Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in y ...
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The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
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Changing the Cast Game ft. Diana Hall of ActivArmor | EYB
28:44
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A Chemical Engineer from Colorado School of Mines, and Colorado Manufacturing Woman of the Year in 2022, Diana Hall Founded ActivArmor in 2016 to revolutionize the medical immobilization market with custom designed 3D printed casts and splints. ActivArmor is used by NFL teams and other professional athletes, and is contracted with the top hospitals…
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How Marissa Shipman Built Resilient Beauty Businesses with theBalm and Pretty Smart
41:37
41:37
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“I'm a glass half full kind of person. I really like to think of things like, “Okay, why did this happen?” And, you know, it's like, if life gives you lemons, add vodka.” In this episode of Entreprenista, we sat down with Marissa Shipman, the founder and CEO of theBalm Cosmetics and Pretty Smart Cosmetics. Under her leadership, theBalm has expanded…
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The Art of Listening ft. Fiona Frills of Frilliance | EYB
30:15
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Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers. At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She pers…
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Maryellis Bunn on Scaling Creativity with the Museum of Ice Cream
49:09
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“One of my firm belief systems is that curiosity and imagination are directly correlated. One of the things I learned very early on in my career is that as children, curiosity is at the helm.” In this episode of Entreprenista, we sat down with Maryellis Bunn, the founder and co-CEO of the Museum of Ice Cream. Inspired by a childhood belief that dre…
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Building a Team That Sails Smoothly ft. Christopher Thiel of 1227 Coaching | EYB
29:10
29:10
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Chris is an executive and leadership coach helping people and organizations achieve their goals. He has a passion for helping entrepreneurs grow their companies and have sustained success. Chris has 35+ years in corporate finance, spending the last 13 years as a CFO for an employee owned (ESOP) company. Elevate Your Brand is the #1 marketing podcas…
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1
How to Unlock Your Leadership Potential with Advisor and Executive Coach Laurie Arron
43:55
43:55
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"Effective coaching listens for what's really happening in the dialogue, not what's just being said." In this episode of Entreprenista, we sat down with Laurie Arron, a seasoned executive coach and former AT&T leader with over 31 years of experience. Laurie shared her journey from corporate leadership to coaching, emphasizing the importance of inve…
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1
Writing Your Way to Success ft. Evan Waite | EYB
30:15
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Evan Waite is currently a co-executive producer on Fox’s Family Guy, and wrote on the Emmy-winning Unbreakable Kimmy Schmidt, NBC’s Sunnyside, Inside Job, The President Show, Our Cartoon President, Fairfax, and Kevin Hart’s Guide to Black History. He won a Writer’s Guild Award for his work on Adult Swim’s Three Busy Debras, and also contributes to …
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1
The Power of Personal Branding in Business with Jasmine Star
48:19
48:19
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“All we have to say is, ‘Today is the day I do not quit. I'm not gonna focus on tomorrow. Today is the day I do not quit.’ And so, to be able to walk away from a course or a podcast conversation or off a stage or off a plane saying, ‘Well, today wasn't the day I quit, I'm gonna pat myself on the back.’” In this episode of Entreprenista, we sat down…
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1
Catching the Entrepreneurial Bug ft. Paul Wynns of Flex Air | EYB
33:56
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Paul Wynns is the CEO and Co-Founder of Flex Air, a flight school for aspiring aviators of all kinds that is led by minorities and veterans focused on increasing minority representation in the industry. He is a retired Naval Aviator from the S-3B Viking sea control community where his duties included leadership of the aviation safety, training, sta…
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1
Reclaiming Feminine Power in Entrepreneurship with Jessica Zweig
40:26
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“You could build the most beautiful products, gorgeous website, phenomenal marketing team strategy. But if your people don't like coming to work, it doesn't matter. None of that will.” In this episode of Entreprenista, we sat down with Jessica Zweig, a serial Entreprenista, author, and “the one you call when you want to scale your revenue, visibili…
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1
Be a Rebel With a Cause ft. Jenn McCabe of Armanino | EYB
32:44
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Jenn is a consulting partner at Armanino, a leading accounting and consulting firm that offers audit and tax advisory, consulting services, and technology strategies to help businesses achieve their goals. She has over 25 years of experience in outsourced accounting and finance, specializing in startups and the advertising and creative production i…
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1
How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader
49:59
49:59
