Best Marylou Tyler Podcasts (2024)

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Episode 161: Follow up and Follow Through - Jon Ferrara 37:44

3y ago37:44

37:44

Contact management matters, maybe more than you already know. Today’s guest knows it, which is why he goes out of his way to learn and understand even more about the business he’s in on a regular basis. Today, you’ll hear about Jon Ferrara, founder and CEO of Nimble. Listen in to learn more about his history, what Nimble does and how it can help, a…

1
Episode 160: The Testimonial Process - Sam Shepler 33:33

3y ago33:33

33:33

Word of mouth recommendation has always been an important part of sales. Testimonials are vital. So of course, if you can find a way to leverage customer testimonials in your sales process, you can sell more effectively and close faster. Sam Shepler’s company helps you do just that. Sam is the founder and CEO of Testimonial Hero, and in today’s epi…

1
Episode 159: Presentation Management - James Ontra 39:48

3y ago39:48

39:48

Compelling presentations are always difficult to create, but they’re an essential part of sales. And now there’s something that can help you organize and curate your various slides and get them ready to become a compelling presentation. Today you’re going to hear from James Ontra, the creator of the presentation management platform and communicatio…

1
Episode 158: Revenue Harvest - Nigel Green 42:57

3y ago42:57

42:57

What do farming and sales have to do with each other, and why would you want to read a sales book written like an almanac? Today’s guest has thoughts about the connections between harvesting and sales, which is why he wrote the book Revenue Harvest: A Sales Leader’s Guide for Planning the Perfect Year. Listen in to hear more about Nigel’s work, whe…

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Episode 157: Mastering Transformative Habits - Brandon Bornancin 34:57

3+ y ago34:57

34:57

In an environment where many, if not most, businesses are suffering, how does a company grow by 300% during a pandemic? Today’s guest made it happen, and he wrote a book about it. Listen in to today’s episode to hear Marylou interview Brandon Bornancin, the entrepreneur who founded Seamless.AI and the author of the soon-to-be-released book Whatever…

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Episode 156: Alignment to Accelerate Growth - Darrell Amy 39:06

3+ y ago39:06

39:06

What is the best way to align sales and marketing for revenue growth? Today’s guest has answers. Darrell Amy is the author of the book The Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth. Listen in to hear what Darrell has to say about the importance of processes, the power of interest, and the messaging of sales and ma…

1
Episode 155: Serve Don’t Sell - Liston Witherill 36:17

3+ y ago36:17

36:17

What’s the best way to sell services? How does selling services differ from selling products? How can you convince a prospect that a particular professional service is right for them? Today’s guest is Liston Witherill, and his message is: serve, don’t sell. Listen in to hear what Liston has to say about what “serve, don’t sell” means, what the succ…

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Episode 154: Authentic Persuasion - Jason Cutter 40:55

3+ y ago40:55

40:55

What is authentic persuasion? How do you build a rapport with a prospect? What does empathy have to do with making a sale? These are some of the questions that today’s guest will answer. Jason Cutter is the founder and CEO of Cutter Consulting Group and the author of the book Selling With Authentic Persuasion: Transform from Order Taker to Quota Br…

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Episode 153: Developing a Team Selling Strategy - Trish Bertuzzi 36:40

3+ y ago36:40

36:40

What do you know about team selling? What are the advantages to approaching sales from a team position? In today’s episode, you’ll hear from Trish Bertuzzi, founder and CEO of The Bridge Group and author of The Sales Development Playbook. Listen in to hear what Trish has to say about what team selling models look like, what the benefits of the team…

1
Episode 152: What You Need to Know About Following Up - Jeff Shore 32:19

3+ y ago32:19

32:19

Following up is a vital part of the sales process that is often overlooked. Are you following up when you should be? What are the best strategies for following up? What method of follow up is most popular – and is the most popular method really the best method? To learn more, listen to today’s episode in which you’ll hear from Jeff Shore, who’s rec…

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Episode 151: The Membership Mindset - Robbie Kellman Baxter 39:37

3+ y ago39:37

39:37

Over the years, it’s become more and more obvious that the subscription model is a viable business model for any number of products and services. How can you develop a membership mindset? What can successful subscription models teach you about sales? Today’s guest is the expert on the subject. Listen in to hear from Robbie Kellman Baxter, author of…

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Episode 150: Beyond Quotas and Commission - Clancy Clark 28:21

3+ y ago28:21

28:21

Sales is more than numbers, quotas, and commissions, but it can be easy to lose sight of the value that you can bring to others through sales. Today’s guest is here to talk about going beyond the numbers and embracing service through sales. Clancy Clark is the author of a book called Selling by Serving: Find Fulfillment in Your Career and Sell More…

