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A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
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The eyes of the sporting world are turning to Paris as the Olympics gets underway with Friday's opening ceremony. Tom Bassam is joined by SportsPro features editor Sam Carp and technology editor Steve McCaskill to preview Paris 2024, while they also discuss what changes they would make to the sports programme. Talking points: - Pre-Games news (2:12…
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Is the NFL’s free to air approach overrated?
57:25
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Whether it be subscriptions, PPV, or free-to-air, sports have been searching for the perfect way to monetise their content. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss which monetisation models are overrated or underrated. Talking points: Is the NFL’s free to air success replicable? Do linear broadcasters lik…
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Euro 2024 review: Was it good? What did we learn? And were our predictions correct?
33:09
33:09
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All the tears have now dried after Euro 2024 so it's time to unpick the last month's events in Germany. Tom Bassam is joined by SportsPro features editor, Sam Carp, and reporter Josh Sim for a review of the tournament. Talking points: - Did Euro 2024 deliver? (2:20) - Talent v broadcasters (6:11) - What we learned from the Euros (9:18) - Who change…
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The return of EA Sports College Football 25
55:23
55:23
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After a decade-long absence due to ongoing NIL litigation, EA Sports is finally releasing the latest edition of its college football simulation game. StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by SportsPro technology editor Steve McCaskill to discuss the role video games play in sports media. The trio also discuss how other …
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Who were the big winners of the year so far? We handed out some awards
58:39
58:39
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Now we're through Q1 and Q2, it's about time to recognise the sports industry's outstanding performers in first half of 2024. SportsPro Podcast host Tom Bassam is joined on the judging panel by deputy editor, Ed Dixon, and features editor, Sam Carp. Categories: - Executive of the year so far (1:29) - Property of the year so far (15:30) - Deal of th…
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Fifa's $2bn investment dream and the NFL’s class action suit
50:57
50:57
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Just two years after launch and Fifa is already looking to raise $2 billion to expand its Fifa+ OTT platform. StreamTime Sports co-hosts Nick Meacham and Chris Stone analyse what Fifa is trying to do here, as well as providing their initial reactions to the NFL’s legal issues with the Sunday Ticket class action suit. Key points: Why did Fifa decide…
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Jim Ratcliffe 'the disruptor' at Manchester United, $2bn for Fifa+, AI at Wimbledon and leading change at Dizplai
1:00:41
1:00:41
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These are changing times at Manchester United with new minority owner Jim Ratcliffe undertaking a root and branch overhaul of the club. Tom Bassam, Steve McCaskill and Josh Sim discuss the good and bad of the changes at Old Trafford, plus reports of Fifa wanting $2bn to beef up its OTT service, the role of esports, as well as AI in the sports indus…
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The significance of major events: The Olympics, Euros and Wimbledon for broadcasters
50:57
50:57
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In a summer filled with major events StreamTime Sports co-hosts Nick Meacham and Chris Stone examine their importance to broadcasters, how they differ to regular sporting competitions, and the role of social media. Key points: How do broadcasters assess the value of major events compared to the likes of the NFL, Premier League, and NBA? What role d…
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Successfully managing the work-life balance | NEW ERA
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How do top female leaders juggle professional success and a personal life? Kate Miller, the ECB's chief communications and diversity officer, addresses the challenge head on in a candid conversation with SportsPro's Elena Kouyoufa. Kate, who is a NEW ERA steering group member, discusses navigating parenthood while also remaining professionally ambi…
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This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior an…
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Will Apple’s Vision Pro transform sports media?
