A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.
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A growth marketing podcast to enable entrepreneurs and marketers to grow their business by leveraging online marketing. In this podcast, we will be covering every aspect of B2B & B2C marketing to help you understand things and grow your business by leveraging the best tools & tactics.
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Podcast focused on Tech & Product topics within the Web3 space. Watch on YouTube: https://www.youtube.com/playlist?list=PLsZkl0r_l2kvaGllkk8PgzMUXK6zHkyU9 Website: https://wavect.io
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Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.
Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you. The goal of every episode is to uplevel you as an online merchant and business owner, taking your online sales and marketing strategy to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts and marketers. They share their stories, tips, tactics, and strategies on how to build a successful online brand. ...
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Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamine ...
17:58
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In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how m…
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How BattlBox Cracked the Short-Form Video Secret for Sales Success — John Roman | Making Short-form Videos for TikTok, Ig, YouTube, AI Tools for Content Creation and Editing, Why a Human Face Sells More ...
30:23
30:23
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30:23
In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with l…
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What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies ...
26:53
26:53
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26:53
In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. We discuss streamlining Shopify apps, boo…
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Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes ...
24:03
24:03
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24:03
In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, h…
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Where Do Top-performing Shopify Merchants Optimize?- Darin Archer | Why Site Speed is Crucial for Ecommerce Success, What Common Issues Slow Down Ecommerce Sites, What Strategies Boost Shopify Store Speed ...
29:55
29:55
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29:55
In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Dis…
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Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales ...
22:45
22:45
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22:45
In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owner…
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Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing ...
27:35
27:35
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27:35
On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading tim…
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Ecommerce Summer School: Loyalty Programs a WASTE? Not if You Do THIS! — Hemant Purswani | Why Loyalty Programs Matter Now, How to Promote Your Loyalty Program, Dynamic Points Redemption: A Game-changer ...
22:55
22:55
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In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com. Topics discussed in this episode: Why loyalty programs are crucial for customer retention in times of economic uncertainty How integrating loyalty with subscr…
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Amex's Strategy for Building Better Design Leaders
35:50
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35:50
In this episode of UX Leadership by Design, Mark Baldino, co-founder of Fuzzy Math, speaks with Evan English, Vice President of Design and User Research at American Express. Evan shares her journey from product management to UX leadership at Amex, where she has spent 15 years. She highlights the company's significant investment in leadership traini…
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Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What Incentives ...
20:12
20:12
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In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to…
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Ecommerce Summer School: 5 Loyalty Program HACKS to Boost Sales FOREVER! — Dastan Chikeev | Why Merchants make Loyalty Program Mistakes, Common Loyalty Program Pitfalls, Why Creativity sets Loyalty Programs ...
25:00
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25:00
In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io. Topics discussed in this episode: What factors contribute to a successful loyalty program, including analytics, customization, and active communication…
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23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback ...
10:27
10:27
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10:27
Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challen…
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How To Unlock 8-figure Growth: 4 Crucial KPI's Revealed — Leonardo Caracas | How to Tell if a Business can Scale, Why Product-market Fit Matters Before Scaling, How the Repurchase Rate Shows Growth Potential ...
27:57
27:57
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27:57
In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co. Topics discussed in this episode: Why product market fit is crucial before scaling: Reviews…
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How to Use AI to Master Paid Media — Drew Smith | Why Paid Media is Hard for Retailers, How to Switch From Manual to AI-driven Campaigns, Google's AI Shift and its Effect on Paid Media, Why Google’s Performance ...
27:41
27:41
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27:41
In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai. Topics discussed in this episode: Why retailers face significant challenges in managing paid media campaigns across …
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Why You Can't Scale with Just Shopify (Do This Instead) — Adam Shaffer | How Shopify and Amazon Work Together in an Ecommerce Strategy, How Amazon's High Traffic Helps Shopify Sellers, How Brands Manage ...
