My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast YouTube channel. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." - three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor & Director of Entrepreneurship & Leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach. As an avid pod ...
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[71] Mastering the Art of B2B and B2C Sales From Cold Calling to Closing
1:09:05
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Alex Bruschi has spent his entire career in sales, making him uniquely qualified to uncover the secrets of successful sales reps and the skills and mindset that propel them. "Sales is a powerful equalizer. Regardless of your background or education, you can do exceptionally well if you're good." - Alex Bruschi We explore the development of sales ro…
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[70] How To Negotiate Your Next Raise
1:17:06
1:17:06
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From selling cars to helping employees unlock their true earning potential. Keri-Lynne (KL) shares her journey and mission: teaching women (and men) how to advocate for themselves. If you're an executive, manager, or employee aspiring for recognition and proper compensation, listen to this podcast and avoid leaving money on the negotiation table. K…
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[69] How To Break Free From Soul-Crushing Corporate Job Trauma
1:11:02
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Feeling trapped in a soul-crushing job? Is choosing entrepreneurship your escape from misery? Before you leap into the deceptively unknown, watch this podcast. Karen Cooper's YouTube video might be the eye-opener you need. Karen is an ex-corporate professional and a coach. She shares her raw journey as a working mother juggling it all. She tackles …
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[68] The Working Mom's Secret To Success
1:06:50
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"The word sales immediately generates an icky feeling." - Ashley Beck Cuellar If you're a working mom, entrepreneur, small business owner, or anyone focused on growing your business, this podcast is for you. Join me for an exciting and fun conversation with sales expert Ashely Beck Cuellar (pronounced Kway-R), who describes herself as a Sales Mama …
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[67] Breaking through the million dollar revenue barrier
1:07:17
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Ever wondered how to scale your small business from a million-dollar enterprise to a multi-million-dollar powerhouse? Can you crack the top-line revenue number you've been stuck on? Join me for a dynamic, intimate conversation with growth marketing expert Hamlet Azarian. From a modest background as the son of a single-mom hairdresser, Hamlet Azaria…
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[66] Unmasking Hidden Opportunities: The Data Analytics Detective's Playbook
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Data analytics is way more exciting than it sounds! Luke Komiskey, founder of Data Drive, explains how start-up entrepreneurs and small and medium-sized businesses can harness the power of data to challenge assumptions and help them make smarter decisions. Without tech talk, Luke explains complex concepts like data engineering. Data is like detecti…
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[65] The Game-Changing Impact Of Gen-AI On Marketing Sales & Customer Service
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This quote sums up Vikram Ekambaram's fascinating journey: "I hated computer science, so when I graduated, I got an MBA in Marketing and thought I wanted to be in marketing and sales. I hated sales, too, and a friend approached me and asked if I wanted to come to the US and be a programmer. I figured now was the time to use my computer science degr…
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[64] Stop Online Fraud from Ruining Your Business
1:02:03
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Businesses, especially small businesses, rely on online lead generation and transactions. They also recognize (sometimes too late) the impact and opportunity cost of fraudulent leads on their business. Entrepreneurs: are they born or made? In Rich Kahn's case, he seemed destined for it. From a young age, he was drawn to programming, and with persev…
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[63] From Small Village To Entrepreneurship: An Inspiring Journey of Resilience
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This is an inspiring story of a woman who rose from poverty in her village to being dubbed the "Shakira of Asia" and voted Diva by Asia Life Magazine. Dona is known for her talents as a singer, songwriter, and DJ; she has even started her record label. Additionally, she has ventured into acting and has become a successful entrepreneur after meeting…
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Life was great; Rebecca married the love of her life, her business was growing, and then cancer showed up unannounced. "You have terminal ovarian cancer and seven to ten months to live." Rebecca Lynn Torres, a personal trainer and functional medicine health coach, shares her journey of finding her passion and building a successful career in the fit…
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[61] Giving Voice To Thousands Of Small Business Owners
1:02:28
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Terri Alessi-Miceli, President and CEO of HIA-LI, shares insights on the Long Island small business community, which has 100,000 businesses, of which 90% employ fifty or fewer people. Terri emphasizes the importance of seeking mentors, prioritizing customer service, and building strong customer relationships. She has spent years with Dale Carnegie …
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[60] The man who transformed #Pickleball Into A Thriving International Sport
1:01:46
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Can a sixty-five-year-old woman beat a 30-year-old man in #Pickleball? Meet Seymour Rifkind, one of the original Pickleball entrepreneurs. He shares the real, firsthand story behind the game's origin and why it's called Pickleball. Seymour's tireless efforts introduced the game to over fifty countries, and his early vision of what the game was lack…
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[59] From Submarine Naval Officer to leadership coaching
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Tom Sicola takes us on a captivating journey from his days as a submarine naval officer, where he learned the invaluable lessons of teamwork and purpose, to the corporate world, where he witnessed firsthand the pitfalls of the infamous Peter Principle. Tom embarks on an entrepreneurial adventure with a burning desire to help corporate leaders and b…
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[58] Your child will never speak. I proved them wrong.
