Revenue Boost: A Marketing Podcast Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran, Revenue Boost brings you top marketing leaders who share their invaluable insights and groundbreaking strategies. From boosting brand awareness to d ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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DecaUK Ironman (10 Ironmans in 10 days) winner Ger Prendergast talks with other athletes from a mixture of sports including Ultra Endurance Triathlon about how they entered their respective sports and how they deal with the demands of their sports and about their past experiences, in an effort to help the listener, YOU, on your fitness journey and give you some insight into what it takes to be the best version of yourself.
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Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
34:12
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Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackli…
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The Evolution of Influencer Marketing: From PR to Revenue Driver
22:20
22:20
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22:20
In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver. Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle …
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From Startup to Global Brand: Scaling with Strategy and Heart
28:12
28:12
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Are you ready to boost your company's revenue and growth? Join us on this episode of Revenue Boost: A Marketing Podcast as host Kerry Curran dives into "From Startup to Global Brand: Scaling with Strategy and Heart" with Amanda Knappman, a marketing leader with 20 years of experience. Discover the strategies Amanda used to scale Peace Out Skincare …
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Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Namita Tiwari, visionary marketing leader, delve into "Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse." Together, they explore the evolving role of the Chief Marketing Officer (CMO) in today's digital landscape, uncovering how CM…
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Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
32:53
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32:53
In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok f…
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From DTC to Legacy Brands Evolving Marketing Playbooks
29:05
29:05
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29:05
In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran engages in a dynamic discussion with Joe Anhult, a seasoned DTC marketing expert and Fractional CMO. Titled "From DTC to Legacy Brands: Evolving Marketing Playbooks," the episode delves into the transformative strategies required for modern marketing success. Joe shares his ex…
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Parallel Pathing: Accelerating Short term Wins alongside Long term Strategies for Explosive Business Growth
22:29
22:29
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22:29
In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Casie Gillette, Senior Director of DemandGen at Customers.AI, dive into "Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth." Business leaders will learn how to balance immediate revenue generation with…
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Startup Marketing Essentials Transforming Passion into Profit
24:07
24:07
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24:07
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “Startup Marketing Essentials: Transforming Passion into Profit,” host Kerry Curran is joined by Caitlin Miranda, marketing expert and visionary founder of Rise and Roar Creative. Caitlin shares her ex…
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From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth
30:08
30:08
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30:08
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert in strategic p…
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The Power of Synergy: Aligning Sales and Marketing for Business Growth
27:27
27:27
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27:27
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “The Power of Synergy: Aligning Sales and Marketing for Business Growth,” host Kerry Curran is joined by Kim Tran, Director, Head of Marketing & Business Development at Gimmal. We'll dive into the secr…
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Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth
21:20
21:20
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21:20
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth,” host Kerry Curran sits down with industry veteran Faye Doyle. They dive into the critical role of creativity i…
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The New CMO Playbook: Aligning Expertise with Business Growth Goals
24:02
24:02
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24:02
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “The New CMO Playbook: Aligning Expertise with Business Growth Goals,” host Kerry Curran welcomes Erica Seidel. Erica shares her unique perspective on recruiting and nurturing top-tier marketing talen…
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Accelerating Product Launch: Untangling Company Challenges from Concept to Market
28:18
28:18
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28:18
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, "Accelerating Product Launch: Untangling Company Challenges from Concept to Market," host Kerry Curran welcomes Cynthia White, president of Ceatro Group. They explore the critical junctures where comp…
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The Ultimate Challenge: 7 Marathons in 7 Days on 7 Continents – The Great World Race
30:55
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Step into the captivating world of ultra-running as the Ger Pendergast Podcast returns with an exhilarating new episode. Join Ger as he shares his indomitable journey through recent training challenges and his path to the Great World Race – one of the toughest endurance events on the planet. Experience the highs and lows of Ger's recent adventures,…
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Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth
25:13
25:13
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25:13
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth” with special guest Jess O’Brien, Creative Director at Overdrive Interactive. In …
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Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth
24:05
24:05
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24:05
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth” with special guest Joe Lovett, Fractional CMO and Founder of Proving…
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How Smart CMOs Integrate Marketing into Business Growth Strategy
27:04
27:04
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester. In this episode, we delve …
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Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content
26:24
26:24
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26:24
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is “Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content” with special guests Amanda Solomon, VP of Creator and Social …
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Unlocking Growth: Strategic Marketing in a Budget-Constrained World
25:11
25:11
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25:11
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is "Unlocking Growth: Strategic Marketing in a Budget-Constrained World," with special guest Tom Shapiro, founder and CEO of Stratabeat. In this episode, we dive deep into…
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The Partnership Economy will be back soon with new episodes
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The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.By thepartnershipeconomy@gmail.com (David A. Yovanno and Todd Crawford)
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Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
35:18
35:18
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35:18
In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his te…
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Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
33:36
33:36
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33:36
In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss sta…
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Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
32:30
32:30
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Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on al…
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
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33:18
