This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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The Elite Edge is a weekly podcast that explores the strategies behind building and leading elite teams. Host, Kristy Nilsson, dives deep into the topic of elite teams, what businesses can learn from the elite teams of the military, and how leaders can maintain control during times of change. Successful business and military leaders will share their team-building and leadership secrets so listeners can learn what sets elite teams apart from others, the importance of support, and the role of ...
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Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared. Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking. Through the Line was formerly known as Techmap: Digital Marketing Podcast. However, as the topics of c ...
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre. There are different approaches to employee advocacy ...
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Episode #50 - An Internal Marketing Conversation (with Seth Godin)
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In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tu…
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The Importance & Value of Creativity with Neil Quick
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In the marketing and advertising worlds, we often hear about the importance of creativity. A great deal has been written about how creativity is a big driver of marketing effectiveness, and it’s hard to argue with the data - see Paul Dyson's work evidencing how greta creative delivers a 12x profitability multiplier in advertising effectiveness, or …
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Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)
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Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…
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Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE
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If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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Episode #6: How to we launched employee advocacy at Savanta with Lindsay Morrison
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What single change made this employee advocacy programme fly? Find out in the latest episode of my podcast ‘How to run a HAPPY employee advocacy pilot’ where I interview Head of Talent Acquisition at @Savanta @LIndsay. If you’re looking to launch an employee advocacy programme you have to watch this. Lindsay shares some real gold on how she and the…
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#Episode 5 How to inspire employees to write in their own voice with Kalee Williams
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In this episode Kalee Williams, Head of Social Strategy at Atlassian, shares insight on one of the biggest challenges companies face when launching an employee advocacy programme – how to inspire employees to write in their own voice. Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their…
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Episode #4: How to use employee advocacy to attract the best talent with Vicki Saunders
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …
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Episode #3 How to kickstart employee advocacy with internal marketing with Kerry Ann Stimpson
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …
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#2 How to respond to common fears and resistance about employee advocacy
48:18
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …
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Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose)
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Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …
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Episode #1 How to avoid the top 10 employee advocacy mistakes - with Michelle J Raymond
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …
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Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones)
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Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…
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Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel)
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This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …
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Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)
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Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…
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Episode #42 - Imposter Syndrome - How to Help Employees Overcome It (with Jodi-Ann Burey)
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Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…
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Episode #41 - How Internal Marketing Can Improve the Way Teams Work (with Jimmy Burroughes)
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Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…
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Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin)
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Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…
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Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt)
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Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…
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Episode #38 - How Employees Can Become Thought Leaders (with Ashley Faus)
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Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…
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Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall)
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If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…
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Building Brand Advocates with Kerry-Ann Stimpson
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Building brand advocacy is at the top of a marketer's to-do list, but we rarely think of internal marketing to achieve it. Maybe we're missing a trick. What if you could use internal marketing to create a tribe of advocates to help grow our brand? In this latest episode of Through the Line, I'm joined by Kerry-Ann Stimpson, the CMO of Jamaican fina…
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Episode #36 - How Employees Can Use Video to Build their Personal Brands (with Juma Bannister)
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Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…
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Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon)
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Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…
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Social Selling Masterclass with Tim Hughes
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60% of the World's population is now active on social media. It's probably time we learnt how to sell to them there then. In this latest episode of Through the Line, I'm joined by social selling expert Tim Hughes to explore the new world of sales. No doubt Tim is an expert in this space. Not only does he run an agency that trains and advises client…
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Marketing to the C-Suite with Rin Hamburgh
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A common challenge for B2B marketers is how to reach a C'Suite audience. After all, they're the decision-makers, right? So we really need to get some content in front of the CMO, CFO, CRO, C whatever O, but they are notoriously hard to reach, let alone influence. Thankfully, the team at copywriting agency RH&Co did a little research into the type o…
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Measuring Marketing Performance with Gabe Hughes
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Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working?I will be amazed if you haven’t. All marketers need to justify their existence at some point; otherwise, we get labelled with derogatory pap like ‘the colouring in department’. Thank goodness for experts like Gabe Hughes.According to Ga…
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Remember social media? Despite being out of the limelight, social media is no less important. In fact, as my guest on this show, Claire Hoang, suggests, it's even more important; many of our audiences are now social media natives. They have never known a world without social, so it's no time to lose our heads and focus on another shiny penny. In th…
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The WIIFM Factor with CMO Kerry-Ann Stimpson
