Whether you're just starting out with an idea for a product, or you are years into your business and looking to take it to the next level, we are here to help you get to the next level. From marketing to operations and product design to management, we'll cover it all! We interview founders and operators of successful brands, giving you actionable, up-to-date information that you can quickly apply into your business. Now, let's powerup!
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Trying to scale your eCommerce business? We've been there! Sharehouse are a community of eCommerce professionals coming together to share knowledge with each other. Each episode we dive into eCommerce specific topics that apply to your business. We cover marketing, operations, finance, and more! Whether you're a founder or an operator, you'll level up your skills and scale your brand.
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The Better Relationships: Better Work webcast explores how to make work better through the power of relationships. In each episode, Jason and his guest explore what they can learn from the guest’s most impactful relationships about what it takes to build strong, healthy relationships. The webcast will help you make work better by being a better leader. Plus, will help you improve all the important relationships in your life.
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Are you closed off to connection with others?
46:55
46:55
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In this episode, Jason shares why he started this podcast and why he feels this work is more important than ever. He shares how he discovered that he’d become closed off to connection in some important ways and the steps he’s taken to “re-open” himself to it. He also shares a relationship lesson from his childhood–if you want better relationships y…
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Love is Important, But It's Not Enough with Russell Robinson
43:01
43:01
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"You think it's about love. It's love and your ability to navigate change, because that picture on the wedding cake, right? You're going to have job issues, kids, health issues, death, hopefully death in the proper order. How do you stay aligned?" - Russell Robinson *** In this episode, we have some real talk about what it takes to have a good marr…
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Using Boundaries to Build Trust and Foster Self-Worth with Lindsey Rai Kortan
42:41
42:41
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"It's okay to set a boundary to protect your own serenity if you need to, and you're valuable enough and you're worth it enough." - Lindsey Rai Kortan *** In this episode, we delve into the complex relationship between trust, boundaries, and self-worth. Guest Lindsey Rai Kortan shares her journey of discovering that boundaries are really about prot…
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Why Patience and Priorities are the Key to Better Relationships with Dawn Burke
32:49
32:49
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Relationships can’t be rushed. It takes time, commitment, and patience to cultivate great relationships at work and beyond. In this episode, Jason and guest, Dawn Burke, explore what it means to prioritize your relationships with others. Dawn also shares a great story of how taking in a feral cat taught her that sometimes you just have to be patien…
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How Honesty and Transparency Build Stronger Relationships with Bob Norman
42:58
42:58
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“Lead with curiosity sounds like 'Help me understand if I'm observing it correctly or if there's something that I missed.'" - Bob Norman *** A key to maintaining positive, healthy relationships is addressing frustrations and issues early and openly. In this episode, Jason and his guest, Bob Norman, delve into the intricacies of positive intent and …
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The Power of Psychological Safety in Relationships with John Baldino
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49:28
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We’ve all heard that psychological safety is important, but you may not know why or how to create it with others. In this episode, Jason is joined by John Baldino, who shares practical insights into psychological safety from both his personal relationships and his extensive experience in human resources consulting. In particular, we explore the imp…
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31. How AI Really Fits Into Ecommerce Marketing w/ Erik Huberman
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41:57
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Summary In this episode, Russell talks with Erik Huberman, CEO and founder of Hawk Media, about the current state of marketing and the role of AI in the industry. Erik shares his background in e-commerce and how he built Hawk Media into a successful marketing agency. He emphasizes the importance of delivering on promises and executing marketing str…
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Knowing When It's Time To Move On with Jamie Griffin
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44:13
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"I think we just have to know how to respect each other and be in relationship with each other and value each other with reciprocal amounts of care, meaning one's not better than the other. We both have gifts to offer." - Jamie Griffin *** How do you know when a relationship has run it’s course? Jason digs into this question and more with his guest…
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"Embrace the Suck" when things get messy with Amber Rios Flores
37:26
37:26
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“Building those relationships will sometimes smooth over things like that, where it allows you the space to send a more direct email or communication.” - Amber Rios Flores *** In this episode, a conversation with Amber Rios Flores highlights the importance of authenticity and prioritizing relationship building to achieve success at work. We also ex…
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30. From Marriage Partnership to Business Partnership with Jane and Boris from The Goodfor Company
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35:29
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Summary Jane and Boris from The Goodfor Company discuss their passion for water filtration and the importance of clean water. They share their journey from the plumbing industry to e-commerce and their unique approach to educating customers about water treatment. They also talk about the challenges and benefits of working as a couple in business an…
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Embracing Unconditional Love in the Workplace with Trish Steed
33:42
33:42
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“Everyone deserves to feel lovable.” - Trish Steed *** In this episode of Better Relationships: Better Work, we reveal how removing judgment and extending unconditional love can revolutionize both personal connections and workplace interactions. Guest Trish Steed shares what her relationship with her daughter has taught her about cultivating deep r…
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29. Acquiring a DTC Brand and Maximizing Credit Card Rewards with Jake Geibel
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41:10
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Summary In this conversation, Jake shares his experience of acquiring a smoke bomb business called Shutterbombs. He discusses his background in marketing and how he transitioned into entrepreneurship. Jake also talks about the challenges of shipping hazmat products and the due diligence process involved in acquiring a business. Additionally, he sha…