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When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…
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Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
32:10
32:10
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32:10
Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…
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Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…
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Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
32:55
32:55
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After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…
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Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
28:59
28:59
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28:59
Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…
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Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
28:21
28:21
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Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…
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Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
34:07
34:07
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34:07
Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …
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Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
21:10
21:10
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Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…
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Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
26:53
26:53
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26:53
When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…
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Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
21:38
21:38
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21:38
Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…
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Conquering the Kerry Way Ultra: Lessons in Perseverance and Pursuing Dreams
1:23:07
1:23:07
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Step into the captivating world of ultra-running as David Hill returns to the Ger Prendergast Podcast for an exhilarating conversation. Join Ger and David as they recount their indomitable journey through the Kerry Way Ultra, a 200km test of endurance amidst the stunning Kerry mountains. Experience the highs and lows of this extraordinary event, fr…
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Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
30:29
30:29
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When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thi…
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From Zero to Ultra: David Hill's Astonishing Transformation
1:23:39
1:23:39
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Join host Ger Prendergast on an awe-inspiring episode of the Ger Prendergast Podcast, as he delves into the extraordinary journey of David Hill. From being overweight and leading an unhealthy lifestyle to becoming a remarkable ultra-endurance athlete, David's story is nothing short of remarkable. In just three years, David's life has undergone a co…
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Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
30:19
30:19
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30:19
In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-…
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Conquering the Miles: The Thrilling Conclusion of Deca UK 2022 - The Run
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45:15
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Join Ger Prendergast in the thrilling conclusion of the Deca UK 2022 series on the Ger Prendergast Podcast. In this solo episode, Ger takes you through the gripping run section of the event, where he tackled a one-mile loop at Allerthorpe Camp and Caravan Park near York in the UK. Get ready to go the distance as Ger recounts his 420 Kilometer run. …
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Reflecting on Ironman Cork: A Tragic Loss and the Pursuit of Safety
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In the latest episode of the Ger Prendergast Podcast, host Ger Prendergast delves into the aftermath of Ironman Cork, a highly anticipated triathlon event that took a dark turn. What was meant to be a day of celebration turned into a somber occasion, as two individuals tragically lost their lives during the swim section of the race. Amidst the shoc…
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Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
39:01
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39:01
Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social media platforms, and learned how to effectively work w…
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Ironman Cork: Tips, Insights, and Personal Experiences
26:18
26:18
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26:18
Join us on the Ger Prendergast podcast as Ger delves into the thrilling world of Ironman Cork. In this solo episode, Ger shares his personal insights, tips, and experiences to help you navigate this iconic endurance race with confidence. As an avid triathlete and seasoned Ironman competitor, Ger understands the challenges and triumphs that come wit…
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The Ultimate Cycling Challenge: Tackling the Intense 1800K Bike Section of Deca UK 2022!
36:08
36:08
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36:08
In this adrenaline-fueled episode of the Ger Prendergast Podcast, we invite you on a captivating journey into the world of extreme endurance cycling. Join us as we explore the mind-boggling 1800K bike leg of Deca UK 2022, where athletes navigate a gruelling 13.5K course in sweltering 42-degree heat. Discover the unparalleled challenges, relentless …
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Unbreakable Resolve: Martin Curran's Incredible Journey of Completing the Continuous Deca at DecaUK
1:21:45
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Welcome back to the Ger Prendergast Podcast! On today's episode, we have an extraordinary guest joining us - The great Scot himself Martin Curran, an awe-inspiring ultra-endurance athlete who in July 2022 achieved an extraordinary feat. Martin completed the Continuous Deca at DecaUK, an astounding endurance challenge that few even dare to attempt. …
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Conquering the Depths: The Extraordinary 38-Kilometer Swim of Deca UK 2022
38:59
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38:59
After a two-year hiatus, the Ger Prendergast Podcast is back with an exhilarating new solo episode! In this highly anticipated return, host Ger Prendergast takes center stage as he explores one of the most grueling and awe-inspiring challenges in the world of ultra-endurance triathlons – the 38-kilometer swim section of Deca UK 2022. Join Ger as he…
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Reviving the Airwaves: The Long-Awaited Return of the Ger Prendergast Podcast!
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In this highly anticipated episode, Ger Prendergast returns to the podcasting world after a two-year hiatus. Join us as Ger dives back into thought-provoking discussions, captivating stories, and interviews with inspiring guests. Get ready to embark on an exciting journey filled with valuable insights, personal growth, and engaging conversations th…
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Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
31:36
31:36
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31:36
In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches br…
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Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
36:27
36:27
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36:27
In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content partners, B2B partners, review sites and more to create a …
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Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
29:39
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29:39
In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in t…
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Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
32:40
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32:40
In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney serves as an example of someone who has turned their p…
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Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
28:52
28:52
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In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of h…
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