Best Paul Baer Podcasts (2024)

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Episode 15: We May Be the Ones by Paul Westerberg with D.L. Nailling 37:03

2h ago37:03

37:03

Welcome back, Dear Listeners, as we revel in the gritty nostalgia of Paul Westerberg’s “We May Be the Ones” with musician and 6th grade social studies teacher D.L. Nailing. You can practically feel the death trap playgrounds of the 1980s as we discuss the specificity and yet universality of the people in the lyrics, the power of a pocketknife, the …

1
Do Customer Relationship Managers (CRMs) Manage Relationship? 19:13

3h ago19:13

19:13

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactio…

1
To Niche or Not to Niche? 17:46

2d ago17:46

17:46

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or fin…

1
Marketing Takeaways from the Paris Olympics 16:08

3h ago16:08

16:08

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solid…

1
Should We Ever Say "No"? 17:11

2h ago17:11

17:11

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department…

1
Is The Same Joke Funny Twice? 15:33

30d ago15:33

15:33

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaini…

1
Stop it With the Facts, Please! 15:41

1M ago15:41

15:41

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…

1
How Is Your Emotional Understanding? | Ian Baer 50:28

2M ago50:28

50:28

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…

1
Please Tell Me I'm Wrong 20:44

2M ago20:44

20:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…

1
The Importance of Firing Good Customers 20:05

2M ago20:05

20:05

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …

1
Episode 14: The Book of Delights by Ross Gay with Sumina Bhatti 31:28

2M ago31:28

31:28

Well, Dear Listeners, it feels like a great time to join our wildernesses and sorrows together with Ross Gay’s Book of Delights, brought by burgeoning gardener, Gatherer of memes, and Tea Geek Sumina Bhatti. The conversation covers the immediate understanding of “March of 2020”, chaotic joy, sitting with pain, sharing burdens, and how rough we all …

1
Are You Being Intentionally Inefficient? 16:46

2M ago16:46

16:46

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…

1
The Future of SEO, Part IV: Capturing Video 22:44

3M ago22:44

22:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…

1
Episode 13: Carpe Jugulum by Terry Pratchett with Amy Winters 34:39

2M ago34:39

34:39

Join us, Dear Listeners, as we delve into Terry Pratchett’s Discworld through the novel Carpe Jugulum with podcast co-host and episode guest Amy Winters. The conversation covers the responsibility of choice, standing in between the light and the dark, the hilarious awkwardness of Death, and the subtle empathy of stern people who take on the weight …

1
The Future of SEO, Part III: Are We Back to Backlinking? 22:50

3M ago22:50

22:50

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…

1
The Future of SEO, Part II: Getting the Picture 22:22

3M ago22:22

22:22

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…

1
Episode 12: Courting the Wild Twin by Martin Shaw with Jeff Mount 49:12

3M ago49:12

49:12

Join Finding Good Bones for a rewilding as storyteller and leadership coach Jeff Mount challenges us all to look deep within and around, and speak of what we find there. It’s a ruminative discussion filled with ancient myths, challenging truths, sacred journeys, and secret names. Pour yourself a dram and start listening already!…

1
The Future of SEO, Part I: Technical (on-page) SEO 21:49

3M ago21:49

21:49

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…

1
507: Unlocking Business Succession: The Power of ESOPs with Keith Butcher 24:48

3M ago24:48

24:48

In an interview with Jason Hartman, Keith Butcher, founder of Butcher Joseph, discusses business succession and Employee Stock Ownership Plans (ESOPs). With many business owners approaching retirement, ESOPs offer a tax-efficient way to transition ownership to employees. This model enhances employee retention and loyalty, providing long-term retire…

1
Your Key to Career Advancement with Peggy Klaus 52:40

4M ago52:40

52:40

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…

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Episode 11: It’s a Wonderful Life by Frances Goodrich, Albert Hackett, Frank Capra, and Jo Swerling with Nancy Guzman 40:18

3M ago40:18

40:18

It’s a Wonderful Life here on the Finding Good Bones podcast with our guest Nancy Guzman - fiber artist, witch, tarot reader, horror film fanatic, sci-fi enthusiast, and a Gemini with too many hobbies - as we take a look at this holiday classic from Frank Capra. We discuss the underplayed darkness in the film, the blinders depression can put on a p…

1
Branding is a Verb 21:42

4M ago21:42

21:42

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…

1
How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones 36:15

4M ago36:15

36:15

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…

1
Episode Ten: Anthem by Leonard Cohen with Lani Diane Rich 47:00

4M ago47:00

47:00

Come get starstruck by this week's Finding Good Bones guest - New York Times bestselling author, writing coach, and podcast superstar Lani Diane Rich - and her selection, Anthem by Leonard Cohen. It's a vulnerable yet frolicking discussion on finding the beauty in destruction, honoring scars, and rebuilding foundations. Lani Diane Rich is totally o…

