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Healthcare Rap

Shift Forward Health

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Healthcare Rap is the leading podcast about consumer innovation, a.k.a. how the frontiers of digital, retail, and direct-to-consumer health affect everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air. Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the everyday cons ...
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Sami Anwar is an Experienced Research Director at Zain Medical Center in Richland, Washington. He has lots of experience in this field, his researches are too much helpful for the peoples and he solved the many tough cases in his health care history and he is still working in this field.
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Come for weight loss, stay for care. Michael Botta, President and Co-Founder of Sesame, discusses Sesame’s partnership with Costco, some details about their recently announced weight loss program, and what it all tells us about how consumers view their health and wellness as well as where digital health fits in. All that, plus the Flava of the Week…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. Jared and Zain discussed about how it’s challenging to design effective customer experiences when no one owns the process. Then they went deep on why digital teams have struggled to adopt …
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Michelle Davey, founder and CEO of Wheel, shares how Wheel is trying to change engagement behaviors, and how they take a partnership approach to reinventing how virtual care is delivered. All that, plus the Flava of the Week about Equinox’s new longevity-based gym membership. What does it say about opportunities for fitness and healthcare to meet, …
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. This was Zain’s first episode to co-host, and he and Jared embarked on a quest to discover whether it’s possible for healthcare organizations to provide the experiences that consumers dema…
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Season 11 kicks off with GoodRx Co-Founder Doug Hirsch. Doug is candid about the intentional and unintentional effects of rising drug costs, the downstream effects when consumers don’t fill their prescriptions, and how GoodRx simplifies decisions by reducing the amount of information that’s presented. All that, plus the Flava of the Week about Seas…
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This bonus episode highlights trends in the physician relations space and the digital tools that are being used to modernize providers’ business growth. It’s a “greatest hits” collection from Season 2 of the Actionable Insights Podcast hosted by Doctivity Health. Providers have to address the bottom line before they can prioritize things like consu…
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We wrap up Season 10 with Ted Moser, Senior Partner at Prophet and author of Winning With Platforms. Ted gives a clinic about the quickly-evolving Platform Era and how healthcare organizations should and shouldn’t leverage platforms to grow their influence and improve consumer experiences. All that, plus the Flava of the Week about Peleton’s most r…
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For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare. A…
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In his work at KLAS, Adam Cherrington speaks with a lot of digital health companies as well as the provider organizations that they serve and partner with. Adam shares his point of view on trends that he’s seeing when it comes to patient experience and consumer engagement, as well as the categories of digital health solutions that are out there add…
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Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets. All that, plus the Flava of the Week about Best Buy’s Q1 performance. …
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Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insig…
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Evan Richardson, CEO and Founder of Form Health, dives into the current state of metabolic health in America, GLP-1’s, Form Health’s newly announced partnership with Eli Lilly, and how it all impacts everyday people on their health and wellness journeys. All that, plus the Flava of the Week about the second trend in McKinsey’s latest consumer insig…
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Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and …
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Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health. All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we…
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Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast. All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Am…
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Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just in…
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Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis. All that, plus the Flava of the Week about shifting to a Consumer Experience mindset…
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In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy …
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Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong. All that, plus the Flava of the Week abo…
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In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro. This episode focuses on technologies that you likely already know about or have in your dai…
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Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't — fit along consumers' healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-cent…
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In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina. The …
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Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new hei…
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Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behavior…
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Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you! All that, plus the Flava of the Week ab…
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Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on. All that, plus the Flava …
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Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voi…
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Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionabl…
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Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today. All that, plus the…
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Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care. All that…
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Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.…
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Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is le…
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Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership. All that, plus the Flava of the …
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Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how…
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We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry. All that, plus the Flava of the Week about refining our focus in the …
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Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are …
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Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers. All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear a…
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Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms. Join veteran hosts Jared Johnson and Peter Balist…
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The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next? All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more …
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Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the pa…
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Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means fo…
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With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers? Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways …
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Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road. All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships mee…
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Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing …
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Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model. All that, plus the Flav…
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Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications. Join veteran hosts Jared Johnson and Peter Balistrieri as they share les…
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Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existen…
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UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. Join veteran hosts Jared Johns…
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Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still att…
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Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their hea…
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