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Leading with Love as a Manager with Joshua Berry
37:24
37:24
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"Work is love made visible. And if I insert that definition of love that I mentioned before, work is active concern for the care and growth of another made visible." - Joshua Berry *** In this episode of Better Relationships: Better Work, we talk about love and the important role it plays in leading at work with author, Joshua Berry. We also explor…
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28. The Dyper Difference: Use Storytelling to Build Brand and Loyalty with Alex Vailas
38:49
38:49
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Summary In this episode, Alex Vailas, Senior Vice President of Brand Marketing at Dyper, shares insights on how Dyper stands out in a competitive market dominated by big brands. She discusses the importance of storytelling and how Dyper focuses on the future of children and the planet. Alex also talks about their innovative marketing strategies, in…
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Commitment, Presence, and the Art of Repair with Makeda Andrews
32:44
32:44
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"I expanded and grew so much as a result of that 60 minutes every single week, even though he was really busy. He could have done other things, but he chose to be there with me. He chose to really be present. And as a result, I'm where I am today." - Mak Andrews *** Discover the transformative power of authentic relationships in both personal and p…
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Mastering Communication for Healthier Work Relationships with O'Brien McMahon
40:04
40:04
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40:04
"And what I've come to realize is value can be described in a number of different ways, and it's just a matter of what's valuable to the other person." - O’Brien McMahon *** In this compelling episode of "Better Relationships, Better Work," we explore the intricacies of communication in both personal and professional realms with guest, O’Brien McMa…
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Cultivating Mentorship and Building Long-Term Relationships with Rebecca Ryan
37:22
37:22
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"It's not the job of a leader to have the answers. It's the job of a leader to have the questions." -Rebecca Ryan *** In this episode, we delve into the value of mentorship and investing in long-term relationships with guest, Rebecca Ryan. In this insightful conversation, Rebecca shares what she's learned through two profound and lasting relationsh…
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27. Trust and Transparency: Pillars of 3PL Fulfillment Success with Irene Scharmack
31:21
31:21
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31:21
Summary In this episode, Russell and Emerson chat with Irene Scharmack, CEO of Quick Box Fulfillment, about the changes in the fulfillment industry since COVID-19. Irene discusses the challenges faced during the pandemic, including labor shortages and carrier capacity issues. She also highlights the opportunities in the warehouse space and the bene…
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From Motherhood to Management: Jess Von Bank Talks Trust, Safety, and Boundaries
42:51
42:51
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"I think you have to know a person well enough to know what's important to them and what's valuable to them and be willing to honor and respect that." - Jess Von Bank *** Discover the intricate balance of boundaries and trust in both parenting and professional environments with our latest conversation with Jess Von Bank. Delve into how better relat…
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Better Relationships: Better Work Series Introduction
2:41
2:41
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The Better Relationships: Better Work webcast explores how to make work better through the power of relationships. In each episode, Jason and his guest explore what they can learn from the guest’s most impactful relationships about what it takes to build strong, healthy relationships. The webcast will help you make work better by being a better lea…
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26. Become Profitable on Amazon Using PPC & DSP Advertising With Will Haire
35:05
35:05
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Summary In this episode, Will Haire, co-founder of BellaVix, shares his expertise on becoming profitable on Amazon using PPC and DSP advertising strategies. He explains the difference between PPC (pay per click) and DSP (demand side platform) advertising and how they can be used to target different stages of the customer journey. Will also discusse…
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25. Spicy Take: The Surprising Future of UPS
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26:18
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26:18
Summary In this episode, Russell and Emerson discuss the future of UPS and its focus on returns. They start by sharing their spicy takes on UPS and its reputation. They then dive into the volume of Amazon returns at UPS and the impact of the Teamsters Union strike. They also analyze UPS's stock performance and earnings, including the layoffs and co…
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24. What You Need to Know About Shipping carriers in 2024 with Josh Taylor
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42:01
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42:01
Summary In this episode, Russell and Emerson interview Josh Taylor from Shipware, a cost reduction company specializing in shipping. They discuss the complexity of shipping rates, when brands should consider breaking off from 3PL rates, negotiating 3PL contracts, balancing shipping costs, the impact of the UPS strike and USPS, expectations for 2024…
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23. Finding the Right Brand-3PL Fit with Joe Spisak
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31:51
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Summary Joe Spisak, CEO of fulfill.com, discusses the world of 3PLs (third-party logistics) and the challenges and benefits of working with them. He shares his own experience starting a 3PL company and the importance of branding and differentiation in the industry. Joe explains when brands should consider transitioning to a 3PL and the factors to c…
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22. Retraining Customer Expectations: Building a Premium Brand Mindset
32:31
32:31
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32:31
Summary In this episode, Russell and Emerson discuss the transition from discount brands to premium brands in the ecommerce industry. They explore the concept of discount brands and premium brands, and the factors that determine whether a brand can go premium. They also discuss the knee-jerk reaction of offering discounts to increase sales and the …
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21. Black Friday Unwrapped: New Strategies, What We Did Wrong and Right, and More
23:02
23:02
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23:02
Summary In this episode, Russell and Emerson discuss their experiences and observations from Black Friday and Cyber Monday. They talk about their discounting strategies, the effectiveness of plain text emails, and the importance of targeted follow-ups. They also discuss marketing tactics and the winner of Black Friday. They conclude by highlighting…
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20. Shopify vs. WooCommerce, Which Should You Choose?
