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The boutique fitness industry is BOOMING right now! In the InJoy Studio Ownership podcast we sit down with studio owners and discuss the ups and the downs of what it takes to create and sustain successful fitness studios. We cover all manner of topics from start-up, hiring, firing, and difficult client interactions. All of this is in effort to help inform and encourage future studio owners across the world that YOU CAN DO IT!
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We are BACK with Domini Anne today discuss how to set boundaries with those "difficult" clients. Because you can't fire every client who rubs you the wrong way sometimes! That's no way to run a business. So how can we as trainers empathize with our clients who are presenting us with behaviors we don't like while also staying true to our own boundar…
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What exactly is a recurring revenue model? Why would I want one for my studio? Am I violating HIPPA if I ask my clients if they have been vaccinated? Is the InJoy Studio Ownership online course and group coaching worth the $497 investment? (spoiler...YES! ;) Emily's Instagram https://www.injoymovementstudio.com/course…
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The name of the game in small business is PIVOT! And while we have talked about the major pivot in 2020 due to Covid, what about the pivot we are making now? Welcoming students back into the studio is different. There is no denying that. So how can we as business owners and teachers hold space for those coming back while also maintaining healthy bo…
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On today's episode of the podcast I sit down with long time studio owner and member of the InJoy Studio Ownership group Colleen Downard. Colleen has been a studio owner and teacher for 25 years, but no amount of experience could prepare anyone for the chaos that was 2020. I know Colleen's story of having to close one chapter of her life and begin a…
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Today's episode is a doozy! Eric and I have been emailing back and forth for awhile now discussing many of the things that go unsaid in the fitness industry world. The conversation was so good I insisted he come on the podcast to help me bring some of these topics to light. Like, what it ACTUALLY takes to build a sustainable business (hint it's not…
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Today, Master Trainer Domini Anne and I discuss all things online studio. Whether you are at the beginning stages of creating online content for your current clientele or starting to scale your online studio to the masses there is something in this episode for you! Domini and I also discuss how to repurpose your recorded classes for branding and ma…
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On today's episode of the podcast I sit down with GYROKINESIS® Master Trainer Paula Rivera. Paula is not just a colleague, but a dear friend and mentor. You will probably pick up on that from the very beginning of this episode that this isn't a typical interview format! There is lots of laughter and free flowing conversation as if we were back in m…
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On today's episode of the podcast I sit down for my first IN PERSON interview in over a year with GYROTONIC® Master Trainer Adrianna Thompson! We discuss everything from her origin story with the GYROTONIC® Method, her ebbs and flows in and out of studio ownership through the years, to how to welcome students back into the studio post-pandemic, as …
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Unfortunately, not many boutique studios make it to the 20 year mark, but GYROTONIC® Master Trainer Dominika Gaines has managed to weather the storms for 2 decades with her studio Kinesphere Center for Movement Education in Phoenix, AZ. Today we discuss her journey to becoming a Master Trainer, the evolution of the GYROTONIC® Method, teacher traini…
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Today social media mico-influencer coach Kherington AKA @currentlykherington is spilling all the tea on what makes successful brand ambassador partnerships within the boutique fitness market. If you have been confused on how to approach local influencers in your area or just how to maximize your instagram presence then this episode is a MUST LISTEN…
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Today Michelle Lopez and I are discussing all things money! From the nitty gritty of budgeting and accounting softwares to mindsets. Money doesn't have to be the elephant in the room. It is the thing that sustains our businesses and our lives so it's time to get serious in how we handle it. InJoy! Get In Touch With Michelle HERE! Emily's Instagram …
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WOW! I am so excited to start off this season of the podcast with a BANG! Cory is a yogi, pilates lover, lawyer, and the founder of Conscious Counsel Law Firm. He is brining us all the wisdom from the 3 legal documents all fitness studios need, advice on how to negotiate lease agreements, and the importance of properly classifying your teachers. Yo…
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Today we are catching up with Kevin Lartigue of Pilates Dwell in Okemos, Michigan. Last time we spoke with Kevin he had just recently opened up his studio. So today we talk about what it was like for him to have a brand new studio that had to go into lockdown. Kevin is always so positive and an encouragement to everyone he meets. I couldn't think o…
