Heather Watson and Brendan Quigley have been chatting about a re-design of The Marking Podcast for some time. Well, here is where you get a little look at what to expect! Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are doing a review of the podcast. It’s been a full year of delivering weekly episodes so a recap of favourite moments and some lessons learned is in order. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley talk about ways businesses increase sales by decreasing the amount of time it takes for buyers to pay for their goods and services. Links: Canadians Like Payment Tech Rickers Launches Mobile Payments Customers Value Transparency Subscription Ups and Downs Shell Launches In-Car Payme…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley discuss some neat advertising trends and stats. Links: Maserati Shifts their Demographic Ryan Reynolds is a Marketing Genius Six-Second Sandwich Ads National Bank at Rogers Cup Out of Home Advertising Stats Thanks for Listening! To share your thoughts: Tweet us Join the conversation…

We are coming up on a full year of recording The Marketing Podcast and we have some exciting news! Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Goog…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about retail shopping. The two biggest retail seasons are upon us… Back to School and Holiday shopping. Check out some trends and examples of how retailers are preparing. Links: Has E-Commerce Changed Back to School Shopping Shopify Abandons Neutrality Amazon is Holiday-…

Today on The Marketing Podcast, Brendan Quigley and Heather Watson dig in to some Instagram news and stats. Links: Thanks for Listening! #Ad on Instagram Stopping Influencer Fraud Best Times to Post Using Stories To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Googl…

Today on The Marketing Podcast, Brendan Quigley and Heather Watson talk about some of the trends and developments in voice technology and how businesses should be using it to get ahead. Links: Amazon Echo vs. Google Home Siri Winning Virtual Assistant Battle Shopping with Voice is Just Getting Started Restaurant-Goers turning to Voice Thanks for Li…

Today on The Marketing Podcast, Brendan Quigley and Heather Watson take us through elements that your website should have. Links: Infographic Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and …

Today on The Marketing Podcast, Heather Watson has just finished organizing a media event so she and Brendan Quigley are talking about that experience with tips and an outline on how to organize one. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in …

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about some of the latest latest news on Facebook (again), there’s a new kind of scooter in town, television advertising is about to go high-tech thanks to AMC and Google Search Console. Links: Facebook Growth Hits a Wall Facebook Shares Drop 20% Facebook Acquires Redkix …

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about some new rollouts including Eight O’Clock Coffee’s AR Game, Nat Geo on IGTV, YouTube Creator Tools and Shopify Ping. Links: Eight O’Clock Coffee AR Game Nat Geo on IGTV New YouTube Creator Tools Shopify Introduces Ping Thanks for Listening! Please don't forget to d…

Heather Watson is back on FM 90.5 with Jordan Mercier. We chatted about a new Netflix partnership with the Obama’s, some 3D movie experiences and Instagram changes. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and r…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are in vacation mode. Hotels.com has invested heavily in TV advertising, Mariott and Airbnb are focussing on experienced based travel, Thomas Cook Travel opens up about what they do with the data they have and Amazon is partnering with big hotel chains. Links: Hotels.com TV Advertis…

Heather Watson is back on FM 90.5 with Jordan Mercier. Together they’re talking about a few movie picks as well as some favourite old school Nintendo games. There are some new developments coming out of Google with Duplex; the AI bot that sounds not so bot like. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Faceboo…

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Today on The Marketing Podcast, Heather Watson and Brendan Quigley turn their attention to mobile e-commerce. Many businesses are making the shift to ensuring their mobile e-commerce game is on point. They’re talking about some examples of what businesses are doing to win the mobile commerce race. Links: Shopping in Stories Vegas Shopping Bot Unite…

Heather Watson is back on FM 90.5 with Jordan Mercier. They are talking about some of the juicy news out of the Facebook Developer Conference, rumours that Twitter will be launching secret messaging and the Ontario emergency alert system test. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the s…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are thinking ahead to the Christmas retail season. They’re exploring some of the latest trends in retail and looking at how small retailers can use the latest technology. Links: Microsoft Technology to Eliminate Checkout Counters New Google Features Walmart Experiments Etsy Seller S…

Heather Watson is back on FM 90.5 with Jordan Mercier. They are talking about the early days of the internet as well as how Volkswagon and Audi vehicles can be hacked and that Twitter is now caught up in the Cambridge Analytica mess. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are once again talking about Facebook news. The platform is ever-changing so we’re devoting an entire episode to their most recent changes. Links: Facebook Advertisers Must Get Consent Facebook Tracks Mouse Movements No More Junk Products on Facebook New Privacy Safeguards Thanks fo…

Heather Watson is a guest on FM 90.5 talking about social media during times of crisis with Jordan Mercier. Is it a good thing or a bad thing and how do companies respond. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your rating…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about the big four in social media: SnapChat, Instagram, Facebook and Twitter. They’re all rolling out new features and Heather and Brendan are diving in to discuss. Links: SnapChat Delete Chats Instagram’s Algorithm Explained Facebook Stats Twitter Shift Thanks for List…

Heather Watson was on The Regulars FM 90.5 talking about Eminem embracing Augmented Reality at Coachella as well as some 80s throwback to Top Gun and Dallas. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews …

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing. Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this. Clorox blea…

Heather Watson joined FM 90.5 after April Fools Day to do a round up of some of the best pranks for 2018. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes …

Today on The Marketing Podcast, like many Canadians, Heather Watson and Brendan Quigley are gearing up for the legalization of Cannabis. They are talking about new products, branding and branding rules as well as the fight to sell cannabis products. Hill Street, maker of alcohol free beer and wine, have formulated a new cannabis infused beverage. H…

