Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation. Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing pr ...
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Host Amanda Lee McCarty (she/they) decodes and demystifies the fashion and retail industries, and takes on topics like consumerism, workers rights, personal style, and why fashion is a case study in capitalism gone awry. Your money is as powerful as your vote! "If you wear clothes, you need to listen to Clotheshorse." --Elise "If you are human and live in the world, you need to listen to Clotheshorse." --Individually Wrapped
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Episode 204: The SHEIN-sodes, part 1: IPO WTF, Empty Airplanes, & Duty Free
1:45:37
1:45:37
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SHEIN has–and is– changing what it means to buy and sell clothing on planet Earth. And it’s not a change for the better. It’s a change we should all care about, no matter where WE buy our clothing. Because SHEIN and what it means for the future of making and selling just about any category of stuff WILL impact every one of us: no matter what we wea…
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Episode 203: Why clothes fit worse in the fast fashion era, with Dr. Colleen Pokorny
2:25:50
2:25:50
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Amanda is joined by Dr. Colleen Pokorny, Assistant Professor of Apparel Design at Oregon State University. Before making the shift to education, Colleen was a technical designer in the world of fast fashion. And there is so much to cover in this episode: What is a technical designer? How has the speed of fast fashion made clothing fit even worse? W…
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Episode 33 - Behind the Scenes Part 2 - Video Editing and Transcription
25:19
25:19
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In this second episode of the behind-the-scenes series, Dave explores the processes involved in video editing and transcription for the Enterprising Minds podcast and video episodes. He discusses the challenges of content creation while balancing day jobs and family life, emphasizing the tools and software that make their production process efficie…
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Episode 202: Art is an essential part of the slow fashion movement, with Janelle Abbott
2:24:53
2:24:53
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Amanda is joined by artist, designer, sewist, and small business owner, Janelle Abbott. We will learn about her recent performance, 14 Hours, in which Janelle spent 6 days sewing for 14 hours each day, demonstrating the lived experience of a Bangladeshi garment worker. Other things discussed in this episode: Art as a means of helping others underst…
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Ep 32 - AI Developments and Future Implications: Google I/O, ChatGPT 4o, and More
56:50
56:50
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In this episode, we dive into the latest advancements in artificial intelligence from industry leaders like OpenAI, Google, and Microsoft. Join hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny as they explore the exciting updates and their implications for digital marketing, workplace productivity, and everyday life. We discuss OpenAI’s new f…
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Episode 201: Is it CLASSIST to talk about fast fashion?
1:36:17
1:36:17
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This episode is part two in a recurring series examining and debunking the most common “excuses” and justifications we see for supporting, maybe even protecting(?) fast fashion and fast everything. And this week we are going to explore a classic comeback to conversations about fast fashion: “it’s classist to talk about fast fashion.” We will explor…
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Ep 31 - Navigating Change Without Burning Out: Strategies and Insights
45:57
45:57
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave tackle the complexities of change management and the critical challenge of avoiding burnout. They delve into effective strategies for maintaining creativity and motivation during significant changes and offer personal anecdotes alongside expert advice on managing both personal and team bu…
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COMMUNITY FAVORITES: Episode 152: Laundry Quandaries (part 1) with Maggie and Traci
1:39:10
1:39:10
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This episode is part one of two about laundry and clothing care. You can find the other episode as episode 153 in your feed! It's the year of Earth Logic here at Clotheshorse, where we are planning to reduce our consumption of brand new clothing by 75%! It's essential that we get as much wear as possible out of clothes. And how we wash, dry, and de…
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COMMUNITY FAVORITES: Episode 159: Examining The Ethics of Secondhand Resale (part 1) with Alex of St. Evens
2:06:30
2:06:30
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This episode is part one of a FOUR episode series examining the ethics of secondhand resale with Alex of St. Evens. You can find the other installments as episodes 160-162. In the first installment, we will tackle two arguments often tossed around in discussions about secondhand on social media: Thrift stores are designed to be a resource for low i…
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Ep 30 - AI, Leadership, and the Future of Team Management
25:24
25:24
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In this episode of Enterprising Minds, the conversation delves into the evolving role of leadership in the age of artificial intelligence (AI). The discussion is sparked by insights from a Harvard Business Review article titled Leading in the Flow from the January-February 2024 edition, proposing five core energies leaders can tap into: purpose, wi…
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The 200th Episode Live Extravaganza!
