Reynolds HotBox is a podcast for university students in the Reno, Nevada area by students from the Reynolds School of Journalism, looking into a wide range of topics, from sports to pop culture to student issues.
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The podcast for the latest beekeeping news, information and entertainment for today's beekeeper. Hosts Jeff Ott and Becky Masterman bring you conversations with beekeepers, researchers and industry leaders, helping you become a more informed and knowledgeable beekeeper.
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Real talk that is unfiltered from real clinicians who treat sports EVERYDAY! This isn't your ordinary sports rehab podcast.....welcome to the Sports Rehab Lab! In today's social media environment it's hard to know what information being presented out there is correct and is it coming from reliable sources that actually see a substantial amount of patients with those diagnosis. Join our expert sports rehab staff with over 20 years experience in the sports rehab world. Snay Patel, Terrance Sgr ...
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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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With audio postcards from the streets, and inspiring interviews with community activists and heroes of Reno, we address issues of homelessness, the disappearance of public space, gentrification and the value of helping each other out from our base in Reno, Nevada. We do live reporting, micro storytelling and spoken word. As we face an affordable housing crisis, what happens to our most vulnerable? We also feature #keeprenorad musicians and artists. #Helpeachother is our motto.
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Taking a Deep Dive into NIL and the recent UNLV Dispute
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Joey Azar and Nathan Vallin look into the recent UNLV NIL dispute involving star quarterback Matt Sluka, discussing what might have been illegal, what an investigation might reveal and what it means for the overall NIL system including for UNR student athletes.By Nico Colombant
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E.L. Wiegand Gym at UNR Problems and Costs Leave Students Disgruntled
16:43
16:43
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Lexi Waisanen, Alysha Cancino, and Kade Collins discuss some of their experiences falling short at the UNR gym. They explain that the gym is not supportive of clubs such as dance clubs which regularly have issues with it. Students also complain that they barely use the gym, even though the fee is built into student fees.…
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On-campus dining prices at UNR leave student pockets empty
15:00
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Lexi Feldman and Alin Beane discuss their experiences with buying food on the UNR campus both with and without a meal plan, and how expensive food has gotten in recent years. Lexi and Alin both rank the dining options on campus and share their experiences with both the taste and quantity of food you get on campus.…
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Aiden Higgins hosts his fellow Reynolds School of Journalism classmates Matt Segarra, Eric Perez and Jadee Xiong to discuss a looming question; Is a college degree worth it? All four have different reasons for being at UNR and discuss whether they feel they are getting value for the work, money and time they are putting in to get their degrees.…
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Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs
33:27
33:27
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JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] E…
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Bee Regenerative with Sarah Red-Laird (298)
1:08:33
1:08:33
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In this episode, Jeff and Becky sit down with Sarah Red-Laird, founder and co-director of Bee Regenerative, formerly known as the Bee Girl Organization. Sarah shares insights into her journey from founding the Bee Girl Organization to leading impactful regenerative agriculture projects that benefit pollinators. Listeners will hear about the challen…
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Advances in Achilles Rehab and Return to Sport Principles with Aaron Reynolds: Part 2
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36:22
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Like this episode or have questions? Send us a Text! This is Part 2 of our talk with Aaron Reynolds from Elite Orthosport in Los Angeles, California where we finish off talking about the article in the September 2024 issue of IJSPT. In this conclusion we will talk about how we determine when the patient is ready for higher level activity such as ru…
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10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management
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35:39
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Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Laun…
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Nevada and Washoe County Ballot Questions Explained
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16:33
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#NevadaVote Hot boxers Kelsea Frobes, Jace Ouchida, and Ariel Van Cleve discuss each Nevada ballot question as well as one for Washoe County, who is for or against a proposed question, and what voting yes or no on each question truly means for Nevada’s future.By Nico Colombant
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The Golden Age of Beekeeping with Peter Borst (297)
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In this episode, Jeff and Becky are joined by Peter Borst, author of The Golden Age of Beekeeping. Peter shares fascinating insights into the history of beekeeping, exploring how the industry evolved from a disorganized practice into a standardized and structured operation. He explains why the period from the 1860s to 1920 is often referred to as b…
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Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
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33:16
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Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in gener…
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Join more of the #nevadavote team with Jace hosting fellow reporters Ariel, Kelsea and Kathleen on what their current reporting plans are and what they've experienced so far looking into the 2024 elections.By Nico Colombant
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#NevadaVote Reporters Roundtable: From a GOP Watch Party to Abortion Rights in Nevada
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13:49
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Reporters Piper Heath, Quay Skankey, and Lily Wright talk with host Kat Fulwider on upcoming stories for the #NevadaVote initiative bringing election coverage to Nevadans including the rise of single issue voters, reproductive rights, and election fatigue among young people during this 2024 election cycle. Link to story referenced in the podcast. h…
