Best Ed McKenzie Podcasts (2024)

1
181. Paul Wilke, CEO of Upright Position Communications and Co-Founder of Walking Duck 25:15

5d ago25:15

25:15

What is the Communications Triangle? Hint: it's no where near Bermuda! Paul Wilke talks with us about how the three points of the communications triangle operate and how he used his background as a journalist to create his two businesses: Upright Position Communications, which specializes in IPO communications & PR strategy and providing communicat…

1
180. Stephen Baker, Head of PR at Propellernet, on Digital PR 33:29

12d ago33:29

33:29

What is Digital PR? And how can you use it effectively? Stephen Baker has 17 years’ experience as a PR professional having started in traditional PR before moving into digital with Propellernet in 2011. He now manages a growing team of 13 people and is responsible for their ongoing development, ensuring everyone is motivated, happy and delivering t…

1
179. Amanda Arrigotti-White on elevating Food & Bev PR 29:40

20d ago29:40

29:40

How can you differentiate your brand in the vast world of Food & Beverage PR? Amanda Arrigotti-White is a force in the food and beverage space. She is Founder & CEO of Curate & Co., where her blend of strategic thinking guides her clients strategy while remaining hands-on with each client’s portfolio. With a proven track record of delivering result…

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178. Tiffany Joy Murchison, TJM & co., on non-profits, finding purpose and DIY PR 26:27

27d ago26:27

26:27

Episode 178: non-profits especially need to focus their PR message for optimal results! Tiffany Joy Murchison is CEO of TJM & Co based in Brooklyn, NY where she and her team help non-profits live their purpose by connecting them with their ideal audiences. Hear about how she does it and how she wrote her latest book on #DoItYourself PR in just two …

1
177. Jenn Quader, The Smart Agency on how to get a TEDx talk! 26:23

1M ago26:23

26:23

Jenn Quader is President & CEO of The Smart Agency, an Irvine, CA-based firm specalizing in commercial real estate and financial services across the country. Her personal mission is to empower the next generation of confident communicators by sharing her voice in the global movement toward empathetic and human-first business leadership. Her recent …

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176. Linda Arroz: from Welder to Model to Producer to PR pro 38:39

1M ago38:39

38:39

Career journeys are never a straight line and Linda Arroz is proof! She started her career on a Flint, MI auto assembly line, and followed her passion to become a public speaker, contract model for Spiegel, TV news producer and PR pro! Linda is attracted to ideas, individuals, and information that excite and inform. Established in Los Angeles, the …

1
175. Tonya McKenzie on Creating a Compelling Personal Brand Thru Podcasting 41:12

2M ago41:12

41:12

How can you create your personal brand through podcasting and PR? Tonya McKenzie is a California-based public relations and media relations professional helping organizations craft their message, tell their story and gain earned media. Her new book, PR & Media Relations for Small Business Success, teaches the importance of a personal brand through …

1
174. Ed Sweeting, Video Journalist, News 12 Networks 29:17

2M ago29:17

29:17

What makes a great TV story? How do you get TV interested in your pitch? Ed Sweeting is a senior photojournalist with News12 Networks and has done it all: covering some of the biggest stories and creating the most iconic moving images of the last three decades. Whether it’s shooting video for a reporter package, runing and gunning as a VO-cam, prod…

1
173. Mona Kinal, G2A com, on marketing digital content 35:57

3M ago35:57

35:57

How do you market the world's largest digital marketplace? Mona Kinal, CMO of G2A, talks about how she launches and promotes everything from games, gift cards and subscriptions to software and e-learning. Her latest global brand challenge sees her working across more than 100 markets to launch innovative solutions. In her 20 years in global ecomm, …

1
172. Jody Fisher on Social Media Dos and Don'ts 15:50

3M ago15:50

15:50

You don't have to be a social media expert to grow your channel organically. Jody talks about some dos and don'ts for making your social channels work best for you. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Ho…

