Best Tony Hsieh Podcasts (2024)

1
Building a Video Marketing Strategy that Works... with Tony Hsieh 28:24

8h ago28:24

28:24

Summary In this episode, Jeffro and Tony Hsieh discuss the importance of video marketing for service businesses. They highlight the need for clear and effective communication of value propositions and pain points through video content. They also explore the process of developing a video marketing strategy, including the creation of organic content,…

1
Finding Product Market Fit as a Service Business... with Garrett Miller 25:00

9d ago25:00

25:00

Summary In this episode, Jeffro and Garrett Miller discuss the importance of product market fit for service-based companies. They break down the elements that should be considered, such as audience, problem, offering, vehicle, revenue model, client acquisition, and sales. Garrett shares his personal experience of not having product market fit and t…

1
How to Land New Clients Through Media Features... with Jen Hartmann 25:23

16d ago25:23

25:23

In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small business…

1
How to Create Effective Videos without Breaking the Bank... with Don Wexler 27:13

14d ago27:13

27:13

Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shif…

1
How to Fix the Problems Between Owners and Agencies... with Chad Lauer 25:39

21d ago25:39

25:39

Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactio…

1
How to Plan an Effective Virtual Event for your Business... with Jordan Aspen 28:54

28d ago28:54

28:54

Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more. Jordan Aspen shares her expertise as…

1
Stoicism for Dummies with Tom Morris 1:01:45

1M ago1:01:45

1:01:45

Tom Morris holds a double Ph.D. in Philosophy and Religious Studies from Yale University. Morris is a former professor of philosophy at the University of Notre Dame. He is a founder of the Morris Institute for Human Values, and author of over 30 books. He is also a business and motivational speaker, applying philosophical themes and concepts to bus…

1
How to Create a Sales Pipeline on LinkedIn... with Thomas Helfrich 21:33

2M ago21:33

21:33

Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs …

1
How to Make Sure you Only Ever Talk to the Right Prospects... with David Newman 30:03

2M ago30:03

30:03

David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro i…

1
Leveraging Google Ads for Local Business Growth... with Craig Graham (Part 2) 21:09

2M ago21:09

21:09

Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…

1
Leveraging Google Ads for Local Business Growth... with Craig Graham (Part 1) 23:34

2M ago23:34

23:34

Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…

1
How to Start Marketing Your Business (Even If You're a Newbie)... with Ben Albert 23:24

3M ago23:24

23:24

Ben Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the liv…

1
Joey Squared: Tik Tok, RFK, and Trump’s VP Candidates 1:03:24

2M ago1:03:24

1:03:24

Joe Hack is a government relations specialist, political consultant, and former U.S. Senate Chief of Staff with more than 16 years on Capitol Hill. As Senior Vice President of The Daschle Group, Joe is known for his expertise in Senate politics and procedures. Notably, Joe served as a lead Republican consultant in securing passage of The Respect fo…

1
How to Make Cold Email Affordable and Effective... with Charles Cormier 25:19

3M ago25:19

25:19

Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur,…

1
MAESTRO! (Seventeen Talk, Vol. 16) 1:07:37

3M ago1:07:37

1:07:37

A massive guide to all things 17 IS RIGHT HERE! Hope breaks down everything worth knowing about the compilation album’s four new songs and music videos: behind-the-scenes facts, Easter eggs, symbol interpretations, lyric breakdowns, parallels to past eras, and even summaries of the mythological stories (among others) that are mentioned in the lyric…

1
Lessons in Demand Generation for Building a Growth Engine... with Janelle Amos 24:03

3M ago24:03

24:03

Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients. Janelle joins Je…

1
All Things IU 48:45

3M ago48:45

48:45

From being a “Lost Child” to the “Winning” superstar that she is today, this episode chronologically recaps IU’s career and catalog! This is both a guide to IU for those unfamiliar with her work and a chance for long-time fans to recall key moments from each year since IU’s debut. From releasing music videos that put original spins on classic stori…

1
Case Study: How to Get 50-80% Response Rates using Paper Piranhas... with Harvey Hirsch 28:15

3M ago28:15

28:15

Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s uniqu…

1
Ask Better Questions, Get Better Answers... with Cal Fussman 28:10

3M ago28:10

28:10

Cal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insi…

1
Best New Music: April 2024 1:03:06

3M ago1:03:06

1:03:06

A ranking and review of the best new releases from K-pop, J-pop, and C-pop artists! Read more about one of the top picks here! https://17caratkpop.substack.com/p/txts-take-on-the-little-prince --- Support this podcast: https://podcasters.spotify.com/pod/show/hope-jacobson/support

1
Inside the Customer's Mind: Unveiling the Secrets of Customer-Centric Marketing... with Shana Brewer 21:06

3M ago21:06

21:06

Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis…

1
(Part 5) Tony Hsieh and the Quest for Happiness (Enthusiasts, Ep. 70) 25:47

4M ago25:47

25:47

While this five-part series is about one extraordinary man who deserves as much name recognition as Elon Musk and Mark Zuckerberg, it’s also about the many overlapping contexts that explain his successes, his tragic downward spiral, and his evergreen comments on how to be happy. Tony Hsieh spent his life studying and trying to create and spread hap…