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On today's episode of the pod we are brining back one of our most popular guests Brooke Tyler! Last time Brooke and I spoke we talked about her expanding her studio and how acupuncture and pilates are a match made in heaven. Today Brooke keeps it real with how she has been able to ride the ups and downs of the "coronacoaster" that is 2020. Get your…
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Today we are catching up with one of my favorite studios in the world, The Movement Barn! Casey Turner opened up her idyllic little barn in Virginia over a year ago and I have been amazed at her social media presence and growth since we last spoke. Today we discuss how her students were able to come back to the barn with peace of mind, navigating w…
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Today we are bringing back my very first guests of the podcast EVER! It's been over 2 years since I sat down with Trey and Meg to talk about what it is like being co-owners of a studio and how they navigated their first year in business. Needless to say A LOT has happened since then! Trey and Meg bring real world practical tips and advice on how to…
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Today might be one of my most favorite episodes of all time! Tijuana is what I like to call a "In Real Life" friend. She has been a tremendous support to me over the years and today she is bringing all that love and encouragement to YOU! Take it all in my friends. TAKE. IT. IN! InJoy. ~Emily Tijuana's Instagram Emily's Instagram InJoy Studio Owners…
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On today’s episode of the podcast we catch up with my good friend Grace Parra! Last time we spoke with Grace we discussed what it was like to be a co-owner of a studio. Today we discuss how she and her business partners had to pivot their BRAND NEW group fitness space to online as well as dealing with the hard stop of all the momentum surrounding a…
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On today's episode of the podcast we visit with my good friend and colleague Matt Skelly. Matt owns a local personal training gym and we discuss how difficult it's been owning a fitness business in the state of North Carolina during the shut down. North Carolina was one of the last states to reopen gyms and indoor fitness facilities and Matt and I …
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The last time we spoke with Kathryn Londoff of Gyrotonic Seacoast we talked about how she was able to build her studio on the back of GYROKINESIS®. Having that previous experience helped Kathryn to be able to pivot on a dime to online teaching when her studio had to close. Kathryn also opens up to us about how this year has been a struggle both pro…
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We last spoke with Joel back in season 1 of the podcast where he shared with us his studio journey and love for the classical pilates method. Today we revisit with Joel to see how he has been handling the reopening process as his studio is located in one of the first states that reopened in America. Tune in to find out how he navigated this process…
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The last time Bre was with us she told us about how she found GYROTONIC® and pilates after experiencing a traumatic mountaineering accident. She fell in love with the work and ultimately decided to buy a studio. That was all nearly 2 years ago and A LOT has changed! Tune in and see how Bre has managed a major re-branding of her studio, going back t…
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Today is the day we launch the first iteration of the InJoy Studio Ownership online course! With many studio's around the world beginning the process of re-opening their doors we don't think there could be a more perfect time to get this information out there. The course includes 7 modules and 19 videos that are in conjunction with this season of t…
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So you set up your FB ads and sales funnel and a new client just booked with you! WOOT WOOT! Now what??? On today's episode of the podcast Shea and I walk you through the intake process and how to convert that new client into your biggest fan! We also talk about how to overcome client objections and when it's best to just walk away from a potential…
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As business owners it seems like social media can either go one of two ways…a total waste of dollars and energy or a comparison game that leaves us feeling bad about ourselves. IT DOESN’T HAVE TO BE THAT WAY! On this week’s episode of the podcast @sheakeats and I dive into social media and cover why you need it, how to use them in ways that feel ri…
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On today's episode of the podcast Shea and I start the conversation around all things Marketing! We discuss one of our favorite books, Building A Story Brand by Donald Miller, why print advertising is NOT dead, and why changing your mindset around your marketing campaigns is one of the key factors in making them successful! INJOY! Emily's Instagram…
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On today's episode of the pod Shea and I talk about the nuts and bolts you need to actually run your studio's day to day operations. We talk about online scheduling software, merchant services, recurring revenue/subscription models, as well as our favorite apps that help us get ALL THE THINGS done! Be sure to check out Emily's instagram for the fol…