2:00:56
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It's the 200th episode of Clotheshorse and we are going live (and on video) for the first time ever! Amanda is joined by special guest Gem Masland (@draugqueen) to celebrate this very special occasion. This episode is filled with cool stuff: ★ Awesome messages from listeners about their own journeys within the slow fashion movement. Thanks to Desir…
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Episode 199: Is There REALLY No Ethical Consumption Under Capitalism?
1:23:28
1:23:28
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If you dare to dive into the comments section on just about any post about fast fashion or fast everything, you are guaranteed to see more than one person saying "there's no ethical consumption under capitalism." This episode is part one in a recurring series examining and debunking the most common “excuses” and justifications we see for supporting…
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Ep 29 - Embracing AI in the Workplace: Challenges and Opportunities
42:46
42:46
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the potential impact of artificial intelligence (AI) on marketing jobs, inspired by conversations and a notable quote from Sam Altman suggesting that advanced AI could handle 95% of tasks currently done by marketers, consultancies, and creatives. The discussion covers the implicat…
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Episode 198: How To Talk About Slow Fashion
1:47:55
1:47:55
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How do we get people to join our community and work for change alongside us? By talking about slow fashion, fast fashion, and overconsumption! But starting these conversations can be intimidating. And frustrating to continue! Have YOU ever tried to change minds in the comment section of a social media post?! Fortunately Amanda has learned a lot abo…
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Episode 197: Responsible Travel with Desirée and Ginger
2:32:36
2:32:36
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There is no question that travel impacts both our planet and its people. Yet it's also an amazing opportunity to explore both ourselves and world, while deepening our understanding for the other humans sharing this planet. Can we travel more responsibly, finding a balance between ethics and exploration? Amanda is joined by Desirée of The Pewter Thi…
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Ep 28 - Behind the Scenes - Part 1: Microphones, Recording, and Audio Editing
20:14
20:14
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Discover the secrets behind crafting the Enterprising Minds podcast in this exclusive behind-the-scenes tour! Get insights into our recording setup featuring top-notch gear like the Logitech 4K webcam, Shure MV7 microphone, and custom LED lighting. Learn valuable recording techniques to maintain pristine sound quality and the importance of separati…
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Episode 196: All About The Fashion Act, with Maxine Bédat
2:04:45
2:04:45
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Amanda is joined by Maxine Bédat, author of Unraveled: The Life and Death of a Garment and the founder/director of sustainable fashion think tank New Standard Institute. In 2021, Maxine led the introduction of the New York Fashion Sustainability and Social Accountability Act...aka the Fashion Act! In this episode we will answer all of your question…
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Ep 27 - 7 Essential Steps to Successful SEO Content Migration | Expert Insights
42:27
42:27
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In this episode, Dave delves into the critical process of SEO content migrations, outlined through a detailed seven-step plan. This comprehensive guide is designed for individuals and organizations looking to effectively migrate their digital content without compromising site performance. The steps range from pre-work and discovery, technical revie…
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Episode 195: Exploring The Future of Secondhand Resale with Jake & Yulia of Treet
1:58:44
1:58:44
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What if we could use secondhand resale as a way to push brands toward making higher quality, longer last clothing? And what if resale could be more equitable for everyone involved? In this episode, Amanda is joined by Jake and Yulia of Treet. We will discuss how helping brands create their own resale platforms could benefit customers, the planet, A…
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Amanda answers questions from members of the Clotheshorse community. Here are just a few of the things covered in this episode: How do we avoid overconsumption at the thrift store? How can we simultaneously take control of our finances and reduce our consumption? How do we find our personal style in a sea of "kinda garbage" clothes? Why is it so di…
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EP 26 - Breaking Down Sora by OpenAI: The Next Leap in AI Video Generation
35:01
35:01
