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Grow My Cleaning Company's Podcast

Mike Campion, Author, Speaker, serial entrepreneur and bad dinner guest hel

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Wanna grow your cleaning company? Listen in and discover the secrets to growing your cleaning company as host Mike Campion coaches owners of cleaning companies about employees, hiring, firing, marketing, sales, systems and all things business (and a guest expert now and again). Episodes are only 20 minutes long and release every Monday and Thursday!
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Mike Campion chats with Cindy Friesen, owner of Cindy-rella’s Cleaning Service. Cindy shares how her business and life transformed after going through personal challenges and joining the Grow My Cleaning Company coaching program. She talks about breaking free from underpricing, setting up systems, and making key hires, which allowed her to step awa…
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Mike answers listener questions about employee perks, hiring, and managing cleaners. He shares why traditional benefits like health insurance might not be the best fit and suggests more creative perks that keep employees happy. Mike also dives into using group interviews to streamline the hiring process and discusses why W-2 employees are a safer b…
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In this episode, Mike Campion is joined by Jenell Newell to tackle a crucial topic: knowing what to do vs. actually doing it. Mike shares his insights from a decade of coaching, pointing out that many cleaning business owners know the right steps but still struggle to take action. Jenell explains the power of borrowing belief from others when your …
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In this second part of the series, Mike sits down with Claire to break down the big lessons learned from over a decade in business. Claire shares how she got stuck in the day-to-day grind and how that led to repeating the same year over and over. She talks about finally stepping back, getting clear on her numbers, and realizing she was losing money…
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In part 1 of this 2 part episode, Mike Campion sits down with Claire Montgomery, owner of Brilliant Spaces, to talk about her wild ride in the cleaning biz. After 11 years of hustling and burning herself out, Claire realized she couldn’t keep going the way she was. Skeptical about coaching at first, she eventually took the plunge and completely cha…
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Mike Campion and Suzanne Bandick tackle how to handle the tough moments in your cleaning business when things don’t go as planned. They discuss Suzanne’s three-step approach for turning setbacks into opportunities for growth. The conversation dives into real-life scenarios, such as dealing with negative reviews and broken items, emphasizing the imp…
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Mike and Lindsay tackle a variety of pressing questions from Cleaning Nation. They dive into the effectiveness of client testimonials for commercial cleaning businesses, emphasizing that personal relationships often matter more than reviews. They also discuss the pros and cons of buying a franchise, highlighting that high fees can eat up profits. M…
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Mike dives into the art of hiring for your cleaning company, focusing on how to ace both group and working interviews. He shares the best types of questions to ask during group interviews to uncover candidates’ core values and problem-solving skills. Mike also breaks down the working interview process, emphasizing the importance of fair pay and cle…
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Mike and Jackson break down the essentials of effective marketing, focusing on foundational practices rather than flashy tactics. They emphasize the importance of understanding your clients' true needs and crafting marketing messages that address these concerns directly. Key insights include avoiding self-promotional fluff, creating clear and compe…
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Mike and Lindsay tackle a slew of burning questions from the commercial side of Cleaning Nation, starting with Nina’s query about lead generation beyond cold emailing. Mike explains that the real key is targeting your message to the right audience, whether that’s through cold calls, social media, or billboards. They also dive into Wendy’s dilemma a…
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Mike Campion tackles some pressing questions from cleaning business owners. First up, he simplifies handling travel time by recommending a flat fee for mileage instead of tracking every minute—keeping things straightforward and legal. Next, he shares a no-fuss method for calculating average travel times and emphasizes starting meetings with core va…
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Mike and Suzanne Bandick tackle the power of "segment intending" – a mindset tool that can transform both your personal life and cleaning business. Suzanne breaks down how setting clear intentions for different parts of your day can help you get the results you want. Mike jumps in with some fun anecdotes about parking spaces and clients, showing ho…
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Mike and Lindsay tackle the wild world of commercial cleaning with some no-nonsense advice. They dive into how to handle clients who ghost you after a proposal and how to turn those vague "company booklet" requests into opportunities to showcase your expertise. Mike lays down the law on dealing with overdue invoices, emphasizing that the only real …
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Mike Campion tackles one of the toughest decisions every cleaning business owner faces—firing a bad client. He breaks down the signs that it’s time to cut ties, from consistent late payments to impossible demands that drain your team’s morale. Mike shares his no-nonsense approach to handling these breakups professionally, ensuring your business doe…
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Mike Campion teams up with Jackson Pinkoski to tackle the big debate on company cars for cleaning businesses. Spoiler alert: Mike thinks they’re more trouble than they’re worth—think ego boosts and empty wallets. Jackson backs it up with some marketing wisdom, pointing out how cheaper, smarter options like Google Ads or yard signs can do the same j…
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Mike and Lindsay tackle the biggest headaches keeping cleaning company owners up at night. From the overwhelming task of managing payroll and taxes to the eternal struggle of finding and keeping the right employees, they break it all down with practical advice and a touch of humor. Mike drops some truth bombs on why you should stop doing everything…