1
Episode 149: Productized Consulting - Max Traylor 30:52

4y ago30:52

30:52

Succeeding at the top of the funnel requires some out-of-the-box thinking, and that’s what today’s guest has skill and experience with. Max Traylor offers his clients productized consulting services and is the author of a new book called Agency Survival Guide. In today’s episode, Max discusses the impetus for the book, how he got into productized c…

1
Episode 148: Navigating Through Challenges - Kendra Lee 34:04

4y ago34:04

34:04

As you start to think about what marketing and sales might look like in a post-COVID-19 world, it’s worth considering how you can be more prepared for another similar type of event. We’ve seen that the world can change overnight, and that often means changing your message, strategy, and even the channels that you use to communicate with your contac…

1
Episode 147: Maintaining Momentum - Simon Portwain 30:29

4y ago30:29

30:29

Whether you’re new to sales or you’ve been in the game for a while and you’re looking for a way to achieve sales mastery, today’s guest has some ideas for you Simon Portwain is the author of a new book, Sales Icon: Selling in the Shadows. Simon joins the podcast today to talk about some of the ideas that he covers in his book. Listen in to hear wha…

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Episode 146: The Importance of Practice - Michael Hageloh 44:54

4+ y ago44:54

44:54

Is selling just a job, or is it a lifestyle? Is it possible that people normally seen as innovators are really just masters of sales? These are some of the topics addressed by today’s guest. Michael Hageloh is the author of the book Live from Cupertino. Michael spent 22 years working with Apple, then turned his attention to working with entrepreneu…

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Episode 145: Selling Above and Below the Line - Skip Miller 36:05

4+ y ago36:05

36:05

How are C-Suite buyers different from the typical inbound lead buyers? How is the conversation different with these different types of buyers? Today’s guest is Skip Miller, sales training expert, President of M3 Learning, and author. In today’s episode, Skip discusses ideas from his new book Selling Above and Below the Line: Convince the C-Suite. W…

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Episode 144: The Self-Reliant Entrepreneur - John Jantsch 27:43

4+ y ago27:43

27:43

Can daily meditations help you develop your brand or find your purpose? To talk about that, John Jantsch of Duct Tape Marketing joins the podcast today. Listen in to hear what John has to say about his new book, why he was interested in putting out a book on daily meditations, and what John learned while he worked on putting the book together. Epis…

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Episode 143: Podcasting as a Sales Tool - Matt Johnson 28:41

4+ y ago28:41

28:41

Podcasting is still a new and growing medium, but it has a lot of exciting potential as a sales tool, among other things. Today’s guest, Matt Johnson, is the founder of a podcasting production agency and he has explored some interesting ways to use the medium that may be valuable to sales professionals. Listen in to hear about Matt’s LinkedIn scrip…

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Episode 142: Diversity in the Sales and Marketing Industry - Natalie Severino 35:39

4+ y ago35:39

35:39

While the importance of diversity is stressed in many industries today, other fields are still known for being “old boys clubs” – and sales is one of those fields. Today’s guest is here to talk about diversity in the sales and marketing industry and what has and hasn’t changed for women in those fields. Natalie Severino is the Vice President of Mar…

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Episode 141: Talking to the Right Person - Tukan Das 44:21

4+ y ago44:21

44:21

Who is the right person to talk to when you want to advance a prospect through the pipeline? When is the right time to talk to that person, and how should you do it? Today’s guest has some ideas. Joining the podcast today is Tukan Das, CEO of a company called LeadSift. Tukan is here to talk about whether or not you really can predict who is ready t…

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Episode 140: Marketing and Podcasting - Michael Greenberg 37:52

4+ y ago37:52

37:52

Should you consider podcasting as part of your multi-touch campaigns? Can podcasting improve your sales numbers, and can you use your sales skills to make a quality podcast – or use podcasting to hone your sales skills? Today’s guest is here to discuss how sales professionals could be using podcasts. Michael Greenberg is the CEO of Call for Content…

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Episode 139: Turning the Funnel Sideways - Carman Pirie 40:40

4+ y ago40:40

40:40

Is the funnel model fundamentally flawed? If so, how do salespeople approach that problem in a new and different way? Today’s guest will help explain why it may be helpful to think about the funnel in a different way. Carman Pirie is the Co-Founder of Kula Partners, which is currently handling mostly manufacturing clients. Carman is working on turn…

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Episode 138: Setting up a Pipeline to Leverage All Channels - Jonathan Soares 32:03

5y ago32:03

32:03

How do you set up a pipeline that leverages all types of channels and technology, but also keeps that human spirit alive? Today’s guest will help answer that question and others. Joining the podcast today is Jonathan Soares. Jonathan is the founder and CEO of Agency Labs and has a background in both technology and consumer sales. He’s been at this …

1
Episode 137: Ask the Right Questions - Chick Herbert 1:00:50

5y ago1:00:50

1:00:50

Can you get better performance from your team just by asking questions? Asking the right questions can build and strengthen your management coaching skills and allow your team to perform at their highest levels. Today’s guest will explain how the ability to ask the right questions can help you tap into the human potential of your team. Chick Herber…

