Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips ...
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Bert Martinez is a Marketing Consultant, Author, and Entrepreneur. The goal of Money For Lunch is to share inspiring stories from the most brilliant business minds, world-class athletes, and influential celebrities on the planet; to help you discover tips and strategies to make your business and your life better than ever!
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On The Peak Performance Greatness Show, we encourage seasoned business owners and business leaders to share their journeys and expertise and discuss the power of having a growth mindset. We cover topics including leadership, overcoming challenges and obstacles in business, the successes you have experienced, and how you have developed your habits to be a peak performing individual. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing ...
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How Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy Hawkins
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Send us a Text Message. In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in di…
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Seattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP results
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Send us a Text Message. Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive pr…
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From Ramen Noodles To Riches with Radhika Paliwal
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From Ramen Noodles To Riches is a fun journey about a college student discovering how money works. Radhika Paliwal, a Real Estate Investor, Computer Engineer, Speaker, and Personal Finance Enthusiast, shares her journey from financial confusion to financial success. After realizing the limitations of a "good" degree and job, she took control, elimi…
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HEALTHY FOODS That Heal Your Metabolism with Dr. William Li
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Dr. William Li – a medical doctor, internal medicine specialist, research scientist, and New York Times bestselling author of Eat to Beat Disease and Eat to Beat Your Diet. Dr. William Li https://drwilliamli.com Eat to Beat Your Diet https://amzn.to/3W1HavG Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: ht…
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Overcoming Adversity with Jason Redman
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Jason Redman knows more than most about Overcoming Adversity. Jason Redman is a severely wounded warrior, NY Times and Amazon bestselling author, veteran advocate, business leader, and acclaimed leadership and resilience speaker. From a potentially career-ending leadership failure, Jason fought back to redemption and respect only to find himself sh…
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From the vault: What and why of review fraud on Google how to deal with it
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Send us a Text Message. The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to …
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Regenerative Farming Scam or Cure with Will Harris
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Regenerative Farming Scam or Cure with Will Harris. Will Harris is a fourth-generation cattleman, who tends the same land his great-grandfather settled in 1866. Will graduated in 1976 and returned to Bluffton where he and his father continued to raise cattle using pesticides, herbicides, hormones, and antibiotics. They also fed their herd a high-ca…
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New Research: SMB web lead generation failures & how to fix
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Send us a Text Message. Leadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for …
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Get Big Sponsors Even If You're Just Getting Started - Linda Hollander
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Linda Hollander is the author of the book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You’re Just Starting Out. Get Linda’s book: https://amzn.to/45yUSJE Connect with Linda Hollander: https://successwithsponsors.com/ Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn…
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Wining at Business - Talent War With Mike Sarraille
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Wining at Business - Talent War With Mike Sarraille. Talent is the foundation of every success story from Silicon Valley to Wall Street to Main Street, and even on the battlefields of Iraq and Afghanistan. Mike Sarraille is a retired U.S. Navy SEAL officer who earned his MBA from the McCombs School of Business at the University of Texas, Mike is a …
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Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen Search
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Send us a Text Message. Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control …
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Rupal Patel is a born-and-bred New Yorker now living near London. Her high-octane career as a CIA officer turned 2x CEO has taken her from military briefing rooms in jungles and war zones to corporate boardrooms and international stages. Website: www.rupalypatel.com Instagram: @rupalypatel LinkedIn: https://www.linkedin.com/in/rupal-patel-2145a960/…
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Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited
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In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the l…
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Rand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO Reality
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Send us a Text Message. In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between G…
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Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the complicated into simple-to-understand lessons so you can apply them to your business and life. Bert is also obsessed with exploring the mindset of the high achievers …
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Lawyer Norm Blumenthal - Who Do You Trust?
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. How do you decide who gets your vote Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn…
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The 100K Wealth Building Rule with Bert Martinez
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Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the complicated into simple-to-understand lessons so you can apply them to your business and life. Bert is also obsessed with exploring the mindset of the high achievers …
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The Key To Conquering Addiction & Success With Daniel Liberman
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Mastering Dopamine: The Key To Conquering Addiction & Success With Daniel Liberman. Dr. Daniel Lieberman is the senior vice president for mental health at Hims & Hers Health and a clinical professor of psychiatry at George Washington University. He’s the author of the international bestseller The Molecule of More and Spellbound: Modern Science, Anc…
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GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak
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By Greg Sterling, Mike Blumenthal & David Mihm
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Veteran's Lawyer Francis Jackson - Stopping Foreclosures on Veterans
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Francis Jackson is a best-selling author as well as an attorney who specializes in disability law for those seeking veteran’s disability benefits and social security disability benefits. A founding partner of Jackson & MacNichol, Francis has been featured on NBC, CBS, ABC, and FOX network affiliates around the country. In 2017 Mr. Jackson was induc…
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Food Cures For Anxiety, Depression and More with Dr. Uma Naidoo
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Dr. Uma Naidoo is a board-certified Harvard Nutritional Psychiatrist, professional chef, and nutritional biologist. She is also the Founder and Director of the first and only hospital-based Nutritional and Metabolic Psychiatry Service in the United States, at Massachusetts General Hospital (MGH). She also serves as the Director of Nutritional Psych…
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Rand Fishkin interview on the importance and learnings from the Google Search Leak
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Send us a Text Message. Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look …
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Ali Siddiq is an American stand-up comedian, writer, public speaker, and radio personality based in Houston, Texas. He released his debut comedy album in 2010 and his debut television special in 2016. Siddiq was the winner of Comedy Central's Up Next stand-up comedy competition in 2013. Connect with Bert: YouTube | Twitter | Instagram Get a Free Co…
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New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search
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Send us a Text Message. New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardle…
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ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs?