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“Ignorance, people, is good! Jump in. Enjoy it. Ask the questions. Study. Learn. Be an eternal student. That's how you succeed.” In this episode of Entreprenista, we sat down with Julia Haart, the founder of +Body by Julia Haart, a body-positive, technologically advanced shapewear brand that aims to empower women to unapologetically express themsel…
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1
Curiosity Builds the Brand ft. Sara Cullen of GEM | EYB
30:53
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Sara is the founder of GEM, a consumer health company reimagining daily nutrition. Sara received a bachelor of science in international agricultural development studies and has spent a decade building and collaborating with startups, non-profits, and sustainable food networks all over the world. Her personal health journey brought her to become an …
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1
How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital
46:23
46:23
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“We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn't still be standing today.” In this episode of Entreprenista, we sat down with Laurel Mintz, the CEO and …
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1
Knowledge is Power at Ahara Ft. Julie Wainwright of Ahara | EYB
31:47
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Julie Wainwright is an entrepreneur and e-commerce pioneer with over 20 years of experience in technology and consumer businesses. She is currently the CEO and co-founder of Ahara, a precision nutrition company founded in 2022, which raised over $10M in seed funding. Previously, she founded The RealReal, transforming it into the leading luxury cons…
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1
The Secrets to Building a Community Led Business with Ingrid Read
51:27
51:27
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“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don't do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with Ingrid Read, the founder of Working Momkind, the largest community and …
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1
Aligning Profit with Purpose Ft. Nadya Okamoto & Nick Jain of August | EYB
32:09
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Nadya Okamoto is the co-Founder of August, a lifestyle period brand working to reimagine periods to be powerful. She is also the author of the book PERIOD POWER: a Manifesto for the Menstrual Movement, and founder and former Executive Director of the nonprofit organization, PERIOD. Outside of her work in the menstrual health space, Okamoto is also …
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1
How To Build a Sellable Business with Carrie Kerpen from The Whisper Group
51:47
51:47
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In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts "The Exit Whispe…
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1
The Heart Behind Brand Building ft. Estee Stanley & Leah Smith of Gone Bananas Bread | EYB
31:08
31:08
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Gone Bananas is a female-founded, banana-centric LA bakery that originated as a charity project to help support front line workers during the 2020 pandemic. Founders & best friends Estee Stanley and Leah Smith officially launched the business earlier this year, now shipping their renowned, from-scratch Banana Bread nationwide. Notable flavors inclu…
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1
How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration
43:35
43:35
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“It's all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink mix based on the World Health Organizat…
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1
Purposeful Leadership ft. Wendy Ryan of Kadabra | EYB
33:20
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Throughout her 25+ year career in human resources, organizational development and executive development Wendy Ryan has partnered with hundreds of individuals, teams and organizations globally, propelling front-line through C-suite leaders and board members to new levels of success. As CEO of Kadabra, Wendy leads an interdisciplinary team of experts…
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1
Turning Followers into Customers with Beachwaver’s Sarah and Erin Potempa
35:16
35:16
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“It felt like eight, nine years we were like, ‘Did anybody ever see our videos? Does anyone ever comment on our stuff? Like, what is going on? Why? We work so hard, we edit new stuff every day!’ Until we started to commit to the audience and give them more of our attention and our time and listen to them, is when it really shifted.” -Sarah Potempa …
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1
Brand Storytelling ft. LaQuita Cleare of Clear Communication Academy | EYB
32:16
32:16
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LaQuita Cleare is a storytelling magician helping business leaders and companies tell better stories and speak to motivate and inspire from the boardroom to the stage. As a Global Keynote Speaker and CEO of Clear Communication Academy, LaQuita has worked in more than 50 countries across 4 continents with Fortune 500 companies, executives, public fi…
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1
How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry
48:28
48:28
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“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don't—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like we've done a good job of that.” In this e…
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1
Finding Your Entrepreneurial Passion ft. Jeanette Towles of Synterex | EYB
30:11
30:11
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Jeanette Towles brings over 15 years of invaluable industry experience to the discussion. Prior to founding Synterex, she held medical writing and clinical science positions at both startups and large corporations, giving her a unique perspective into challenges across company sizes. Elevate Your Brand is the #1 marketing podcast for entrepreneurs …
