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This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of https://trellis.co who can help you with all things B2B eCommerce.
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Well...There You Go!

MsPrissy, Iris Bolling, MidnightAce,

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Well...There You Go! Society, Culture, TV, and Film A bi-weekly podcast co-hosted by romantic suspense author, Iris Bolling, blogger and host of MidnightAce Book Bar, Cynthia Buckner, aka MidnightAce, and music manager of Stylesetters Entertainment, Cara Morris aka, MsPrissy. They share their views on books, music, wines, and relationships with humor and good old common sense. Follow the chatter and other shenanigans on Well...There You Go.
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For the first time in CTS history, our good friend Rob Gaither makes his long awaited debut on the podcast at a very hot time of year, both weather wise and topics at hand as we discuss the NFL and its franchises, along with the upcoming season, & talk over the SummerSlam 2024 match card thus far. We also talk the convenience of vending machines, W…
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Growing up in a family of overachievers, Sapphire Lassiter faces opinions from her elder siblings. Lawrence Trent Palmer, known as LT, became a multimillionaire, driven by a desire for vengeance. Their lives intersect when LT rescues Sapphire from a confrontation, drawing them closer. Despite warnings from her brothers, LT is drawn to Phire and her…
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Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has taken his talents …
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Returning to the podcast for his second solo outing and first appearance in over a year, the great Arron Beaver stopped by to deliver a fantastic guest appearance. We catch up and discuss cultural changes in recent times, Samuel Adams beer, how fresh is store bought meat from retail? & SO MUCH MORE!
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Jay Schneider has spent over a decade in B2B eCommerce on the operating side, software provider side, and agency business side. Jay is now the founder of B2B Squared, which is focused on helping B2B companies gain traction on their B2B eCommerce stores via email marketing and other marketing tactics. Most B2B companies struggle to gain eCommerce ad…
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We return to solo episodic form in the first cast of July as we add another edition to our new segment ~ this time putting TV show characters up against one another. We also break down and discuss the 1980’s Cuban wave, the New Bloodline Era, daydreaming, slap our audience with another edition of our ever beloved classic segment, “The Good, The Bad…
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We speak with Beth Segovia and Kevin Kazenmayer of TradeCentric on the topic of B2B Connected Commerce. What is Connected Commerce? It means connecting all your commerce channels so that your customers, supplies, and everyone in the supply chain are fully integrated. We discuss how companies that have a strong B2B eCommerce presence and procurement…
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Our good pal, Captain Nicholas J. Payne makes his grand return to the podcast, for the first time ever in solo guest episodic form, yet third CTS appearance overall having been a part of a couple wrestling prediction casts. We reflect on memories of old and experiencing our teenage years together, events as of recent in our lives, rock band makeup …
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Following our epic and monumental 5 YEAR ANNIVERSARY Special episode, we return with one last solo edition of the podcast in the month of June to keep the momentum going. We do this in grand fashion as we introduce a BRAND NEW segment to the podcast that you’ll want to be sure to check out, as well as a classic round of “The Good, The Bad, & The Sh…
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Dr. Adam Fitzgerald Lassiter holds Master's degrees in Biometric and Nuclear Engineering and a Ph.D. in Chemical Engineering. A prolific inventor and aspiring FBI agent, he strives to emerge from his older brothers' shadows, even as his latest invention attracts deadly threats. Dr. Amber Nicolas, a young medical genius, seeks true love to complete …
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For the first time in the 5 year history of our episodic podcast saga, Corey makes his official guest debut on a historic milestone-marking edition of our run. Clocking out at an impressive near-4 hour runtime, we discuss and break down events over childhood as well as many life events over recent years. We reflect on how skateboarding lead to the …
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For his 3rd CTS appearance, yet first solo guest episode ~ the fantastic Alex Nicoloff joins the pod for a night of great intrigue and outstanding conversation. We discuss AEW Dynamite potentially going to 3 hours, the revered reacher in William Regal, controversial takes on Thin Mint Girl Scout cookies, Ryan Tannehill, bumper stickers, horror fran…
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Ruby Lassiter, at thirty-seven, faces empty nest syndrome after caring for her siblings. Devin Upton, dealing with his father's affairs, has a chance encounter that changes his view on love. Amid Christmas magic, unexpected events show anything is possible, especially with red slippers. Discover the timeless allure and unmatched value of Rubies.…
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Following another return to solo format, we succeed it with a hard-hitting session between the two co-hosts, talking trash and likes in dislikes in food, such as bologna and pork rinds, as well as discussion over motivated cool-workers, the greatest NBA superstar of all time - Michael Jordan and his influence on competitive sports and pop culture, …
