Tooling talks is a series of talks about developer tooling, primarily in the Scala ecosystem.
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GuildSomm Wine Podcast
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome Race fans, Drivers, and Sponsors! If you enjoy dirt track racing, you are going to enjoy this show. This is a Wisconsin based show inviting all dirt track fans, drivers, and sponsors nationwide to participate in the show. Lets compare rules, tracks, and how your promotion is run but most important, lets share some of those instant classic races! Email the show wiscodirt@gmail.com Support this podcast: https://podcasters.spotify.com/pod/show/thelocaldirt/support
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From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
41:56
41:56
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Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players…
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Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee
14:09
14:09
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Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at …
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Top 5 Marketing Tactics To 10X Startup Growth In 2024
41:01
41:01
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Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo? Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different s…
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1
I Built An App With Claude 3.5 In Less Than 10 Hours
25:34
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Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitabi…
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A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More
47:28
47:28
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Ep. 244 "Is AI really the future of marketing?" Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the A…
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Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)
31:55
31:55
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Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishi…
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Mastering AI with Claude: From Dashboards to Apps
31:57
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Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute? Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus fr…
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In our latest podcast, host and Master Sommelier Chris Tanghe connects with Sother Teague, a bartender and a founding partner of Overthrow Hospitality, in New York City, to discuss all things bitter and the current state of cocktails. The conversation explores the differences between tinctures and potable bitters, the espresso martini phenomenon, a…
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13 Tips To Master Video Marketing In 2024 - Chris Savage
42:31
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Ep. 241 How important is video for your website? Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essen…
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Ep. 240 Is distribution the undefeated catalyst in marketing? Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this e…
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Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts
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Ep. 239 Are you ready to 10x your views on LinkedIn using AI? Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really m…
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Only Pro Marketers Use These Untapped Marketing Channels
28:48
28:48
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Ep. 238 Are you tired of spending your advertising budget on the same stale channels? Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reac…
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Tasting with Ally Lanoue and Paul Swanson
30:17
30:17
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In our latest blind tasting podcast, host and Master Sommelier Chris Tanghe speaks with two Seattle sommeliers, each working in a different sector of the business, about how they apply blind tasting skills to their daily routines. They taste a white wine that tends to be a bit tricky! Ally Lanoue is the assistant wine director at the Canlis restaur…
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How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
43:00
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Ep. 237 How do we create the new marketing playbook of the AI era? Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true stra…
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How To Stand Out As A Marketer In 2024 (Even On A Small Budget)
46:01
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Ep. 236 "Is marketing facing a crisis of faith today?" Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove y…
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Everything I Learned From Seth Godin in 50 Minutes - Wes Kao
45:27
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Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate eff…
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Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)
30:53
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Ep.234 Is Apple's AI revolution set to change the way you interact with technology and market your business? Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and their monumental impact on the future of marketing. Learn more about how Apple is training consumers to use AI without realizing it, the strategic partner…
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In our latest podcast, the host and Master Sommelier Chris Tanghe explores the diverse wine styles of Hungary, including the iconic and incredibly complex sweet wines of Tokaj as well as lesser-known dry wines from multiple regions. Our guest this month is Hungary’s first Master Sommelier, Tamás Czinki, from Budapest, who is the wine director of th…
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1
Watch These 33 Minutes To Become An AI Expert
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Ep. 233 What happens if AI reduces human cost to zero? Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of…
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How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)
52:36
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Ep. 232 What do the recent Google leaks mean? Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on ma…
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How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)
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Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts. Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your …
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Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch
31:52
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Ep. 230 Is Google's AI making search better or humorously worse? Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open w…
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Tasting with Barbara Philip and Élyse Lambert
41:40
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In our latest blind tasting episode, host and Master Sommelier Christopher Tanghe speaks with two talented Canadian wine professionals, Barbara Philip and Élyse Lambert. They taste a red wine blind and discuss how they apply blind tasting in their work and why it’s okay to be wrong from time to time. Barbara Philip is a Master of Wine and is curren…
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Ai Agents: The Future Marketers You Can't Afford to Ignore
32:24
32:24
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Ep. 229 How will AI agents revolutionize marketing strategies in 2024? Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more about the potential use cases for AI agents in marketing, optimizing search strategies in the age of AI, and preparing for the AI-driven future. Mentions…
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The Psychological Trick Every Marketer Needs To Master Communication
49:35
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Ep. 228 How can authenticity transform your marketing game? Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication…
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Top 5 Marketing Strategies Of 2024 To 10X Business Growth
36:22
36:22
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Ep. 227 What are the best marketing channels you should use to grow your business? Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketi…
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Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’
59:27
59:27
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Ep. 226 Gary Vaynerchuk is challenging the traditional mindset of business and marketing. Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why t…
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Cheese and Wine Pairing with Bronwen and Francis Percival
1:14:25
1:14:25
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In our latest podcast, host and Master Sommelier Christopher Tanghe broaches the complexities of pairing wine with cheese, as it’s often assumed that the two are easily matched, in an interview with Bronwen and Francis Percival. Bronwen selected four cheeses and tasked Chris and Francis with choosing pairings that they thought would elevate the eat…
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Ep. 225 How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication and marketing. Kipp and Kieran dive into the groundbreaking features of OpenAI's latest release. Learn more on how the omnimodal capabilities of GPT-4o …
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How To Master Sales Prospecting With Ai In 2024
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Ep. 224 Did you know AI could potentially increase email conversion rates by 94%? Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can leverage online data, the role of AI in improving prospecting emails, and the future of AI in voice prospecting and creating engaging, celebrity-driv…
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I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)
42:51
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Ep. 223 How can you be in the 5% of in demand marketers in the future? Kieran dives into the marketing playbook for the AI era. Learn more on crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques. Mentions Sam Altman https://blog.samaltman.com/ Eleven Labs h…
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How This GPT-4 Prompt Is Breaking a $257 Billion Industry
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Ep. 222 Why should you build for the AI of the future, NOT for the AI of today? Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn more on integrating AI for extracting and analyzing data, enhancing brand awareness and net promoter scores, and the significance of building your mark…
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How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter
42:36
42:36
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Ep. 221 How can AI revolutionize the way we create and consume content? Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle comp…
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I Created An Ai Email Course Using ChatGPT
34:56
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Ep. 220 Will Ai automate 95% of a marketer's role? A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s cour…
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1
Tasting with Braithe Tidwell and Sam Bortugno
28:07
28:07
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In our latest blind tasting episode, host and Master Sommelier Christopher Tanghe speaks with Braithe Tidwell and Sam Bortugno of Brennan's Restaurant in New Orleans, Louisiana. They talk about their experiences with blind tasting and how they employ blind tasting skills in their current roles. Braithe Tidwell is the corporate beverage director for…
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Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith
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Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominati…
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Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital …
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Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
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Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning mar…
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