1
171. Stacey Wallenstein, The Mint Chip Mama, on Working with Social Media Influencers 36:30

3M ago36:30

36:30

What's it like to work with a social media influencer? Stacey Wallenstein is "The Mint Chip Mama" - an identity she created to talk about all the things she loves: parenting, lifestyle, travel and more. We talk about her journey as a content creator, working with clients to elevate their brands and why "influencer" may be the new four-letter word. …

1
170. Dr. Dhru Beeharilal, Business Coaching for Everyone 27:07

3M ago27:07

27:07

Dr. Dhru Beeharilal partners with his clients on their hero's journey to build their resilience and mindset in order to be more effective, empowered, authentic, and creative leaders, business owners, and human beings. His approach combines coaching, neuro-linguistic programming, spirituality, cognitive behavioral therapy, and the Japanese philosoph…

1
169. Jim Poesl, Host of Safety Wars, on the Baltimore Bridge Collapse 32:47

3M ago32:47

32:47

The Baltimore Bridge Collapse can teach us a lot about safety planning and how to prepare to communicate when disaster strikes. Jim Poesl is an environmental health and safety expert with 31 years of experience in the environmental health and safety field. His experiences include the Anthrax Clean-ups in NYC and countless environmental emergency re…

1
168. Jen Hartmann, NEAT: The Agency on Hiring GenZ and Going Viral 29:06

4M ago29:06

29:06

Jen Hartmann is the founder of NEAT, based in Louisville, KY, where she helps clients across industries such as CPG, fashion, tech, beverage, and hospitality. A podcast host, and marketing professor with almost a decade of industry experience, Jen’s expertise has also earned her prominent features in The Sun, Business Insider, Authority Magazine, a…

1
167. Helen Neal on Sustainability and Kindness 26:11

4M ago26:11

26:11

Can kindness and capitalism go together? And what is sustainability communications? Helen Neal, founder and CEO of HN Communications in the UK explains. As a multi-award winning sustainability communications agency specializing in sustainability-focused communications and events, she and her firm support some of the world’s leading brands on their …

1
166. Nikita Kumar on Podcast Strategy 34:03

4M ago34:03

34:03

Guest on someone else's podcast of start your own? What's the best way to measure a successful podcast strategy? And how can I build a podcast audience? Nikita Kumar is the Podcast Success Manager at Pikkal & Co. where she transforms podcasting into an art form, captivating audiences and crafting narratives that turn challenges into success stories…

1
165. Jody Fisher on PR Mythbusting! 20:31

4M ago20:31

20:31

There are so many misconceptions about public relations: what it is, what it does and what it's not! Host Jody Fisher addresses five common myths about PR and gives his take on how we can help educate people on what good public relations is all about. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, an…

1
164. Jamie Stuart, NewsdayTV, on Sports Reporting 24:42

5M ago24:42

24:42

How do you work with sports reporters to go beyond coverage of the big game? Jamie Stuart is a 7x Emmy winning reporter currently working for Newsday Sports and just off a more than 20 year run at News 12 Long Island. He’s a Syracuse grad who enjoys quiet things like KISS, WWE, Godzilla movies & 70,000 NY Jets fans. Jamie has also recently dipped i…

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163. Bob Shields, Newsday, on the past, present and future of print journalism 31:54

5M ago31:54

31:54

What's the state of newspapers in America? And what does the future hold for print journalism? Bob Shields is Associate Managing Editor at Newsday, serving the Long Island communities of Nassau and Suffolk County. With more than 30 years of experience in the news business, with most of that time spent at tabloid newspapers, he's worked at The Trent…

1
162. Jody Fisher on Reddit Q&A Number 9 25:45

6M ago25:45

25:45

How do I escape a toxic PR agency? What is a good agency reporting structure and roles? How do I get the AVE and PR value of a press release or news article? How many clients is too many? Media lists are frustrating me! We go back to the Reddit Public Relations thread and answer these questions! Listen to find out if you agree and let us know! The …