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Honey Bee Veterinarians with Tracy Farone, DVM (296)
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In this episode, Jeff and Becky sit down with Dr. Tracy Farone, a large animal veterinarian who has applied her expertise to honey bees. Tracy shares her journey from caring for cows and horses to becoming a go-to resource for honey bee health. She dives into the importance of viewing bees as livestock and how a veterinarian’s approach to animal ca…
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Advances in Achilles Rehab and Return to Sport Principles with Aaron Reynolds: Part 1
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32:06
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Like this episode or have questions? Send us a Text! Welcome back for season 3! To start of this season we are talking to Aaron Reynolds from Elite Orthosport in Los Angeles California. In collaboration we recently published an article in the September issue of IJSPT regarding advances in rehab and return to sport after Achilles repair. We discuss …
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Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco
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Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand mar…
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#NevadaVote Reporting Plans as Big Debate Night Looms
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4:33
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#NevadaVote reporters Kelsea Frobes, Jace Ouchida, Kathleen Leslie, and Ariel Van Cleve discuss political issues both locally and nationally, and how they as student-journalists aim to report on issues that best reflect the interest of would be voters.By Nico Colombant
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Bee Smart Designs with CEO Cliff Struhl (295)
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51:33
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In this episode, Jeff and Becky welcome Cliff Struhl, CEO of BeeSmart Designs, for an engaging conversation about innovation in beekeeping equipment. Cliff shares his unique journey into beekeeping, which began with a simple favor for a friend and quickly evolved into a passion for creating smarter, more efficient beekeeping tools. Cliff discusses …
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Highlighting Club Sports at The University of Nevada, Reno
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4:35
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In this podcast, student reporters Jack Bogda, Cameron Perkins, Ariel Van Cleve and Archie Smith go over the different clubs and activities going around at the school in order to shine a light on the less popular sports. They discuss a new hockey club with initial tryouts tonight, the new pickleball club, and the baseball club.…
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Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
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Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s rev…
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What Color is Washoe County Exactly in 2024?
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6:07
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Host Quay is joined by two other #nevadavote reporters San Diego natives, Joey and Eric, about experiencing and living in Reno’s political swing culture, while growing up in red counties of a blue state.By Nico Colombant
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Seaweeds and Honey Bees with Dara Scott (294)
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46:18
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In this episode, Jeff and Becky welcome Dara Scott, CEO and founder of HiveAlive, to discuss his journey in beekeeping and the innovative products his company offers. Dara shares how his fascination with beekeeping began over 25 years ago, inspired by his travels in New Zealand. His background in marine research at the prestigious Woods Hole Oceano…
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TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball
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Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data thro…
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Hive Insulation and Overwintering with Etienne Tardiff (293)
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In this episode, Jeff and Becky sit down with Etienne Tardiff, a beekeeper from the Yukon, who shares his unique approach to wintering bees in some of the coldest climates imaginable. Etienne, blending his engineering background with hands-on experience, discusses the importance of managing temperature and insulation within the hive during long, ha…
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TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals
30:10
30:10
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Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creati…
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In this episode, Jeff and Becky are joined by Kamon Reynolds, the beekeeper behind the North American Honey Bee Expo. Kamon shares his journey from a young beekeeper to managing a full-time business and organizing a major beekeeping conference. Listeners will learn about Kamon’s strategies for managing queen issues, including the importance of havi…
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TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School
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43:58
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Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to l…
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Dr. Jeff Pettis and Carlos Perea: New Varroa Treatment (291)
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47:15
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In this episode, Jeff and Becky are joined by Dr. Jeff Pettis and Carlos Perea to discuss some groundbreaking developments in the fight against varroa mites. Dr. Pettis, a renowned research scientist with over 20 years of experience at the USDA and current president of Apimondia, brings his extensive knowledge of honey bee health and the challenges…
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TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale
35:49
35:49
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Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok. In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your fi…
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USDA-ARS Bee Lab Updates with Dr. Jay Evans (290)
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In this episode, Jeff and Becky welcome Dr. Jay Evans from the USDA-ARS Beltsville Bee Lab. Jay shares his vast experience and insights into honey bee research, focusing on the critical issues affecting beekeepers today. From his beginnings studying ants to his current role in bee research, Jay offers a fascinating perspective on the complexities o…
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Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency
36:13
36:13
