits of retreats fo…
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208: How ADHD Traits Benefit Entrepreneurs with Diann Wingert
51:53
51:53
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In this episode of the Encore Entrepreneur podcast, Lori speaks with Diann Wingert, a former psychotherapist turned coach for ADHD entrepreneurs. They delve into the unique challenges and strengths of entrepreneurs with ADHD, discussing how traits like impulsivity and a high tolerance for risk can be advantageous, while issues like time blindness a…
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207: Ready to Change Your Business Direction? Here's How to Do It
19:48
19:48
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In this podcast episode, Lori shares her journey and insights on changing a business's direction. Drawing inspiration from a previous guest, Michelle Abraham, the host recounts her shift from website design to business coaching and consulting. She stresses the importance of self-discovery, recognizing personal strengths, and thorough market researc…
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206: Raise Your Vibe with Aligned Adventures with Michelle Abraham
36:31
36:31
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In today's episode, Lori catches up with visibility expert Michelle Abraham. They reminisce about past encounters and discuss Michelle's career shift from leading a successful podcasting agency to focusing on helping others increase their visibility through aligned adventures and masterminds. Michelle, who embraces a unique off-the-grid lifestyle, …
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205: What Can Your Human Design Type Reveal About Your Business Success?
12:58
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In this episode, Lori explores human design, a concept that blends spirituality and practicality to enhance decision-making and communication in business. There are four different human types found in human design. Generators, manifesters, projectors, and reflectors—each illustrated with examples of celebrities like Beyoncé and Barack Obama. Lori e…
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204: Using Human Design to Uniquely Shape Your Business with Nattalee Lillico
38:35
38:35
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In this episode, Lori interviews Nattalee Lillico, an expert in human design. Nattalee shares how she helps clients uncover their unique genius using human design, a system that combines birth information with elements of astrology, the chakra system, and the Kabbalah to guide personal and business development. She discusses the dynamic nature of h…
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203: Unleashing Your Inner Confidence: A Guide for Entrepreneurs
15:59
15:59
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In this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one's vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne "The Rock" Johnson …
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202: Confidence and Influence with Cindy J. Holbrook
32:46
32:46
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In this episode, Lori interviews Cindy J Holbrook, the Visibility Wiz, about the importance of aligning business strategies with personal values and embracing individuality. Cindy shares her journey from divorce to dating coach, emphasizing the significance of loving one's business. They discuss transformation, personal branding, and the necessity …
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201: The Most Effective Strategies for Crafting a Networking Pitch
12:58
12:58
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In this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience's needs. Lori emphasizes the significance of first impres…
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200: 30 Seconds to Impress with Nicki Chang-Powless
39:13
39:13
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In this episode of "Encore Entrepreneur," Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messagi…
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199: Reflecting on Growth, Networking, and Entrepreneurial Wisdom - Celebrating 200 episodes
25:51
25:51
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In this episode Lori celebrates 200 episodes and reflects on her podcast journey. She discusses the importance of quality equipment as well as her experiences at podcast conventions like Podcast Movement and Podfest, emphasizing networking and self-promotion. Despite voice issues, the host is grateful for the podcast's growth and her supportive com…
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198: Mastering Your Business Growth with a Book
24:24
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In this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it…
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197: Memoirs and More: Building Your Business with a Book with Anita Henderson
39:21
39:21
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes Anita Henderson, an author coach and book publishing strategist. Anita shares her wisdom on the impact of writing business books to bolster professional visibility. They explore various types of business books, including memoirs and instructional guides, and discuss Anita's own journ…
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196: How Podcasting Can Transform Your Business Branding
8:35
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In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting s…
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195: How to Build a Seven-Figure Business with Sheryl Plouffe of IconMaker
38:16
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In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results. They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for r…
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