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In this episode of Enterprising Minds, Dave Dougherty and Ruthi Corcoran delve into the groundbreaking release of OpenAI's Sora, a text-to-video generator likened to the DALL·E for video. They explore its capabilities, the realistic quality of the AI-generated videos, and its potential implications for content creation, marketing, advertising, and …
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Episode 193: Let's Talk About Generative AI with Erin Cadigan (and Dustin, too)
2:38:54
2:38:54
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In this episode, Amanda is joined by artist and print designer Erin Cadigan to talk about how AI impacts the world of print design and really, all creative jobs. Erin is the print designer for UK slow fashion brand The Hippie Shake. You will get to hear about the importance of art, design, and creative exploration in Erin's life, as well as her tho…
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Episode 192: The Happiness Episode with Sandra Ann Miller
2:04:25
2:04:25
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Happiness feels so...elusive right now, right? Happiness coach Sandra Ann Miller joins Amanda to talk about how we might have happiness wrong. In this episode we will explore the following questions: Are unhappiness and consumerism linked? What is hedonic happiness? How is that different from eudaimonic happiness? Can money buy happiness? And are b…
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Ep 25 - Navigating New Norms: Workplace Fashion Post-Pandemic
41:46
41:46
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This episode delves into how the post-COVID environment has influenced workplace attire and personal style, alongside the broader implications of these shifts on professionalism and personal branding. Hosts, Dave Dougherty, Alex Pokorny, and Ruthi Corcoran, share insights on adapting to changing dress codes, the importance of dressing for confidenc…
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Episode 191: Fast Jewelry, Knockoffs, and Net 60 with Emily Li Mandri of MLE
2:19:51
2:19:51
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Emily Li Mandri, founder and design behind MLE, joins Amanda to talk about all things accessories and jewelry, including What is costume jewelry? And why is metal content important? The drawbacks of "fast jewelry" What are the challenges of running a small, ethical accessories brand? How are knockoffs and copycats a big part of the jewelry/accessor…
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Episode 190: Why New Clothes Are Kinda Garbage, part 3
2:09:32
2:09:32
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New clothes ARE kinda garbage these days, from low quality synthetic fabrics to zippers that are a problem from the very first wear to lack of detail and poor fit. And the low quality and short lifespan of this clothing is creating an environmental and ethical crisis for the planet and its people. Why are these clothes just so bad? In this three pa…
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Ep 24 - AGI and the Future of Work: Insights and Implications
47:02
47:02
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This episode of Enterprising Minds delves into the complex landscape of Artificial General Intelligence (AGI) and its impact on job markets and productivity. Hosts Dave Dougherty and Alex Pokorny explore recent developments, such as Deloitte's AI state reports and the Duolingo layoffs, offering a nuanced view of AI's role in content creation and jo…
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Episode 189: Why New Clothes Are Kinda Garbage, part 2
1:48:55
1:48:55
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New clothes ARE kinda garbage these days, from low quality synthetic fabrics to zippers that are a problem from the very first wear to lack of detail and poor fit. And the low quality and short lifespan of this clothing is creating an environmental and ethical crisis for the planet and its people. Why are these clothes just so bad? In this three pa…
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Episode 188: Small Business, Degrowth, and Nuance (aka an entire episode about one email)
2:24:24
2:24:24
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It's the first episode of Clotheshorse in 2024! And it's another CH first, too: an entire episode about ONE email! Amanda received this email in mid December. It sparked many, many hours of reading, research, and conversations with other members of the community. In the quest to find a response to this message, a lot of other conversations began: I…
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Ep 23 - A Year of Generative AI Technologies & Their Impact
50:43
50:43
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In this discussion on 'Enterprise of Minds,' Alex and Dave provide insights on the role of generative AI, particularly OpenAI's Chat GPT, in improving their productivity over the past 14 months. They discuss the progress and possibilities of generative AI and introspect its potential future. Topics being discussed range from the implications of dee…
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Episode 187: Why New Clothes Are Kinda Garbage, part 1
1:46:53
1:46:53
