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The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

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Weekly
 
The LinkedIn™ Branding Show podcast empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to pe ...
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𝗧𝗵𝗲 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗪𝗼𝗺𝗲𝗻 𝗦𝗵𝗼𝘄 is the podcast for impact-driven female consultants, coaches, authors and speakers who want to attract more visibility, clients, and impact. Learn actionable strategies and stories to get visible and build your personal brand and thought leadership for next-level opportunities and growth. Sound familiar? You’re brilliant at what you do, but feeling unsure, unclear, or unnoticed just won't cut it. Do any of these sound familiar? - Struggling to explain what you do? - N ...
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The Internal Marketing Podcast

Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson

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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…
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This week Cooper and Taylor tackle the introduction and chapter 1 of Gilbert Simondon’s On the Mode of Existence of Technical Objects. Chapter 1 Genesis of the technical object: the process of concretization.PDF:https://monoskop.org/images/2/20/Simondon_Gilbert_On_the_Mode_of_Existence_of_Technical_Objects_Part_I_alt.pdfSupport us on Patreon:https:…
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you'…
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This week Amy Ireland and Maya B. Kronic joined Cooper and Taylor to discuss their collaborative project, Cute Accelerationism.Amy Ireland is a theorist and experimental writer based in Melbourne, Australia. Her research focuses on questions of agency and technology in modernity, and she is a member of the techno-materialist trans-feminist collecti…
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IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand …
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If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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Here's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value. Those are the exact words from this week's Standout Women Show guest, Chella Diaz, who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to…
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IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn. OUR BOOK: The LinkedIn Branding Book,…
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This week Coop and Taylor had the pleasure of hosting Adrian Johnston. Adrian is Distinguished Professor in the Department of Philosophy at the University of New Mexico at Albuquerque. He is the author of many books, including Time Driven: Metapsychology and the Splitting of the Drive; Irrepressible Truth: On Lacan’s “The Freudian Thing”; and A New…
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IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you. How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support y…
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This week Cooper and Taylor spoke to Bradley McClean about his book, Deleuze, Guattari and the Machine in Early Christianity Schizoanalysis, Affect and Multiplicity.Dr. Bradley H. McLean is the Professor of New Testament Language and Literature at Knox College. He is the author of seven books including Biblical Interpretation and Philosophical Herm…
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching t…
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IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy…
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This week Coop and Taylor speak with Jason Read on his recent book, The Double Shift: Spinoza and Marx on the Politics of Work.Jason is a Professor of Philosophy at the University of Southern Maine and whose works include The Micropolitics of Capital: Marx and the Prehistory of the Present; The Politics of Transindividuality; The Production of Subj…
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IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities.OUR BOOK: The LinkedIn Branding Book,…
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It's another Standout Women Series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership. This week's episode features a recent client, Leigh Maneri, The Holistic Brand Strategist, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that ma…
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IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough? This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?" OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Bus…
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Cooper and Taylor speak with Ian Buchanan, who is a Professor of Critical Theory and Cultural Studies at the University of Wollongong Australia. Ian is the author and editor of many books, some of which include Deleuzism: A Metacommentary; Fredric Jameson: Live Theory; and, most recently, The Incomplete project of Schizoanalysis: Collected Essays o…
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IN THIS EPISODE:Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. …
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Cooper and Taylor discuss the Introduction and first chapter of Gilbert Simondon's Individuation in Light of Notions of Form and Information, Form and Matter.This volume was translated by our very own Taylor Adkins.https://www.upress.umn.edu/book-division/books/individuation-in-light-of-notions-of-form-andSupport us on Patreon:https://www.patreon.c…
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Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise. If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Wri…
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IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand o…
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In this week's episode Cooper and Taylor speak with Elizabeth Grosz, who has published and edited over a dozen books and whose most recent work, The Incorporeal: Ontology, Ethics, and the Limits of Materialism, will be the topic of today’s discussion.Links:https://en.wikipedia.org/wiki/Elizabeth_Groszhttps://cup.columbia.edu/book/the-incorporeal/97…
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IN THIS EPISODE:We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get…
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It's another Standout Women Series spotlighting female experts and entrepreneurs building their personal brands and thought leadership. This week's episode features Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups. Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, conf…