1:02:26
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Nichole Daher, founder of Success on the Spectrum, shares her personal connection to Autism and her journey of starting the first ABA therapy franchise in the US. Nicole emphasizes the need for emotional connection with customers, good ABA professionals, and building trust with parents. Nicole shares how she differentiates her clinics from schools …
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David Sauers co-founded Royal Restrooms, a luxury portable restroom trailer company. David focused on marketing to the event industry and offering a cleaner and more pleasant restroom experience. He emphasizes the importance of providing a unique customer experience and targeting higher-end events. David's business grew organically through word-of-…
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[56] How Family And Heritage Drives Entrepreneurial Success
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Join Sam and Hal Zeitlin in captivating stories as they share their inspiring entrepreneurial journeys. Coming from different backgrounds but sharing a Jewish heritage, they discuss how collaboration and learning together have helped them scale their businesses. Whether baking delicious bagels or creating websites using Webflow, the principles of b…
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[55] Level Up Your Marketing Game: Play To Win With Smart Bets!
1:05:30
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This podcast is for you if you're an entrepreneur or a small business owner, especially a SaaS founder. This is a raw and honest discussion about marketing. Justyna Ciecierska-Göçeryan (Justi) and I rant about common mistakes by Saas founders and small business owners and the proven ways to get more out of marketing. When you start a business, you …
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[54] The Secret to Entrepreneurial Success: Shift Your Mindset From Wealth To Purpose
1:04:10
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If you loved Simon Sinek's "Start With Why" talk, this is the street-smart version from a young Israeli entrepreneur. Itay Forer dove into entrepreneurship as an Israeli student living in New York City. He openly shares his down-to-earth and transparent reasons for becoming an entrepreneur and his invaluable reality check. If you want to succeed in…
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[52] Teen Prodigy: Meet The 16-year-old Entrepreneur Making Waves!
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You may not have heard of Moldova, a small country of only 2.5 million that borders Romania and Ukraine. It is unlikely that you have encountered a young man as ambitious and inspiring as Cristian Frunze, who is a high school student and already a successful entrepreneur. Despite the country's lack of access to many resources that Americans enjoy, …
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[51] STEVE WARE: "I Never Set Out To Help Anybody Other Than Myself."
1:12:54
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Have you ever worked for a company that had an active program to improve the well-being of its employees? I'm not talking about just a standard medical plan but ongoing resources that help you deal with stress, anxiety, and other obstacles that can hinder personal and professional fulfillment. If you did, you're lucky and one of a select few who ne…
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[50] Jesi Stracham: "I am very lucky to just be a paraplegic."
1:05:44
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On January 18th, 2015, a devastating motorcycle accident changed Jesi Stracham's life. She was twenty-two years old. "The last thing I remember is everything going black. And then, at some point, I saw my Grandmother, and she said, "Jesi Mae, it's not your time..." Through grueling back surgeries and rehabilitation, Jesi is determined not to let he…
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[49] Curtis Matsko: From Sobriety to $120+ Million Entrepreneurial Success
1:01:13
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Your search is over. If you're a business owner or a startup founder who has yet to find the formula for successfully growing your business while maintaining a happy work-life balance. Cutis Matsko, the CEO of a growing $120+ business, proudly declares, "I've had a great life, and I am nearly always happy!" Curtis shares his early struggle with alc…
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[48] Chad Brown: How To Spot Patterns That Get In The Way Of Success
1:02:53
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In this episode of the Entrepreneur Next Door, you'll meet Chad Brown, who became an entrepreneur at fifteen and found his calling after multiple pivots in his career. "Fathering teenage girls is one of the greatest leadership lessons." If my relationship with my wife is terrible, I can’t be effective as a coach leader. His first sales job was as a…
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[47] Pia Wendelbo: Humanizing how business is done
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Every business dreams of growth and scaling up. Successfully growing your business only happens by expanding your team. Listen to my guest and get valuable insights on how to manage change and people to ensure a smoother transition later on. I prefer to introduce Pia Wendelbo as something other than an 'expert' in change management since the (overu…
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[46] Irit Levi: "If I can't figure it out in 5 minutes, I'm not recommending it."
1:39:03
1:39:03
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Irit Levi, "The Secret Tapes." Well, not really. I invited Irit to do a follow-up interview for last year's podcast. A lot has changed with Irit's business, and I wanted her on video so she could be part of my new YouTube podcast line-up. Irit Levi is a source of inspiration for women who strive to balance their roles as a mother, wife, and success…
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[44] LoRen gReiFf: "People hire people. They do not hire resumes."
