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The SweetGeorgia Show

Felicia Lo: Founder & Creative Director of SweetGeorgia Yarns

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Join Felicia Lo, founder of SweetGeorgia Yarns, as she explores the sweet spot between craft, creativity, and colour together with some of the most inspiring knitters, spinners, designers, shop owners, and makers in this handmade community.
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On today's episode of the Craft Industry Alliance podcast, we’re talking about folk embroidery with my guest Krista West. Krista delights in bringing ancient beauty to the modern world with embroidery designs inspired by traditional Mediterranean folk textiles. Introduced to traditional folk embroidery in Greece, she fell in love with the vibrant c…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about building a craft tool company with my guest Kelly Brooks. Kelly and her husband, Scott Gardiner, are the team behind knitbrooks, where they create unique wooden crochet hooks. Kelly started knitbrooks in 2013 while she was working as a reporter/photographer at a small co…
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On today's episode of the Craft Industry Alliance podcast we're talking about growing a sewing pattern business with my guest Heather Lou. Heather has been passionately making her own clothes since 2010, and discovered she loved sewing so much she left a career in interior design to start Closet Core Patterns. Over the years, the company has grown …
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We’re so pleased to bring you this special episode of the Craft Industry Alliance podcast. This is a recording of the State of the Industry panel discussion which took place live on stage on May 1 at h+h americas 2024 in Chicago. With about 800 people in the audience, our panelists dove into the biggest issues and ideas the crafts industry is wrest…
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On today's episode of the Craft Industry Alliance podcast, we're talking about marketing, retail, and stationery with my guest Lauren Tilden. Lauren is a marketing coach for small business owners struggling to consistently market their businesses. Also a maker, retail shop owner, and podcast host, she’s on a mission to help small businesses do bett…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about embroidery and illustration with my guest Sara Barnes. Sara is an embroidery illustrator and writer living in Seattle, Washington. She runs Bear&Bean, an embroidery studio stitching pet portraits and other beloved creatures. Her work has been recognized in American Illus…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about buttons with my guest Beau McCall. Proclaimed by American Craft magazine as “The Button Man,” Beau McCall creates wearable and visual art by applying clothing buttons onto mostly upcycled fabrics, materials, and objects. His artworks offer commentary on topics such as po…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about hand-dyed fabrics with my guest Karla Overland. Karla is the owner of Cherrywood Hand Dyed Fabrics in Baxter, Minnesota. She is the “colorist” who creates all the dye formulas and gradations of the gorgeous trademark bundles. Karla has been sewing since she was a little …
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On today's episode of the Craft Industry Alliance podcast we're talking about creating a sewing business with my guest Jess Barrera of Sallie Tomato. Jessica is an author, designer, educator, and entrepreneur who has been creatively sewing and crafting since the age of five. She studied entrepreneurship at the University of Wisconsin-Whitewater, an…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about collage and mixed media with my guest Drew Steinbrecher. Drew has enjoyed working with his hands and being creative from a young age. He has a university degree in graphic design. Along with being a full-time artist he is also freelance graphic designer. He's an avid kni…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about building a knitting business with my guest Willie Smith. Willie Smith discovered knitting in 2007. He believes he’s been given a gift to entertain while teaching and his purpose is to spend his life enriching other people’s lives. Knitting is the vehicle he is using to a…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about writing technical instructions with my guests Sarah Walworth and Kristina McGrath. Kristina and Sarah are yarn pattern technical editors, consultants, and coaches in the fiber industry. They have edited over 1000 knitting patterns between them. Since 2020, they have host…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about paint-by-numbers with my guest Rachel Austen. Rachel has a background in graphic and web design. She founded her paint-by-number kit company - Elle Crée - in 2017 out of her desire to create a nostalgic product from her illustrations that customers could interact with an…
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On today's episode of the Craft Industry Alliance podcast, we're talking about bargello with my guest, Brett Bara. Brett is the founder of Hello Bargello, a brand dedicated to reviving the vintage craft of bargello for modern makers. Brett is a crafts expert and creative entrepreneur who has been working in the crafts industry for over 20 years. Ov…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about craft parties and events with my guest Christie Troxell. Christie is a master maker and creative professional specializing in the craft and party industries. In 2012, she founded Ritzy Parties, and grew a five-star business creating immersive, over the top celebrations f…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about serving the LGBTQ+ community through craft with my guest Austin Rivers. Austin is a nonprofit founder; diversity, equity, and inclusion consultant; activist; and professional actor. He received his double bachelor's degree in politics and musical theatre from NYU, his ma…