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On this episode of The Elite Edge, we delve into the importance of employee fulfillment and how it affects company engagement. Our guest, Kerry-Ann Stimpson, shares insights from her experience at JMMB, a company that prioritizes employees' personal development and goals. We explore the significance of empowering team leaders with tools and resourc…
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Beating Burnout and Unleashing High Performance with Jimmy Burroughes
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In this episode of The Elite Edge, the focus is on trust, purpose, and building a high-performance culture. Jimmy Burroughes, discusses his military and corporate experiences and how they shaped his perspective on leadership. He shares insights from his book "Beat Burnout, Ignite Performance" and introduces the PACED framework for creating a high-p…
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Israeli Special Forces and ECommerce Growth Master: Yaron Been
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This week’s episode we welcome Yaron Been, an ecommerce entrepreneur, growth coach, and ex-Israeli Special Forces Search and Rescue Operator. From managing successful online businesses to globetrotting, Yaron shares concise and impactful insights on entrepreneurship, Stoic philosophy, and personal growth. Tune in to gain practical advice from his e…
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AI-Powered International Marketing with Kate Cox
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In this episode of the Through the Line podcast, Kate and I explore how to use Artificial intelligence (AI)I to grow internationally. The obvious avenue is with translation, but there's so much more for marketers to think about; everything from market testing to CX, getting the right skills in your marketing team, and of course, asset creation. The…
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From Startup to $200M Acquisition with Joy Meserve
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This week we're discussing what it takes to build a team that can take an organization from Startup to being acquired for $200 Million with former COO, Joy Meserve. CONTACT JOY: Website: www.leadingwithjoy.com Social: https://www.linkedin.com/in/joymeserve JOY'S BOOK RECOMMENDATIONS: Drive Daniel Pink Amazon Link Bringing Out The Best In People Aub…
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How Leadership Shapes Culture with Culture Strategist Dan Woodruff
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This week we're discussing how leadership can shape an organization's culture - for better or for worse. My guest is Dan Woodruff, an expert culture strategist who has helped multi-million dollar businesses achieve higher employee satisfaction and sustained business success with his InsideBrand strategy. CONTACT DAN: Website: Odin Strategies https:…
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B-2 Stealth Bomber Instructor Pilot Joseph "Chroniꓘ" Van Dusen
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This week you'll hear incredible stories and insights from former B-2 Stealth Bomber Instructor Pilot, author and leadership expert, Joseph "Chroniꓘ" Van Dusen. One of just 600 people to ever pilot the elite B-2 aircraft, Joseph shares his journey to the cockpit of the B-2 and his lessons in leadership he gained along the way. You won't want to mis…
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Brand Transformation with Dr Emmanuel Probst
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In this episode of Through the Line, I explore brand transformation with Dr Emmanual Probst, who has just published his book called Assemblage - the Art and Science of Brand Transformation. The book is a real treasure chest of ideas for brand managers looking to create better relationships with their customers. I recommend it to anyone looking for …
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In this episode we talk to Kevin Seiff, a former United States Navy SEAL and Marine Corps Officer, a graduate of the United States Naval Academy, Founder and CEO of Flintlock Solutions, and founder of The Vetrepreneur Collective, on a mission to help 100,000 veterans start their own business. CONTACT KEVIN / THE VETREPRENEUR COLLECTIVE Website: htt…
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Personal Branding Masterclass with Rajen Mistry
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Every man and his dog has seen the potential of building a personal brand, from leading CEOs to start-up founders, copywriters and agency bosses. But, not everyone has got it mastered. Not yet, anyway.Rajen Mistry from specialist consultancy Founder Story joins me on Through the Line to unearth what it takes to build a personal brand and why you sh…
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Intentional Leadership with Melissa Carson
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Our guest this week is Melissa Carson. She has over 25 years of global HR leadership experience, is the founder of Canopy Strategies, an author, and organizational advisor and coach for leaders creating workplaces where people can thrive. Join us as we discuss the importance of intentional leadership over perfect leadership, utilizing people strate…
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Founder & Success Formula Creator: Faris Aranki
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Join us for this inspiring and informative episode of The Elite Edge with Faris, the founder of Shiageto Consulting, who has spent over 20 years helping businesses unlock strategic success. He shares his unique approach to problem-solving emphasizing the importance of effective communication and collaboration to overcome barriers to success, and th…
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Founder & Chief Learning Officer: Christopher Lind
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Join us for an engaging conversation with Christopher, a devoted family man, Founder of Learning Sharks and Chief Learning Officer at ChenMed. He’s a digital-first leader in learning and talent management and lives at the intersection of career, family, and technology. In this episode we explore Christopher’s journey to leadership, his approach to …
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How important is your website? I'm going to hazard a guess that the answer is very. Since the advent of the internet, websites have moved on at quite a pace. Where once we had simple brochure sites, we now have complex sites with lots of content and many opportunities for a browser to convert into a sales funnel. It could be starting a trial for a …
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Join us for an exciting episode of The Elite Edge as Angela, Founder of Tait Consulting, shares tips on empowering growth-minded leaders to increase engagement and improve retention. Learn about the impact of balance, communication, utilizing strengths, and hiring well on high-performing teams. Tune in to gain insights on how people operations and …
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Building Resilient Marketing Teams with Jo Twiselton
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In the 20+ years I have worked in marketing, there's been one constant: change.The marketing industry is pretty fast-paced, whichever discipline or side of the client-agency world you occupy. This is partly what makes it a great space to build a career. But it can also be a challenge. Not everyone is comfortable with change or able to manage it wel…
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Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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This episode I have my first guest. United States Navy Explosive Ordnance Disposal Technician, Chief Tyler Nilsson. Tyler has been in the Navy for 20 years and in a position of leadership for 17 of those. In this episode, he shares his lessons learned from his time in the Navy EOD community and before, some stories and advice for new leaders. TYLER…
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In today's business world, building an elite team is no longer a luxury, but a necessity. The performance of an elite team is unmatched, and their ability to innovate, collaborate, and drive results is essential to stay ahead of the competition. Furthermore, the changing workforce generations and their motivations have made it imperative to build a…
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Value Based Pricing with Alastair Dryburgh
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How do you put a price on ideas or creativity?It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway.Alastair is an advocate of …
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What is The Elite Edge Podcast? In this episode, I provide some background information about myself, why I created this podcast, and what you can expect moving forward. Take a few minutes to listen. NOW AVAILABLE!! Buy your copy of "The Power of Elite Teams" here Thanks for listening! Follow Kristy on Twitter and stay up to date at https://www.kris…
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Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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