Best HUGO Tracks Podcasts (2024)

1
Episode 500: Top Tips for Making an eCommerce Store More Profitable 45:07

43m ago45:07

45:07

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question: “what’s your top tip to make an eCommerce store more profitable?” Here’s our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Play…

1
Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir Mookhtiar 27:59

1h ago27:59

27:59

Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers. Hit PLAY to hear: Identifying and solving real-world problems Adapting business models to market demands Importa…

1
Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane 32:30

6d ago32:30

32:30

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000. Hit PLAY to hear: The importance of sustainabil…

1
Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie 34:34

13d ago34:34

34:34

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. Hit PLAY to hear: Why adaptability has been a key business strategy for Rapscallion Soda Sustaina…

1
Want more Speaking Gigs? with Look Fabulous Forever’s Janis Thomas 47:15

20d ago47:15

47:15

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just…

1
2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison 31:47

27d ago31:47

31:47

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. Hit PLAY to hear: Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies O…

1
The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam Wright 27:14

1M ago27:14

27:14

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. Hit PLAY to hear: Why you should prioritize yo…

1
Personalizing eCommerce Fulfilment with Will Martin, Littledart Fulfilment 34:36

1M ago34:36

34:36

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business. Hit PLAY to hear: The role of personalization in fulfilment How efficient systems and tech help in fulfilment operations Why having a motivated team pays off The importance of early and accurate …

1
Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan 40:54

2M ago40:54

40:54

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £2…

1
Episode 500 is coming… want to get involved? 4:06

2M ago4:06

4:06

A quick update from Chloe on what’s happening for episode 500, AND you can be involved. Get involved >> https://ecmp.info/500 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/By Chloë Thomas

1
Scaling Fashion eCommerce: Insights from THG's Coggles Strategy with Natalia Chappell 37:14

2M ago37:14

37:14

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recent…

1
Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian 32:00

2M ago32:00

32:00

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5milli…

1
Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax 34:27

2M ago34:27

34:27

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024. Hit PLAY to hear: The importance of CRM in eCommerce How to start building you…

1
How TA DAAN Blends Content and Commerce for Artisanal Growth & Success 31:57

3M ago31:57

31:57

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creat…

1
Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender 34:54

3M ago34:54

34:54

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. Hit PLAY to hear: Emily’s exciting eCommerce journey Why brands should l…

1
gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear 39:33

3M ago39:33

39:33

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the …

1
7 Top Tips for Tech Stack Optimisation in 2024 32:55

4M ago32:55

32:55

Yup, we're doing another multi-guest mashup! This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in 2024?" Tech Stack Optimisation – but what’s that??! I hear you cry. Well, it’s how you can get more out of your tech stack – from your website to your marketing …

1
How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community 32:50

4M ago32:50

32:50

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect th…

1
How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale 33:25

4M ago33:25

33:25

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. Hit PLAY to hear: Sarah’s B Corp journey Why bus…

1
How Priory Direct is Changing B2B eCommerce with Sustainable Packaging 33:24

4M ago33:24

33:24

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses. Hit PLAY to hear: How customer feedback…

1
Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits 40:45

4M ago40:45

40:45

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. Hit PLAY to hear: Bare Kind’s family business transformation Why…

1
How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures 32:17

5M ago32:17

32:17

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years Paul was there, the whole busin…

1
Neem London’s Journey to 6-Figure Success in Men's Fashion 36:38

5M ago36:38

36:38

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Sho…

1
How Mozillion Achieved 3x Growth in 12 Months with SEO and More 39:37

5M ago39:37

39:37

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: T…

1
Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham 31:26

5M ago31:26

31:26

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journey About CosyPanda main produc…

1
TikTok & TikTok Shop eCommerce Success Strategies 53:59

6M ago53:59

53:59

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Barney Waugh, TikTok Ben Muir, Unsociable - ads e…

1
Mastering the Art of Buying with James Barron, ex-ASOS 41:03

6M ago41:03

41:03

James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion. Hit PLAY to hear: James’ eCommerce journey The Importance of Understanding the Customer’s Persona in Buying…

1
7 Experts Share Their Top Tip for eCommerce Growth in 2024 33:50

6M ago33:50

33:50

Every January, we come up with an episode that serves as your comprehensive guide to achieving success. This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are: Emily Long from Genie Goals, Rosie Bailey from Nibble, Kathleen Sullivan Garman from SullyGarman & Associates, Peter Beckman from Treyd, Anita …