1
161. Sherry Goldman, CEO, Goldman Communications Group on Good Ol' Fashioned Earned Media 30:05

6M ago30:05

30:05

When people think of "PR" they typically think of media relations. Sherry Goldman is founder of Goldman Communications Group, an award-winning public relations/marketing communications agency. We talk about how to cultivate relationships with reporters, cut through the noise of the newsroom and build lasting relationships with reporters. The PR Pod…

1
160. Stacey Vaselaney on How She Sold Pink Duck Tape to HS Seniors! 31:02

6M ago31:02

31:02

How do you bring new life to an old brand? Stacey Vaselaney, owner of SLVPR, was the creative force behind Duck Tape's launch of its multicolored products that took the nation by storm, even inspiring high school students to adopt the product in a brilliant prom promotion. The PR Podcast is your view inside the public relations business. We talk wi…

1
159. THREE THINGS you need for a successful 2024! 10:27

6M ago10:27

10:27

2024 is here! Are you ready for it? We run down THREE THINGS you should do to be successful in public relations this year! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fishe…

1
158. Josh Greene, Wikipedia and SEO master 28:35

7M ago28:35

28:35

Josh Greene is CEO of The Mather Group, a digital marketing agency that specializes in improving and protecting online reputations through SEO, Paid Media and Wikipedia. He guides his clients using actionable insights and tools to conquer the online marketing world, empowering brands and individuals to shape their online presence to support their b…

1
157. Jared Meade on Licensing, Ethics and Reputation 26:33

7M ago26:33

26:33

Should PR people be licensed? Would it help the world understand our industry better? Would it keep people from using that dreaded four-letter word: "spin?" Jared Meade is Associate VP of Meehan Business Advisers and founder and principal of Rayne Strategy Group. We talk about the opportunities and challenges to licensing PR professionals, plus eth…

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156. Parry Headrick, Crackle PR on Big Idea PR 25:21

7M ago25:21

25:21

Parry Headrick founded Crackle PR to help grow companies in an efficient and cost-effective way, using creative strategies that.. well, CRACKLE. He’s a big idea guy. A spit-baller. A dot-connecter. He’s worked alongside a “who’s who” of Silicon Valley companies and tech startups on media relations strategy, media training, and crisis communications…

1
155. Brittanie Clement Price on Finding your TikTok voice 25:05

8M ago25:05

25:05

Brittanie Clement Price is the founder & principal of BCENE Public Relations, an award-winning bi-coastal communications agency with an extensive national portfolio touching every major media market. BCENE represents several billion-dollar companies including some of the largest and most well-respected real estate firms and coveted lifestyle & cele…

1
154. Jody Fisher on Thanksgiving Thank Yous 9:53

8M ago9:53

9:53

Taking a break from guest conversations to say THANK YOU to you, our loyal listeners. Travel safely, hug those you love, and check in on someone who may need it! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that …

1
153. Anat Gerstein, Founder & President, Anat 43:15

8M ago43:15

43:15

What is Asset Framing? We talk with Anat Gerstein, Founder and President, on a new push to help properly and respectfully report on at-risk and marginalized populations. Anat started her namesake named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting her business, Anat was …

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152. Matthew Krayton, Founder of Publitics on Political PR and Election Day 34:50

8M ago34:50

34:50

This week Americans go to the polls to vote in a variety of races and make their voices heard on issues. But how did the American experiment become so polarized? Matthew Krayton founded Publitics, a public affairs, political, PR, and strategy consultancy, and talks about breaking through to voters on issues that dispell apathy and motivate action. …

1
151. Joe Zappa, Founder & CEO, Sharp Pen Media 27:04

9M ago27:04

27:04

Every marketer has been asked, potentially even haunted by the question, “Is it measurable?” Joe Zappa, Founder and CEO of Sharp Pen Media, shares his thoughts on the art of content marketing as a way to measure PR ROI. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about…

