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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster. Have questions like: How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do ...
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesqueEpisode edited by: https://twitter.com/maccwyd Thumbnail Jazz by: https://twitter.com/jameshserpa 📌 Int…
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00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us …
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesqueEpisode edited by: https://twitter.com/maccwyd Thumbnail Jazz by: https://twitter.com/jameshserpa 📌 Int…
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Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesqueEpisode edited by: https://twitter.com/maccwyd Thumbnail Jazz by: https://twitter.com/jameshserpa 📌 Int…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcastManiac: https://www.hltv.org/news/39793/maniac-steps-back-from-esl-pro-league-broadcast-following-sexual-assault-allegationsS1mple: https://www.hltv.org/matches/2295140/flipsid3-vs-natus-vincere-ccs-kick-off-season-last-chance🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counte…
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Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…
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🎙️ Subscribe to the pod: https://readtldr.gg/podcast 🗞️ Join +32K readers of our newsletter: https://readtldr.gg Become a Counter-Strike demon: https://learncs.gg Follow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode edited by: https://twitter.com/maccwyd Thumbnail Jazz by: https://twitter.com/jameshserp…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesqueEpisode edited by: https://twitter.com/maccwyd Thumbnail Jazz by: https://twitter.com/jameshserpa 📌 Int…
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00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/jameshserpaEpisode edited by: https://twitter.com/maccwyd Thumbnail Jazz by: https://twitter.com/jameshserpa hal…
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/maccwyd Thumbnail Jazz by https://twitter.com/jameshserpa hall…
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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…
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🎙️ Subscribe to the pod: https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter: https://readtldr.gg Become a Counter-Strike demon: https://learncs.gg Follow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/maccwyd Thumbnail Jazz by https://twitter.com/jameshserpa…
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Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/maccwyd Thumbnail Jazz by https://twitter.com/jameshserpa 📌 In…
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We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…
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Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…
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Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/maccwyd Thumbnail Jazz by https://twitter.com/jameshserpa 📌 In…
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Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/maccwyd Thumbnail Jazz by https://twitter.com/jameshserpa 📌 In…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggBecome a Counter-Strike demon:https://learncs.ggJoin the Discord:https://discord.gg/tldrFollow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/maccwyd Thumbnail Jazz…
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Photography Podcast Host: Gavin Seim. In today’s podcast we have to face more Ai reality and my counter to it is quickly becoming pictorialism and learning from it for a digital Ai era. Leave a comment below, or talk about this week’s episode here on the Shadow Hunter Facebook group. Also, don’t miss the next […]…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.gg Become a Counter-Strike demon: https://learncs.gg Follow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/maccwyd Thumbnail Jazz by https://twitter.com/jameshserpa 📌…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggFollow your host and guests: / loganramhap / aizyesque Episode produced by / maccwyd Thumbnail Jazz by / jameshserpa 📌 Interested in advertising with us? Reach out to crew[a]readtldr.com00:00 - Intro / LoL Hall of Legends 5:25 - CCT Global F…
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🎙️ Subscribe to the pod:https://readtldr.gg/podcast🗞️ Join +32K readers of our newsletter:https://readtldr.ggFollow your host and guests:https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced byhttps://twitter.com/maccwydThumbnail Jazz byhttps://twitter.com/jameshserpa 📌 Interested in advertising with us? Reach out to crew[a…
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🎙 Subscribe to the pod: https://readtldr.gg/podcast 🗞 Join +32K readers of our newsletter: https://readtldr.gg Follow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/loganramhap Thumbnail Jazz by https://twitter.com/JamesHSerpa 📌 Interested in advertising with us? Reach out…
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Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…
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🎙 Subscribe to the pod: https://readtldr.gg/podcast 🗞 Join +32K readers of our newsletter: https://readtldr.gg Follow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/loganramhap Thumbnail Jazz by https://twitter.com/JamesHSerpa 📌 Interested in advertising with us? Reach out…
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🎙 Subscribe to the pod:https://readtldr.gg/podcast🗞 Join +32K readers of our newsletter:https://readtldr.ggFollow your host and guests:https://twitter.com/loganramhaphttps://twitter.com/aizyesqueEpisode produced byhttps://twitter.com/Jiimb0_Thumbnail Jazz byhttps://twitter.com/JamesHSerpa📌 Interested in advertising with us? Reach out to crew[a]read…
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Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…
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Send us your tier list! - https://tiermaker.com/create/esports-jerseys-124797🎙 Subscribe to the pod:https://readtldr.gg/podcast🗞 Join +32K readers of our newsletter:https://readtldr.ggFollow your host and guests:https://twitter.com/loganramhaphttps://twitter.com/aizyesqueEpisode produced byhttps://twitter.com/Jiimb0_Thumbnail Jazz byhttps://twitter…
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🎙 Subscribe to the pod:https://readtldr.gg/podcast🗞 Join +32K readers of our newsletter:https://readtldr.ggFollow your host and guests:https://twitter.com/loganramhaphttps://twitter.com/aizyesqueEpisode produced byhttps://twitter.com/Jiimb0_Thumbnail Jazz byhttps://twitter.com/JamesHSerpa📌 Interested in advertising with us? Reach out to crew[a]read…
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Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has us…
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🎙 Subscribe to the pod:https://readtldr.gg/podcast🗞 Join +32K readers of our newsletter:https://readtldr.ggFollow your host and guests:https://twitter.com/loganramhaphttps://twitter.com/aizyesqueEpisode produced byhttps://twitter.com/Jiimb0_Thumbnail Jazz byhttps://twitter.com/JamesHSerpa📌 Interested in advertising with us? Reach out to crew[a]read…
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Welcome to another episode of Collective Wisdom by Demand Collective. I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. Ben has over 13 years of Marketing experience. He focuses on …
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What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go…
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🎙 Subscribe to the pod:https://readtldr.gg/podcast🗞 Join +32K readers of our newsletter:https://readtldr.ggFollow your host and guests:https://twitter.com/loganramhaphttps://twitter.com/ScoobsterCSEpisode produced byhttps://twitter.com/Jiimb0_Thumbnail Jazz byhttps://twitter.com/JamesHSerpa📌 Interested in advertising with us? Reach out to crew[a]re…
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You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy w…
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Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether. In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it! We’ll discuss why documentation and project management ar…
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🎙 Subscribe to the pod: https://readtldr.gg/podcast 🗞 Join +32K readers of our newsletter: https://readtldr.gg Follow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/loganramhap Thumbnail Jazz by https://twitter.com/JamesHSerpa 📌 Interested in advertising with us? Reach out…
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Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way. In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what …
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🎙 Subscribe to the pod: https://readtldr.gg/podcast 🗞 Join +32K readers of our newsletter: https://readtldr.gg Follow your host and guests: https://twitter.com/loganramhap https://twitter.com/aizyesque Episode produced by https://twitter.com/loganramhap Thumbnail Jazz by https://twitter.com/JamesHSerpa 📌 Interested in advertising with us? Reach out…
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How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight. In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the co…
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