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In this edition we go back to the drawing board and heavily discuss the world of pro wrestling and promoter/owner of All Elite Wrestling Tony Khan, the ongoing CM Punk/Drew McIntyre feud leading to their inevitable clash, the overlooked/under-appreciated Planet of the Apes film franchise, the nostalgic American Pie films, & SO MUCH MORE!…
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Ben Marks is a legend in the eCommerce space, having been in the space for roughly 20 years. Ben started with the early platforms that you no longer hear about but joined Blue Acorn in the early days of Magento's rise with Blue Acorn. We discussed the evolution of B2B eCommerce from his early days to now, working at a challenger company, Shopware, …
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Over the the time of the draft we got some good friends together and did a special episode over the event, covering the picks of the 2024 NFL Draft. We discuss the amount of false finishes in professional wrestling today, Seinfeld, tubing, the NFL MVP award, Bill Belichick, Conor McGregor, the Pro Bowl, pasta, & SO MUCH MORE!…
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Over the the time of the draft we got some good friends together and did a special episode over the event, covering the picks of the 2024 NFL Draft. We discuss the amount of false finishes in professional wrestling today, Seinfeld, tubing, the NFL MVP award, Bill Belichick, Conor McGregor, the Pro Bowl, pasta, & SO MUCH MORE!…
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Lucas Robinson, is the driving force behind WebLife Stores and BudgetMailboxes.com. With over a decade of eCommerce experience, Lucas has transformed WebLife Stores into a thriving hub of creativity and expertise, serving prestigious clients like NBC, MLB, Harvard University, and JP Morgan. From humble beginnings selling a single mailbox in 2005, L…
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For the record-tying 4th solo guest episode appearance in Casting The Spotlight history, the great Andy Alton returns to the podcast. Host of the classic podcast “Daddio Patio” ongoing for 10+ years and the newly founded “Pepperoni Jabroni” podcast series, Andy sheds some light on what he’s been up to and his spectacular adventures as of late. We d…
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Mark Fitzgerald has been in eCommerce for over two decades. As he progressed in eCommerce he found more and more opportunities in B2B eCommerce. He joined the founder of Pos Supply to help with just that and brought them to 50% plus sales in eCommerce as a business. They now use SuiteCommerce to power eCommerce along with Netsuite on the backend. W…
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Diego Terra has been in eCommerce since the early days of Netsuite. He ended up building the best Commerce platform for Netsuite, what is now called SuiteCommerce. His firm SuiteCommerce got acquired by Netsuite and went on to continue building on Netsuite for eCommerce. He has since moved on to starting Hairball, which helps companies leverage too…
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Matt Harris has been working on web projects for nearly three decades. In the early days, eCommerce was the wild west, and there were fewer high-quality platforms from which to choose. Now there are many great platforms, and Matt has focused on B2B eCommerce around Magento, which has been a leading B2B eCommerce platform for over a decade now. We d…
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Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B, before a successful exit last year. He is currently building out an exciting new platform called Couch.com that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce and how learni…
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Timothy and Isaiah have been doing eCommerce projects for over 30 years combined. After 4 years of running the podcast, we have a pretty good idea of whats coming next for B2B eCommerce. Hear our predictions and ideas about what we believe the future of B2B eCommerce will be like.By Isaiah Bollinger
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Tom Pierce is a highly experienced problem solver with a diverse background that includes military service, pastoral ministry, and application software. Tom has a deep background in ERP implementation and has worked on some of the most sophisticated defense industry manufacturing problems. We discuss the complexity of enterprise software and how it…
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Vladimir Diakonov & Brandon Briggs implement B2B eCommerce solutions across Magento and Shopware at IT Delight. We discuss the many challenges of B2B eCommerce such as scaling product data to large data sets, integrations, and marketing. We also discuss the internal politics that often hinder B2B organizations.…
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Jason Nyhus spent over 20 years building one of the most successful eCommerce companies in the world, Digital River. He recently joined Shopware as the president of Shopware to expand its presence in the United States. Shopware is gaining traction in B2B eCommerce and has a very strong focus on B2B eCommerce, especially the midmarket. We discuss ho…
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Derek Sewell is the Director of Strategic Accounts and partnerships at dataX.ai, an Enterprise AI / Deep Learning algorithm for solving the most complex data challenges. dataX.ai does some of the most robust product data transformations for large enterprises in the world. They are now a strategic partner of affiliated distributors. We discuss how t…
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