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On today's episode of the Craft Industry Alliance podcast, we're talking about growing a weaving yarn company with my guest, Sarah Resnick. Sarah is the founder of the weaving yarn company Gist Yarn, and their newly launched sister brand Zollie. Since 2017, their small, creative team has been making yarn, patterns, and projects that weavers and mak…
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On today's episode of the Craft Industry Alliance podcast, we're talking about owning a local yarn shop with my guest Sally Moore. Sally is the owner of Parker Avenue Knits, a local yarn shop in Detroit, Michigan. She opened the shop in December 2021. Sally is also a litigation attorney and has been practicing law since 1986. To Sally, litigation i…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about product development with my guest Jamie Trinier and Jessica Drain of SewTites. An oil and gas engineer for most of her career, Jamie discovered the love of quilting after watching her mom sew many Halloween costumes, Christmas PJs, and quilts as a child. She started sewi…
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On today's episode of the Craft Industry Alliance podcast we're talking about the quilting industry with my guest Jaren Gibson. Jaren joined Grace Company as its first manager in 1998, soon after graduating from Weber State University with a degree in Communication. At the time the company had approximately 15 employees. As President of Grace Compa…
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On today's episode of the Craft Industry Alliance podcast, we're talking about craft fairs and plush taxidermy with my guest, Jen Gubicza. Jen is the designer and maker behind the handmade brand Zooguu. She graduated with a BFA in graphic design from Massachusetts Institute College of Art in 2001 and worked as a graphic designer and creative direct…
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On today's episode of the Craft Industry Alliance podcast, we're talking about yarn and media with my guest Dana Williams-Johnson. Dana Williams-Johnson is a knitter, newbie crocheter and college professor. She holds a PhD in Communications, Culture, and Media Studies and researches issues with online communities, feminism and the impacts and use o…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about sewing, quilting, and embroidery with my guest Bianca Springer. Bianca Springer is a garment sewist, pattern designer, sewing instructor and experimental quilter. She is the creator of unique sewing pattern weights to improve sewing efficiency and speed. Bianca is a cont…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about YouTube with my guest Laura Coia. Laura is the host and creator of the YouTube channel Sew Very Easy. The channel has 454,000 subscribers and 976 videos that she’s produced over the last nine years, all focused on sewing and quilting. Laura has over 45 years of sewing ex…
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We're so pleased to bring you this special episode of the Craft Industry Alliance podcast recorded at h+h americas 2023 on June 21 in Chicago. The trade show opened with this State of the Industry panel discussion with over 500 people in the audience. Our four panelists are: Hedi Ehlen, Kamaca Champion, Steve Jeffery, and Jan Hurwitz. We discuss wh…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about quilting with my guest Victoria Findlay Wolfe. Victoria’s work balances between art quilting, traditional & modern quilting styles, and reflects her passion for exploring the fine art of quilting in the modern age. A farm girl raised in Minnesota, her influences are heav…
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In this special episode of the Craft Industry Alliance podcast, we are very excited to bring you a recording of our Day 3 keynote at h+h americas 2023, a fireside chat with Justine Tiu, co-founder of The Woobles. The Woobles is a company that makes learn-to-crochet kits for complete beginners. Through The Woobles, Justine has taught over 200,000 pe…
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On today's episode of the Craft Industry Alliance podcast, we're talking about creating a subscription with my guest Mary Granbenstatter. Mary is the owner of Needle Sharp, a monthly subscription sewing box service she founded in 2017 that offers curated garment projects as well as fabric and patterns. The company is a culmination of Mary’s love of…
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On today's episode of the Craft Industry Alliance podcast, we're talking about folklore with my guest Diana Baird N’Diaye. Diana is a senior curator and cultural heritage specialist at the Smithsonian Center for Folklife and Cultural Heritage. She previously held positions as folk arts program analyst at the New York State Council on the Arts and c…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about surface pattern design with my guest Elizabeth Silver. Elizabeth is a professional surface pattern designer with 20 years in the industry. Her colorful patterns and illustrations are regularly featured in major retailers like Target, Michaels, and Walmart and she license…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about owning a yarn shop with my guest Cadence Kidwell. Before Cadence opened her yarn shop, Fuzzy Goat, she was at Florida State University – where she taught Creative Writing, Multicultural Literature and designed a certificate program for students to develop cultural compet…
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On today's episode of the Craft Industry Alliance podcast we're talking about cross stitch with my guest Stephanie Rohr. Stephanie Rohr is a cross-stitch designer, artist, and author. She is known as StephXstitch in the craft world, after giving that name to her Etsy shop in 2010. Stephanie's work fits into the subversive cross-stitch movement, wit…
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Today on the show we’re talking about sewing glamor with my guest Gretchen Hirsch. Specializing in vintage glamour, Gretchen “Gertie” Hirsch is a designer who infuses her passion for sewing into glamorous creations that can be customized for anyone. She got her start as a blogger with the popular Gertie’s New Blog for Better Sewing, and has collabo…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about modern quilting with my guest Libs Elliott. Elizabeth (Libs) Elliott is a textile artist exploring the intersection of technology and traditional craft by using generative code to design and make handmade quilts. A deep appreciation for craftsmanship, design history and …
