Send us a text Imperfect Marketing with host Kendra Corman Episode 251: Personal Branding with AI: Building Your Unique Voice Kendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms. Highlights from today's episode include: Creating a voice paragraph to guide AI in mimicking your bra…

Send us a text Kendra talks imperfect marketing with Jennifer Espinosa-Goswami, a certified public speaking coach and founder of Weightless LLC. Jennifer is passionate about helping entrepreneurs speak confidently and get paid for their expertise. With over 10 years of experience, she has presented to thousands of professionals and was recognized b…

Send us a text Imperfect Marketing with host Kendra Corman Episode 249: AI for Social Media: Crafting Engaging Content with Host Kendra Corman Kendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice. Highlights from today's episode include: The importance of using AI as an enhancement, …

Send us a text Episode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese Gardner Kendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase the…

Send us a text Imperfect Marketing with host Kendra Corman Episode 247: AI in Marketing Automation: Enhancing Customer Journeys Kendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity. Highlights from today's episode include: The r…

Send us a text Episode 246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlin Kendra talks imperfect marketing with Cody McLaughlin, an experienced podcast showrunner, guest, and host with over 1000 media appearances. Cody is a published writer in the outdoor space and is responsible for all elemen…

Send us a text Imperfect Marketing with host Kendra Corman Episode 245: The Future of SEO: How AI is Changing the Game Kendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise. Highlights from today's episode include: The evolution of SEO from keyword…

Send us a text Kendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing. Topics covered in today's conversation include: The most remarkable marketing st…

Send us a text Imperfect Marketing with host Kendra Corman Episode 243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra Corman Kendra discusses how AI tools can significantly boost productivity and save time for marketers and content creators. Highlights from today's episode include: The role of AI in streamlining p…

Send us a text Kendra talks imperfect marketing with productivity expert and coach Andi Wright. With over 20 years of experience in coaching, training, process development, strategic direction, and project management, Andi helps companies, teams, and individuals achieve more. Topics covered in today's conversation include: Understanding your person…

Send us a text Kendra discusses the importance of setting achievable Q4 goals for small business owners and B2B service providers, offering practical tips and strategies to end the year strong. Highlights from today's episode include: The significance of Q4 for B2B service providers How to set 1-3 quality goals for Q4 Understanding the 'why' behind…

Send us a text Kendra talks imperfect marketing with Tracy Beavers, CEO and founder of Tracy Beavers Coaching. Tracy has a proven track record in marketing, sales, and business growth with an award-winning career spanning 20 years and a multi-six figure business. She has helped hundreds of entrepreneurs with everything from overcoming the fear of s…

Send us a text Kendra discusses the importance of looking back at Q3 achievements and planning for Q4, offering insights on goal-setting, adapting strategies, and leveraging current trends for business growth. Highlights from today's episode include: The value of celebrating Q3 accomplishments, big and small How to adjust goals without feeling like…

Send us a text Episode 238: AI-Generated Podcasts: The Future of Content Creation with Ian Harris Kendra talks imperfect marketing with Ian Harris, an expert in product and technology strategy who has helped some of the largest companies on the planet. Ian is here to help us unpack the meaning of technology change, especially around AI, content cre…

Send us a text In this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools. Key Takeaways: AI can make significant errors, from fabricating legal cases to misinterpreting historical images. While useful for idea generation …

Send us a text Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth. Topics co…

Send us a text In this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experime…

Send us a text Tom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake. Highlights: Avoid the mistake of generating content wi…

Send us a text Kendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing. Highlights: The cost advantages of retaining customers versus acquiring new ones Techniques for building a quality email list with compelling lead magnets How personalization and segme…

Send us a text In this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding. Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of …

Send us a text In this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them. Highlights: Boost open rates with creative subject lines and effective list segmentation. Improve click-through rates by injecting personality and using engaging content. Minimize unsubscribes by setting clear expectations a…

Send us a text Adrian Moreno shares his journey into email marketing and the power of building an email list. He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails a…

Send us a text Kendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips an…

Send us a text Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust …

Send us a text In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including u…

Send us a text Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, so…

Send us a text In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own…

Send us a text In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of b…

Send us a text Episode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra Corman Kendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive …

Send us a text In this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building suc…

Send us a text Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra Corman Kendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice. Highlights from today's episode…

Send us a text Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepre…

Send us a text Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content. H…

Send us a text In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring …

Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber. Subscription Moment: Importance of clear expectations. Welcome Sequence: First impressions matter. Nurturing Phase: Keeping the relationship alive. Handling Unsubscribes: Graceful …

Send us a text In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conver…

Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology. Main Points: Scarcity: Limited time offers create urgency. Social Proof: Use testimonials and success stories. Authority: Share expertise and partner with influencers. Trust:…

Send us a text Welcome to Imperfect Marketing Podcast with your host, Kendra Corman In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from mak…

Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene. Key Points: Remove inactive subscribers - Say goodbye to those who haven't engaged in months. Segment your list - Organize subscribers for targeted…

Send us a text Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their…

Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics. Topics covered in today's conversation include: The importance of transparency in email marketing Obtaining explicit consent from subscribers Protecting subscribers' privacy and personal i…

Send us a text In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities. Topics Discussed Misconceptions in Brand Scienc…

Send us a text In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements. Main Points: Importance of Interactive Emails Engaging Elements like Quizzes and Polls Optimizing for Desktop and Mobile Understanding Email Client Limitations Strategic Integration for Audience Engagement Join Kend…

Send us a text Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management. "Mastering Podcast Marketing with Alesia Galati" Guest Bio: Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketi…

Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success" Episode Overview AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics. Open Rates Misconception: Discussing the limited value of open rates i…

Send us a text Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and…

Send us a text Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line? Main Topics: Importance of From Name: Trust and familiarity Power of Subject Line: Engagement and curiosity Case Studies and Stats: Impact on open rates Best Practices: Consistency and personalizat…

Send us a text Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynam…

Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab. Episode Highlights: About the Promotions Tab Factors for Email Categorization Benefits of the Promotions Tab Best Practices for Email Design Resources Mentioned: Kendra's Subject Line Tips: http…

Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com. Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco te…