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Mike Campion hangs out with Don Wallace from Wallace Janitorial Services, and let’s just say, Don’s cleaning biz glow-up is the stuff of legend. He went from drowning in 70-80 hour workweeks to chilling while his profits doubled. The secret? Shifting his mindset and getting serious about systems. Don and Mike break down the magic of hiring the righ…
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Mike Campion and Suzanne Bandick dive into how your beliefs can either sabotage or propel your cleaning business. They discuss three common limiting beliefs—being too busy, feeling inadequate, and thinking you can't charge more—that often hold business owners back. Suzanne shares practical steps to shift these beliefs and highlights how changing yo…
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Mike Campion tackles the age-old debate: competing on price versus selling on value. Mike breaks down why focusing on value is crucial, explaining that customers who complain about price often just don’t see the full worth of your service. He emphasizes the importance of targeting the right clients, clearly communicating the value you're providing,…
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Mike Campion chats with Adan and Ruth Orozco, the dynamic duo behind Oasis Cleaning Services in Golden, Colorado. Since joining the program, they've seen their revenue grow by 400% and have gone from cleaning full-time to working just a few hours a week. They discuss the mindset shifts and strategies that led to their success, including setting bou…
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In this episode, Mike Campion and Jackson "Pinky" Pinkoski chat about the importance of stepping out of your comfort zone to grow your cleaning business. They dive into why focusing on what your business needs—like marketing—can be a game changer, even if it's not your favorite thing. Mike shares how just being interested in marketing, not necessar…
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Tune in as Mike and Lindsay tackle the burning question: how do you know if your marketing person is actually good at their job? Mike shares his thoughts on why you can’t just hand off your marketing to someone else without understanding the basics. He emphasizes that true marketing success is about generating leads, bids, and sales—not just postin…
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Mike Campion teams up with mindset coach Jenell Newell to talk about what really feeds your business. They dive into the importance of sales, using Janelle's grandmother's dishwashing lesson as a metaphor—focus on what’s closest to you first! Too many cleaning business owners get distracted by the back-end stuff and forget that nothing happens with…
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In this episode, Mike Campion gets real about the nitty-gritty of financial management for cleaning business owners. He’s all about knowing your numbers—because let’s face it, if you don’t, your business is on thin ice. Mike dishes out practical advice on setting up Profit First accounts and dives into the emotional rollercoaster that money can tri…
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Mike Campion and marketing expert Jackson Pinkoski dive into unconventional marketing strategies for cleaning companies. They discuss how many businesses start with the wrong focus—choosing platforms like Facebook or Yelp without first understanding their ideal client and their pain points. Jackson highlights the value of traditional marketing chan…
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In this lively episode, Mike Campion welcomes his wife, Nathalie, as a special guest while Lindsay is on vacation. Together, they tackle the common challenges of training employees in the cleaning business. Mike emphasizes the importance of hiring the right people who share core values, rather than trying to train those with the wrong attitude. The…
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Mike Campion tackles the real challenges of hiring in a cleaning business with some candid advice and lively discussion. One client shares his triumphs and frustrations with hiring, including how to handle candidates who aren't the right fit. Mike dives into the nuances of gender dynamics in hiring and how to maintain core values in your team. If y…
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Mike shares invaluable coaching insights from his recent calls with clients, diving into how to set expectations and handle client relationships with finesse. He highlights a client's triumph in overcoming past challenges and securing a new, high-stakes job, emphasizing the power of clear communication and realistic promises. Mike also recounts a p…
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Mike Campion and Lindsay Bjorklund tackle the challenge of unpredictable profits in the cleaning business, especially during peak seasons. They share insights on why some months feel like a rollercoaster ride and how to stabilize income, even with fluctuating demand. From strategic planning to community support, they offer practical advice for clea…
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In this episode, Mike Campion shares valuable insights from coaching calls with cleaning company owners, tackling questions on team inspections, training, and handling employee dynamics. He emphasizes the importance of accountability, consistency, and communication in maintaining high standards across all cleaning jobs. Mike also addresses common c…
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In part 2 of this top-rated replay, Mike Campion breaks down the essentials of winning more cleaning contracts. He emphasizes the importance of setting ground rules, understanding your client's needs, and effectively handling on-site visits. Mike also shares insights on how to conduct impactful pain conversations and secure realistic budgets. With …
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In this replay of a classic episode, Mike Campion shares game-changing tips for cleaning business owners on how to close more contracts. He covers the importance of understanding your client's background, the art of asking the right questions, and why you should qualify or disqualify leads before setting up appointments. Mike also introduces the co…
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Mike Campion and Suzanne Bandick tackle the concept of the "monkey mind" – that pesky inner voice that sows doubt and fear. They discuss how this mindset can hinder creativity and problem-solving, especially for cleaning business owners. Suzanne offers practical strategies to acknowledge and manage the monkey mind, transforming it from a hindrance …