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On today's episode of the Craft Industry Alliance podcast, we’re talking about knitting cute things with my guest Anna Hrachovec. Anna is a Chicago-based designer and artist who loves to knit little creatures. Just about everything is more fun in tiny knitted form, so she’s inspired by everything! Under her designer brand, Mochimochi Land, Anna has…
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On today's episode of the Craft Industry Alliance podcast, we're talking about creating a subscription box with Cheryl Ham. Cheryl Ham is a self-taught knitter who learned the craft with a bit of help from YouTube and a pair of her mother’s long-forgotten and slightly bent, size 9 needles. Cheryl is also the owner of Hypnotic Yarn, which came to li…
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In today’s episode of the Craft Industry Alliance podcast, we’re discussing developing a specialty notion with my guest Jenn McMillan of Sew Fine Thread Gloss. Jenn is a graphic designer, quilter, and fabric-obsessed sewist living in rural Ottawa, Ontario Canada. She likes to call herself the thread whisperer. Sewing since she can remember, Jenn wa…
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Today on the show we’re talking about modern quilting with my guest Porfiria Gomez. Porfiria is a sewing enthusiast, self-proclaimed designer, and blogger. A native New Yorker, Porfiria learned to sew from her mother and how is a modern quilter, teacher, and author. +++++ This episode is sponsored by Sublime Grafx. Sublime Grafx is the printer of c…
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On today's episode of the Craft Industry Alliance podcast, we're talking about creating a craft magazine with my guest Meghan Fernandes, a co-founder of the independent knitting magazine Pom Pom. Meghan Fernandes is a knitting designer and instructor, as well as creative director at Pom Pom. After 10 years in London, she is now based in Austin, Tex…
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On today's episode of the Craft Industry Alliance podcast, we're talking about slow stitching with my guest Samantha Hoyt. Samantha Hoyt is the owner and creative director of A Gathering of Stitches, a series of small-scale immersive retreats in Maine for quilters and garment sewists. She has been running the Slow Stitching and Slow Fashion retreat…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about handmade marketplaces with my guest Jon Lincoln. Jon is the founder of Goimagine. He earned many accolades with his prior technology venture within InsurTech including “Insurance Innovation of the Year” and “Top 10 InsurTech Leaders of 2017” which led to a company exit v…
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On today’s episode of the Craft Industry Alliance podcast we’re talking about creating a lifestyle blog and brand with my guest Brittany Watson Jepsen. Brittany is the founder and creative director of The House That Lars Built, an award-winning website focused on artful living and making. She is the author of Craft the Rainbow and her work has been…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about knitwear design with my guest Andrea Mowry. Andrea is was lucky enough to learn how to knit as a child from her Grandma Ginny. By her late teens, guided by the wisdom of the great Elizabeth Zimmerman and her many books, she began trying to work out her own patterns. Afte…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about building a yarn business with my guest Amy Small. Amy is a business owner, hand spinner, yarn lover, obsessive knitter, and podcaster. Along with making things, she’s passionate about creative small businesses and yoga! At the heart of her business, Knit Collage is the i…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about card making with my guest Simon Hurley. Simon Hurley started cardmaking when he was 12 and loved that each card was a unique canvas to work on. After sharing his work on YouTube, he slowly grew a loyal community of crafters who watched his videos. This led to him filming…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about kits and craft books with my guest Cynthia Treen. Cynthia Treen's charming felt animal designs are classics in the making, with their own stories waiting to be imagined. Explore her threadfollower kits and patterns or her new book, Wind in the Willows Felt Friends. Her p…
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On today's episode of the Craft Industry Alliance podcast we're talking about knitwear design with my guest, Julie Robinson. A more inclusive fiber industry isn’t just possible, it’s a necessity. Designer and educator Julie Robinson is leading through example. Julie is known for publishing fashion-forward knitting patterns in an inclusive size rang…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about quilting and teaching with my guest, Sandra Lee Chandler. Sandra embarked on her teaching career 38 years ago at Santa Ana Community College. She now teaches at many national shows including Quilt Canada, Stitches West, QuiltCon, Festival of Quilts, and Squam, as well as…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about creating a craft kit and workshop business with my guest Morgan Spenla. Morgan is the founder & CEO of Crafter and The Crafter's Box. Crafter.com is an online home for makers offering educational videos, kits, patterns and community, The Crafter's Box is a monthly subscr…
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On today's episode of the Craft Industry Alliance podcast, we're talking about owning a local yarn shop with my guest, Ana Campos. Ana is a Brazilian knitting instructor, fiber witch, and designer with over 20 years of knitting experience. She currently makes her home by the sea in Salem, Massachusetts, known as the Witch City. As a Latina and an i…
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