1
How to Create Lead Magnets That Fill Your Pipeline... with Jeff Craven 22:23

4M ago22:23

22:23

Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen. Jeff and Jeffro talk about the complexity of crafti…

1
iHAARTRadio 49:38

4M ago49:38

49:38

Thorough breakdowns of the latest K-pop-company-related feuds, from the drama between HYBE and its subsidiaries to the lawsuit against a different “Big Four” company over its construction project failures. Plus: a major change that threatens North American tours, the sentencing of someone who extorted a BTS fan, the latest “K-pop is past its prime”…

1
Everything you need to know to use content marketing in your business... with Jeff Mendelson 25:42

4M ago25:42

25:42

Jeff Mendelson is the host of the One Big Tip Podcast, and he also develops comprehensive digital marketing campaigns for any size business. He focuses on lead generation and ROI-based initiatives, helping entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and more. W…

1
(Part 4) Tony Hsieh and the Quest for Happiness (Enthusiasts, Ep. 69) 34:15

4M ago34:15

34:15

While this five-part series is about one extraordinary man who deserves as much name recognition as Elon Musk and Mark Zuckerberg, it’s also about the many overlapping contexts that explain his successes, his tragic downward spiral, and his evergreen comments on how to be happy. Tony Hsieh spent his life studying and trying to create and spread hap…

1
(Part 3) Tony Hsieh and the Quest for Happiness (Enthusiasts, Ep. 68) 45:51

4M ago45:51

45:51

While this five-part series is about one extraordinary man who deserves as much name recognition as Elon Musk and Mark Zuckerberg, it’s also about the many overlapping contexts that explain his successes, his tragic downward spiral, and his evergreen comments on how to be happy. Tony Hsieh spent his life studying and trying to create and spread hap…

1
United States Foreign Policy with Rich Klein 52:17

4M ago52:17

52:17

Rich Klein is the Managing Partner of McLarty Media. He was part of the 1992 Clinton/Gore presidential campaign, helping to craft policy and messaging on emerging global issues. Rich was subsequently appointed by President Clinton to head the speechwriting staff and be part of the policy planning office at the Department of Commerce, reporting dire…

1
Why Talent-As-A-Service is the Best Way to Grow Your Team... with Azhar Siddiqui 23:01

4M ago23:01

23:01

Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this g…

1
How to Create a Memorable Brand Even if You're Shy... with Rachel Lee 25:33

4M ago25:33

25:33

Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. Jeffro is …

1
Best New Music: March 2024 58:24

5M ago58:24

58:24

A ranking and review of the best new releases from K-pop, J-pop, C-pop, P-pop, and T-pop artists! --- Support this podcast: https://podcasters.spotify.com/pod/show/hope-jacobson/support

1
Boost Your Webinar Attendance through Affiliate Marketing... with Chuck Anderson 25:24

5M ago25:24

25:24

Chuck Anderson is an expert in selling high-ticket coaching and consulting services. He understands the critical role that a steady flow of consultation calls plays in the success of such services. To address the challenge of generating these calls, Chuck advocates for the use of free webinars as a key promotional tool. Jeffro interviews affiliate …

1
(Part 2) Tony Hsieh and the Quest for Happiness (Enthusiasts, Ep. 67) 40:50

5M ago40:50

40:50

While this five-part series is about one extraordinary man who deserves as much name recognition as Elon Musk and Mark Zuckerberg, it’s also about the many overlapping contexts that explain his successes, his tragic downward spiral, and his evergreen comments on how to be happy. Tony Hsieh spent his life studying and trying to create and spread hap…

1
minisode 3: TOMORROW Explainer 1:07:01

5M ago1:07:01

1:07:01

Throughout this in-depth guide to The Little Prince, Hope draws attention to the parallels TXT make to it in their new songs, short film, “Deja Vu” music video, and even teaser images. Simultaneously unpacking minisode 3: TOMORROW and The Little Prince reveals how complementary the stories are and how TXT’s world-building has actually been covering…

1
How to Build a Loyal Following Using Short Form Video... with Austin Falter 25:47

5M ago25:47

25:47

Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving wor…

1
How to Be Interesting and Still Be Professional... with Julie Cortés 22:08

5M ago22:08

22:08

Julie Cortés, also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Fre…

1
DREAM()SCAPE Theory Time! (NCT Talk, Vol. 21) 34:02

5M ago34:02

34:02

Everything to know about NCT DREAM’s DREAM()SCAPE-era videos and images, from the overall plot to the specific nods to EXO’s story! Check out more NCT theories here! https://17caratkpop.weebly.com/nct-talk.html --- Support this podcast: https://podcasters.spotify.com/pod/show/hope-jacobson/support