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On today's episode of the podcast Shea really gets to stretch her legs on her favorite topic...building out your team! What is the difference between interns and assistants? What are the pros and cons of having Independent Contractors versus Employees when it comes to my teachers? (A topic that DEFINITELY has major implications in today's current c…
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This week's episode is all about MONEY! And given the world's current condition we think there is no better time to have these hard conversations. Because if you avoided looking at your numbers before this crisis you certainly have been forced to now! Shea and I deep dive into the Profit First system, how to trim the fat off your BOE, and how not t…
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Hi everyone and welcome back to season 5 of the podcast where Shea Keats and I dive deep into specific topics related to owning and thriving in boutique fitness studio ownership! On today's episode of the podcast we talk about all the things you need to research before opening up your business like how do you want to be classified legally, what the…
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Welcome back to a brand new season of the podcast! This season is a bit different in that it will not be an interview based season and is instead a topic based season. Fellow business partner and business coach Shea Keats and I deep dive into all the important topics we believe you need in not only starting and operating a boutique fitness studio, …
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Today we are discussing all things copy with the lovely Kaitlyn Parker! Kaitlyn helped me tremendously this fall in creating copy for a Facebook ad campaign I implemented this fall. It was such a success and I was so impressed with her that I HAD to have her on the pod to share her wisdom with you all! We discuss why copy is so dang important, how …
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Today's episode is a long one because the conversation was just TOO good to cut anything out! Kathryn is a fellow graduate of the Appalachian State Pilates Teacher Training Program and North Carolina pilates studio owner. She is bringing a wealth of tangible tips and advice on everything from buying a studio, moving a studio into your home, online …
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On today's episode of the podcast we sit down with Allie Christensen of Align Fitness by Allie to discuss ALL THE THINGS! She is really bringing the fire today you guys and I can't wait for you to hear all the tactile tips and tricks she shares. We discuss the importance of finding your niche, how to reach them and on what social media platforms, a…
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Meet Catherine "Casey" Turner! Dancer, turned GYROTONIC® teacher, turned budding entrepreneur. When I stumbled across Casey's instagram several months ago I instantly knew I wanted to have her on the podcast! Her studio is a dream! A small secluded space set amongst the wildflowers of Virginia. I CAN'T EVEN! On this episode we talk about the benefi…
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Welcome back to Season 4 of the podcast everyone! Woot! Kicking us off this season is the lovely Kathryn Benko of Sole Fitness in Wilmington, NC. Not only does Kathryn train and inspire ladies on the daily, she also co-hosts her own podcast, and is a marketing and branding expert! Kathryn keeps it real when it comes to marketing and branding in the…
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It's the Season 3 Finale with your host Emily! On today's episode of the podcast I talk about online scheduling software options! Which ones to consider, which ones to avoid, and special considerations you may not have even thought about while you shop around for what works best for your studio. I also get a little ranty over the topic of W-9's. Wh…
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On today's episode of the podcast we have my good friend and fellow NC studio owner, Sarah Honer! Sarah owns/co-owns 2 studios that differ in their set up. We discuss how they came to be and how to create more collaborative and shared ownership experiences in our studios. Shake up old those old paradigms! We also talk about the down-side of "hustle…
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On today's episode of the podcast my good friend Matt Skelly and I sat down with the advanced personal training students at UNCW for a little Q & A session about the ups and downs of business side of personal training. We cover a multitude of topics from continuing education, building community, sales, and managing staff! Immaculate Dissection Cour…
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Please welcome to the podcast today my lovely studio assistant/Jr. Manager Hannah Kate! I know there are a lot of "solopreneurs" out there who are on the cusp of hiring someone for studio help. Today's episode is for you! Learn how Hannah Kate and I make our boss -> staff relationship one that is effective, friendly, and fun. Lots of giggles and ap…
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On today's episode of the podcast I am so thrilled to have our first international guest, Noam Gagnon of Beyond Pilates in Vancouver, Canada! Noam comes to us with over 30 years of teaching and studio ownership experience. We dive deep into what it means to be a "brave" teacher as well as how his studio has evolved over the years into what he now c…
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