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New clothes ARE kinda garbage these days, from low quality synthetic fabrics to zippers that are a problem from the very first wear to lack of detail and poor fit. And the low quality and short lifespan of this clothing is creating an environmental and ethical crisis for the planet and its people. Why are these clothes just so bad? In this two part…
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Ep 22 - 2023 Reading Roundup - Impactful Books and Learning Insights
46:48
46:48
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave share their top book recommendations from 2023 that had a profound impact on their thinking or offered actionable insights. The episode covers a range of topics from the history and potential of AI, effective leadership strategies, and innovative marketing approaches, to balancing work an…
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Episode 186: Slow Fashion Is Not A Trend, with Mikaela Friedman
2:29:14
2:29:14
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Slow fashion is not a trend. It's a way of life. A community of passionate, creative people. A movement fighting for a better future. In this episode, Amanda is joined by artist and slow fashion superstar, Mikaela Friedman (Mutiny Market, Shop Slow, Psychic Outlaw). We talk about a lot of things in this episode: Shop Slow, a new slow fashion boutiq…
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Ep 21 - Can We Trust AI Journalists? Exploring the Future of News
22:28
22:28
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In this episode of Enterprising Minds, Dave Dougherty and Alex Pokorny explore the role of AI in journalism, starting with Sports Illustrated's AI writers controversy. We discuss the trust in AI-generated content and the ethical concerns when AI articles are presented as human work., and also examine AI's influence on creativity and the fine line b…
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Ep 20 - Foxes and Hedgehogs: Navigating Team Personality Dynamics
36:55
36:55
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This episode of Enterprising Minds delves into team dynamics and personality roles using the Fox and Hedgehog analogy. Dave, Alex, and Ruthie lead a conversation covering strategic thinking and cognitive diversity in teams. They discuss the impact of personality types on decision-making, using Xerxes’ historical campaign to illustrate their points,…
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Episode 185: Small Business Is The Future, with Emma of BERRIEZ
2:12:39
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Emma Zack of BERRIEZ is here to tell us all about the lessons she has learned over the past few years as a small business owner. She will share advice she has for all of you small business owners out there, whether you’ve been doing it for years, just getting started, or maybe just fantasizing about leaving your dumb job to work for yourself! She'l…
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Episode 184: Not-So-Free Returns with Emily Austin
2:16:12
2:16:12
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Nearly 1 out of 4 of the new garments we purchase end up being returned to the brand/retailer. While retail companies tend to keep the true data about returns under wraps, industry experts estimate that half of returned clothing is never worn by another person, ending up in the landfill instead. So yeah, returns are a pretty big deal across the ent…
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Ep 19 - GPTs and 2024 Marketing & AI Predictions
1:01:01
1:01:01
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In this thought-provoking episode of Enterprising Minds, hosts Dave Dougherty, Alex Pokorny, and Ruthi Corcoran engage in a deep dive into the future of GPTs (Generative Pre-trained Transformers) and their impact on marketing strategies for 2024. Coming off of OpenAI's Dev Day announcements they explore the integration of AI tools in everyday busin…
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Episode 183: Why (Most) New Sweaters Are (Near) Future Garbage, featuring Dani of Picnicwear
2:25:59
2:25:59
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Dani of Picnicwear joins Amanda to explain why (most) new sweaters are low quality, (near) future garbage (instead of future vintage). It's a complicated tale of synthetic blends, increasing margin targets, and lower prices. We'll explain how the fast fashion industry has kept prices low and profits high by swapping out yarns, cutting out details, …
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Episode 182: The Performances We Do At Work, with Rachel Greenley
2:21:16
2:21:16
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Writer and all-around rad person Rachel Greenley (@rachel_greenley_words) is back! You first met her in January, when she dropped by to talk about her New York Times essay, This Is the Reality of America’s Fast-Fashion Addiction. In that piece of writing, she shared her experiences working in a facility processing Amazon returns. Her essay is a mus…
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EP 18 - Job Hunting Tips for Laid Off Marketing Pros
58:09
58:09
