www.TheMelaninMarket.com
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Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.
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For guest pitches, email (Hello@whipandjewelsmedia.com).
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Afriquan Film is a series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Join us over these next 13 episodes as we speak to filmmakers, sales and distributions agents, streaming representatives, festival directors, commentators and more.
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1
The Intersection of Digital Marketing and PR with Brian Forrester
25:59
25:59
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In this episode of Teaming Up, Casey Prentice sits down with Brian Forrester, CEO and co-founder of Workshop Digital, to explore the evolving landscape of digital marketing and its connection to public relations. The episode highlights the importance of integrating brand storytelling, strategic execution and data analysis to create successful digit…
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Episode 28: Knowing Your Audience with Melanin Monroe
17:02
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In episode 28 of Teaming Up, Michaela Mishoe is joined by Melanin Monroe, drag entertainer and event host, to discuss similarities between drag performance and PR. Our Pride Month episode delves into commonalities in our work and echoes a point we’ve made time and time again about authenticity. This is an episode you won’t want to miss. Episode Hig…
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Episode 27: Cookies and Cookies with Lilie Malaeb
17:09
17:09
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In episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial role in advertising and the implications of upcoming changes in digital privacy. Episode Highlights: Underst…
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Episode 26: What is PR? With the Hodges Interns
21:21
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In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common misconceptions surrounding PR and the broad spectrum that the term covers. Each intern shares their unique journey, detailing personal misconceptions and h…
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Episode 25: Igniting Innovation with Kelly O'Keefe
20:51
20:51
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In episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation, emphasizing the importance of observation and understanding human behavior to meet unmet needs. Episode Hi…
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Episode 24: Uncovering Stories in Our Back Yard with Ron Carey
23:05
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In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, circling around the significant yet often overlooked stories nestled within our communities. Episode Highli…
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S3, Episode 1 - Steven Adams & his experience with Talent Management and growing within African Market
39:57
39:57
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our Season 3 premiere finds us talking with Alta Global Media's Steven Adams. Within this episode we find out a bit about his journ…
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Episode Notes: In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with one marketing high point and one low, plus a few bonus picks. Then the pair looked ahead to 2024 briefly and…
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Episode 22: Creative Communications with Christine Coffey
29:44
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Episode Notes: "Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services, welcomed Christine Coffey, Creative Director of Karnes Coffey, to share her insights. Aidan and Christine dive deep into the world of creative projects, exp…
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Episode 21: Building a Brand with Briana Williams from LipLoveLine
22:54
22:54
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Episode Notes: Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand. We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that. Williams discusses her brand story and he…
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Episode 20: Media Relations vs. Content Marketing with Jill Vaughan, APR from JLV Communications
21:55
21:55
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Episode Notes: Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing. We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications, to pair up with Josh Dare to discuss these dueling tactics for our 20th episode. Over the course of their…
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S2, Episode 8: Sustainability within the South African Film Industry navigated by Head of Operations at the NFVF, Onke Dumeko
1:15:47
1:15:47
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Welcome the season finale of Afriquan Film Season 2. Our final guest is a champion of the arts who knows how to set the bar. Her ca…
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Episode 19: Inclusive Campaigns with Tameka Jefferson from Richmond Region Tourism
19:42
19:42
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Episode Notes: On the heels of Pride Month, our next Teaming Up episode is focused on LGBTQ+ campaign development, particularly in the tourism space. We called on our client Richmond Region Tourism (RRT) for Episode 19, which was led by our very own Hannah Robinson, senior account executive, who has been working with RRT for the last three years. I…
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Episode 18: Influencer Marketing with Liz Thomson from I Heart Vegetables
25:26
25:26
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Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, conten…
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S2, Episode 7: The Making of Music is My Life and getting into Documentaries with Mpumi Mbele
56:21
56:21
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. This episode finds us exploring the relationship between music, film and history with a director that has a storied history that ha…
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Episode 17: Research with Erin Bishop from Brand Federation
22:44
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Episode Notes: Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.