1
How to Save 20% of Your Ad Spend, Without Lowering Sales... with Chase Barmore 24:39

5M ago24:39

24:39

Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms. He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring…

1
Tony Hsieh and the Quest for Happiness (Enthusiasts Ep. 66) 51:48

5M ago51:48

51:48

While this five-part series is about one extraordinary man who deserves as much name recognition as Elon Musk and Mark Zuckerberg, it’s also about the many overlapping contexts that explain his successes, his tragic downward spiral, and his evergreen comments on how to be happy. Tony Hsieh spent his life studying and trying to create and spread hap…

1
Fantastic Leads and Where to Find Them... with Jim Schulze 23:53

6M ago23:53

23:53

Jim Schulze is a leading expert in lead generation and consumer intent. With a focus on high-quality leads generated through genuine interest, such as through Google ad searches and social media postings, he is dedicated to connecting businesses with valuable opportunities for growth and success. They explore the variation of leads, the importance …

1
Best New Music: February 2024 43:39

6M ago43:39

43:39

A ranking and review of the best new releases from K-pop, J-pop, and T-pop artists! For more information about these picks: Episode about TAEYONG’s TAP: https://anchor.fm/hope-jacobson/episodes/TY-for-TY-Tracks-e2gdndo Episode about LE SSERAFIM’s EASY: https://anchor.fm/hope-jacobson/episodes/LE-SSERAFIMs-New-Era-e2g3nrg P1Harmony album review: htt…

1
The Fortune’s in the Follow-Up... with Chris Lipper 21:30

6M ago21:30

21:30

Chris Lipper has worked in finance on Wall Street and with entrepreneurial companies. He has experienced the transition to becoming publicly traded and understands the loss of control and power that can come with it. Chris continues to navigate the finance industry with valuable insight and perspective. Jeffro sat down with guest Chris Lipper, the …

1
TY for TY Tracks 33:47

6M ago33:47

33:47

The ultimate guide to TAEYONG’s TAP Era: the best lyrics, the thematic parallels to the SHALALA Era, theories about the “TAP” music video, the hidden meanings in the teaser images and videos, and so much more! For more thoughts on TAEYONG’s music: https://17caratkpop.substack.com/p/taeyongs-purposeful-playfulness For more discography analyses: http…

1
Creating a Client Growth Engine... with Christine Campbell Rapine 27:00

6M ago27:00

27:00

Christine Campbell-Rapine is the person you want to talk to if you need help figuring out what activities will drive revenue in the next 90 days. Christine helps creatives and professionals build six and seven figure businesses by creating a client growth engine that attracts buyers who are eager to invest in your services. They discuss the strateg…

1
LE SSERAFIM's New Era 25:36

6M ago25:36

25:36

Hope uses the movie Black Swan as a starting point for understanding the messages in LE SSERAFIM’s new mini-album, EASY; assesses the ways the group’s new songs build on the foundation of their older ones; describes how the poem “Good Bones” is uniquely incorporated into the group’s story; and overall shows why LE SSERAFIM’s discography remains as …

1
The 7 Most Expensive Words in Business... with Nick Saller 21:36

6M ago21:36

21:36

Nick Saller is a business consultant specializing in turning struggling businesses around. With a talent for identifying blind spots and a willingness to embrace change, he helps resistant owners find success. His dedication and innovative approach make him a standout in the consulting world. They discuss the common pitfalls of clinging to the stat…

1
Still Monster (Energy) 37:42

6M ago37:42

37:42

A short overview of times the makers of Monster Energy (aka Monster Beverage Corporation) sued entities who used the word “Monster” in branding, the latest example being K-pop rookie girl group BABYMONSTER. Other news covered in this episode: TikTok’s feud with Universal Music Group, all the things that went wrong at end-of-year awards shows, a cru…

1
Building Relationships and Finding Your Champions... with Clay Hicks 21:53

7M ago21:53

21:53

Clay Hicks is a seasoned networker and marketing expert who believes that networking is where it all begins. He emphasizes the importance of taking the first steps to build trust and understanding. Clay's approach to networking involves attending events, inviting others to one-on-one meetings, and focusing on earning trust with each other. His prac…

1
Why You Need to Be Posting Videos... with Danny DelVecchio 28:33

7M ago28:33

28:33

Danny DelVecchio is a podcast host and social media enthusiast who found his passion for social media through the promotion of his own podcast. Starting out with little knowledge of how to promote his podcast, he began fumbling around and making mistakes, but eventually figured out how to effectively use social media to reach a wider audience. Jeff…

1
Best New Music: January 2024 46:46

7M ago46:46

46:46

A ranking and review of the best new releases from K-pop, J-pop, and T-pop artists! Support the show by… Streaming the best episodes! https://17caratkpop.substack.com/p/the-best-of-17-carat-k-pop-9b8?r=4ajn9&utm_campaign=post&utm_medium=web Streaming episodes of Hope’s other show, Enthusiasts! https://17caratkpop.substack.com/p/the-best-of-enthusia…

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Tony Hsieh Podcasts

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