30:55
30:55
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In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com Topics discussed in this episode: Why Shopify and Amazon have beco…
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CMO Reveals: The Real eCommerce Design Problems Business Owners Face — Jess Holland | Challenges Ecommerce Brands Face with Fast Marketing, Why Simple Design Outperforms Complex Visuals, How to Combine ...
23:01
23:01
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23:01
In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on the show is Jess Holland, Co-Founder and CMO at cornerstory.io. Topics discussed in this episode: Why simple and minimalist design often outperforms complex or overly creative visuals in e-commerce m…
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Beyond Bridges: Solving Blockchain's biggest Problem | Cryptography Expert Reveals
52:06
52:06
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Bridging funds in crypto is a pain - it's expensive, takes time, insecure and just causes headaches. In this episode Aisling Connolly - General Lead of Multichain Integrations at DFINITY introduces their newest technology called Chain Fusion. Chain Fusion allows you to have one smart contract on the Internet Computer (ICP) to interact with all sort…
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The 80/20 Rule: Work Less, Earn More (Here's How) — Torsten Lueddecke | Why the 80/20 Rule Drives Business Growth, How to Identify Your Most Productive Activities, Real-world Examples of the 80/20 Rule ...
24:39
24:39
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24:39
In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Torsten Lueddecke, founder and managing director at meinteaminkapstadt.com. Topics discussed in this episode: Why the 80/20 rule (Pareto Principle) is crucial for business growth and productivity How to i…
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How AI Helps Brands Survive in Ecommerce — Valon Xhafa | Why AI-driven Brands Succeed More than Traditional Ones, Why Knowing Customer Behavior is Crucial, How Behavioral Science Impacts E-commerce and ...
34:14
34:14
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34:14
In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.com Topics discussed in this episode: Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscape How the pandemic changed the e-c…
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CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to ...
21:49
21:49
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21:49
In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com Topics discussed in this episode: Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and cus…
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Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europe ...
36:01
36:01
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In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. H…
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Stop Building Useless (Web3) Software: The Secret 'Two But Rule' Unveiled by a Top Product Executive
1:00:26
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"Build and they'll come" - there is no statement that could be more wrong in today's world. Billions of Dollars have been wasted on software products that got halted due to lack of product-market-fit. In this very provocative episode we challenge Blockchain from a Product perspective, discuss the potential of Zero Knowledge technologies, and John's…
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5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance ...
34:39
34:39
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34:39
In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com. Topics discussed in this episode: Why card-not-present fraud is a b…
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Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses ...
37:30
37:30
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In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get y…
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My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder ...
15:32
15:32
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In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months. Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current …
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Fancy Web3 Tech that Might Change UX forever, Chief Growth Officer at Gear Foundation explains
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33:55
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It's no secret that Web3 seriously struggles with its User Experience. Using Blockchain is still very cumbersome. Gear Foundation is building some pretty cool stuff that might change the game - we've done the in-depth discussion for you. Timestamps:00:00 Intro00:28 Most exciting developments in Web3?02:57 Some thoughts on ZK and account abstraction…
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Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation ...
30:40
30:40
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In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com. Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook ads How …
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Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might ...
33:27
33:27
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In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com Topics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disru…
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Transforming DeFi Borrowing on the Hedera Network with HLiquity
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46:17
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In this episode I talked with Toni about his HLiquity project. HLiquity generally speaking is a fork from the very successful Ethereum protocol "Liquity" with some reasonable tweaks. DeFi on Hedera is gaining steam, as such HLiquity might be able to capitalize on some great momentum. Timestamps:00:00 Introduction of Toni Caradonna / Intro00:55 Deci…
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Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content ...
23:02
23:02
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In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com Topics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changes Finding and working with…
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Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First ...
28:52
28:52
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28:52
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketi…
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Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices ...
25:38
25:38
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In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com. Topics discussed in this episode: How you can organically grow a loyal customer community. How you can leverage existing communities for your products. The b…
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How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How ...