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1
How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora
52:05
52:05
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“There's a lot of things that come with being able to support a retailer like that… If you're not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that you can really kind of speak to, but high-level …
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1
The Sweet & Sour Of Building A BFY Brand ft. Mayssa Chehata of BEHAVE | EYB
31:02
31:02
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Mayssa Chehata is the founder of BEHAVE, the first low-sugar, clean label candy that doesn’t spike blood sugar. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial specia…
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1
Taryn Jones Laeben on Bridging Founders and Investors for Startup Success
45:18
45:18
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45:18
“So many of us, me included, suffer from imposter syndrome. And it's so misleading because we know so much more than we think we do—and more importantly, we know how to navigate what we don't know.” In this episode of Entreprenista, we sat down with Taryn Jones Laeben, president and founder of IRL Ventures, a bespoke early-stage advisory and invest…
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1
Getting Familiar With Family Offices with Kevin Smart of Big Plan Holdings | EYB
30:23
30:23
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Kevin Smart is Vice President of Business Development at Big Plan Holdings, a diversified family office with ventures in cannabis, real estate, music/entertainment, hospitality, professional sports, fashion, and philanthropy. With a diverse background, Kevin began his professional career at 17 as a touring drummer for pop artist Jake Miller and has…
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1
April Gargiulo on Addressing the Luxury Skincare Market Gap
42:32
42:32
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“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.” In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality and efficacy. When c…
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1
Staring Down the Barrel Business with Jake Ireland of Off Hours Spirits | EYB
30:37
30:37
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Jake Ireland is the founder and CEO of Off Hours Spirits. Off Hours produces award-winning, small-batch bourbon and rye whiskey for the modern drinker. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at …
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1
Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS
51:52
51:52
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“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what 99% of the world is not, which is consistent.” In this episode of E…
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1
Natural Entrepreneur Energy with Scott Frohman of Odyssey | EYB
33:59
33:59
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Scott Frohman is a highly passionate entrepreneur and wellness enthusiast who is changing the fabric of the beverage aisle with the introduction of a new, ready-to-drink take on functional mushrooms. As founder and CEO of Odyssey, Frohman is on a mission to make functional mushrooms mainstream and share their benefits with consumers across the U.S.…
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1
Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell
47:49
47:49
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“I realized with every business that I've ever had, that is my strength, being of service. I'm an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and CEO of Kitsch, an international brand…
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1
Do It Scared with Devin McGhee Kirkland and Brit Kirkland of Deon Libra | EYB
32:03
32:03
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32:03
Devin McGhee Kirkland began her founder's journey after losing her father to a stress-induced heart attack in 2018. Using her grief as motivation, she decide to trust herself and make a shift in her career. After striving to prove Black worthiness within the beauty spaces she worked in, she decided enough was enough. The needs and voices of Black p…
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1
From Gut Instinct to Global Impact with Lifeway Food's Julie Smolyansky
49:08
49:08
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“Step after step, it’s like climbing a mountain. You don’t necessarily get to the peak really fast—it’s consistent, steady growth.” In this episode of Entreprenista, we sat down with Julie Smolyansky, CEO of Lifeway Foods, a company specializing in kefir to support the gut microbiome. Born in Ukraine, Julie immigrated to the US and watched her pare…
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1
Building a Brand From the Salt of the Earth with Awa Kone of N/UM | EYB
27:57
27:57
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Awa Kone is the CEO and Co-founder of N/UM, a premium consumer packaged goods company that embodies the authenticity and luxury of the vast African cultural heritage. N/UM's mission is to use African gastronomy and storytelling to craft a new narrative for the continent. Their line of Artisan Salts is 100% natural, and hand-harvested in Southern Af…
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1
Building a Family Legacy into a Multi-Million Hydration Success with Jesslyn Rollins
46:20
46:20
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“That journey of self reflection and really being humbled by the business punching you in the face was not something I anticipated. I knew there were going to be hurdles to climb. But actually challenging yourself with ‘I might need to look at myself in the mirror and take a second to reflect on how I can be a better leader’ and then actually doing…
