I get a lot of messages about the adverts in Copy Craic. Some people think they're fake. And claim I've made them all up. Which is ridiculous. Anyway, they get a lot of attention, so I've whacked them all in one episode - with a little bit of explanation behind them. Enjoy! Intro music: Best Sneakers by Oakvale of Albion via Uppbeat. Follow me on L…

Ergonomics expert, Karim Samani, joins us to help you make sure your office / working from home desk setup isn't wrecking your back. You'll learn all about: how to properly use a laptop stand, the correct depth to have your screen, how high your screen should be, how to spot the best office chairs, whether you need a foot rest. Don't be surprised i…

Are accountants still needed in 2023? When software like Xero & Quick Books can do most of it for you? When is the right time to go from sole trader to ltd company? And go VAT registered? And why is paying MORE tax a good thing? All of that and more in this episode of Copy Craic. Learn more about Graeme here. Intro music: Best Sneakers by Oakvale o…

Cain is the copywriter behind the very popular Loop Earplugs. In this episode, he shares his experience with paid advertising copy to help us discover: - Big mistakes people make with ad creative. - The real purpose of an ad. - User generated content. - Handling objections in ads. - How to write proper call to actions. And I also ask him how he man…

Google 'SEO freelancer UK' and after the adverts, at the top of page one, you'll find Shane Parkins. In this episode, he shares his unique approach to keyword research, the first thing he does when improving a site's SEO, some quick wins you can apply to your website, and I ask him why some SEO agencies have a dodgy reputation. As usual, we also ha…

TikTok is more than dancing, memes and mimes. It's a legitimate marketing tool - a platform some people are using to bring in millions worth of revenue into their businesses. Yasin Mammeri, from Viral Video Club, shares what he's learned by building an audience of 202,000 potential customers - not just followers. The video expert has now launched a…

Whether you like it or not, you're judged within 0.1 seconds of someone meeting you. And the clothes you wear have a massive impact on that. Style coach Samatha Harman helps us not just dress for success, but dress for business growth. She explains how your outfits should be in your business plan and gives us some tips about what to wear in work si…

D*MN GOOD are on a mission to empower you to feed D*MN GOOD in your own skin. They're about D*MN GOOD cookies for D*MN GOOD moments. Fueled by the founders own troubled relationship in earlier life, Evie Waxman created damn good to kick toxic diet cultures ass. Did you know that 70% of us struggle with body image and self-doubt? it's time to fight …

Loads of business owners & freelancers want to work with six and seven figure clients... but they aren't ready. Their processes aren't right. Their offer isn't good enough. And the way they're going about finding them is all wrong too. Seychelles-based business coach, Vadrine Boulle, reveals the secrets behind all of this and drops one of the bigge…

Agencies can be a great source of steady work for freelancers, but you need to make sure you're trusting the right ones. The good agencies trust you as an expert, are flexible, and collaborate with you. The bad agencies? Well... you'll find out. In this episode, copywriter (and now agency boss), Dave Harland helps us spot the good from the bad so y…

In this episode, we have the privilege of hosting a distinguished guest, Louise Maclean, Director of Signature Pubs and Cold Town Beer, a leading figure in the FMCG sector. Cold Town Brewery has a rich and captivating history deeply intertwined with Scotland's brewing heritage. Their story begins with a nod to the brewing legacy of Edinburgh's Calt…

Flavour, an integral part of our daily lives, takes center stage at Besmoke. They understand the pivotal role that complex, clean, balanced, and bold flavours play in making your products truly stand out. Thepassion lies in bringing these flavours to life, enhancing any application they touch. Since the inception in 2004, they have been on a relent…

Hailing from Staffordshire, two beer aficionado brothers, Keith and Dave Bott, known for their unwavering standards when it comes to a good pint, take the helm at Titanic Brewery. Their commitment to beer excellence led them to an unconventional path – acquiring Stoke's brewery and personally overseeing its operations. With three decades of brewery…

