Welcome to the Jake Clouse podcast, where amazing things happen. Cover art photo provided by Hans-Peter Gauster on Unsplash: https://unsplash.com/@sloppyperfectionist
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Creator Science helps you become a smarter creator. It's never been easier to create content, but breaking through the noise gets more difficult every single day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, ...
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#201: Nat Eliason – How he got a book deal and why traditional publishing is great
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Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write. In 20…
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#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
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Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving. If you haven…
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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
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Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration w…
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#198: Audience Q&A: When to give up, how often to publish, developing interest in YOU, and where to find leverage
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In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy. Full transcript and show notes *** TIMESTAMPS (00:00) Here’s When You Should Quit (06:23) How Often You Should Upload (10:49) Making a Multi-Language Channel (15:18) Here’s When You Should Make a New …
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#197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
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Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all Con…
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#196: Aprilynne Alter – Breaking down the video that blew up her channel (755,000 views with <1000 subscribers!)
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Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers. In this episode, she'll take us through the process of how it happened from ideation t…
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#195: Why (and how) to ask your audience why they DIDN’T take action
1:07:57
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Subscribe to Podcast Marketing Trends Explained ↗ I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. Justin is the cofounder of Transistor, which is one of my …
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#194: An honest conversation with my friend, Justin Moore (live from CEX)
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Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. It was …
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#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, How to model titles The differences between education and entertainment channels What most creato…
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#192: I coached Ali Abdaal on building a membership.
1:28:29
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Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. He was in the early stages of building his own membership community, coincidentally called Productivity…
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#191: Breaking down my $60,723 product launch
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Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business. I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship…
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[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
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Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, C…
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#190: Tony Santos – How to find, hire, and work with great video editors.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to tea…
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#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
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Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to…
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#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
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Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference. He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by se…
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#186: Listener Q&A (Part 2) – Selling without feeling salesy, choosing what products to create, my future plans, and more.
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For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads. Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a vi…
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#185: Listener Q&A (Part 1) – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business. We talk about getting sponsors and how we craft our podcast intros We discuss pivoting your content and more. Get my Notion Template Listen to my recent Mailbag e…
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#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
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Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched …
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#183: Thomas Frank – How to build a successful tutorial channel.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, do…
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[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
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Mariah Coz is the founder of Fearless CEO. Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen. In this episode, you’ll learn How Mariah thinks about pricing How to design your high-ticket hybrid program How to avoid sales calls And why you may want to consider an e…
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#182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
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Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers. Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com. Noah has buil…
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#181: Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content. Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views. In this episode, you'll…
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[GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Paddy Galloway is the most sought-after YouTube strategist in the world. He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH. And that’s because Paddy puts most of his focus where other people don’t: pr…
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#180: Q&A With Jay – Talking about money, managing your time, and trends that I’m seeing.
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You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes. I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think ab…
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#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
1:09:52
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals. In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret? In this episode,…
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#178: Redesigning MY sponsorship strategy (feat. Justin Moore).
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Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7…
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#177: Chris Hutchins – A master of podcast growth and building relationships.
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Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune. Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront …
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#176: April Dunford – How self-publishing a book exploded her client service business.
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April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products. Today, …
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#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone. This episode is all about one of the most important but least talked about topics in the …
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#174: Bonnie Christine – How to ACTUALLY hire and delegate.
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Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur. Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well. Now Bonnie says…
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#173: Danny McMahon (aka Dodford) – YouTube’s New Golden Boy.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now. His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views... Danny shared so much great advice for cr…
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#172: Behind the scenes – What I'm planning for 2024
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In this solo episode, I will give you a little bit of behind the scenes of the business. We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint. In this episode, I'm going to share with…
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#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
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Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019). Previously, Nir cofounded and sold 2 tech companies since 2003 and was…
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#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
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Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019. Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well. He was a gue…
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BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more
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EPISODE DESCRIPTION For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145. This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you h…
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#169: Q&A With Jay – What to create, when to focus on growth, and what I’m dismantling.
1:20:24
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This week we are back with another listener Q&A. I took questions from a lot of different sources this week and will answer as many as I can. I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads. Listen to my recent Mailbag episode Full transcript and …
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#168: Alexandra Watkins – How to invent a GREAT brand name.
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Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My …
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#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video. She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.…
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#166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet.
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Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. Sh…
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BONUS: Creator Economy Predictions with John Lee Dumas
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EPISODE DESCRIPTION About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host …
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#165: Announcing one of the biggest projects I’ve ever done.
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In this episode, I am going to discuss the Creator Science Syndicate. I just launched the syndicate to connect you to the companies that you use and love. If you're not familiar with the word syndicate, it's an investing term. I'm going to try to give you a crash course in financial education to understand what a syndicate is, if this is new to you…
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[GREATEST HITS] #114: Miss Excel – Engineering virality and earning more than $100,000 in a single day
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creati…
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#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube…
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#163: David Moldawer — Diving deep into book publishing with an industry insider
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David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir. Today, David is an independent writer and editor with his busines…
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#162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them. Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or bre…
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#161: Q&A with Jay – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more
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In this episode, we're going to do another listener mailbag. Instead of doing a guest interview as I typically do, I'm going to do a question and answer. I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I ca…
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#160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.
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EPISODE DESCRIPTION Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by …
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#159: Nuseir Yassin – The price of growing Nas Daily to 12 million subscribers
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet. He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it. Amassing 12 million subs, 6 billion views, and started two multi-…
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#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
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Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well. Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers. He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course calle…
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#157: Phill Agnew - The psychology MrBeast uses to hook you
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Phill Agnew is the host of The Nudge Podcast. On his podcast, Phill dives deep into the behavioral science of marketing. Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to. So in this episode y…
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