1
Unpredictability in This Presidential Election Year 18:44

4M ago18:44

18:44

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…

1
The Better Track for Your Career: Agency Side or Brand Side? 21:26

5M ago21:26

21:26

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…

1
Episode Nine: The Litany Against Fear by Frank Herbert with Kate Caldwell 27:42

5M ago27:42

27:42

Dear Listeners, this week’s episode takes in the mindkiller with The Litany Against Fear by Frank Herbert (from Dune) with guest (and host) Kate Caldwell. Secrets are revealed - it turns out Amy somehow hasn’t read Dune (?!?) - and the conversation covers matriarchal orders in a patriarchal world, taking in fear, and letting it take what you don’t …

1
Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver 40:02

5M ago40:02

40:02

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…

1
Episode Eight: Why Fish Don’t Exist by Lulu Miller with Ladislao Loera 47:10

5M ago47:10

47:10

Join us for an examination of hierarchies on this episode of Finding Good Bones, when artist, improviser, award winning storyteller, and animal lover Ladislao Loera brings Lulu Miller’s book “Why Fish Don’t Exist”. It’s a joyful discussion on The Dandelion Principle, killing your darlings, understanding the ”should”, and finding grace for the peopl…

1
Personalization vs. Segmentation 15:29

5M ago15:29

15:29

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …

1
Transforming the Water Industry with Its Advanced Purification Technology - Raz Razgaitis of FloWater | 212 1:22:17

5M ago1:22:17

1:22:17

212. FloWater | Rich Razgaitis is the CEO and Co-Founder of FloWater. Raz, as most people call him, is passionate about creating a brand new, amazing type of water that’s at the epicenter of the sustainable movement. Their vision is to inspire the world with water, eliminate single use plastic water bottles, and provide everyone access to the world…

1
Episode Seven: “Sonnet 65” by William Shakespeare with Liz Larson 27:43

5M ago27:43

27:43

This week’s Finding Good Bones is an exploration of Sonnet 65 by William Shakespeare with Liz Larson - actor, writer, and occasional a-hole for hire (a/k/a trial attorney). The conversation covers the immutability of time, the enormity of grief, the immortality within stories, and the gleeful bawdiness of the Bard. With a few sad trombones scattere…

1
The Tale of GoTab: How Tim McLaughlin Turned a Restaurant’s Challenge into a Tech-Based Opportunity | 211 1:17:09

5M ago1:17:09

1:17:09

211. GoTab | Tim McLaughlin is Co-Founder of GoTab, a leading contactless ordering and payment platform serving full-service food & beverage establishments in almost thirty states and still growing. GoTab launched in 2016 as a code on the receipt for mobile payment of restaurant tabs. In 2018 it became a QR code. The idea started in 2015 when Tim c…

1
Is Catalytic Marketing Right for Your Business? 18:45

5M ago18:45

18:45

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…

1
Staring & Growing an Internet Service Provider with Terry Koosed, the Founder of Bel Air Internet | 210 2:10:31

5M ago2:10:31

2:10:31

210. Bel Air Internet | Terry Koosed is the Founder of Bel Air Internet, a Los Angeles based Internet Service Provider, and a leading authority on successful entrepreneurship. He has founded and successfully run seven companies in the high-tech industry during the past 40 years, sometimes concurrently, and is what some would call, a serial entrepre…

1
The Blazy Susan Story: How Will Breakell Turned His Passion for Cannabis into a Thriving Smoking Accessories Business | 209 1:26:16

5M ago1:26:16

1:26:16

209. Blazy Susan | Will Breakell is the brainchild and founder of the Blazy Susan brand. Will is a young entrepreneur from Roanoke, Virginia. Although Will graduated from the esteemed Virginia Military Institute, he soon realized that he was meant to take a different path than the majority of his peers. The mountains of Colorado were calling for hi…

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Episode Six: Hell's Half Acre by Will Christopher Baer with Kareem Badr 35:01

5M ago35:01

35:01

This week on Finding Good Bones, actor, improviser, and musician Kareem Badr brings a hypnotic and vibrant neo-noir - Hell’s Half Acre by author Will Christopher Baer. The discussion includes the wonder in terrible things expressed beautifully, the works we find that help us rebuild ourselves, and the fatalistic hope at the heart of noir. Come for …

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Disrupting the Backyard Pool Industry with this Innovative Shipping Container Design - Paul Rathnam of ModPools | 208 1:13:17