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S2, Episode 6 - The World of Commissioning Editing and Channel Programming with Mark Madai
1:00:30
1:00:30
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. This episode finds us diving into the world of commissioning editing and African programming with executive producer Mark Madai. As…
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S2, Episode 5: Transitioning Behind The Scenes and His Journey as Dick d’vLz Reubïn with Richard Lukunku
1:12:43
1:12:43
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our first guest of the 2023 is a multi-faceted filmmaker who has racked up multiple SAFTA nominations and even an African Academy A…
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Episode 16: Women in the Workplace with Lindsay & Julia
34:21
34:21
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Episode Notes In this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (and men) everywhere will find a takeaway or two.
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Episode 15: Shiny Objects with Paulyn & Michaela
19:55
19:55
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Episode Notes Paulyn and Michaela discuss some of the shiny objects that are grabbing our attention in 2023, including BeReal, ChatGPT, Twitter's turmoil, Reddit and TikTok shopping.
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S2, Episode 4 - Curating Conversations and Cultural Programming with Durban Filmmart and Engage's Mitchell Harper
1:10:15
1:10:15
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Season 2, Episode 4 finds us talking with cultural curator and journalist Mitchell Harper. The activist and decolonial creative bri…
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Episode 14: Public Speaking with Casey and Andrew
25:31
25:31
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Episode Notes Casey and Andrew discuss everything public speaking, including specific tips and strategies for improving your own presentations.
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Episode Notes Join Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.
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Episode 13: Research with Greg and Paulyn
22:06
22:06
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Episode Notes The most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.…
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S2, Episode 3 - Exploring Film Ecosystems & The Value of Film Markets like The Durban Filmmart with Neil Brandt
46:58
46:58
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Season 2, Episode 3 finds us diving into the world of film markets and various financial models with a veteran and venerated filmmaker…
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Episode 12: Crisis Communications and Social Media with Josh and Amanda
18:45
18:45
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Episode Notes Josh and Amanda pair up in the latest episode of Teaming Up. The two will discuss five case studies of well known brands who experienced a crisis on social media. They talk about what worked, what didn't and offer up some lessons learned for listeners. Subscribe or Follow in your favorite podcast app to get new episodes as they're rel…
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S2, Episode 2 - Reframing The Lens on Melanin within Cinema, with Ndumiso Mnguni
52:10
52:10
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Season 2, Episode 2 finds us diving into the film technology and how it captures and relays African skin. Our guest is Ndumiso Mnguni,…
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S2, Episode 1 - Character Adaptation in The World of Biopics with Thabo Rametsi
28:51
28:51
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our Season 2 Opener finds us diving into the world of biopics through the eyes of one our acclaimed thespians and filmmakers, Thabo Ra…
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Episode Notes We're taking a Summer break to rest, recouperate and celebrate our 20th anniversary. But look for new episodes this fall. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.
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Episode 11: Diversity, Equity and Inclusion with Hannah and Cameron
24:36
24:36
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Episode Notes In this Teaming Up conversation, Hannah and Cameron recognize Diversity Month and talk about the importance of DEI initiatives to a company's overall culture. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.…
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Episode 10: Media Relations Myths with Josh & Sean
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Episode Notes In this Teaming Up conversation, Josh and Sean talk about national media relations myths. With a time-based format inspired by ESPN's Pardon The Interruption, the pair takes you through some common myths along with the realities in the trenches of national media relations. Subscribe or Follow in your favorite podcast app to get new ep…
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Episode 9: Internships with Casey & Aidan
27:59
27:59
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Episode Notes In this Teaming Up conversation, Casey and Aidan talk internships. The two talk about their personal internship experiences, give hints for what students should (and shouldn't) do when looking for an internship, and give tips for employers for how to best run an internship program. If you're interested in applying to THP's internship …
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Episode 8: Newsworthiness with Amanda & Evans
23:05
23:05
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Episode Notes In this Teaming Up episode, Amanda Colocho and Evans Mandes will talk about earned media, from adapting you pitch approach, to newsworthiness to how long standing relationships lead to earned media success. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video …
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Episode Notes We've reached the end of the planned episodes, but Casey Prentice has some important news to share about the future of Teaming Up. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.
