Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode. In this episode of Spa Marketing …

You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business. In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting…

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure…

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas. In…

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. While you will inevitably get cl…

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delive…

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes t…

Daniela’s turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades: 20s = Discovery 30s = Babies 40s = Refinement + Simplification Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. PLUS, and most importantly, she’s giving …

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' pe…

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. …

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking eno…

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you. I discuss the importance of clearly …

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included f…

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that …

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee…

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! …

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the n…

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. I'm joined by Mandie Gossert, a passionate estheti…

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification cou…

To truly practice what I preach, leadership development is constantly in my routine. With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs… but boy was I blown away! After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in …

We know the bread and butter of the spa industry are great before + after photos. So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™. Jaclyn, Director of Sales & Business Development for PDO Max,…

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. I’ve been transparent that it’s really hard (nearly impossible) …

Are you ready for another source of revenue stream for your spa in 2024? We live in a world that prioritizes ease and convenience. The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. Put on your headphones because today we’re covering all things to know a…

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer. For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me…

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer. Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?” My guest t…

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month. In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy fro…

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. I’ve been in your shoes. What is Meta? How do I know which ad campaign objective to select? Should I use an image or a video? This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads…

One of my favorite practices every January is to set my intention for the year. The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year. For 2024, I decided to switch it up a bit. After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to…

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner. I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO. Developing a team has changed my life for the better. I…

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. There are currently 37 franchises of VIO Med Spa and counting! Founder Joe Stanoszek joins me to share the key things …

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster. Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zake…

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!” Today’s episode of Spa Marketing Made Easy is doing just that. Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-…

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur. Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide v…

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a m…

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the gre…

Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in. Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a…

A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age. Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa,…

Is your spa’s revenue stuck at the $28-30K per month mark? Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team. Chances are, you’re not operating solely as the spa owner and CEO. Instead, yo…

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could b…

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share! And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and produ…

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan? If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging ou…

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific quest…

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele. Here to di…

Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you ca…

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home. In an effort to give back to the community that has given so much to me a…

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place…

Introducing 1:1 coaching at Addo Aesthetics! 🎉 Listen in to get to know Sara! Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales. Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call…

Introducing 1:1 coaching at Addo Aesthetics! 🎉 Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers. Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call…

Introducing 1:1 coaching at Addo Aesthetics! 🎉 Listen in to get to know Em! Learn about her own journey to success with her med spa that has been in operation for 40+ years! Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-callBy Daniela Woerner

If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022. Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry. We still have two more $10,000 grant oppo…