Lea Turner has used LinkedIn to generate over £1 million in sales for her business. Now she's helping other people use the platform to, in some cases, increase their revenue by £100,000 a year. Mad. I know. In this episode, you'll learn: - How to use LinkedIn to convert your ideal clients (without looking like a stalker). - The #1 change Lea made o…

In this episode, we speak to David Ferguson, Commercial Director of Lochlea Distilling Co. Lochlea had always been a dairy farm, up until 2006. They farmed pedigree beef cattle until 2014, when they decided that for a farm of this size to be viable, they needed to do something very different. Barley had historically been grown on the farm, mainly a…

In this episode we speak to founder of Glass of Bubbly and Champagne Collectors, Christopher Walkey. Christopher has a passion for Champagne and sparkling wines along with pairing them with foods. A multi award winning marketeer with a string of successful start-up and investment concepts. Now focused on a passion that is Glass of Bubbly and travel…

In this episode, we talk to Maria Whitehead MBE, Director at Hawkshead Relish Company, The story of how they went from a cafe in the Lake District, to a multi Award Winning Artisan Food Producer shipping products worldwide. In 1999, from a busy cafe in the Lake District Town of Hawkshead, 2001 being impacted by the foot and mouth outbreak and every…

Wanna learn: The biggest mistakes people make on LinkedIn? How to dress for business success? Ways to spot good and avoid sh*t marketing agencies? How to grow your business and feel fulfilled in your work? Easy SEO wins for your website? Whether you really need an accountant? Paid ads mistakes most businesses make? How to regularly turn down $500 a…

Elephant Gin was born from adventurous trips across Kenya, Tanzania and South Africa. Unsure what the future held, they decided to take action and make an impact to help protect the African elephant - even from afar. Back in Europe, they came up with the idea for an African-inspired gin while reminiscing about the so-called ‘sundowner’ G&Ts they en…

In this episode, we are joined by Candice Bannister, MD of Candy's Cupcakes. Candy's Cupcakes was formed from a Kitchen but now in a designated unit and selling thousands of cupcakes per week via their website and TikTok Shop. Candice began making cupcakes and cakes as a hobby from her home kitchen in 2011 and grew a local loyal customer base via s…

In this episode, we speak to Dr. Adrian Massey, Founder of Earth'd Drinks and his journey for creating the Earth'd cereal drink. If you’re thinking, not another plant-based company, then you’re exactly right! Earth’d is something truly different and what makes them so truly different is their Foodlosophy. This is essentially the belief that food sh…

In this episode, we talk to Jack AKA The Balding Reefer on Youtube and owner of Reefer Oasis Koi Farm in the UK. With over 35,000 subscribers on YouTube currently and growing at a very fast rate. During the chat with Jack, we discuss: Why failing gets Jack out of bed in a morning. Jack's career before the koi days. Understanding Koi farming and why…

Discover your new favorite Prosecco brand in this episode as we chat with Michael Goldstein, the dynamic mastermind behind Prosecco Ventures and Bella Principessa. A spirited entrepreneur and connoisseur, Michael's ambitious mission is to transform Bella Principessa from merely 'bubbles in a bottle' to a universally loved lifestyle brand. Michael's…

In this episode, we speak to Rachel Hicks, Co - Founder of Sky Wave Gin. It took over 6 months, more than 40 recipe variations, and over 300 expert testers to get to the smooth flavours you can now enjoy in Sky Wave’s award winning Signature London Dry Gin -–officially The World’s Best Contemporary London Dry Gin. Sky Wave Gin distil exactingly to …

In this episode we speak to Paul Hayes, Co-Founder of Vivir Tequila. VIVIR Tequila was born from the love of the Agave based spirit that two good friends (Paul and Nav) shared. A number of years ago they started to question why it was so difficult to find quality 100% Agave Tequila in the UK without going to a specialist bar or retailer. This was e…