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Virtual reality has yet to reach mass adoption, but Apple has invested significantly in the idea that one day it will. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss whether or not Apple can succeed where others have fallen short, while also looking at the tech giant's rights acquisition strategy and impending le…
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A Hungarian striker primed to sell you power drills, a German defender-cum TV star and a keeper with his own partnerships web page, this is SportsPro’s entirely scientific and deeply researched Euro 2024 most marketable XI. Hosted by Ed Dixon, alongside Sam Carp, Steve McCaskill and Tom Bassam, this episode was recorded live from Hotel Mundial. Tha…
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A 'football ramble' and other things with Stak's Luke Moore
1:02:54
1:02:54
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The Football Ramble is an 'OG' sports podcast in the UK and Luke Moore has seen it grow from a hobby into the centrepiece of a successful, independent production company. Now the chief operating officer of Stak, Luke talks to Tom Bassam about sports podcasting, growing an audience and running a creative media business.…
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YouTube's growing role in sports media and why NFL Sunday Ticket is the sign of things to come
38:10
38:10
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YouTube is a more popular streaming service than Netflix, but it's not treated like a market leader. StreamTime Sports hosts Chris Stone and Nick Meacham discuss YouTube’s sports strategy, its first season with NFL Sunday Ticket and how Primetime Channels is setting up the platform as a future sports media juggernaut. Then, Nick speaks to Jon Cruz,…
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What next for Hellmann's and Jack Grealish? Will Hisense regret sponsoring VAR? All the big Euro 2024 questions answered
46:15
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Euro 2024 is here, so to answer all the serious (and less serious) commercial questions ahead of the tournament, SportsPro Podcast host Tom Bassam is joined by features editor Sam Carp and technology editor Steve McCaskill. Talking points: Euro 2024 true or false (2:07) Big tournament trends (19:56) Predictions (32:58)…
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Streaming recap: Ligue 1’s dilemma and the impact on European football
51:02
51:02
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Amid the exits of Kylian Mbappe, Lionel Messi, and Neymar from the French top flight in recent years, Ligue 1 will soon lose its longest tenured broadcast partner and may be forced to launch its own OTT platform. StreamTime Sports hosts Nick Meacham and Chris Stone discuss the future of Ligue 1 as a broadcast product, along with some other recent n…
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AI in the sports industry... best practices in groundbreaking technology
30:45
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The advent of artificial intelligence is the biggest tech innovation since the dawn of the Internet. The sports industry, much like the rest of society, is still figuring out how to use it effectively, but companies like Relative Insight are leading the way. Tom Bassam speaks to Rauri Hadlington, business development director at Relative Insight, t…
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As sports broadcasting steadily moves towards more streaming, the opportunities within sports marketing are also evolving. On this episode of StreamTime Sports host Nick Meacham discusses the development of ad technology, how to make live sports pay, and the challenges of the digital revolution. Joining the show are Paul Gleb, former senior directo…
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Interviewing Ice Cube... 'It's time to take the Big3 to the next level'
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Ice Cube is many things: a rapper, a film star, producer and more recently - with the Big3 - a sports mogul. The 'fireball' 3x3 basketball league that Cube co-founded with Jeff Kwatinetz has defied pessimistic projections to survive seven years and nine seasons, selling out arenas while airing on major US network TV. Speaking to Tom Bassam, Cube an…
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Game changers: The art of innovative sports marketing
48:36
48:36
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In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports host Nick Meacham is joined by sports media experts Robert Gottlieb (Fox Sports), Jennifer Storms (NBC Universal), and Phil Cook (WNBA) to discuss their marketing strategies. Talking points:T…
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Katrina Adams has been championing diversity, equity, and inclusion for a long time
22:09
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A trailblazer in the tennis world, Katrina Adams has consistently championed gender equality, diversity, and inclusion throughout her career. Firstly as a player, then as a leader at the UTSA, US Open and the Fed Cup.Speaking to SportsPro’s Elena Kouyoufa as part of Women’s Sport Week, Adams discusses the initiatives she has spearheaded, her effort…
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The emergence of Comcast, Amazon and other tech giants as buyers of the biggest rights properties is changing the dynamics of sports media. StreamTime host Nick Meacham is joined by SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, to discuss the implications of these still relatively new players i…
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Why PWHL fever in Ottawa offers a blueprint for sporting success
33:36
33:36
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A packed out TD Place full of young Ottawa fans have come to watch their team try to make the playoffs and SportsPro's Tom Bassam was lucky to have one of the best seats in the house. This is the PWHL, North America's incredibly popular, new elite women's ice hockey competition that is smashing attendance and viewership records in its first season.…
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We went to the Beyond Rally Forum and here's what we learned
1:00:44
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Few sports properties in the world are embracing sustainability like the World Rally Championship. Co-hosting the Beyond Rally Forum, the most recent event in the FIA's Sustainable Innovation Series, was the latest initiative undertaken by the WRC to demonstrate its green credentials. We sent Cian Brittle to Porto get the inside track on the sustai…
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With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports. Key points: How have the like…
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Afcon, Amapiano and TikTok: How culture and digital media is taking African soccer to the world