1
THE AMERICAN DREAM | The Full Story | Charlie Crick & The Crick Process 1:32:34

6M ago1:32:34

1:32:34

This is a very special episode as it takes us through the fascinating story of Charlie Crick, an 800m athlete from Kent who has been on quite the journey. At a young age, Charlie was incredibly talented on and off the track, gaining a 100% scholarship to a top UK Secondary/High school as well as topping the UK rankings for 1500m. Through his teenag…

1
Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas 47:08

6M ago47:08

47:08

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024... Hit PLAY to hear: What events you should attend How to maximise these events Must-attend eCommerce events in the UK Must-attend eCommerce events in the US Tips for attending virtual events Taking a sustai…

1
5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit 36:43

7M ago36:43

36:43

Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur. Hit PLAY to hear: Haydn’s eCommerce journey Why defining the goals is the first st…

1
Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz 36:18

7M ago36:18

36:18

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Arin’s journey into eCommerce How Naturepedic found succes…

1
Phily Bowden - How To Run A Fast Marathon & Generate Youtube Revenue 48:08

7M ago48:08

48:08

This week's episode is with 2h29 Elite Marathon runner Phily Bowden. Phily is a great example of an athlete who has worked her way through the age groups and competed in every event from the hurdles to the 800m before moving to the longer distances of 5k, 10k and Marathon. Her journey is not only inspiring but incredibly relatable. Phily share the …

1
From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday 31:43

7M ago31:43

31:43

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers. Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year. Hit PLAY to hear: Michele’s …

1
How G2A Became the World's Largest Digital Entertainment Marketplace with Bartosz Skwarczek 35:24

7M ago35:24

35:24

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items. Founded in 2010, they now have over 25 million users who have purchased over 100 million items. Listen to discover: Bartosz’s eCommerce journey What a product eCommerce business can learn …

1
The Distance Project - Secrets to Building Your Personal Brand (Callum Elson) 52:10

7M ago52:10

52:10

🚨 THE POD IS BACK The first episode in 18 months and it was a cracker!! In this episode, @the.distanceproject discusses the need to have evidence of success in order to progress! However, Callum also dives into what you can do if you’re not yet in the Top 10 nationally! If you're interested in learning more about how to make money in athletics, you…

1
It's time to embrace Pre-Orders with Daniel Parekh-Hill, Flare 31:19

8M ago31:19

31:19

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses. In this episode, we discuss: The motivation behind Flare Current strategies for overstock problems The case of preorders The benefits of Flare Alps & Meters case study [00:59] Merchandising, overstocks, and …

1
How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg 32:05

8M ago32:05

32:05

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year. Listen to discover: Danny’s eCommerce journey to consistent 30…

1
The 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry West 28:38

8M ago28:38

28:38

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening. Always insightful, in this episode w…

1
Masterclass: Merchandising with ex John Lewis Alison Metcalfe. Sales, Stock and Profit 31:51

8M ago31:51

31:51

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis. In this episode we discuss: How to effectively promote …

1
Balancing Wholesale and D2C eCommerce Growth with Stroodles' Maxim Gelmann 32:51

8M ago32:51

32:51

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry. In this episode we discuss: How can a business effectively balance B2B and D2C operatio…

1
How do you do a great Re-platform? Our 6 Expert guests share their best tips 30:55

9M ago30:55

30:55

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years. A replatforming project isn’t one to be taken lightly. It can have a huge…

1
Fashion, PR, and Circularity with The R Collective's Christina Dean 31:38

9M ago31:38

31:38

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion. Founded in 2017 they are selling via their Shopify store and wholesale. They have rescued 238,000 yards of …

1
Generating €5 Million in Online Sales selling Sustainable Fashion with Dedicated's Kalle Sjöholm 29:54

9M ago29:54

29:54

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce st…

1
High Growth Success for a D2C Brand with Mark Rushmore, SURI 32:33

9M ago32:33

32:33

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launch…

1
Increasing Revenue from Six to Eight Figures with LensDirect's Ryan Alovis 29:59

10M ago29:59

29:59

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year. In this episode we discuss: Building a custom website and operat…

1
Doubling Sales in a Year as a Fashion Brand with Black & Beech's Stacey Grant-Canham 36:19

10M ago36:19

36:19

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales. In this episode we discuss: Incorporating political and social issues into the brand Have a strong presence on …

1
Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak 37:35

10M ago37:35

37:35

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group. In this episode we discuss: How do you determine your top …

1
Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor 35:25

10M ago35:25

35:25

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. In this episode we discuss: Peer-to-peer models with returns and secondhand products in the fashion industry How can you create a personalised shopping e…

1
Hiring for Growth: How do you build a great eCommerce team? with Andy Davies, Vertical Advantage 39:49

11M ago39:49

39:49

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire. In this episode we discuss: How does the concept of "Moneyball" apply to recruitm…

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