Erin Dimond public
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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
 
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We have our amazing IFCA success coach Sadie Griffith on the show to discuss her experience with students going through our program and what she sees separates the good from the great. We talk about advice for new students, character traits and beliefs we see from our highest performing students, and what not to do as a coach in a mentorship. Time …
 
I almost made a ridiculous financial decision and it was entirely based on my ego. Walked into the Mercedes dealership to get Erin a new car for our growing family and there it was… a gunmetal G Wagon. I was sold quite literally and I'm not into cars that much or that flashy of a person. It came from my ego and defining "success". I want to share w…
 
While you see two multi-7 figure fitness businesses now with a thriving culture and a kickass team, it wasn't always like that. We've made mistakes in the past and will continue to make them. On today's episode, we want to share 6 of our biggest mistakes since starting our business so you can avoid those same mistakes. Topics include: - Our Fuckups…
 
In our final part of our series, I want to discuss first some advanced sales metrics if you are at that point in business (or something to keep in mind as you grow) and then get to the juicy stuff. Setting those monthly income goals based on all the work we've done over the past 2 episodes. It will make a lot more sense if you listen to those first…
 
Part 2 of this 3 Part series on "Business Macros" is understanding your beginning and intermediate data when it comes to sales and your content. If you've been frustrated with the lack of growth or clarity on what you need to do for more consistent revenue, these are the data points we recommend you start tracking immediately and from this stage, y…
 
We know how important protein, fat, and carbohydrates are for a physical transformation but what are the "business macros"? I want to share with you what I believe are the cornerstone metrics to measure when it comes to your business as you grow and evolve. Time Stamps: (2:20) Numbers You Should Be Tracking (5:10) Example of Gross Margin (5:53) Net…
 
One of our most absolute favorite things to do is bring you success stories from IFCA clients that are just like you. Same problems, same challenges, same preconceived notions about us possibly being a scam. Adam had all of those and thanks to another IFCA student (shoutout to Brandon who's been on the show before), Adam took the leap and generated…
 
If the title of today's episode resonates with you and you've hired mentors in the past that didn't live up to your expectations, we are really excited for you to listen to this. Our IFCA student Justine had 3 clients when she started with us and made back her initial investment plus a lot more. When the startup she was working for crumbled, she kn…
 
Quite possibly the shortest episode we've ever done but could get you unstuck in a major area of sales if you execute them. I want to give you 5 of our easiest financial objection responses from objections we've received hundreds of times. Time Stamps: (0:08) Financial Objections (0:52) Payment Plan Option (1:10) Challenging Question (2:05) Don’t A…
 
IFCA client Dylan Conrad came to us in 2021 after some tough breaks in business and found himself in debt. He is an incredibly talented coach and since his time in IFCA, we went from being in debt to generating 50k months, hiring a team, and now only working 10-15 hours a week. If this sounds like something you're interested in, give this a listen …
 
One thing that separates good from great coaches is their follow up processes and the amount of times they follow up with potential clients. I want to give you a framework to contextualize this concept and give you actionable strategies for followups that don't feel sleazy or manipulative. Time Stamps: (1:12) One of the Big Reasons Coaches Stay Bro…
 
The man the myth the legend… he has had many chapters in his life and we're beyond grateful to call him a teammate Travis Dalrymple, Director of Client Success for IFCA. Today, we talk about Travis's story and how he was once on the road with America's Got Talent, how he became an online coach, and what beliefs need to be broken if you're stuck at …
 
Utilizing referrals is an absolute game changer as a lead generation strategy because it is the only one that compounds and costs you nothing. What it does require though is great product and a great system on the backend and we're here to provide tips on both today. We'll talk about why referrals matter, why you aren't getting referrals, and some …
 
We've seen so much growth and maturity with our guest today in not only how she shows up as an authority online but on our IFCA calls as well. Hannah Weinberger, CEO of FitByHan, is here today to discuss her life and story before IFCA, how she is transitioning from being a coach to a full-time CEO, and advice she has if you're on the fence about jo…
 
Short but hopefully powerful episode all around content and looking at your content creation through the lens of your prospective clients. There are different stages that a prospect must go through to see the potential and value of your coaching and eventually sign up with you. We'll talk about those stages along with different examples of content …
 
Our wonderful friend and first mentor Mike Zeller is back on the show (those of you from the Flow State days might remember him) and he's here today to talk about self-belief and how to create a plan around it. We'll talk about who the true imposter is, passion vs. practicality, and Mike's new book! Time Stamps: (0:10) Mike Zeller is Back! (2:40) M…
 