1
Episode 136: Building Trust - Jason Treu 39:26

5y ago39:26

39:26

How does trust between team members translate to better communication and higher performance? And how can you translate your trust-building skills to your sales calls in order to build rapport quickly? To explore these questions and more, Jason Treu joins today’s podcast episode. Jason is an executive coach who works with teams to help them build t…

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Episode 135: Using Technology to Boost Sales - Jordan Stupar 29:03

5y ago29:03

29:03

How are you using technology to boost your sales prowess? Is there more that you could be doing? Do you like your CRM, and if not, how would you improve it? Today’s interview may give you some ideas. Today’s guest is Jordan Stupar, the founder and CEO of Sales Domination. Sales Domination is a company that provides CRM and technology tools to indiv…

1
Episode 134 Adding Value vs. Helping a Prospect - Michael Pedone 37:01

5y ago37:01

37:01

What do you do when you connect with a warm lead, but they don’t seem receptive? What’s the difference between adding value for a prospect and actually helping that prospect? These are some of the questions that today’s guest will help answer. Joining the podcast today is Michael Pedone from SalesBuzz. Michael is an advocate for sales skills and Sa…

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Episode 133: Successful (Not Stressful) Prospecting - Jason Bay 31:06

5y ago31:06

31:06

Just the idea of prospecting can be stressful. Calling strangers can take a real toll on you, and it’s easy to get discouraged and believe that prospecting isn’t right for you. But within a predictable framework, prospecting doesn’t have to be so difficult. That’s part of what today’s guest is here to talk about. Joining the podcast today is Jason …

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Episode 132: The Ever-Evolving Customer Experience - Ian Moyse 29:27

5y ago29:27

29:27

The experience of being a customer has changed rapidly just over the past few decades. But while the customer experience has changed, has it improved? Is there room for further improvement? Today’s guest is Ian Moyse of Natterbox. He joins the podcast today to talk about disruptions in the customer experience, how customer experience is changing, a…

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Episode 131: The Relationship Between Sales and Marketing - Max Altschuler 27:32

5y ago27:32

27:32

You may recognize today’s guest from previous episodes of this podcast. Max Altschuler is the CEO and Founder of SalesHacker Inc. and the VP of Marketing at Outreach.io. Max is also one of the co-authors of a new book, Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale 1st Edition In toda…

1
Episode 130: The Marketing Perspective - Chris Dayley 33:51

5y ago33:51

33:51

Today’s guest comes from the marketing side of the business. And while that may be an unusual choice for this podcast, what Chris Dayley has to say about digital marketing can be useful for prospectors as well. Chris is a digital marketing entrepreneur, speaker, and neuromarketer. He is also the VP of testing and site optimization at Disruptive Adv…

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Episode 129: The Resurgence of Telephone Sales - Mark Hunter 30:18

5y ago30:18

30:18

Even with all of the social media and automated sales tools available, a one-on-one conversation over the telephone can still be a powerful selling tool, especially among consumers that value authenticity. The resurgence of the telephone call is one of the things that today’s guest talks about in this episode. Mark Hunter is an author, speaker, coa…

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Episode 128: Adapting to Change - Brian Keller 31:19

5y ago31:19

31:19

In any field, one thing that you can be sure of is that things will eventually change. This is as true in sales as it is in any other industry, and it’s important to be able to keep up with the changes as the come. That leads to the question: can the ability to change be taught? Today’s guest thinks that the answer is yes. Brian Keller is the Direc…

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Episode 127: Using Sales Differentiation to Close Deals - Lee Salz 36:19

5y ago36:19

36:19

Your prospects encounter many salespeople in all areas of their lives. It’s easy for salespeople and their products and services to begin to blend together. In order to make your sale, you’ll need to convince them that there are reasons why they should choose what you’re selling over what other people are selling. How can you do that? By making sur…

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Episode 126: Creating Value to win over Clients - Anthony Iannarino 32:04

5y ago32:04

32:04

Do you know what the four levels of value are, or how you can win clients over from your competitors by creating more value for your clients? Today’s guest didn’t just write the book on that subject, he actually wrote three books on the subject. Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need, The Lost Art of Closing, and h…

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Episode 125: Using Data to Make Quality Connections - Matt Amundson 27:44

5+ y ago27:44

27:44

The way that we utilize data can make all of the difference when it comes to sales. It’s more important to make quality connections and have meaningful conversations with prospects than to contact a large quantity of prospects on a superficial level. Utilizing data in the right way can help you make those quality connections. Today’s guest is Matt …

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Episode 124: Using Video in your Sales Funnel - Daniel Crouch 33:15

