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Ep 14 - Subdomains, Subfolders, or Seperate Domains for Global Marketing
Manage episode 376404427 series 3463546
Content provided by Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, and legal requirements, which can complicate global growth.
To cap things off they discuss AI in advertising and how much AI, bots, and humans are involved in the process of paid search advertising already.
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-----Connect with Dave------
- Website: http://bit.ly/3Z5L3Pn
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------Connect with Ruthi------
- LinkedIn: https://bit.ly/3ZvZH1v
------Connect with Alex------
- Website: http://bit.ly/3Z5MwVT...
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