25:48
25:48
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In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital. Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/ Topics discussed in this episode: Why SEO is s…
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Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing ...
25:09
25:09
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25:09
In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io. Topics discussed in this episode: The value of marketing through multiple channels, not just Amazon Enhancing your Amazon product listing with effective copy, images, and SEO …
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Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing ...
33:06
33:06
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33:06
In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.com Topics discussed in this episode: Why you need a clear business objective to drive growth How to streamline your online store Why strate…
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Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI ...
23:04
23:04
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23:04
In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com. Topics discussed in this episode: How AI be used to benefit ecommerce businesses What are some challenges of using AI for ecommerce How AI helps ecommerce businesse…
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iPaaS: Your Secret Weapon to Beat Peak Season Rush In 2024 — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern ...
26:25
26:25
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26:25
In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com. Topics discussed in this episode: Importance of automation in peak shopping seasons Challenges faced by smaller companies with automation as they grow Significa…
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How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307 ...
20:41
20:41
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In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com Topics discussed in this episode: The most common mistake that affects return on ad spend The crucial metrics in evaluating ad performance What pixels are and why they are important …
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Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online ...
28:42
28:42
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28:42
In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co Topics discussed in this episode: How to get your business ready to sell at a higher price How to attract potential buyers by making improvements…
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Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about ...
20:51
20:51
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20:51
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com Topics discussed in this episode: Why attribution is crucial for business leaders and executives in…
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Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business ...
20:37
20:37
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In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com Topics discussed in this episode: The process of selling a business Why should you start planning for a business sale early The 7-step M&A process for a s…
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Driving Change: How to Tackle Common Pitfalls in Digital Transformation
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In Episode 7 of Season 2 of UX Leadership by Design, host Mark Baldino chats with Mike LaVista, CEO and Founder of Caxy, a digital transformation constancy. They explore the importance of clear goals, change management, and mitigating risks for successful transformations. They also highlight the need to involve customers in the process and consider…
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The Entrepreneur's Guide to WhatsApp Ecommerce (Success Without Hustle!) — Arjun Paul | Why WhatsApp is Becoming Popular for Ecommerce, The Best Way to Start Using WhatsApp Marketing for Business, How ...
25:25
25:25
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25:25
In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io. Topics discussed in this episode: Why is WhatsApp becoming popular for ecommerce What's the best way to start using WhatsApp marketing for business How to decide message frequency based on ma…
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How to Avoid a Tax Audit DISASTER. Sales Tax Compliance Made Easy! — Matthew Campbell | Best Practices for Ecommerce Sales Tax, Exploring Shopify's Tax Features, Overview of Sales Tax Management, Common ...
27:07
27:07
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27:07
In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder at breezyfile.com. Topics discussed in this episode: What are the main requirements for sales tax compliance How does Shopify help merchants with sales tax compliance What makes the US sales tax syst…
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How to Identify and Eliminate Business-Killing Website Errors — Kailin Noivo | Strategies for Proactive Website Error Management, Impact of Errors on Business and Customer Experience, Future of E-commerce ...
25:39
25:39
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25:39
In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show is Kailin Noivo, co-founder of noibu.com. Topics discussed in this episode: Why e-commerce errors matter How to proactively manage errors Strategies, technical integration, Noibu case studies What st…
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Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic ...
25:11
25:11
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25:11
In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com. Topics discussed in this episode: How to improve email deliverability Why opening rates are not a good KPI t…
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From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for ...
19:05
19:05
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19:05
This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com. Topics discussed in this episode: What obstacles do you see in merging different data for a full cus…
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How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer ...
26:03
26:03
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26:03
In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com Topics discussed in this episode: What hurdles do US ecommerce firms encounter when entering Europe Why handling European language and culture in customer service is cruc…
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Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products ...
25:23
25:23
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25:23
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com. Topics discussed in this episode: How can merchants check if there's enough dema…
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From Zero to 300 Episodes - Channel & Life Update
12:33
12:33
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12:33
In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce…
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