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Loren Greiff (who purposely plays with how her name is displayed) is a super successful executive career coach. I invited her to the podcast because the key to success in building and growing a business is hiring the right talent. Loren is a self-declared "Idiot Savant" with a talent to visualize, "I treat life like a pallet." And she gives kudos t…
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[45] Ernie Harker: Facing Down The Dream Killer
1:21:20
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This podcast is about a career journey that showcases the value of pursuing personal interests and leveraging individual strengths. As a teenager, Ernie aspired to be a Disney artist but started his career as an illustrator for an ad agency. Frustrated with corporate bureaucracy and low pay, he jumps ship and becomes an independent artist. From the…
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[43] Shlomo Genchin: Copywriting Is Not Just Stringing Words Together.
1:02:52
1:02:52
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I've worked in marketing for years, and I rarely say this: this young man is one of the most talented marketers I've come across in a long time. Shlomo Genchin possesses similar intuitive brilliance that drew me to Seth Godin many years ago. Listen to my intimate conversation and the evolution of a talented marketer. Get to know him; you won't regr…
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[42] Tess Nyman: "I am not leaving this place without a job."
1:15:58
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Join me for a candid conversation with a courageous Ugandan woman who overcame challenges, balanced her professional and personal life, and contributed to a noble cause. How does a twenty-year-old get a job as an HR manager with zero experience? (Hint: the title of the podcast.) The surprising way Tess trained herself for a job she was not qualifie…
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[40] Paul Katz: "We're all going to die. Now is the time to learn how to play the piano."
1:05:50
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Join me for an inspiring podcast episode featuring Paul Katz, a highly successful entrepreneur who has achieved remarkable success in the competitive music industry. Paul's fascinating journey encompasses working with renowned organizations like the African Wildlife Foundation and the Bill & Melinda Gates Foundation, alongside collaborating with in…
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[39] Rich Litvin: "Effective Coaching Messes With Your Thinking."
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I vividly recall my exhilaration when Rich Litvin graciously accepted my invitation to appear as a guest on the podcast. I deeply admire Rich, and the wisdom and insights you'll gain are invaluable. Rich is a masterful transformational coach who works exclusively with high-performing leaders and coaches. His extraordinary ability to forge profound …
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[38]: Jahmaal Marshall. "Before You Help People You Need To Help Yourself."
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Jahmaal Marshall is blessed with a natural ability to help people. He's been doing it since he was a teenager. Listen to Jahmaal's journey, how his childhood traumatic experience defined his future and career, and why he strongly feels that "what we believe about ourselves is often hardwired into a traumatic event." Here are key nuggets from our se…
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[37] Awet Woldegebriel: "In one second, I learned about the fragility of life."
1:09:58
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As a society flooded by images and new stories, we’ve become numb to tragedies here and abroad; a Tesla commercial follows a CNN coverage of thousands of refugees living in sub-standard conditions, or a new record of Covid deaths followed by a BOGO (Buy One Get One) free commercial. We may feel a tang of emotion, yet, we can’t help ourselves to be …
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[36] Adam Robinson: "How we beat the "SaaS slow ramp of death."
1:21:51
1:21:51
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If you're looking for an authentic and inspiring entrepreneurial success story, this podcast episode with Adam Robinson is a must-listen. Adam's transparent and detailed account of his journey is a gem. He shares strategies, technical insights, and valuable lessons he's learned. His story is a treasure trove of wisdom for anyone considering startin…
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[35] Peter Murphy Lewis: "The human return on investment is superior to anything else."
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Peter was born crosseyed and, for years, was bullied by his schoolmates. He had corrective surgeries when he was two, four, ten, thirteen, and nineteen. When you listen to his crazy (and adventurous) journey, you can understand how this experience shaped his tenacity and grit. At twenty-seven, in the middle of his Ph.D. studies, a non-malignant col…
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[34] Rui Boom: Breaking free from routine and embracing the unknown."
1:22:46
1:22:46
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Buckle up and get the popcorn ready; it's a longer podcast worth listening to every minute. When your guest opens the conversation with a profound quote from Confucius - "We have two lives; the second begins when we realize we only have one" - you know you're in for a deeply personal conversation. Rui Boom grew up in Portugal and wanted to become a…
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[33] Ferol Vernon: "Hey Dad, we're out of gas."
1:00:55
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Vernon grew up in an entrepreneurial family: His father ran a hotel, and his mother was an artist. His introduction to running a business started when his father told him, "I'm done mowing the lawn; it's your job now." Vernon and his wife "bet the farm" and took the plunge into entrepreneurship. They own a media company that helps authors and publi…
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[32] Chris Hennessy: Did the crime. Did the time and it transformed his life.