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Episode Notes In this Teaming Up episode, Jon Newman and Tony Scida, our in-house podcast gurus will talk about everything from planning and production, all the way to how an organization can leverage their own podcast. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video v…
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Episode Notes In this Teaming Up episode, Casey and Hannah talk about all the content things. The pair talk at a high-level about planning and managing content, a variety of different ways to produce original content and why it’s so important for marketers to market themselves. Subscribe or Follow in your favorite podcast app to get new episodes as…
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Episode 4: Consumer Media Relations with Amanda & Meg
24:49
24:49
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Episode Notes In this Teaming Up episode, Amanda and Meg talk about a different take on media relations. The duo will talk about one of their shared clients and how they use a variety of media relations tactics, like sampling, market pitching and gift guide outreach to get products in hand – and product in print. Subscribe or Follow in your favorit…
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Episode Notes Next in our Teaming Up series, Paulyn and Aidan talk about TikTok, everything from how the platform has experienced exponential growth and adoption over the years, to the types of content on the platform and how brands can authentically participate on the channel. Subscribe or Follow in your favorite podcast app to get new episodes as…
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Episode 2: Media Relations with Hannah and Josh
24:23
24:23
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Episode Notes Next in our Teaming Up series, Hannah and Josh talk about media relations – then and now. The dynamic duo talks about media relations through the years, how technology has opened up our field and how important relationship building is to the work we do at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as …
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Episode 1: Storytelling with Casey & Anderson
23:28
23:28
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Episode Notes In the inaugural Teaming Up conversation, Casey and Anderson talk about storytelling. The pair talks about what storytelling means to them, how they go about storytelling for their clients and they share some of their favorite storytelling moments at Hodges. Subscribe or Follow in your favorite podcast app to get new episodes as they'…
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Episode Notes Teaming Up brings together The Hodges Partnership staffers in conversation on topics of interest to PR, social media and content marketing professionals. New shows of this limited series will release monthly. In this preview, THP CEO Jon Newman is joined by Account Strategist Casey Prentice to discuss the upcoming episodes. Subscribe …
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Episode 12 - Multichoice's Talent Factory, A Generation of African Filmmakers with Bobby Heaney
1:27:48
1:27:48
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our twelfth episode finds us diving into a programme that's developing a wealth of African filmmakers, Multichoice's Talent Factory [p…
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Episode 11 - The World of Story Development with Tracey-Lee Rainers
55:47
55:47
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our eleventh episode finds us diving into world of story development with script consultant, Tracey-Lee Rainers. Our conversation expl…
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Episode 10 - The Business End of Film, Exploring Sales and Distribution with Pascal Schmitz
1:02:54
1:02:54
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Our tenth episode finds us diving into the sales and distribution end of the film industry with film producer and agent, Pascal Schmit…
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Episode 9 - African Film Accessibility, Uganda's Film Culture with Sharon Rwakatungu
1:10:49
1:10:49
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 9 finds us exploring how accessible African Cinema is for the casual viewer with Ugandan film enthusiast and podcaster Sharon …
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Episode 8 - The State of South African Film Culture with Nqanawe Shangase
1:23:11
1:23:11
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 8 finds us exploring the state of South African film culture with filmmaker, photographer and film pundit Nqanawe Shangase. Ou…
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Episode 7 - A Zulu Christmas and Navigating Film Production during Co-Vid with Xolani Nhlapo
1:06:29
1:06:29
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 7 finds us talking with Eccentric Circus Producer, Director and thespian, Xolani Nhlapo about his experiences navigating the n…
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Episode 6 - The State of Film Law and the Importance of Advocacy with Adwoa Ankoma
1:14:54
1:14:54
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Afriquan Film a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 6 finds us talking with Creatives Represented film advocate, Adwoa Ankoma about the current landscape with which law exists wi…
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Episode 5 - Drive Thru Cinema & Running Events with Linda Ginya
51:44
51:44
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 5 finds us talking with Linda Ginya, broadcaster, filmmaker and veteran events organizer of initiatives like Drive Thru Cin…
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Episode 4 - The Art of Casting, Exploring the Actor's Space with Ayanda Sithebe
1:07:32
1:07:32
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Afriquan Film is a podcast series in which we shall explore our continent’s cinematic landscape through film recommendations, as well as conversations with pertinent practitioners working within this creative industry. Episode 4 finds us talking with Ayanda Sithebe, the SAFTA-Award winning founder of Actors Spaces and festival director of The Afric…
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