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Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.
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The Performance Rehab Authority

Dr. Roger St. Onge and Dr. Caitlin Vela

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Welcome to the Performance Rehab Authority podcast, where we challenge the norms of traditional physical therapy and share our journey toward elevating the traditional PT practice. We're Dr. Rog and Dr. Caitlin, the founders of Move Athletics, and we're passionate about creating a performance-based approach to physical therapy. Each week we're bringing our years of experience in performance-based physical therapy to every episode.
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Today, I want to give you a simple script that will add $5,000 per month to your physical therapy practice. I will also share the five milestone to launch your cash-based physical therapy practice. We talk about: -brand marketing versus direct response marketing -10 year anniversary of CashPT Blueprint -5 milestones of your business -get 5 new pati…
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In this episode of the Performance Rehab Authority podcast, we bring you a live panel with Frank Benedetto and Aaron LeBauer, two of the most influential cash PT business coaches in the industry. We dive into the missing information in the rehab community and address the most common questions about physical therapy. Our discussion covers business s…
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In this episode of the Performance Rehab Authority podcast, we reflect on the significant choices and mistakes from our careers to help you avoid common pitfalls. We candidly share the lessons we've learned from our own experiences to guide you through your professional journey. This discussion aims to provide motivational insights and practical ad…
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In this episode of the Performance Rehab Authority podcast, Dr. Caitlin Vela shares her Move Athletics Playbook at the Performance Rehab Revolution Summit, diving deep into strategies for making your rehab clinic the authority in your area. She discusses actionable steps to increase leads, referrals, lifetime value, and client retention. Dr. Caitli…
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Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible. It's been skewed by the fact that insurance companies are only going to pay $30 no matt…
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Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win. Everything I know about business I learned racing bicycle…
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In this episode of the Performance Rehab Authority podcast, we jump into the critical yet often misunderstood topic of mechanical stressors in rehabilitation. Join us as we uncover why this aspect is frequently undertaught and its significant role in perpetuating pain among patients and confusion among clinicians. 🚀 FREE PT MINI COURSE Become the T…
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Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away! We talk about: -finding the right focus -having a roadmap -AI chat bots -CashPT revenue Injector -…
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In this episode of the Performance Rehab Authority podcast, we explore crucial considerations for establishing a successful business partnership, whether in your practice or any business venture. We share essential insights on setting up partnerships for the right reasons with a strong foundation. Join us as we discuss key factors that contribute t…
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Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn! We talk about: -stop trading time for money -one-to-many programs -freedom…
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In this episode of the Performance Rehab Authority podcast, we sit down with Aaron LeBauer, a seasoned physical therapist and business coach, to explore the world of cash-based physical therapy. We delve into effective strategies for building and scaling a successful practice, discussing the nuances of self-employment versus business ownership. Whe…
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Today I speak with Dr. Derek Nielsen, a conversion specialist and the inventor of the scorecard system, a custom-built interactive dashboard that identifies your next business breakthrough for you. The scorecard system not only shows you where to focus your time and attention but also gives you key metrics on your staff, which improves their accoun…
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In this episode of the Performance Rehab Authority podcast, we explore the concept of the "Community Effect" and its transformative impact on your clinic. We break down how being active in your local community can significantly boost your practice's visibility and reputation. We share personal insights and strategies that have helped us grow our ow…
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Today I answer the most asked questions from physical therapists and occupational therapist about running a successful cash practice. Some of the questions are about how to start a cash practice. And some of the questions are from business owners who have had their practices for years. I wanted to share these answers to help as many people as possi…
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In this episode of the Performance Rehab Authority podcast, we sit down with Sean Pastuch, the founder and CEO of Active Life RX, to delve into the dynamics of personal and professional compromise. Sean shares his insights on the critical differences between sacrifice and compromise and how achieving freedom without compromise can transform your li…