6M ago1:13:17

1:13:17

208. ModPools | Paul Rathnam was diagnosed with a learning disability early in his life, Paul Rathnam persevered through all the challenges and reached success by becoming the business owner of a unique and innovative company called ModPools. His very first company was ModPro, which customizes shipping containers for a variety of client's needs. Co…

1
Welcome to the Content Revolution 18:35

6M ago18:35

18:35

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…

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The Levels Effect: A Biowearable Startup that Empowers People to Take Control of Their Health | 207 1:11:03

6M ago1:11:03

1:11:03

207. Levels Metabolic Health | Josh Clemente spent the first half of his professional career working at SpaceX and Hyperloop– two companies, one founded by and the other supported by Elon Musk. At SpaceX, Josh spent six years working on rocket and spacecraft systems, while at Hyperloop, Josh worked on infrastructure level engineering and life suppo…

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How DiamondBack Truck Covers Survived (then Thrived) after 10 Years of Challenges: A Convo with Ethan Wendle | 206 1:03:43

6M ago1:03:43

1:03:43

206. DiamondBack Truck Covers | Ethan Wendle in 2003 was attending an Engineering Entrepreneurial class when he met Matt Chverchko. They partnered in a classroom project that grew from a garage operation to a real full-time enterprise. Thus, DiamondBack Truck Covers was born. Ethan attended Penn State University from 2000 to 2003 and took up Civil …

1
Episode Five: Spring Break 1899 by Murder by Death with Amy Winters 31:37

5M ago31:37

31:37

In this week’s episode of the Finding Good Bones podcast, guest and host Amy Winters takes us back to “Spring Break 1899” by the band Murder By Death. The conversation covers waking up to empty whiskey bottles, second chances and clean slates, and doing all the good we can. With a side of buttery Johnny Cash.…

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The Light Bulb Moment that Led Grant Morgan to Build R-Zero. A Biosafety Co that Delivers Hospital-Grade Disinfection. | 205 1:22:17

6M ago1:22:17

1:22:17

205. R-Zero | Grant Morgan was developing a powerful UV-C disinfection device capable of destroying over 99.99% of pathogens to make commercial space as safe as possible for employees and customers. Grant, along with his co-founders, runs R-Zero Systems, which is a biosafety company dedicated to making safer everyday spaces and common places. Among…

1
Going All In on Exclusivity or Accessibility 15:14

6M ago15:14

15:14

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…

1
Designing & Developing Engaging Games for Learning w/ Stephen Baer of The Game Agency | 204 49:17

6M ago49:17

49:17

204. The Game Agency | Stephen Baer launched The Game Agency 13 years ago and The Training Arcade 3 years ago, Stephen Baer has developed award-winning games for new-employee on-boarding, sales and product training, leadership development, safety, security, compliance, systems & processes, customer service, and many other training topics. Listen to…

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Succeeding in Digital Marketing & SEO with Igor Avidon of Avidon Marketing Group | 203 1:09:35

6M ago1:09:35

1:09:35

203. Avidon Marketing Group | Igor Avidon is a digital marketing expert with a decade of experience in online marketing & advertising. He is also the founder of Avidon Marketing Group, which is a boutique SEO company. His career began with a personal interest in helping his family's business survive the 2008 economic recession. During this period, …

1
Episode Four: The Risk of Birth by Madeleine L'Engle with Genevieve Saenz 21:54

6M ago21:54

21:54

This week, Amy and Kate take on "The Risk of Birth", a poem by Madeleine L'Engle, with guest Genevieve Saenz. This includes physical human birth, metaphysical creative birth, the birth of this podcast, and dinosaurs. Don’t worry, Dear Listeners - nature finds a way. So do poems.By Finding Good Bones

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Disrupting the Solar Industry with a Community Solar Model - Aviv Shalgi of Solar Simplified | 202 1:14:45

6M ago1:14:45

1:14:45

202. Solar Simplified | Aviv Shalgi is a serial entrepreneur, and is the CEO of an energy tech startup Solar Simplified, which is a platform that matches renters and homeowners who care about the environment and want to save money on the electricity bill with local solar farms. For more than 6 years, Aviv has been a Board Member, Mentor, and Adviso…

1
When Should Marketers Stop Testing? 18:17

6M ago18:17

18:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? Ho…

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The Ficks Factor: How Ron Alvarado Crafted a Hard Seltzer that Stands Out from the Crowd | 201 1:52:19

6M ago1:52:19

1:52:19

201. Ficks Beverage | Ron Alvarado co-founded Ficks Beverage Co, the leading manufacturer of better-for-you bar products with its line of pure fruit juice hard seltzers and wellness-focused cocktail mixers. They are based in San Francisco, California, and currently expanding their two main products to national retailers such as Whole Foods, H-E-B, …

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Paul Baer Podcasts

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