1
150. The Sesquicentennial Episode 10:58

9M ago10:58

10:58

Episode 150 is cause for celebration.. of you! Thank you for listening, contributing and being a fan of what we do. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is …

1
149. Jaci Russo, co-founder and CEO of brandRUSSO 32:53

9M ago32:53

32:53

Jaci Russo is co-founder and CEO of brandRUSSO, specializing in B2B clients. Founded in 2001, she has pushed established brands to grow through change, forcing new perspectives that drive results. An author, podcast host, public speaker, and mom, she is also an advocate for inclusive leadership with a focus on merit and abilities, and she's committ…

1
148. April White & Laura Schooler, Hosts, The PR Wine Down 35:13

10M ago35:13

35:13

April White & Laura Schooler are co-hosts of the two-time-award-winning podcast “The PR Wine Down,” where they gab, analyze, dissect, and commiserate on the biggest issues impacting PR practitioners. April is CEO and Founder of Trust Relations, a TEDx speaker, a contributor to Forbes, Entrepreneur, and Newsweek, and has won a Gold Stevie Award for …

1
147. Lindsey Burda, Founder, BurdaMarketing 27:47

10M ago27:47

27:47

Lindsey Burda is the owner of BurdaMarketing, where she partners with passionate service-based business owners to help them build a string digital presence to bring in more leads online. Having worked with nearly 100 small businesses worldwide, her goal is to guide growing your voice, brand, and strategy that helps business owners focus on doing mo…

1
146. Doug Hall, Big Feat PR on Music Industry Publicity 29:43

10M ago29:43

29:43

Doug Hall is a Nashville-based British music publicist representing artists including Yola, Bootsy Collins, Taj Mahal, and more. He started his career in the UK where he worked with The Rolling Stones and in 2014, founded D Digital PR, where he managed successful UK campaigns for high-profile artists and events including Chris Stapleton, Alison Kra…

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145. Dustin Siggins, founder, Proven Media Solutions, on merchandising, backlinks and shark attacks 31:14

10M ago31:14

31:14

Dustin Siggins is the founder of Proven Media Solutions and a business columnist. He shares his secrets on merchandising media hits and leveraging all your marketing channels for “surround sound publicity.” Listen for his take on surviving a publicity "shark attack!" The PR Podcast is your view inside the public relations business. We talk with gre…

1
144. The Labor Day Episode 6:12

10M ago6:12

6:12

If you've got a day off, enjoy! If you're working, thank you.. especially if you are doing so to take care of your fellow humans. Also this Labor Day, we support the striking members of SAG-AFTRA and WGA in their fight to protect their livelihoods and reach a fair deal that allows them to continue to create the stuff we love to love. Thanks for lis…

1
143. Kathleen Lucente, founder & CEO, Red Fan Communications on B2B and turning hits into dollars 28:43

11M ago28:43

28:43

Kathleen Lucente is CEO & founder of Red Fan Communications, an integrated public relations and marketing strategy and advisory firm for B2B technology companies. Lucente leads a team of proven senior consultants who work with clients to support strategic business goals, growth acceleration, and preparing for funding, merger, acquisition, or IPO.Th…

1
142. Liliana Pertenava, Axxilion and VisaBoost, on launching and elevating profiles 32:23

11M ago32:23

32:23

Liliana Pertenava is a global PR executive, startup advisor, and entrepreneur, leading Public Relations, Branding & Strategic Communications for tech companies and finance venture capital at Axxilion. Liliana's strategies have earned global coverage in elite media like Forbes, CNN, and Bloomberg. She is an active contributor to Entrepreneur US and …

1
141. Lauren Kleinman, Founder, The Quality Edit on "Performance PR" 35:07

11M ago35:07

35:07

Lauren Kleinman is a mother, serial entrepreneur, and trailblazer in media and publishing. She is the founder of Dreamday where she coined the term “Performance PR," combining traditional PR with affiliate marketing to drive data-driven results. Lauren also co-founded a second company, The Quality Edit, a modern media company that curates the inter…