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Mike and Lindsay dive into the importance of company culture and core values in reducing employee turnover and improving performance. They discuss how creating a strong culture through weekly meetings, monthly parties, and consistent communication can make a big difference. Mike shares insights on building a sense of community within your team, whi…
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In this lively episode, Mike Campion is joined by the dynamic Jenell Newell, who is one of the mindset coaches helping cleaning business owners thrive. They dive into the critical, yet often overlooked, topic of setting boundaries in life and business. Jenell emphasizes the importance of establishing clear working hours and sticking to them, while …
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Mike Campion and Jackson "Pinky" Pinkoski tackle the intricacies of sales and marketing for cleaning business owners. They explore the importance of aligning your message with the right media to attract the ideal clients. Jackson shares his expert tips on marketing strategies, while Mike delves into effective sales techniques. Together, they offer …
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In this lively Q&A episode, Mike Campion and Lindsay Bjorklund tackle hiring challenges in the cleaning industry. They discuss the importance of starting the hiring process early, maintaining a consistent hiring funnel, and paying competitive wages. Mike shares insights on creating reliable teams and the necessity of honest communication with poten…
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Mike Campion spills the secrets to keeping your cleaning business’s cash flow smooth and stress-free! Learn how setting payment terms upfront and being real with clients can save you tons of headaches. Mike shares why it's crucial to get paid in advance and how to handle those clients who just don’t get it. Plus, find out the perfect cash reserve s…
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Join Mike Campion and Suzanne Bandick in this engaging episode as they explore the transformative power of habits. Discover how small, consistent actions can create significant impact in both your personal life and business. Mike shares his expertise on leveraging habits for success, while Suzanne provides practical tips for developing habits that …
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Mike and Lindsay tackle the art of hiring, focusing on the magic of group interviews. They discuss how group interviews can save time and effort while helping you find the right fit for your cleaning business. Mike breaks down the steps, from inviting everyone to the interview to asking core values-based questions to find the best candidates. He al…
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Mike tackles the ups and downs of post-construction cleaning and short-term rentals. He shares some hard-earned wisdom on why post-construction jobs can be a nightmare, often costing more time and money than they’re worth. Mike also dives into the quirks of managing short-term rental cleanings, offering practical tips for smoother operations. He st…
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Mike Campion and Jackson Pinkowski tackle a common pitfall in marketing: the lack of a clear call to action. They emphasize the importance of guiding potential customers with specific, actionable steps rather than vague prompts. The duo highlights how an effective call to action can dramatically improve engagement and conversion rates. They also di…
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In this lively episode, Mike and Lindsay tackle questions from the cleaning biz community about working less and getting more done. Mike's got some bold opinions on gender strengths and work habits that might just get him canceled—so brace yourselves! Amidst the potential backlash, he dishes out tips on setting a vision and finding those rare, reli…
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Mike Campion and Jenell Newell discuss overcoming the fear of delegation for cleaning business owners. They explore common fears like clients only wanting the owner, potential employee mistakes, and the belief that no one can do the job as well as the owner. Jenell emphasizes the importance of shifting from an employee mindset to an owner mindset, …
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Mike Campion and Suzanne Bandick discuss the power of focus in attracting desired outcomes for cleaning business owners. Suzanne emphasizes the importance of recognizing and shifting negative thoughts to improve business results. They explore the concept of the thought wheel and how beliefs influence actions and outcomes. Mike adds his perspective …
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Mike Campion and Lindsay Bjorklund address common challenges faced by cleaning business owners. They discuss the importance of automating bookwork and invoicing to save time and stress, and offer advice on handling scams and fake leads. Mike emphasizes the need for effective marketing strategies tailored to the target audience instead of relying on…
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Mike Campion explains why having a website alone isn't enough to attract leads. He emphasizes the importance of driving traffic to your site and engaging directly with potential clients. Mike shares practical tips on focusing more on social proof and direct marketing strategies like the Dream 100. Additionally, Mike highlights the effectiveness of …
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Mike Campion and Jackson Pinkoski discuss the importance of tracking the right business metrics. They emphasize focusing on profit over revenue and setting specific, measurable goals. Mike explains how tracking only revenue can lead to increased risk and stress, while Jackson highlights the need to concentrate on useful marketing data, such as lead…
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Mike Campion and Lindsay Bjorklund address questions from Cleaning Nation, focusing on overcoming sales challenges and improving marketing strategies. Mike shares a two-part sales process to boost booking rates from email leads and emphasizes the importance of moving conversations from email to phone or in-person meetings. He also advises on refini…
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Mike Campion addresses the question of whether it makes sense to switch business niches, specifically from residential to commercial cleaning. He emphasizes the importance of having a clear plan and not making decisions based on random opportunities. Using Jessica's situation as an example, he discusses the potential pitfalls and considerations inv…
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