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The year started with an Africa Cup of Nations that broke all manner of records and cut through globally unlike any tournament before. Now, with major players such as Fifa, the NFL and NBA all finally realising the continent's potential, 2024 could be a breakout year for African sport. Kicking off a new content series delving into the African sport…
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ECB CEO Richard Gould on why the time is right to privatise The Hundred and the state of play in English cricket
27:05
27:05
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Richard Gould, CEO of the ECB, comes into the SportsPro Podcast studio to give his view from the top on the health of English cricket. Speaking exclusively to Tom Bassam, Gould discusses the role of the county game in 2024, dealing with the challenges of the IPL, investment in The Hundred, cricket on TV and the exciting future of the women's game.…
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The digital transformation of Manchester City
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32:27
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After spending decades in the shadow of rivals Manchester United, the last ten years has seen Manchester City establish themselves as one of soccer’s most successful and influential clubs. Taken from SportsPro Live at London’s Kia Oval, City Football Group (CFG) chief marketing officer Nuria Tarré discusses how the club has transformed on and off t…
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WNBA preseason, 3x3 events and Olympic history... why Edmonton is putting women's basketball at the heart of its hosting strategy
27:06
27:06
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Edmonton's history as a hotbed for women's basketball dates back more than a century with the all-conquering Edmonton Grads. Now with Fiba 3x3 events and the WNBA coming to the capital of Alberta, that tradition continues. SportsPro's Tom Bassam speaks to Janelle Janis, Executive Director of Business Development and Events with Explore Edmonton and…
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Why women make the sports industry better
29:46
29:46
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SportsPro's Katie Preston talks to Gemma Woor, a member of this year's NEW ERA class and a senior client director at the MKTG agency, about being a female in the sports industry and some of the initiatives she's involved in to improve it for women in the future.
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How will the streaming wars impact Europe?
37:52
37:52
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With streaming heavyweights Netflix, YouTube, Amazon, and Apple making big moves into sports what does it mean for a fragmented European market? As part of last week's SportsPro Live StreamTime host Nick Meacham is joined by SportsPro technology editor Steve McCaskill and Lydia Fairfax founder of Triple Crown Consulting to discuss on stage for a li…
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Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet
35:36
35:36
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The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro Live 2024 the CEO of NewCo, the commercial entity that is set to take over running the top two tiers of English women's soccer, discusses her vision for the WSL and how the league can forge a new path fo…
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Disney+ massive streaming play, NBA's looming deal, and the power of Caitlin Clark
54:20
54:20
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On this episode of StreamTime host Nick Meacham is joined by A Guy with a Scarf, Carlo de Marchis, as he breaks down all of the action from this year's NAB. The two also discuss the impact of ongoing media deals and how the power of individuals and content creators is impacting investments. Talking Points: Key takeaways from NAB - the role of techn…
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The winners and losers from the Premier League's new 'squad cost' rules
40:54
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Last week Premier League ushered out the PSR era and in the dawn of 'squad cost' regulations - meaning the amount clubs can spend on players will be index rated against revenues. The Price of Football's Kieran Maguire joins Tom Bassam to unpack what it all means and provide a look across the financial landscape of English soccer's top flight.…
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The Masters v Wembanyama and TikTok... cracking the code of Gen Z
38:19
38:19
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The Masters has cornered its market when it comes to the high-status sports fan but it doesn't really cater to Gen Z. StreamTime Sports host Nick Meacham offers his thoughts on a 'tradition unlike any other' before introducing a panel from SportsPro New York which sought to answer how sports can attract younger generations of fans.…
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The Masters arrives with golf stuck in a holding pattern
25:19
25:19
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Jon Rahm arrives at Augusta not only as defending champion but also as a member of a different tour to 12 months ago. Tom Bassam is joined by SportsPro technology editor, Steve McCaskill, to discuss the current state of the game, LIV Golf's continued disruption and some of the technology that will be on show during the Masters.…
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MLS on Apple, DAZN on piracy, Everyone on advertising - Highlights from SportsPro New York
47:52
47:52
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Seth Bacon, MLS executive vice president of media, discusses the league’s ongoing relationship with Apple, while Joe Markowski, DAZN’s former North American chief executive, provides his perspective on the challenge of piracy. Hosts Nick Meacham and Tom Bassam also share their biggest takeaway from SportsPro New York and offer insight into where th…
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MotoGP changes gear as Liberty makes €4.2bn move
34:07
34:07
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The owners of F1, Liberty Media, will now control the two biggest global motorsport properties after agreeing to pay €3.5bn for 86% of MotoGP's commercial rightsholder, Dorna Sports. The BlackBook Motorsport team of Cian Brittle, Alice Evans and Tom Brown discuss the deal as the SportsPro Podcast taps into the knowledge of Mics Out (1:18). Then, re…
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Why sports needs public service broadcasters
49:38
49:38
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In a world with countless subscription services the power of free-to-air broadcast is vital to the success of sports. In this episode of StreamTime Sports host Nick Meacham is joined by Glen Killane, executive director for the European Broadcasting Union. Talking points: Who is the European Broadcast Union and who do they work with? – (6:06) Why di…
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IPL 2024... can anything stop the big business of Indian cricket?