25:18
25:18
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25:18
Summary In this episode, Russell and Emerson discuss the differences between Shopify and WooCommerce as e-commerce platforms. They start by recapping Black Friday and the success of Shopify during the holiday season. They then dive into the pros and cons of both platforms, highlighting Shopify's ease of use, dedicated support, and seamless integrat…
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Did you know that 1 in 20 orders fail delivery on the first attempt?! Or that at least 2-3% of orders aren't delivered on time, no matter which carrier? This means a significant portion of your customers are going to have shipping issues or questions! Today we are talking about how to handle those issues and give your customer the best experience p…
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18. McShipping Secrets: How to Reduce Your CX Tickets
29:23
29:23
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Emerson dives into 5 ways you can reduce your customer service emails and even drops a little nugget that we'll call the McShipping Secret. Focusing on a tool in each category you can reduce your CX tickets by up to 50% or more! Address Validation - Address Validator Plus Post purchase order editing - Orderify FAQ or Knowledge base Section - Gorgia…
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We're big fans of Shopify here and after a recent consulting call that Russell had we decided to make a list of our top five marketing apps for Shopify. We're going to give you our list of 5 apps, but in reality this is more of a list of 5 categories of marketing apps. You don't have to use the ones we recommend, but something that gets the job don…
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16. How to Run a Successful Holiday Sale (BFCM)
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26:45
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There are infinite ways to create holiday and Black Friday Cyber Monday sales. In this episode Russell shares everything he's learned from a decade of running BFCM sales. Top points include breaking the sales period into 3, leading with your biggest offer, how many times you should be emailing on specific days during the holiday sale rush, and so m…
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15. Your 2023 Holiday Ecommerce operations Checklist
22:57
22:57
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You may have your sales for the holidays all planned out, but are your operations all buttoned up and ready to roll? Emerson shares his 4 part checklist for preparing your ecommerce operations for the holiday order rush! Preparing your carriers Getting your warehouse ready Updating your published policies Working with tech partners to make sure eve…
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This is just a quick episode letting you know that after a little bit of a break, we are going to be rebranding the podcast to highlight our new and improved focus of helping ecommerce professionals just like you.By Product Powerup
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13. From High-School Dropout to Million Dollar Brand with Judah Bergman
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After dropping out of high school in 11th grade, and moving to Israel for 7 years, Judah found himself hustling to make ends meet. He was a natural born hustler, finding used items and selling them on Amazon. Judah takes us through his Entrepreneurial journey of how he founded and scaled a booming baby products brand called Jool Baby. Judah now sel…
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14. Where Should You Manufacture Your First Product with Alex Burdge
48:27
48:27
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When you are just getting started with your first eCommerce business it is overwhelming trying to navigate how to make the product a reality. Today we talked with Alex Burdge, co-founder and CEO at Shyft. Alex has a background in product design, working with manufacturers all around the world, and so much more within the supply chain world. He has …
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13. The Packaging Pastor and The 4 Buckets of Sustainability with Adam Peek
57:08
57:08
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Adam is as passionate about packaging as he is about preaching the good word. He is a high-energy expert that has created amazing packaging for dozens of notable brands. In our conversation with Adam we talk through the 4 buckets of sustainability and how packaging can build brand, reduce costs, and be better for the planet. If you'd like to connec…
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12. Stop Making These 5 Mistakes On Your Store's Popups With Matt Cimino
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45:34
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We've all know how important popups are for capturing emails and growing our customer lists, however how many of us are making them a priority? It's time to focus on your popups and grow your eCommerce business! Matt Cimino joins us today to talk through the importance of popups and how to optimize them. He even drops a new term that I love, "posit…
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11. The Truth About SEO, What You Can Do On Your Own And What You Should Hire Out With Jeff Oxford
47:30
47:30
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Jeff Oxford is a specialist in eCommerce search engine optimization. He walks us through the newest as well as the time tested techniques in SEO. Obviously he does this all day everyday and would love to have more clients to work with, but Jeff also drops some truth bombs on how a small startup business can start getting SEO traction without breaki…
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10. Will Walmart.com be the new Amazon and what you should know about this emerging platform with Hunter Stutz