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Today I talk about three sales secrets that will help you sign more cash-pay patients for your physical therapy practice. We talk about: -getting more patients in the door -bulletproof enrollment system -application funnel -irresistible offer -getting too busy -locating the bottleneck Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBa…
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In this episode of the Performance Rehab Authority podcast, we tackle an often-overlooked aspect of physical therapy: patient education. We dive into practical techniques to effectively educate your patients, ensuring they are fully engaged in their recovery process. We share our personal experiences and success stories that underscore the critical…
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Today I talk about how your problems as a business owner and a physical therapist are not unique. This is why the group coaching model is so powerful. It allows you to accelerate so much faster. We talk about: -getting bigger problems -problems are common -benefits of group coaching -hitting a brick wall -universal business truths -how you handle y…
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In this episode of the Performance Rehab Authority podcast, we sit down with the renowned Kelly Starrett to dive into the evolving Physical Therapy Industry. We discuss the importance of mobility, movement, and performance and how physical therapists wear multiple hats while thinking from various perspectives. We also cover how to find and build yo…
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Today I talk about the traits that determine success as a business owner and physical therapist. We talk about: -be quick to ask for help -be quick to take action -be quick to share -be willing to make mistakes -take personal responsibility -love the work -be driven -invest in the future Connect with Aaron: Facebook: https://www.facebook.com/AaronL…
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In this episode of the Performance Rehab Authority podcast, we dive into the ultimate guide to client retention for physical therapists. We share our personal experiences and professional techniques that have proven successful in maintaining a loyal client base. Whether you're just starting or looking to enhance your practice, this episode is packe…
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Today I talk about the the most powerful technique in physical therapy, touch! This is the number one thing most physical therapist get wrong. But this is how you make sure patients know that you are the right person to see for their problem. Cash practices are better than in-network clinics because you can take time to find the problem. We talk ab…
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In this episode of the Performance Rehab Authority podcast, we dive into enhancing client experiences. We unravel the life cycle that clients undergo in business, from onboarding to the outcomes, and share how to anticipate and manage their emotional journey. We talk candidly about the challenges of gaining honest feedback from clients and the impo…
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Today I speak with Dr. Michael Murphy, a cash based Orthopedic PT working with active individuals ranging from the wellness warrior to the professional athlete. He is the owner of Divergent Rehab & Wellness, co-Owner of Revolution Bike Fitting, where the perfect blend of expertise in human anatomy, biomechanics and cycling dynamics converge to enha…
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In this episode of the Performance Rehab Authority podcast, we dive into the dynamic world of marketing strategies for Cash PT Practice. We explore several proven tactics that can dramatically enhance your practice visibility and client engagement. From leveraging social media effectively to mastering the art of word-of-mouth marketing, we share ou…
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Today I’m going to talk about finding success in the journey. I’ll also talk about what it means to be a business owner and how to handle the hard days. We talk about: -loving the process, not the results -how much do you need to start? -underestimating the work -confidence in sales -stacking wins -ride the waves Connect with Aaron: Facebook: https…
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In this episode of the Performance Rehab Authority podcast, we dive deep into the heart of personal growth, sharing our journey and the lessons we've learned along the way. We believe that growth is not just about reaching new heights in your career or personal life, but about the transformation that occurs within. We explore the challenges and tri…
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Today I’m going to share my five step social media content strategy. I’ll tell you how to figure out what to post so that your voice on social media is aligned with your actual voice! One of the most common questions I get from my clients is what to do when you get busy with creating content. Creating content for social media doesn’t have to be com…
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In this episode of the Performance Rehab Authority podcast, we continue our heartfelt journey into the challenges and rewards of starting and running a PT clinic. We delve into the deeper aspects of entrepreneurship in physical therapy, sharing stories of resilience, learning curves, and the pivotal moments that have defined our careers. We reflect…
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1) Talking about money 2) Sales 3) Email marketing 4) doing the work – being responsible for your own success 5) commitment 6) Tech 7) The APTA 8) belief in yourself 9) sharing your dreams 10) sharing your lessons 11) Asking for help 12) feeling like an imposter 13) when you’re feeling sold to 14) paying for help – physical therapy or coaching Peop…
