Popular LDS Podcast "Latter-Day Lights" gives members of The Church of Jesus Christ of Latter-Day Saints the opportunity to share their stories of inspiration and hope to other members throughout the world. Stories that members share on Latter-Day Lights are very entertaining, and cover a wide range of topics, from tragedy, loss, and overcoming difficult challenges, to miracles, humor, and uplifting conversion experiences! If you have an inspirational story that you'd like to share, hosts Sc ...
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The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
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The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Elevating SEO with AI-Driven Content Strategies with Dale Bertrand
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Supercharge your eCommerce strategy with AI-driven SEO techniques. In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay co…
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Unlocking the Power of AI in Social Media Marketing - with Joel Bailey
38:53
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In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights …
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Feeling the Spirit through Transformative Miracles: Larry McCally's Story - Latter-Day Lights
1:40:23
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What happens when faith and perseverance meet extraordinary generosity? Former missionary and devoted #LatterDayLights fan Larry McCally reflects on how his unwavering faith and trust in the still, small voice of the Lord have guided him through numerous trials. Faced with the pivotal choice between serving a mission or joining the Air Force, Larry…
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Exploring the Power of Perfect URL Structuring with Andrew Allemann
37:06
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Maximize your e-commerce success by mastering the art of perfect URL structuring. In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enha…
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Building B2B Sales Strategies - with Cara Armstrong
37:07
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In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, prici…
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Exploring How Podcasts Boost eCommerce Growth with Dustin Riechmann
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Boost your e-commerce growth and drive substantial engagement through the power of podcasting. In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mast…
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Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos
31:20
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In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring …
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How a Drowning NDE & the Book of Mormon Led to Conversion: Derek Tucker's Story - Latter-Day Lights
1:14:17
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When face to face with your greatest fear, will you listen to God’s “yes”? From a life-altering near-death experience as a young boy, artist and leatherworker Derek Tucker shares how this profound moment planted the seeds of his faith, completely oblivious to the impact it would have on the rest of his life. Though it would take years before he ful…
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How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić
34:25
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He …
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Top LinkedIn Ad Strategies to Increase Engagement and ROI with AJ Wilcox
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Elevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads! In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to …
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The Miracles of a Mother’s Heart amid Endless Adversity: Nicole Gustad's Story - Latter-Day Lights
1:19:55
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Can miracles find their way to the most wounded hearts? Mother, wife, and soon-to-be author, Nicole Gustad, entered the world with a hole in her heart. Baffling doctors with her condition, this turned out to be the first chapter of a story woven with trials. From surviving open-heart surgery as a baby, to walking through life with clubbed feet, to …
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How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif
42:27
42:27
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Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses to help businesses optimize their websites …
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Leveraging Customer Reviews for Reputation Power - with Scott Brandley
39:52
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Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for …
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Stories of Danger, Miracles, and Faith from the Bering Sea: Jake and PJ Jacobsen - Latter-Day Lights
1:32:04
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We often talk about navigating life's storms with faith and resilience, but what if that's your actual job? Jake Jacobsen, a seasoned Bering Sea crab Captain, recounts harrowing tales of survival, miraculous interventions, and spiritual insights that have carried him through incredibly dangerous waters and unimaginable hardships. His wife PJ, with …
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How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow
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Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of th…
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Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton
40:18
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Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to…
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Leaving the LDS Church and Coming Back! It's Never Too Late: Tonya Wirf's Story - Latter-Day Lights
1:16:09
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Have you ever felt like you’ve strayed too far from God to ever come back? In this episode of Latter-Day Lights, Tonya Wirfs shares her personal story of walking away from the Church with her family, and how, through God’s grace, she found her way back. After years of feeling disconnected from the gospel, Tonya experienced a spiritual awakening tha…
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Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn
32:37
32:37
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Unlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveragi…
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Ensuring Good Email Deliverability - with Benny Rubin
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In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns…
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Viewing Your Faith and Life Story Through "Context Lenses": Alan Smith - Latter-Day Lights
1:03:50
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Sometimes, life’s toughest challenges can lead us to our most profound discoveries. In this episode of Latter-day Lights, Alan Smith shares how the heartbreaking loss of his infant son set him on a journey of self-discovery through the Spirit. He explains how looking through our "context lenses"—the stories and beliefs that shape our perspective—ca…
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How Friction Can Make or Break Your eCommerce Business with Roger Dooley
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Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the …
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Maximizing Your Amazon Presence - with Hristo Arakliev
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In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences…
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God Can Create Beauty from the Ashes of Our Lives: Tracy Jo Rollins' Story - Latter-Day Lights
1:17:27
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In this episode, Tracy shares some incredible stories of the challenges, trials, blessings, and joys she's experienced throughout her life, along with some valuable life lessons she's learned along the way. From struggling with self-worth and seeking forgiveness, to becoming a divorced single mother at 19 and serving her own special mission, to bui…
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Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott
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Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer per…
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Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway
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In this episode, Kathy Guzman-Galloway, a brand positioning expert, discusses the importance of brand positioning for e-commerce businesses. She emphasizes the need to understand the target audience and create a clear brand promise. Kathy also highlights the significance of authenticity and connecting with customers on a deeper level. She provides …