In this episode, we speak to Mark Harrison, Managing Director of The Protein Partners and producer of CNP Products. At CNP they have one mission, and that is to support you in reaching your goals. Whether that’s powering through your next training session, keeping on top of your health focused nutritional needs or when it’s time to get serious and …

In this episode, we talk to Kathryn Bricken, Founder of Doughlicious. Doughlicious aims to be inclusive. Every cookie dough flavour is 100% gluten-free thanks to our unique blend of gluten-free flours. There are also dairy-free, organic and vegan flavours. Everything is made with the finest ingredients and no artificial additives or preservatives. …

In this episode, we talk to Laura Rosenberger, Co-Founder of Laylo. Laylo was created to make environmentally conscious drinking a no-brainer... Delicious wine, fresh for 6 weeks in beautifully designed packaging - which just so happens to be better for the planet. We know we still have further to go, and we’re busy working on ways we can reduce ou…

In this episode, we talk to Mike Bagshaw, Founder & Managing Director of I.T.S (International Taste Solutions). I.T.S stand for bringing innovative, tailor-made and bang-on-trend natural flavours to food and drinks. For making healthy food and drink taste better – and already-delicious food and drink even healthier. Getting products in more stores,…

In this episode, we talk to Brandt Maybury, Co-Founder & Managing Director of TASTEHEAD. TASTEHEAD are a food development agency with expertise in developing food and drink products that taste outstanding, managing innovation projects from concept through to launch, and supporting brands to reach new consumers and grow their businesses. Some of the…

In this epsiode, we talk to Ben Stewart, Sales Director of Wemyss Family Spirits. An independent family-owned company with a long-standing history, we make exceptional Scottish spirits with an ever-growing portfolio of award-winning single malts, blended malts and natural gins. Brother and sister team; William and Isabella Wemyss, started their spi…

In this episode, we talk to Duncan O'Brien, Founder of Dalston's. Staying true to their roots, the soda making process and the integrity of the liquids they use, all of our recipes are developed in-house by Duncan for people to enjoy. A recipe man at heart, Duncan felt that there had to be a way to challenge convention and make delicious drinks tha…

In this episode, we talk to Larry Kotch, Co-Founder of Flybox. Our food system is broken. But not beyond saving. ‍Flybox® was founded to give our growing population certain access to adequate food. ‍We’re in a protein crunch: The globe is predicted to experience a shortage of 60 million tonnes of protein/year by 2030. Our food supply needs to grow …

In this episode, Darren is joined by longtime friend Sam Reynolds, who by day is a chartered engineer but by night is doing something special in the North East with supporting men on their journey with mental health. Sam is one half of the recently launched The Head Shed alongside The Head Shed Podcast seeking to improve the mental wellbeing of men…

In this episode, we talk to Matthew Walker, Co-Founder of Savora Drinks. Every spirit has a mixer such as gin & tonic or rum & coke, yet tequila has no recognised mixer. Tequila-based cocktails such as margarita, paloma and tequila sunrise are amongst the most popular cocktails in the world. However, tequila is very rarely consumed with a mixer. Th…

Since 2012, Mon Dessert have been curating and collecting the most exquisite dessert recipes and ingredients from around the world, so you can create them yourself at home. Started by self-taught patisserie chef, Samina Courtin, Mon Dessert was founded upon her passion for baking. Having realised there was an opportunity to teach the everyday perso…

Caspar Rose, Co-Founder of The Wellness Group, Fresh Fitness Food and The Detox Kitchen From producing 12 meals a day in a pokey Notting Hill flat, Fresh Fitness Food has grown into the UK’s #1 bespoke nutrition brand. Now they deliver cooler bags of nutritious food every single day, helping transform the lives of busy people, just like you. They a…