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In this episode of the Performance Rehab Authority podcast, we dive deep into the heart of starting your own PT clinic, debunking myths, and laying out the raw truths of entrepreneurship in the physical therapy world. We dive into the nitty-gritty of funding, marketing, and mastering sales, sharing our personal struggles and triumphs to light your …
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In this episode of the Performance Rehab Authority podcast, we dive deep into the realities of physical therapy careers, shedding light on the potential earnings, challenges, and opportunities that lie within. We share our personal experiences and the lessons learned on the journey, emphasizing the importance of entrepreneurial spirit, negotiation …
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Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice t…
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In this episode of the Performance Rehab Authority podcast, we dive into our personal journeys of breaking away from traditional career paths to build a cash-based PT clinic that aligns with our passions and values. We share the pivotal moments and the bold decisions that led us to where we are today, emphasizing the importance of mentorship, conti…
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Passive income isn’t work-free. This is working once and continuing to earn income on that effort. Here are the 8 secrets to making passive income as a physical therapist. 1) Give Results in Advance -Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then y…
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In this episode of the Performance Rehab Authority podcast, we dive into the latest trends shaking up the physical therapy and fitness worlds. We tackle the big question: what's rad and what's a fad? From ice baths and sauna benefits to the debate on form in lifting and the latest in training protocols, we're here to give you the straight talk on w…
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Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" …
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In this episode of the Performance Rehab Authority podcast, we're debunking the myth that you need fancy equipment to start a successful cash PT clinic. We dive into the essentials of what you truly need to get started and how to focus on selling the outcomes and relationships rather than the flash of high-tech gear. We emphasize the importance of …
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Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists ne…
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In this episode of the Performance Rehab Authority podcast, we dive deep into the often misunderstood and misdiagnosed world of radiculopathies. We share our insights on why radicular pain is frequently overlooked and mistreated, emphasizing the importance of recognizing the subtle signs that many practitioners miss. We discuss the critical role of…
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Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and c…
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In this episode of the Performance Rehab Authority podcast, we dive deep into our unique approach at Move Athletics, where we empower active adults and athletes to take control of their rehab journey. We blend our clinical expertise with a genuine passion for seeing our clients thrive, focusing on education, personalized rehab plans, and a commitme…
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Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his pr…
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In this episode of the Performance Rehab Authority podcast, Doc Rog and Doc Caitlin delve into the crucial aspects of digital courses, in-person workshops, and the strategic selection of PT continuing education programs. Learn how to bridge the gap between theory and practice, improve clinical skills, and avoid common pitfalls like overreliance on …
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Today, I’m going to share 7 steps to hiring your perfect employee. This is one of the most common topics we talk about in the CashPT Platinum Mastermind because hiring is vital to your business. As I always say, “Hire slow, fire fast.” This conversation focuses mainly around hiring physical therapists for your practice, but the same principles can …
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In this episode of the Performance Rehab Authority podcast, we dive deep into the common dilemma of why patients often neglect their prescribed exercises and how we, as therapists, can turn this around. We discuss the importance of making exercises meaningful to our patients, ensuring they see the direct benefits to their recovery and daily lives. …
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In this episode of the Performance Rehab Authority podcast, we dive deep into the stark contrast between expectations and reality in the physical therapy field. We share our raw and honest experiences, from the initial shock of the workplace realities post-PT school to the ethical challenges and financial struggles that many therapists face. Our jo…
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Today, I sit down with a returning guest of the podcast, Dr. Jess Jenney from WanderlustPTs. She’s also a long-time member of the CashPT Platinum Mastermind and my friend! Jess shares a little bit about her story and her path to building a multi 6-figure business. In addition to living her life by design, Jess helps other PTs design their ideal wor…
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