Our former rockstar client Dr. Kevin Hamidi went from 1k a month to over 23k a month with his coaching business during his time with IFCA and now has an amazing offer to help other coaches in the space from an injury prevention and rehab perspective. Before we get into that, we talk about his IFCA experience, how he resonated with the philosophy, a…
 
What almost kept me stuck in the middle class forever? Repeating old generational patterns and thinking I could do it all on my own. Now, I know this is the secret to continuous growth. I know it's scary but hopefully this episode will get you a step closer to investing more into yourself and the future you want. Time Stamps: (0:10) Stuck in the Mi…
 
You're trying to solve a problem that hasn't happened yet. You're so fixated on a fictitious issue that you'll never reach that problem if you continue to focus on it. Today's episode is all about how to not stress about problems you're not currently dealing with and how to focus on the now. Time Stamps: (0:10) Trying to Solve Problems that Don’t E…
 
As coaches and business owners, we are constantly finding and solving problems while putting out fires. This can lead to emotional spirals at times and we can potentially be focusing on the wrong thing. I want to give you a simple but powerful framework on how to think through these emotional spirals to get to the root of the issue. Time Stamps: (0…
 
Short but hopefully powerful episode on creating such a dope product for your customers that they feel dumb not telling their friends about it and how to reduce or eliminate escalation in your business. Time Stamps: (0:40) Product Over Everything (2:00) Keys to Extraordinary Onboarding Process (6:25) Registered Dietitian Study (7:40) Few More Tips …
 
Ever feel so frustrated with your coaching business that you're ready to throw in the towel? Our guest today almost did that but took a final chance on herself and it paid off big! Learn about Heather's experience within IFCA so far, her success, and her advice if you're sitting on the fence. Time Stamps: (0:20) Our Guest Today (2:00) Heather’s Fir…
 
We constantly talk about raising prices and there's a very good reason. The upsides are endless. More revenue, better clients, better client results, and even more. The two constraints holding you back is your beliefs and your offer. We'll breakdown how to improve your offer and we hope this episode will start to break the belief around raising you…
 
Part 2 of our continuation/back end offer series (definitely go back and listen to Part 1 on what this is and why it's important) will cover the how. The implementation and how to have these conversations with clients. Topics include: - How to Listen and Structure The Conversation - How to Provide the Solutions to Problems Clients Present - Taking …
 
What if you could 4X your revenue without adding a single new client or customer? Sound interested? Today is part 1 of a 2 part presentation Jordan and Travis gave at the Fit Biz Conference in Scottsdale. Topics and lessons covered include: - The Only 3 Ways to Grow Your Business - The Difference between Front End vs Back End From a Sales Perspecti…
 
Short but powerful story from a book I've loved recently from Will Smith and how it applies to building your coaching business. It's not about the wall. It's about each individual brick and lining them up to the best of your ability each and every day. Listen in as I explain more. Time Stamps: (0:00) Will Smith Mindset Hack (0:50) My Recent Overwhe…
 
We rarely make offers on this podcast but if you are one of the 4 types of coaches we help within IFCA and you're ready to answer the call to adventure, seriously consider what we are about to talk about. I'll also share with you the 3 biggest problems we see with coaches like yourself and 3 solutions you can start using today. Time Stamps: (0:20) …
 
Continuing on talk on content that generates leads, I want to focus on one type of content and that is direct offers for a potential client to take action on. Whether it is to DM you about coaching or a freebie you're promoting with an indirect offer, this is where you allow a prospect or lead to raise their hand and signal they are ready for more.…
 
We get a lot of questions in our free Facebook groups or in DM's about creating social media content and what type of content you need to create to attract your ideal client. Before I give my opinion on a student's content, I need to know what the intent behind the post was. If there is no intent, that's where we need to start. I'll share with you …
 
I am so excited to have our guest and my good friend for awhile now Adrian Olivas AKA Coach Skoli, lead programmer for T4E Systems. We'll talk about how to simplifying training programming specifically for lifestyle clients to get them the best results possible, training cues and analogies, top programming mistakes to avoid, and so much more! Time …
 
We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the en…
 
Leads are the lifeblood of your business and if you are struggling with leads right now, there could be a few reasons why. You think you talk about your offer enough but you need to talk about 5 times the amount you're comfortable with. Your offer could also suck… but we can fix that today! Listen in as we explain these reasons and other reasons an…
 
We know growing a social media following is nearly every fitness coaches goal and while we've talked at length that you don't need a huge following to be successful, but it sure does help to have more eyeballs on your content. Today's guest grew her social media following from 35k to 227k in basically a year which is incredible. We'll talk about ta…
 