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IN THIS EPISODE: This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?" From two LinkedIn expert perspectives, we answer thi…
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Coop and Taylor speak with Jon Greenaway, aka The LitCritGuy. Writer, podcaster, and content creator from the North of England. Host of the Horror Vanguard Podcast. He writes about horror, contemporary capitalism, and cultural theory. Today we’ll be discussing his book, A Primer on Utopian Philosophy; An Introduction to the Work of Ernst Bloch.Jon'…
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IN THIS EPISODE:In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going. BUY YOUR COPY: Our book, The …
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Rocco Gangle joined Coop and Taylor to discuss a piece titled Autopoiesis and Eigenform by Louis H. Kauffman. Article Link:https://www.mdpi.com/2079-3197/11/12/247Rocco's first appearance:https://soundcloud.com/podcast-co-coopercherry/eric-schmid-rocco-gangle-on-mathematical-structuralism?si=26acc817ecf44e9d8f20a3b4c8330d06&utm_source=clipboard&utm…
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As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more visibility, authority, and industry opportunities. But how and where do you REALLY find it? This week's guest, The Clarity Catalyst Julie Ciardi, shares her clarity vs. confusion reframe and how i…
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IN THIS EPISODE:Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Bran…
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This week Coop and Taylor discuss Freud's Totem and Taboo. Ambivalence, Anti-Oedipus, repetition, sacrifice, cannibalism and more. Freud Playlist:https://soundcloud.com/podcast-co-coopercherry/sets/freud?si=7394d554bb4f4915ac9d731243e347f4&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharingSupport us on Patreon:www.patreon.com/muhhTwit…
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IN THIS EPISODE:Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on Linke…
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This week, Charles Stivale and Dan Smith returned to the podcast to discuss a series of lectures Deleuze delivered titled "Painting and the Question of Concepts". They also shared a bit about their experience with the Deleuze Seminars project hosted by Purdue University.Quick recapThe team discussed the introduction of a new feature on Zoom that ca…
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It's another Standout Women Series spotlighting women in business, sharing exactly how they're building their personal brands. This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing. As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad…
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IN THIS EPISODE:Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: O…
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Brian Massumi joined Cooper and Taylor for a discussion on his forthcoming book: The Personality of Power: A Theory of Fascism for Anti-Fascist Life.Massumi was instrumental in introducing the work of French philosophers Gilles Deleuze and Félix Guattari to the English-speaking world through his translation of their key collaborative work A Thousan…
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Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business? Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR. You don’t need to be a large company with deep pockets to benefit from the powe…
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IN THIS EPISODE: You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your…
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Jeffrey Bell joined us to speak about his recently published book, An Inquiry into Analytic-Continental Metaphysics.Jeffrey A. Bell is Professor of Philosophy at Southeastern Louisiana University. He has recently been a Leverhulme Trust Visiting Professor in Philosophy at Royal Holloway, University of London, during which time much of this book was…
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For International Women's Day 2024, I'm kicking off a new profile series: Standout Women Spotlight. In this series, I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands. This week's guest is Shermalyn Sidonie-John, by day a brand and marketing executive, and on …
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IN THIS EPISODE: Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of comparing yourself to others, how to differentiate yourself, and how to start a "narrow lane" positioning yourself on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: B…
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Cristóbal Escobar joined Coop and Taylor to discuss his new book, The Intensive-Image in Deleuze’s Film-Philosophy.Cristóbal is a Lecturer in Screen Studies at the University of Melbourne and Film Programmer at the Santiago International Documentary Film Festival (FIDOCS). His publications include The Intensive-Image in Deleuze’s Film-Philosophy (2…
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Ready to build and boost your personal brand as a woman in business? Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event. Hear the stories of Brenda Meller, RACHEL SIMON, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted …
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IN THIS EPISODE: LinkedIn Direct Messages (DMs) can be a place that makes or breaks your brand, relationships, and sales. This episode shares our best strategies and tips to start conversations, build meaningful relationships, and more in the DMs. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Busines…
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Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …
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Michael Hardt returned to discuss his most recent book, The Subversive Seventies.Hardt argues that the 1970s offers an inspiring and useful guide for contemporary radical political thought and action. Although we can still learn much from the movements of the sixties, that decade's struggles for peace, justice, and freedom fundamentally marked the …
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IN THIS EPISODE: Employees are some of the company's best branding assets, so why do many organizations put up roadblocks? In this episode, we get candid on the what, how, and why it matters for employee advocacy so everyone can win on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business …
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