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In this session of the Enterprising Minds podcast, Alex shares his recent job-hunting experience and provides tips and tricks to navigate the job application process in 2023. He focuses on understanding Applicant Tracking Systems (ATS), optimizing resumes, leveraging LinkedIn, and maintaining mental health during job hunting. Join the conversation …
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Episode 181: Taking Collective Action, with Kristi & Chiarra of the Indie Sellers Guild (part 2)
2:23:20
2:23:20
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Meet Kristi and Chiarra, board members for the Indie Sellers Guild, a nonprofit dedicated to providing education and support to all online creative indie sellers around the world. The Indie Sellers Guild got its start in 2022 while organizing the Etsy Strike, when about 17,000 shops put their Etsy storefronts on vacation mode, effectively preventin…
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Ep 17 - AI and Job Applications, Marketing Careers, and Interview Experiences
1:02:40
1:02:40
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In this episode of Enterprising Minds. Alex, Ruthi, and Dave's discussion revolves around the changing dynamics of the job market for marketing and sales professionals, the increasing role of artificial intelligence (AI) in job applications, and the mismatch between the expectations of job seekers and employers. Join the conversation by subscribing…
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Episode 180: Taking Collective Action, with Kristi & Chiarra of the Indie Sellers Guild (part 1)
1:54:46
1:54:46
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Meet Kristi and Chiarra, board members for the Indie Sellers Guild, a nonprofit dedicated to providing education and support to all online creative indie sellers around the world. The Indie Sellers Guild got its start in 2022 while organizing the Etsy Strike, when about 17,000 shops put their Etsy storefronts on vacation mode, effectively preventin…
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Episode 179: THE CLOTHESHORSE SAVES HALLOWEEN EXTRAVAGANZA, featuring Maggie Greene (part 2)
2:58:30
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It's that time again…time for Clotheshorse to SAVE Halloween! And for this very important mission, Amanda is joined by a Clotheshorse all-star, Maggie Greene, the Halloween Queen! You’ll get to meet some fabulous guests while we talk about all of the ways we can save Halloween from the ghouls of capitalism, waste and overconsumption. You’ll be haun…
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Ep 16 - Our Most Creative Things and Responsible AI Policies
1:01:00
1:01:00
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the use of AI in various aspects such as creativity, enhancing user experience via chatbots, and ethical considerations for AI through AI policy documents. They also share their personal experiences with creativity and discuss AI's potential benefits and pitfalls. Join the convers…
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Episode 178: THE CLOTHESHORSE SAVES HALLOWEEN EXTRAVAGANZA, featuring Maggie Greene (part 1)
2:41:04
2:41:04
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It's that time again…time for Clotheshorse to SAVE Halloween! And for this very important mission, Amanda is joined by a Clotheshorse all-star, Maggie Greene, the Halloween Queen! Over the next two episodes, you’ll get to meet some fabulous guests while we talk about all of the ways we can save Halloween from the ghouls of capitalism, waste and ove…
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Episode 177: #Girlboss, Feminist Tees, & Other Desperate Acts, How fast fashion changed everything (part 3)
1:56:03
1:56:03
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In part three of three, Amanda explores fast fashion 1.0 and 3.0 through the lens of her career: How the industry uses things like #Girlboss, feminist tees, and cause marketing to sell you more stuff. When fast fashion becomes desperate and starts embracing greenwashing and new revenue streams like rental and resale. WTF is the de minimus rule and …
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In this episode of Enterprising Minds, Alex Pokorny and Dave Dougherty emphasize the importance of quality content and user experience in the digital landscape. Especially as social media has evolved and search engines are changing in response to artificial intelligence. Despite the emergence of AI technology and the shift in social media dynamics,…
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Episode 176: Fast, Cheap, & Always Something New, How fast fashion changed everything (part 2)
1:57:35
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In part two of now THREE, Amanda explores fast fashion 1.0 and 2.0 through the lens of her career. In this episode we will break down all of the acrobatics brands did to bring their customers more and more newness, faster and faster. How fashion got faster with some help from social media and the normalization of shopping online. How retailers bega…
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