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Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:…
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In this episode, Jeff and Becky are joined by Dr. Jim Tew to discuss the little nagging issues every beekeeper face, humorously termed "bee peeves." Jim, a seasoned beekeeper and co-host of the Honey Bee Obscura podcast, brings his extensive experience and wit to the conversation, making this episode both enlightening and entertaining. Jim shares h…
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Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida
31:15
31:15
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Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and R…
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Observation Hives with Frank Linton (288)
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51:53
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In this engaging episode, Jeff and Becky welcome Frank Linton, a seasoned beekeeper and author with a deep passion for observation hives. Frank shares his unique journey into beekeeping, sparked by his grandfather's influence and reignited years later with his first observation hive. Listeners will be captivated by Frank's enthusiasm and extensive …
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Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black
29:52
29:52
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Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Foc…
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Food Safety for Beekeepers with Andy Pedley (287)
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53:33
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In this episode, Jeff and Becky are joined by Andy Pedley, a retired Environmental Health Officer and experienced beekeeper from the UK. Andy shares his extensive knowledge on food safety in the context of honey production, an often overlooked but critical aspect of beekeeping. With over 30 years of beekeeping experience, Andy provides invaluable i…
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Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing
34:49
34:49
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Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the…
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Apiary Inspectors of America with Brooke & Natasha (286)
45:21
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In this episode, hosts Jeff and Becky chat with Brooke Decker and Natasha Garcia-Anderson from the Apiary Inspectors of America (AIA). Brooke and Natasha share their extensive knowledge and experiences as regulatory officials dedicated to supporting beekeepers and maintaining bee health across North America. Brooke, the Pollinator Health Specialist…
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Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax
37:31
37:31
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Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 milli…
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In this episode, hosts Jeff Ott and Becky Masterman sit down with John Hill, the innovative force behind HillCo Bees, a quickly emerging player in the beekeeping equipment industry. John shares his inspiring journey from a young enthusiast to a successful entrepreneur, offering listeners a unique insight into the rapid growth and development of his…
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Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf
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37:35
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Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase. In this episode, we discuss: The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:…
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David Burns - YouTube and EAS Master Beekeeper (284)
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In this insightful episode of the Beekeeping Today Podcast, hosts Jeff Ott and Becky Masterman welcome Master Beekeeper David Burns. David, a well-known figure in the beekeeping community, shares his extensive knowledge and experiences, offering invaluable advice for beekeepers of all levels. From his early, adventurous beginnings to becoming an EA…
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During this seventh year anniversary week of the podcast, we bring you this special memorial episode honoring our former co-host, colleague, and dear friend, Kim Flottum, who passed away in December 10, 2023. This episode is dedicated to celebrating Kim’s remarkable life and his immense contributions to the beekeeping community. Join hosts Jeff Ott…
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Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable
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Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss:…
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Seventh Year Anniversary Special with Pollinator Partnership (282)
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42:33
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Welcome to a special episode of the Beekeeping Today Podcast, presented by Betterbee. As we kick off our seventh year and celebrate the first day of Pollinator Week, we are thrilled to bring you a conversation filled with insights and stories that highlight the importance of pollinators in our ecosystems. In this episode, Jeff and Becky delve into …
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Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox
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Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google …
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Much More Than Record Keeping with HiveTracks (S6, E52)
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(281) Join us in this episode as we delve into the sophisticated world of beekeeping record management, focusing on the innovative platform, HiveTracks! Explore the capabilities of HiveTracks—a mobile app and cloud-based system designed to streamline beekeeping management. Our dialogue with James Wilkes and Max Rünzel, the visionaries behind HiveTr…
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Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer
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38:11
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Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Faceboo…
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All New AFB Vaccine with Dalan Animal Health (S6, E51)
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In this episode, Jeff and Becky delve into the groundbreaking development of the first American Foulbrood (AFB) vaccine for honeybees with Annette Kleiser, co-founder of Dalan Animal Health, and Tim Ferris, a commercial beekeeper based in Pennsylvania and New Zealand. Annette shares her journey from concept to market, highlighting the challenges fa…
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Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B
33:25
33:25
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Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce …
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