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Unexpected Loss, Emotional Infidelity, & Learning to Love & Forgive Yourself: Sheri Ramirez's Story - Latter-Day Lights
1:22:11
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Can you imagine losing your husband when you're only 22 years old? In this weeks episode, Sheri Ramirez shares her heartbreaking story of young love, and the tragic loss of her first husband to a rare kidney disease. She also opens up and shares her struggle with emotional infidelity in the midst of trying to cope with the overwhelming challenges a…
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Leveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty
55:50
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Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce …
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Unlocking Amazon’s Full Potential for Your Business - with Dan Brownsher
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares hi…
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Addiction, Divorce, and Finding Spiritual Resilience: Morgan Dastrup's Story - Latter-Day Lights
1:37:49
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In this episode, Morgan Dastrup shares his story of how God loves us unconditionally and is always there for us, even when we make mistakes or things don't go as planned in our lives. As Morgan opens up about his journey, he takes us through some of the highs and lows of his life—from educational challenges, to serving a mission, to online dating, …
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How to Build Trust and Authenticity in Business with Your WHY with Dr. Gary Sanchez
1:03:53
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Discover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, b…
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The Key Elements of Effective Lead Magnets - with Dr. Terri Levine
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Dr. Terri Levine shares insights on how to create value-generating lead magnets in e-commerce marketing. She emphasizes the importance of relevance, high perceived value, clarity, and actionable content in lead magnets. Dr. Levine also highlights the need for social proof and the inclusion of unique insights. She advises businesses to be creative a…
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Helping Our Youth with Depression, Anxiety & Mental Illness: Dr. Kyle Jones' Story - Latter-Day Lights
56:01
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How do we help our youth struggling with mental heath? In this episode, Dr. Kyle Jones openly shares his 20-year journey through the challenges of major depressive disorder and generalized anxiety disorder, and how the power of faith has helped him through it. This episode breaks down the stigma surrounding mental illness within religious communiti…
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Increasing eCommerce Success through Data Analytics and AI with Ryan Levander
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In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics. This episode is pac…
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Secrets to Winning the Customer Lifecycle - with Austin LaRoche
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In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the difference…
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Vinney's Back! Answering Personal Questions About His NDE: Vinney Tolman's Story - Latter-Day Lights
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When Vinney was 25 he died in a Dairy Queen bathroom. His original episode was so incredible that we invited him back for a in-depth Q&A session to answer some of the pressing questions about his Near-Death Experience that our viewers have had since being on the show. This episode explores how Vinney's NDE has impacted his career path, and the emot…
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How to Boost Ecommerce Traffic with Video Marketing Strategies with Greg Jarboe
1:07:06
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Use YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTub…
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Optimize Conversions and CPC through Audience Testing - with John Horn
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John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Googl…
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Finding Love, Faith, and Strength as a Blended Family: Donna Morris' Story - Latter-Day Lights
1:25:38
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What does it take to raise a blended family in the church? Donna Morris shares her incredible journey of becoming a step-mother to 6 children at age 23, and navigating the unique challenges of trying to raise a blended family in the gospel. Now a mother of 9 and a grandmother of 8, she reflects on some of the many experiences, difficulties, trials,…
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Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley
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In this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence. Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and o…
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Boosting Your Brand with Offline Sales - with Taylor Sanford
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Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net org…
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Breaking the Cycle of Poverty: Inspiring Stories from the Marcovia Project - Emily Hemmert
1:18:08
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What if education could be the key to breaking the cycle of generational poverty? Join us as we welcome back Emily Hemmert for her third appearance, sharing remarkable updates on the Marcovia Project - a nonprofit initiative that has transformed the lives of 122 students in Honduras. From the crucial role of the church's Self-Reliance Program to th…
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Growing Organic Traffic Through High-Intent Blogging with Steven Schneider of TrioSEO
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Skyrocket your website's organic traffic and drive more conversions through high-intent blogging! In this episode, we dive into effective SEO and content strategies that Steven Schneider, Co-founder & CEO of TrioSEO has mastered. He shares his journey from a finance student to a successful SEO expert, emphasizing the importance of quality content, …
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The Power of CRM Data in Marketing Transformation - with Lucas Robinson
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Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. H…
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Love, Loss, and the Promised Blessing of an Eternal Family: Angel Coates' Story - Latter-Day Lights
1:34:20
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In this episode, Angel Coates shares the heartbreaking loss of losing her husband to a tragic car accident, and how her and her family were able to lean on their knowledge of the gospel and the promise of eternal families to give them peace. Angel also shares how, through this difficult experience she's been able to provide additional comfort and h…
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Navigating Supply Chain Risks and Reducing Costs - with JK Beaton
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JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. H…
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Are you looking to drive more traffic, boost conversions, and enhance your online reputation? In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," explains the principles of social proof and its impact on eCommerce. Discover practical strategies to reduce customer uncertainty and optimize your website with comp…
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Living on the Run and Receiving Pinpoints of Light: April Giauque's Story - Latter-Day Lights
1:42:36
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Have you ever been on the run for your life? In this episode, April Giaugue shares her gripping story of marrying a husband with Schizophrenia, and living for years in a difficult and dangerous world that constantly blurred the lines between reality and fantasy. With the church as her north star, she held on to her faith during the darkest times of…
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Maximize your eCommerce success by harnessing the power of authority in search and on your website. In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," discusses the essential principles of authority. Learn how to apply earned and borrowed authority to enhance your online reputation and optimize your eCommerce…
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The Future of AI in Retail and Ecommerce - with Kausambi Manjita
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In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and …
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