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44:41
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Hunter Stutz, from Pitted Labs, talks to us today about the ins and outs of walmart.com. Pitted labs started out as an amazon agency and has expanded into multiple different channels including a fulfillment center and VC firm. One of their most unique expertise is on taking brands who sell on Amazon and expanding their reach to Walmart.com Hunter d…
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9. The Reality Of Fast And Free Shipping in 2023 With Manish Chowdhary
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44:19
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How many times has your brand heard from a customers "well, Amazon does it!"? Amazon has really pushed the boundaries of fast and free shipping in the past 10 years and there is no end in sight. When two day shipping was the holy grail of shipping time, but now they are pushing into one-day and same-day shipping. In this episode we talk with Manish…
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8. Getting The Most From Your Paid Advertising With Gabe Scaglia Diaz
37:21
37:21
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Gabe is a master at driving traffic through many paid advertising channels such as Facebook ads, Google ads, influencer marketing and more. Most of his experience has been in driving sales for direct to consumer eCommerce brands. He recently moved into the fintech Saas world, where he is able to take the principles of marketing a physical into a se…
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7. Sell And Thrive on Amazon With A New Or Existing Brand With Josh Rawe
53:57
53:57
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Amazon is a beast, but it's becoming even more important to sell your product on their platform. In this episode we discuss what it takes to sell on Amazon, why you should or shouldn't sell on Amazon, and who you should hire to help you do it. Josh is the founder of a top tier Amazon consulting agency and shares all of his expertise on how to appro…
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6. Using Direct Mail As a Digitally Native Brand W/ Megan Bortner
42:07
42:07
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42:07
There comes a time in every direct to consumer brand's lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growi…
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5. When and Why You Should Work With a Third Party Logistics Warehouse With Braden DiCristofano
32:06
32:06
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32:06
As your product goes from idea to international best-seller you'll go through various growth stages. Working with a third party logistics (3PL) company can really help you go from a basement operation to a full-fledged business. However, working with a 3PL comes with its own issues and isn't right for every brand, in this episode we get into all th…
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4. Why You Should Start Using SMS to Market Your Product
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36:16
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SMS marketing is a relatively new marketing channel and many brands have yet to jump in. In this episode we will talk through where SMS marketing is currently at, where it's going, and how you can start taking advantage of it's amazing benefits today! SMS Benchmarks Platforms we talked about today: Postscript Emotive Attentive Klaviyo Be sure to su…
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3. The Inside Scoop On Google Ads From An Ex-Google Employee With Wyatt Moss
50:08
50:08
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Wyatt Moss is an ex-Google employee. From his time working at Google he learned what worked and what didn't when it came to advertising on Google. Fast forward a few years and now Wyatt personally manages the strategy and execution of millions of dollars in monthly ad-spend. Wyatt uses his insider knowledge and decade of experience to optimize digi…
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2. Is Going Into Retail Right For Your Product?
44:19
44:19
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From Target to Home Depot, Eric Child has over 16 years of experience in creating products and selling them direct to consumer and through big box retailers. In this interview we dive into when it makes sense to take a product into retail, how to work with the big dogs, mono-branded vs. big box, is the retail industry dying, and so much more!…
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Trying to scale your eCommerce business? We've been there! Sharehouse is a community of eCommerce professionals coming together to share knowledge and experience with each other. Every episode we dive into eCommerce specific topics that apply to your business from marketing to operations, finance, and more! Whether you're a founder or an operator, …
…
continue reading
1
12. Using Direct Mail As a Digitally Native Brand With Megan Bortner
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41:57
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There comes a time in every direct to consumer brand's lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growi…
…
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1
11. The Inside Scoop On Google Ads From An Ex-Google Employee With Wyatt Moss
49:44
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Wyatt Moss is an ex-Google employee. From his time working at Google he learned what worked and what didn't when it came to advertising on Google. Fast forward a few years and now Wyatt personally manages the strategy and execution of millions of dollars in monthly ad-spend. Wyatt uses his insider knowledge and decade of experience to optimize digi…
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continue reading