1
140. Kaitlyn Barclay, Founder & CEO, ScoutLab on LGBTQ Inclusion and "Do The Right Thing" PR 27:55

11M ago27:55

27:55

Kaitlyn Barclay is co-founder and CEO of Scout Lab, with clients that include Wix.com, Adidas, Venmo. Prior to ScoutLab, Kaitlyn was on the founding team of fitmob, a fitness subscription, which sold to ClassPass in 2015. She’s an advisor to female-run organizations like Super Mush and JourneyOne Ventures, as well as an angel investor in women and …

1
139. Bonnie Taylor, Talent Resources, on Celebrity Partnerships 32:15

12M ago32:15

32:15

How did Ben Affleck (and Jennifer Lopez) come to star in that Dunkin' commercial? Bonnie Taylor of Talent Resources spills the tea and more in this insightful episode. Hear about how you can leverage working with celebrities and other talent in your PR efforts. The PR Podcast is your view inside the public relations business. We talk with great PR …

1
138. Carmen Fields, Author, "Going Back to T-Town" 31:14

12M ago31:14

31:14

Carmen Fields is a career PR professional and an Emmy Award-winning broadcast news journalist. She used her PR and storytelling talents on her new book, "Going Back to T-Town: The Ernie Fields Territory Big Band," which brings us the untold story of her father, Ernie Fields, a highly influential jazz musician who made significant contributions duri…

1
137. Claire Mason on Global Thought Leadership 32:10

12M ago32:10

32:10

Claire Mason is the Thought Leadership Publicist working with founders, coaches, and solo entrepreneurs to their grow visibility, credibility, and opportunity pipelines using her proven LinkedIn and media strategies. She has landed clients in Forbes, CNBC, and Wall Street Journal, and earned her own bylines in The Guardian, Marie-Claire, and The Su…

1
136. Barrie Cohen, BC Public Relations on Positive PR 28:20

1y ago28:20

28:20

Barrie Cohen is CEO of BC Public Relations based in Denver, where she and her firm guide clients in crafting strong and authentic stories for brands founded on creativity, customization, and collaboration. Her passion for positive publicity and storytelling has created countless opportunities for her clients including features in Cosmopolitan, Musc…

1
135. Heather Wagner Reed, CEO, Juice Consulting 34:54

1y ago34:54

34:54

Heather Wagner Reed is the Founder + CEO of Juice Consulting, a boutique PR and marketing firm based in Austin TX that was just named "Austin’s Premiere PR and Marketing Agency" by SPIN Magazine. She's worked with clients including Gloria Gaynor and Erykah Badu. Before starting Juice in 2007, Heather was Senior Product Manager for Beyoncé, handling…

1
134. Dr. Kerry O'Grady on Getting an Education in PR 29:55

1y ago29:55

29:55

Dr. Kerry O’Grady is an associate professor of public relations and communications based in New York City. She’s been teaching for 14 years and currently is working at Columbia University, the Rochester Institute of Technology, and Campus.edu, to name a few. A Self-described savage truth-teller and fearless advocate of PR education, she helps unive…

1
133. Tieja MacLaughlin on Leveraging Criticism on Social Media 25:44

1y ago25:44

25:44

Tieja MacLaughlin is the founder of her namesake firm based in Toronto, the first of its kind to integrate restorative justice techniques into the practice of issues management. She is a former reporter and a regular keynote speaker recognized for her candid authenticity, sharp wit, and effortless adaptability that connects with a range of audience…

1
132. Sam Patchett, Director at Profile 27:29

1y ago27:29

27:29

Sam Patchett is Director at Profile, a 12-person PR agency based in London. He started his career in New Zealand, working as a political advisor and press secretary for MPs and Ministers at New Zealand’s Parliament. After working for boutique Wellington PR outfit SweeneyVesty, he moved to the UK. In the UK, he has held corporate communications role…

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