5+ y ago33:15

33:15

Content creators know that video is a powerful tool for delivering a message, and that means that it can also be a powerful tool in the world of sales. Learning how to use video effectively can be a helpful skill in all parts of the funnel. Today’s guest is Daniel Crouch, Enterprise Account Executive at Videolicious. In today’s episode, Daniel will…

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Episode 123: The Key to Sales is Human Connection - David Fisher 25:57

5+ y ago25:57

25:57

If you work the top of the funnel, it’s easy to believe that you don’t need to build a deep rapport with your prospects. Once you get your foot in the door, your job is to hand them off to another representative, so building more than a superficial relationship may seem unnecessary. However, today’s guest believes that sales is all about the human …

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Episode 122: Generating Leads and Closing Sales - Peter Lang 32:31

5+ y ago32:31

32:31

The goal of the prospector is to generate good leads and close sales, and sometimes it’s worth seeking out options from someone who operates differently than the way that you do in order to improve your techniques. Today’s guest is Peter Lang, CEO and founder of the Uhuru Network Uhuru is a company that drives client success by increasing monthly l…

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Episode 121: Selling Effectively at the Executive Level - Steve Hall 30:30

5+ y ago30:30

30:30

When you want to know how to sell effectively at the executive level, you need expert training and stories that sell. Today’s guest has been called Australia’s leading Authority on “C” Level sales. Steve Hall has sold to executives in more than 20 countries. He is a writer and speaker who focuses on executive sales. He also owns the Executive Sales…

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Episode 120: How to use Stories in Sales - Mike Adams 38:38

5+ y ago38:38

38:38

Everybody has a story. In fact, everybody has a number of different stories, and one way or another, most people wind up sharing their stories with other people at some point. Stories help us relate to others and make connections as well as illustrate important points. And if you work in sales, you can use your stories to help you connect with pros…

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Episode 119: Sales Automation - Forster Perelsztejn and Iulian Boia 30:37

5+ y ago30:37

30:37

Sales automation tools can help at all kinds of different places in the funnel. Prospect.io is a sales automation platform that helps you start conversations and improve sales teams productivity. Today’s guests, Forster Perelsztejn and Iulian Boia are Prospect’s Head of Acquisition and Head of Customer Success respectively. They’re joining today’s …

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Episode 118: Sales are all in the Details - Nick Hart 41:28

5+ y ago41:28

41:28

Making a sale is rarely a one-and-done encounter. Instead, it’s an ongoing process and a series of conversations, sometimes with multiple different people. In order to sell effectively, you need to be able to keep up with important details about each prospect, including what your last conversation entailed and when is the best time to schedule the …

1
Episode 117: Centering the Customers' Needs 36:16

5+ y ago36:16

36:16

It may be possible to use manipulative sales techniques to sell people things that they don’t really want or need. But do you really want to do that, and is it really a good strategy in the long run? Today’s guest talks about the importance of centering the customer’s needs, even if that means passing up an immediate sale, and how that strategy can…

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Episode 116: Data Assessment with a Sentiment Analysis - Donato Diorio 26:08

5+ y ago26:08

26:08

Today’s guest is someone that you’ve heard on the podcast before. Donato Diorio joined us on a previous episode to talk about the virtue of voicemail and how to handle voicemail properly. Today he’s with us to talk about a different subject. Donato is the founder and principal consultant at a company called DataZ, and today he’s going to talk about…

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Episode 115: Maintaining Relationships with Prospects - Nick Hart 34:27

5+ y ago34:27

34:27

Prospecting involves more than just one conversation. It’s a series of conversations, and as the prospector, it’s up to you to keep the interactions going. This can result in a lot of work. You need to remember when the last time was that you talked to a particular prospect, work out when the next good time to contact them will be, and figure out w…

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Episode 114: Timing is Everything - Alex Greer 32:10

5+ y ago32:10

32:10

When you’re prospecting, having just a little bit of information can be the key to getting your foot in the door and growing your pipeline. Timing your call or email just right or having the perfect conversation starter can make all the difference when it comes to making a sale. If you know that the company you’re looking at has just launched a new…

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Episode 113: Establishing a Sales Team - Rex Biberston and Kevin Hopp 35:18

5+ y ago35:18

35:18

Great sales people and effective sales processes are pivotal for any organization to make money. But for startups, it can be difficult to transition from founder-led sales to establishing a good sales team and putting the structure in place for effective sales processes. This can cause some serious disruption in an otherwise good business. Today’s …

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Episode 112: How Marketing and Sales Intersect - Sean Campbell 40:29

6y ago40:29

40:29

Marketing and sales may intersect more than you previously thought. In fact, there are good reasons why sales should have some involvement in designing marketing for a product or service – after all, it’s the sales team that ultimately has to convince their prospects to buy, so it makes sense for sales to have some input into the marketing process.…

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Marylou Tyler Podcasts

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