Alex Smith founded Alara in 1975 with £2 he picked up in the street. Now he makes half of the UK's organic museli. Along with others, Alex was very active in the squatting movement of the 1970s and he decided to live without money for almost a year. The day after he decided to start using money again, Alex found £2. He spent the money taking a van …

Founder, Andrew Gibb, started Coldpress over ten years ago when cold-pressing fruit and veg for juice was a radical idea, with their bestselling Pink Lady apple juice hitting supermarket shelves way back in 2011. The love for fruity, delicious, nutritious juice has grown since then (if that’s possible) – and now they have nine fruitastic flavours i…

Maki & Ramen was founded by Teddy Lee. His journey began as a Chef, studying in a sushi academy in Tokyo, with an aim to introduce high-quality ramen and sushi to our local communities. With hard work, resilience, and a solid team, he founded the first MAKI & RAMEN in 2015. It is proudly standing today alongside other branches, serving hundreds of …

White Peak Distillery is Derbyshire’s first full-scale craft distillery, making award-winning whisky, gin and rum with a proud Derbyshire provenance. Founded in 2016, they're still close to the beginning of their whisky journey. They released their first Wire Works Whisky in February 2022 and have been humbled by the response. With real excitement …

Clare and Dejan met in 2008 and have since then worked together. They found a common ground in their creative and engineering backgrounds and joined Clare’s sustainability expertise and Dejan’s entrepreneurial passion to work on some of the world’s most pressing challenges. During these 14 years they have helped huge multinationals like Sainsbury’s…

In this episode we chat to Claudio Owusu, Co-Founder of Gusto Snacks. Gusto Snack, takes wonky fruit that they believe deserves a bite too. What exactly are wonky produce? These are real perfectly edible fruit rejected by others simply because of their shape, size or colour. Gusto Snacks reduce food waste by saving these fruits, turning them into d…

Opened in September 2012, Reds operates sites across the U.K. offering authentic and tasty US-style barbecue smoked and served on-site by our team of Pit Masters and Barbecue Evangelists. They use their own mix of authentic Rubs, Spices and Sauces with all meats prepped and smoked on-site. Reds also operate a full retail range of rubs and sauces av…

Nowhere on earth compares with Soho in its heyday. Here’s the story of how they bring all the feeling and flavours from London’s trendiest cocktail scene to the comfiest corner of your living room. Soho. The home of good times since times began. If times began in the 1950s. Because that’s when this little village became the drinking capital of the …

Kocktail was co-founded by two best friends in the Summer of 2020. Born out of a desire to enjoy a taste of our favourite cocktails from the comfort of home and unable to find anything that tasted as good as the drinks created by award-winning bartenders, they decided to take matters into our own hands. The founders Emil and Andrew believe you dese…

In this episode, we chat to Sunna Van Kampen, CEO, Founder & Biohacker of Tonic Health Sunna used struggle to find the energy for life and work. As he began to research, he found the products we rely on aren’t what they seem. Something had to change With better immune health we can banish sick days and live life. Tonics' high dose vitamin drinks we…

In this episode, we chat to Paul Scanlon, Co Founder & Managing Director of Mahala Botanical Born in France of Irish parents, Paul has lived in many countries including France, Switzerland, Italy, Portugal, Ireland, South Africa and now, the UK. He joined the Alcohol Industry in 1996 as a Commercial Manager for Jameson Irish Whiskey, part of Pernod…

In this episode, we chat to Jeff Webster and Amy Moring, Co-Founders of Hunter & Gather. Jeff and Amy are a British Couple, that are on a mission to improve our health! With rates of obesity, Type 2 diabetes, and depression on the up year after year, it’s time for us to provide you with the tools that you need to thrive. As a lifelong coeliac Amy h…

In this episode, we chat to Paul Davison, Managing Director of Serios Group Formed in February 2020, Seriös Group is a boutique consultancy specialising in the delivery of professional services across multiple industry sectors. The founding directors all have a proven track record in delivering projects for large blue-chip organisations. The headqu…