Another special episode of Heather Watson on FM 90.5. Facebook is still topical and Heather shares her favourite Twitter and Instagram accounts to follow. As well, Google employees have signed a petition to stop Google from partnering with the Pentagon. Links: Heather’s Favourite Twitter StephenAtHomeWendysBrilliant_AdsChuck_FactsKatyPerry Heather’…

Today on The Marketing Podcast, Heather Watson talks with Brendan Quigley about her recent shopping trip. They’re exploring how the face of retail stores is changing. First up, vintage clothier Fred Segal has launched a pop-up shop with shoppable windows. Other stores are doing this in malls and Heather and Brendan talk about how small retailers ca…

Brendan Quigley was invited to talk to a group of website developers about website security. This one is pretty nerdy but we wanted to share it with you because there’s some useful information in here. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or i…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about GDPR. Today is the day that GDPR comes into effect and it means more than just a full inbox about privacy changes. First, what is GDPR? Heather takes a step back and highlights what it is and what it means for citizens living in both the EU and around the globe. Ev…

Heather Watson presented to a group about considerations for writing product descriptions for web. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Goog…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are looking at some cases where brands have jumped on the bandwagon. First, Heather gets excited about Eminem’s use of AR at Coachella. At a time when a number of performers have gone on the record that they are banning cell phone use at performances, Eminem in typical fashion, does…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about Snapchat News. First, DJ Khaled gets in a bit of hot water after some of his sponsored posts aren’t disclosed as such and his lifestyle snaps are questionable. Heather and Brendan talk about the importance of disclosing and targeting ads at their intended audience.…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about a mashup of things including debating whether it’s font or typeface. First, Heather celebrates how a graphic designer redesigned well recognized logos replacing the brand name with the font name. This launches a discussion about choosing fonts to represent your bra…

Another appearance on FM 90.5 has Heather Watson talking about voice services like Amazon Echo, Siri and Google. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on …

Today on The Marketing Podcast, we’re talking about how brands are telling stories through ads. Heather Watson and Brendan Quigley are looking at four different ad campaigns and how they tell stories to attract attention and connect with their audience. Marketing agency Bob’s Your Uncle has partnered with the non-profit organization Second Harvest.…

Today on The Marketing Podcast, we’re talking about mobile e-commerce. Brendan Quigley has finally discovered the benefits of mobile payments as he and Heather Watson discuss how businesses are incorporating it. As well, they are talking about Subway and Canadian Tire mobile loyalty programs. There’s a new report about how European consumers are us…

Another special episode of Heather Watson on FM 90.5. This show she’s talking about the Facebook Scandal as well as imminent changes to Google site indexing. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews …

Today on The Marketing Podcast, we’re digging in further on the Facebook Cambridge Analytica scandal. Heather and Brendan are talking about what it’s all about, what it means for Facebook marketing and advertising campaigns and what businesses should be doing to protect customer data. This all started with Cambridge Analytica. Heather and Brendan t…

Heather Watson is back on FM 90.5 and this time she’s talking about how the McDonald’s app is making their workers disgruntled. Also, she talks about how pop star Rhianna cost SnapChat $800M and the recent news about Facebook data. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave a…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley talk about Google Images, the shift to platform publishing, the Bank of Canada’s Easter Egg and Pablo. Google is making it difficult for people to snag images in image search by removing the “View Image” button. Brendan talks about the frustration that this is creating and the chall…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley put the McDonald’s mobile ordering app to the test. Technical difficulties ensue as they try to get through the rest of the podcast; talking about mobile trends, Facebook self-serve tools, Google AdWords and MailChimp. Digging further into the McDonald’s Mobile App discussed in Epis…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about a couple new products by Google; ARCore and a Hangouts refresh. As well, the complicated rise and fall of Vero Social Network. Finally, a new segment that highlights a favourite tool of the trade. ARCore by Google is out of Beta, the next important step to bring AR…

Today on The Marketing Podcast, we have a handful of unrelated stories including how Crock Pot got in a bit of hot water, a case study on how Wendy’s won Twitter, what top level domains are and how to choose a domain for your business and Walmart is exploring personal shopping. CrockPot brand found themselves the target of some online hate after a …

Heather dropped in on FM 90.5 to talk about the rise and fall of the Vero app among other things. Did you join Vero? Tweet us @MarketingPod_ Links: Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really hel…

Today on The Marketing Podcast, we’re exploring some of the products that are being tested and where we may see some trends in the word of marketing. First, Google is testing a product that is called Bulletin which is an app that publishes hyperlocal stories. It encourages everyday people to post stories about what is happening in their community. …

Today on The Marketing Podcast, Heather Watson and Brendan Quigley explore some stories when things don’t quite pan out. Even big brands like Mercedes, Pepsi and the Canadian Government make marketing gafs. First, a planned Superbowl Campaign didn't make it out of the gate on that important night. Mercedes had planned for a contest that didn’t deli…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking mostly about Snapchat and Instagram. So charge up your cellphones and grab your selfie stick; we’re in for a fun show. First however, Brendan tells Heather about a disappearing chatroom that can only be accessed when you have 5% or less battery life. The app allows users…

Today on The Marketing Podcast, Heather Watson and Brendan Quigley talk about messaging; who controls the message, how you get the message out and whether or not it all makes sense. The past six months has been challenging for app developers publishing in the Apple App Store. Heather talks about the roller coaster of apps getting approved and then …