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Chris Hennessy is a "sweets guy" always looking for a snack (chocolate preferred). He has a golden voice and an upbeat personality. Not what you would expect when you listen to his story. In his early years, Chris aspired to be a vet, worked at a jail, and did some construction jobs. But, in his 20s, his life took a downward spiral, as he, in his w…
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[31] Brenden Kumarasamy: An accidental opportunity that alleviated my family out of poverty
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Brenden's competitive drive was fueled by a father that told him he would never be successful. Fast forward to college when Brenden signs up for "case competitions," where students present to large corporations and nail a position if they do well. The odds? 300 presenters, 70 get picked. Find out how Brenden was able to shortcut 40 years of knowled…
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[30] Dominick Miserandino. "If you have an opportunity to change things, why wouldn't you?"
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At 12, Dominick cleaned his neighbor's backyard to save money to buy one $30 share of Disney, unlike what the average boy his age would be doing. Growing up in Brooklyn and watching everyone around him struggle financially motivated him to "change" things. Next came starting a nonprofit for the homeless as an Eagle Scout. Entrepreneurship was like …
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[29] Steve Braker: The action-thriller entrepreneur
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"I wanted to have enough money to live comfortably by age 50. I didn't know how to do it, but I knew I would do it." What's the connection between writing action-thriller novels (my favorites) and entrepreneurship? On this podcast, Steve Braker takes us through his journey as he transitioned from being a successful business owner to the highly comp…
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[28] ZINEB LAYACHI: SMILE YOU'RE ON VIDEO
1:18:25
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Many people take podcasting too seriously. Of course, if I'm asking you to spend an hour listening, you want and deserve a return on your investment. Well, here's an hour plus of what we call "edutainment" - educational entertainment. A journey of a brilliant, genuine, and fun woman with an impressively large following (26,000 on Linked) and, most …
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[27] Chris Joyce: "You Never Kill A bad Idea."
1:08:56
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The measure of a true business is answering the question: What happens when you die? If you die and the business dies, that was a nice job, not a business. Buckle up for a fun hour listening to an experienced, passionate, opinionated, successful entrepreneur. Some of the topics we discuss are: What happened when Chris was nine-years-old that put hi…
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[26] SHARON SCIAMMAS: "For the first time in years, I'm doing what I really love."
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Every one of us goes through "What am I going to do next? What makes me happy?" While some entrepreneurs find their calling quickly, for others, like my guest Sharon Sciammas, it has taken a few side trips and explorations before reaching his destination. You can hear the energy and excitement in Sharon Sciammas when he speaks about his childhood w…
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[25] MARIA SIROTNIKA: I had to decide; get a job or stick with being a business owner.
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I waited to release this podcast before the Holidays because my guest is so inspiring. You'll be drawn into Maria's energy, genuine care for people, fierce independence, and insatiable curiosity about the world and giving back. Maria grew up in a small town in Russia. From a young age, she aspired to be a journalist, travel the world, and share wha…
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[24] JOHN KOLLMEIER: The uncompromising entrepreneurial journey of a toxic mess cleaner
1:05:03
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Stop and think for a few minutes. Everything we consume goes through a process that requires machinery and ingredients, which generate waste (solid or liquid) that is left behind and has to be disposed of. We call it toxic waste, industrial contaminants that can't go away independently. Here's the thing: We have many of them under our kitchen and b…
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[23] LORI SCHNIPPER: There are no selfies when you're in sales. You have to earn the business.
1:12:11
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Meet Lori, the Superwoman of Sales. From hardcore yellow pages sales to pension plans to veterinary sales, medical diagnostics/sleep apnea. "Working with children gave me a headache." So four years in college preparing to be a teacher went out the window. " I love conversations with guests who are blatantly open about their journey. Lori shares wha…
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[22] BERNADETTE NAGY: Why can't you decide to just be happy and skip life coaching?
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I have always admired people that dare to uproot themselves to find happiness. At 7, Bernadette starts her journey when her parents move from Hungry to Austria. Fast-forward to today, she's got six countries under her belt, and oh, by the way, you also must learn the language spoken in each country. She does that too. When you listen to her story, …
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[21] SAM & HAL ZEITLIN: A Michelin Chef and his politics dropout brother
59:16
59:16
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"What type of bagels do you serve in a post-divorce party?" You'll have to listen to find out. This is the story of two brothers, twenty months apart, who lost their mother at a young age and were raised by a devoted father. Both, (shout out to Dad) are united by their desire for public service and giving back. One brother, Sam, loves to cook and g…
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[20] JEFF HERZOG: From hustling at a young age to owning a nationwide executive recruiting business
1:03:33
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"I was in an MBA program, my wife was pregnant with twins, and I had a great job and income. My Dad asked me if I wanted to go into business for myself. I dropped everything and did it. " There may never be a 'perfect' time to leave the comfort of a well-paying job, but if the person selling you a franchise has done just that (leave at the imperfec…
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