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Sports Yak

studioDNA | Corey Mann

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CHUCK FREEBY - Indiana’s 2017 Sportscaster of the Year, WHME Sports Director Chuck Freeby knows the complete Michiana sports scene as well as anyone…mainly because he’s been a part of it all his life. Born in South Bend, he is a 1982 graduate of Elkhart Central High School. In 1986, he received a B.A. in American Studies from the University of Notre Dame. These days, he is well known for his love of area high school sports. His passion showed for 17 years at WNDU-TV, where Chuck pioneered ex ...
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Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
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Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/By Vya
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How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever. Thanks for listening! For mo…
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What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/…
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Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations? Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/…
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How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthropy. She also shares how an an English Major can learn they love data. Thanks for listening! For more episod…
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Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent. Thanks for listening! For more episodes go to: https://ww…
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What matters in banking? Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank shares what matters most when banking and how marketing sits right at the center of the discussion. Show Notes https://www.vyasystems.com/marketing-is-the-heart-of-the-matter/ Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/…
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Our guest is Linda Wawrzyniak. Linda is a learning and human development expert who works within professional baseball, (Go Cubs!) Linda’s first book is called “Million Dollar Adjustments”. Available now! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing’s responsibility to intentionally tell your organization’s stories. Show Notes https://vyasystems.com/making-a-pos…
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What happens when you bring together CX and Marketing responsibilities? Charles Freeman, SVP Director Marketing & Client Experience Officer, Academy Bank, describes how combining CX and Marketing can empower you to keep your brand promise and your experience delivery aligned. Click here for Show Notes https://www.vyasystems.com/cx-is-the-new-market…
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Long, long ago…Chuck Freeby called a Notre Dame Hockey game with a young student intern, fast forward to 2021 – that young man is calling Chicago White Sox games this weekend. Our chat with Mike Monaco from his current home base in Chicago. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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Notre Dame Baseball is hot right now! Hear from the team’s most outstanding player in this episode, the Titans get a superstar, some local high school coaching changes, and a ‘one hit wonder’ championship update. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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It’s been a while since Chuck had a ‘rant’, but Tony LaRussa is the target, plus a trip around sports headlines with basketball, and college sports. Plus an update on the One Hit Wonder Championship that you can vote and follow along on twitter @sportsyakk Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/…
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You’ll be seeing new Notre Dame Football Billboards across the country, local girl’s basketball notes, White Sox Manager Tony LaRussa has some explaining to do, and can Corey improve in “MARINER or OLYMPIAN”? Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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