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1
Getting Women On Boards with Betsy Berkhemer-Credaire of 50/50 Women On Boards | EYB
32:04
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Betsy Berkhemer-Credaire is President of 50/50 Women on Boards, the global education and advocacy campaign committed to accelerating gender balance and diversity on corporate boards. She is the author of two books on the topic, "The Board Game: How Smart Women Become Corporate Directors” and “Winning the Board Game: How Women Directors Make the Dif…
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1
Conquering Fear and Finding Your Purpose with Tracy Litt
49:26
49:26
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“There's a lot of beautiful healing things that we do and they're all amazing, but the thing that will heal those old versions of you the fastest and most effectively is when you embody the version of you who no longer believes that.” In this episode of Entreprenista, we sat down with Tracy Litt, a rapid transformational hypnotherapist, best-sellin…
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1
Solving the Access Gap with Jaclyn Johnson of Cherub | EYB
30:14
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Jaclyn Johnson is the founder of Create & Cultivate and Cherub. Jaclyn has spent her career helping underrepresented founders build businesses and raise capital. She has, bootstrapped, built and exited two companies with valuations upwards of $35mm. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for in…
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1
Self-Care as a Leadership Strategy with BetterHelp's Haesue Jo
42:48
42:48
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“You're pushing yourself beyond what you feel is comfortable, which means you're gonna have chapters of discomfort or feeling like, ‘I'm not really sure if I'm there yet. And sometimes that's true. Sometimes you're not there yet. It's good to tune into that because then you know where you should be focusing to improve.” In this episode of Entrepren…
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College Roommates Start a Business with Annie Slabotsky & Morgan Lerner of Go Nana's | EYB
32:05
32:05
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Annie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a better-for-you banana-based baking mix company that is vegan, gluten-free, and allergen-friendly. By having the consumer add ripe bananas to their mixes, they’re making baked goods taste homemade from a mix and reducing food waste. Since the company's inception, they have launched …
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Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso
37:54
37:54
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“Keep the momentum going. And that's continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down with Emilie Fritz Veloso, founder …
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1
The Secret Sauce Behind Restaurant Innovation with Chef Tai Lee of Chef Tai's Artisan Sauces | EYB
32:00
32:00
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Chef Tai Lee is the mastermind behind Kanji Sushi, Sôlt Restaurant, and Urban Table in the Bryan/College Station area of Texas. Known for his culinary expertise, he's also the creator of Chef Tai's Artisan Sauces, showcasing his dedication to crafting unique flavors and culinary innovation. Elevate Your Brand is the #1 marketing podcast for entrepr…
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1
Creating a Meal-Kit Revolution with Ooshma Garg
46:43
46:43
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“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you have a little bit of luck, but also great exe…
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1
How To Start A Business Podcast | 300th EYB Episode Special
34:23
34:23
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Account Manager and EYB Podcast Manager Gigi Toma, joins host Laurel Mintz for the 300th episode of Elevate Your Brand. Get a behind-the-scenes peak on how marketing agency, Elevate My Brand, records, edits and grows the podcast. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secre…
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1
Reinventing Yourself and Your Business With Lori Harder
50:59
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“Expose all of the elephants in the room. We just try to hide them… We're trying to throw our skirt up over the elephant… I have gone into everything. It's been a superpower. I'm like, ‘Here's the elephant. Here's the elephant. Here's the elephant. Yes, I'm new at this. Yes, you might be afraid of this. Yes, I understand that fear of yours around t…
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Navigating the Sweet Startup Market ft. Mike Schanbacher and Nicholas Kheny of Blobs | EYB
31:21
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Mike Schanbacher, Co-founder and co-CEO, leads marketing and growth strategy at Blobs. His leadership experience in startups has shown him the successes and failures that helped him navigate growing early-stage companies and now Blobs, where he lives & breathes their mission – to create a great-tasting product and fun brand that evokes the care-fre…
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Innovating Clean Hair Care with Nadine Ramos
43:15
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“It's not just about selling your products anymore. You need to know how your products work, you need to know what you're putting out there, and you need to be the expert at it so that you can educate your consumer. That also builds trust, so it's like, ‘Okay, she did the work. She has her license in cosmetology. She's a hair expert.’ And then bein…
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