30:39
30:39
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The opening day of the 2024 IPL season brought in 590m video views for JioCinema, showing nothing moves the needle in sports like Indian's Twenty20 franchise cricket behemoth. How far will the tournament's influence grow? Here trying to answer that question are SportsPro's Ed Dixon, Josh Sim and Tom Bassam.…
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The uncertain future of US sports media has led to an unprecedented planned streaming service combining Fox, ESPN, and Warner Bros Discovery's live sports offerings. This has provoked a legal reaction from sports aggregator Fubo TV, with CEO David Gandler describing the JV as a 'cartel'. Here, Gandler discusses the JV partners' ‘bad behaviour’ with…
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Does Fubo CEO David Gandler have a point about the 'streaming cartel'? Answers from on the floor at SportsPro NYC
20:57
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Amid a very publicly announced antitrust lawsuit, FuboTV CEO David Gandler has described the new streaming service from ESPN, Fox and Warner Bros Discovery as a 'streaming cartel'. With Gandler one of the speakers at SportsPro New York, we took the opportunity to take the temperature of the industry from on the ground at the Marriot Marquis.…
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Is user generated content the new untapped sports economy?
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Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC. Talking points: …
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NWSL commissioner Jessica Berman... new season, new teams, growing interest
45:25
45:25
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The NWSL is back for the 2024 season with an expanded 14 franchises, a new raft of TV deals and growing interest from fans, as well as investors. Here, NWSL commissioner Jessica Berman speaks exclusively to Tom Bassam in a broad-ranging interview about the direction of women's football and how the top league in the US is working to grow the game.…
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Can DTC really be the fourth key revenue stream for football clubs?
48:24
48:24
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Fan data and shifts in media consumption suggest that the major football clubs and leagues should be bypassing traditional broadcasters and seeking to directly monetise their supporters via digital channels. On this episode of StreamTime Sports host Nick Meacham is joined by Neil Joyce, chief executive at CLV Group, to discuss the opportunities of …
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Darts is arrowing up on the Luke Littler wave so we spoke to PDC CEO Matt Porter
40:24
40:24
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4.8 million people tuned in to watch the 2023/24 World Darts Championship final between Luke Littler and Luke Humphries across Sky Sports' channels - a record for a non-football broadcast on the UK pay-TV network. Since then, Premier League Darts' has also seen increased interest and a spike in viewers as fans tune in to see 16-year-old sensation L…
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Is Apple preparing to take over sports?
1:02:41
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The launch of the Apple Sports app signals the global technology giant's intent to take a larger stake in the fan's digital ecosystem. StreamTime Sports host Nick Meacham is joined by SportsPro technology editor Steve McCaskill to discuss the significance of this move, as well as a few other news items in the sports media space. Talking points: How…
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In this special NEW ERA podcast, SportsPro's Katie Preston, Yin Khoo and Jatila Blake discuss the true meaning of allyship and the importance of active support to achieve gender equity. Then, in part two (33:20), Elena Kouyoufa is joined by Santo Raggiri, the founder of Fair Play Project, where he shares practical advice and insight to the work tha…
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F1 2024 season preview: The big off-track storylines
41:21
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Formula One returns this weekend with the Bahrain Grand Prix and, to mark the start of the new season, BlackBook Motorsport writer Cian Brittle joins the pod to discuss all the major narratives from the paddock. Talking points: - Andretti's rejected bid to join the grid (2:56) - Keeping fans engaged when the competition is lacking (12:50) - New tea…
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Disrupting digital media in Deutschland with Dyn Media
45:53
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The Dyn Media streaming platform launched in Germany in the summer of 2023 with a unique offering of popular, but second-tier, sports. Backed by the Axel Springer publishing house, it is the digital home of handball, domestic basketball, volleyball, table tennis and hockey. Here, the platform's CEO Andreas Heyden talks to StreamTime host Nick Meach…
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