Jason Theobald AKA Scoobyprep is back on the show to discuss a topic near and dear to our hearts recently and that is fertility! Jason is a wealth of knowledge with his 15 years of experience and we can't wait for you to listen to this episode! Time Stamps: (1:12) Jason’s Experience (2:30) Preface to Conversation (10:00) Importance of Lifestyle Fac…
 
Happy 300th episode Fit Biz fam! In honor of today's momentous occasion, we wanted to share… we're PREGNANT! Okay, you probably already knew that if you've been following us but we are so excited and we want to tell you why this baby boy is going to make us A SHIT TON of money. No really, we aren't above exploiting this miracle LOL listen in as we …
 
Tired of spending a lot of time making posts on Instagram or Facebook hoping to acquire clients but you're getting crickets? What if there were a more effective way to leverage IG and FB stories so you could build a genuine connection with your audience, leading to more client applications? We've got you! In this episode, Jordan will explain how to…
 
If you haven't listened to Part 1 last week, definitely go listen so you'll understand the context for today's episode. Erin takes the mic at our live event to discuss her super vulnerable moment, what it's like to hang out with people you've looked up to for awhile, and how to manage transitions within your company. Topics Include: - Slut Shaming …
 
We are just coming off of an absolutely incredible weekend at our Fit Biz Mastermind Event that we hosted in Scottsdale. Thank you so much for all those that were able to attend in person and virtually. For those who didn't attend, we wanted to share our opening speeches because this was a pivotal moment not only in our relationship but as business…
 
Part 2 of investment talk is are you investing your time wisely? Are you in constant motion or are you actually taking action on the things that will push your business and mission forward. Super short but hopefully super valuable episode to change your perspective on action vs motion. Time Stamps: (0:20) Last Episode (1:21) Action vs Motion (5:50)…
 
I might be a little biased for this episode but… I see it everyday. IFCA students struggling with money mindset issues but took a chance on themselves and have made back their investment plus a whole lot more in some instances. Warren Buffett even says the best investment he's ever made is in himself. Take a listen to what I'm talking about when it…
 
Dr. Kelsi DeMelo is back on the show solo this time and I (Erin) get to ask her some selfish questions because, if you did not know, I am pregnant! Going on 14-15 weeks now and I find pelvic floor health even more fascinating now and Kelsi is one of the smartest teachers I know in the space. We talk about how to setup your initial assessment better…
 
Part 2 with Amanda Bucci is all about the tactical Entrepreneurial Archetypes. These 4 Archetypes are huge to know for your self awareness and could be the difference between being stuck and having a thriving business. We get into each Archetype, how energy management plays a huge role, and Amanda's new EA Universe platform! Topics include: - Entre…
 
Amanda Bucci is back with us to discuss the reality of growing a business. She is someone that did it all from 1-1 coaching to group to a membership site, a podcast, a mastermind, and more. Through this trial and error, she discovered how she best operates and began exploring different archetypes of characters that stood out in the business world. …
 
Are you letting the opinion of others stand in your way of your dream? Opinions that, if you really think about it, don't have the validity you give them. Are they where you want to be? Making as much money as you want to? Probably not because the ones that are don't have time to be haters. If you're lucky, that criticism coming from them is meant …
 
Our live event is just around the corner and we have an opportunity you can't pass up. Not only are we giving away a free ticket to the event but giving you a $1000 to cover airfare and hotel. Even if you don't win, if you learn something and sign up just one client, you'll 2x your investment and trust us, you'll learn a shit ton. Take a listen as …
 
Not only has our guest today been with us for going on 4 years, she's one of my closest friends. Allie Baker (finally) joins us on the Fit Biz Podcast to talk about her coaching journey first as a client of mine, then being hired as a coach for Transform2gether, ultimately becoming a rockstar coach on team T4E. She also has a PHENOMENAL retention r…
 
Most people quit before reaching their goal and it's because they refuse to ask for help. There are people that have walked the path before you and can tell you the exact steps and mistakes to avoid so you're not venturing off aimlessly. Super short but hopefully perspective episode on this powerful concept. Topics Covered: - Asking for Help - Stor…
 
If you've been thinking, "Can I do this?" when it comes to going all in with online coaching, today's episode is exactly the motivation you need. IFCA student Jess Kleinhenz joins us today to talk about her IFCA journey, the community and support she received throughout the process, how she got her husband to buy in, and her success since joining. …
 
Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service. Topics include: - What You’re Missing in Your Marketing - Woods Analogy -…
 
Are you doing busy work or real tasks that will drive your business forward? Are you letting other people's wants and needs affect your ability to prioritize? If so, this is the podcast episode for you! I want to explain the 80/20 rule to you very practically in how I use it to determine the 1 thing that needs to be done. Time Stamps: (0:22) Why Yo…
 
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