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Send us a Text Message. ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant …
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Norm Blumenthal - How do you decide who gets your vote
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. How do you decide who gets your vote Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn…
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Aaron Weiche on Developing a Conversion Mindset
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In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions T…
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Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices
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Send us a Text Message. Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing re…
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From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content
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Send us a Text Message. We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Fi…
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An interview with Dana DiTomaso: To Google GA4 analytics hell & back again
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Send us a Text Message. Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilitie…
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Anton Skornyakov Managing Unpredictability
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Business coach Anton Skornyakov has made a career out of helping organizations manage unpredictability. Passionate about Agile methodologies, Anton holds the esteemed Certified Scrum Trainer certification, a distinction shared by only 250 individuals globally, awarded by the Scrum Alliance®. Connect with Bert: YouTube | Twitter | Instagram Get a Fr…
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Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail
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Send us a Text Message. Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platfor…
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Julian Hooks On Staying People-first in an SEO-obsessed World
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In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…
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Four Questions That Will Transform Your Business
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Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr - While supplies last, limited time. About the host: Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the…
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Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr - While supplies last, limited time. About the host: Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the…
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr While supplies last, limi…
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Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE
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Send us a Text Message. Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fe…
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Gary Laderman is Goodrich C. White Professor of American Religious History and Cultures at Emory University. He's written on topics that cover the history of death in America, health and medicine, and popular cultures, and is currently writing a book on drugs and religion. Some of the courses he teaches at Emory enroll upwards of 400 students and i…
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Veteran’s Lawyer Francis Jackson - Critical Updates for Veterans
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Francis Jackson is a best selling author as well as an attorney who specializes in disability law for those seeking veteran’s disability benefits and social security disability benefits. A founding partner of Jackson & MacNichol, Francis has been featured on NBC, CBS, ABC, and FOX network affiliates around the country. In 2017 Mr. Jackson was induc…
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Terry Virts on Space Travel, Immigration, and Politics
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Terry Virts is a retired NASA astronaut, ISS Commander and col. in the United States Air Force turned speaker, director, and author. Virts has directed and contributed to films such as IMAX's A Beautiful Planet, and is the author of books including A View From Above, How to Astronaut and The Astronaut's Guide to Leaving Planet Earth. Connect with B…
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How your agency can increase retention and profitability by offering a fractional CMO as a service
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Send us a Text Message. The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that: John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and…
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Google Goes to Brussels & attempts to defend their DMA compliance
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Send us a Text Message. In this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google…
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David Mihm on the State of Multi-location GBP Management
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In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-lev…
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Veterans Lawyer Francis Jackson: Captain American, Veteran's Benefits, and CUE
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Francis Jackson is a best selling author as well as attorney who specializes in disability law for those seeking veteran’s disability benefits and social security disability benefits. A founding partner of Jackson & MacNichol, Francis has been featured on NBC, CBS, ABC, and FOX network affiliates around the country. In 2017 Mr. Jackson was inducted…
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How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO?
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Send us a Text Message. What on-page factors are associated with sites that see big gains or declines after Google updates? Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in…
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Presidential candidate Jason Palmer America's Economic Future Hinges on Tax-Incentivized Conscious Capitalism. An entrepreneur, impact investor, and philanthropist. ➡️Connect with #BertMartinez: Twitter - https://twitter.com/BertMartinez Instagram - https://www.instagram.com/TheBertMart... Facebook - https://www.facebook.com/bertmartinez...…
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Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder?
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Send us a Text Message. Google’s March Core Update & FUD: David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technol…
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Lawyer Norm Blumenthal: 2024--Will Democracy Prevail?
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. 2024--Will Democracy Prevail? Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2Xu…
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Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU Challenge
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Send us a Text Message. Consumer Research Highlights Limited Impact of DMA Mandated Google's SERP Changes: Near Media unveiled findings from their latest research on the restaurant vertical in Ireland, investigating the effects of Google's Search Engine Results Page (SERP) changes in light of the Digital Markets Act. The study aimed to ascertain wh…
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Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by search
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Send us a Text Message. Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google: In our most recent multi-location consumer Google search behavior research analyzing restaurant searches we saw roughly 10% of all searchers use the scrolling map for location precision and we saw an equal number of searchers do a local…
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