Darrell Alfonso and Jeff Ignacio dive into the world of revenue growth sharing their perspectives on sales, marketing, and operations.
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Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.
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Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.
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Hosted by Max Bergmann, director of the Stuart Center and the Europe, Russia, and Eurasia Program, and Donatienne Ruy, director of the Abshire-Inamori Leadership Academy at CSIS, “The Eurofile” looks at Europe through a Washington lens. We will discuss, debate, and dissect the big issues consuming Europe with some of the leading voices from the transatlantic community. We’ll try to make sense of developments in Brussels, break down European elections, and discuss all the issues roiling trans ...
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1
The RevOps Review - With Jeff Ignacio and Chris Kierz - Lead Scoring, Intent Scoring and Creating Alignment
24:54
24:54
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Our host Jeff Ignacio sits down with Chris Kierz, Head of Marketing Operations at Jasper. They discuss having multiple sources of truth and different CRM infrastructures. They also look into lead tracking, lead scoring and intent scoring. Finally, they discuss the marketing-to-sales handoff and how this can be improved through a sales-accepted lead…
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1
French Election Fallout and a NATO Summit Recap with Camille Grand
45:07
45:07
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Max and Donatienne recap the recent NATO summit in Washington, DC (00:48) and discuss the fallout from the French legislative elections (04:55). Then, they turn to a conversation with Camille Grand, Distinguished Policy Fellow at ECFR, to discuss the implications of the NATO summit on European security (16:26). Learn more: Russian Roulette | CSIS P…
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1
The RevOps Review - With Jeff Ignacio and Ryan Milligan - Building A Sales Process
20:39
20:39
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20:39
Our host Jeff Ignacio sits down with Ryan Milligan, VP of Sales and Revenue Operations at QuotaPath. They look at how to tailor your sales process and demos to each buyer and their pain points. They also discuss outbound automation, forecasting and the buying process. Finally, they look at the importance of gaining street credibility and looking at…
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1
The Tussle for Top EU Jobs and a Conversation with YouGov’s Marcus Roberts
46:34
46:34
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Max and Donatienne discuss the recent nominations for top EU jobs, as Ursula von der Leyen stays in pole position to secure another five-year term as Commission president (00:44). Then, they turn to a conversation with Marcus Roberts, Chief of Public Data at YouGov, to preview the UK elections and discuss broader trends in European politics (13:57)…
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1
The RevOps Review - With Jeff Ignacio and Ali Rastiello - Staying Proactive & Becoming A Strategic Partner
22:54
22:54
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Our host Jeff Ignacio sits down with Ali Rastiello, VP of Revenue Operations at Health Catalyst. They discuss how to be proactive rather than reactive, break down silos and change the mentality of your teams in RevOps. They also look into CPQ and how to improve visibility, standardise systems and become a strategic advice partner for your GTM funct…
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1
The RevOps Review - With Jeff Ignacio and Laura Fu - Improving Productivity and Creating Repeatable Processes
24:20
24:20
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Our host, Jeff Ignacio, sits down with Laura Fu, VP of Revenue Operations and Productivity. They talk about managing the entire customer journey and which metrics to focus on, including pipeline coverage and NRR. They also look into how to optimise the sales funnel in a scaleable and repeatable way and how to inspire and incentivize reps. Finally, …
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1
Macron's Snap Election Gamble and a Conversation with Lieutenant General Michiel van der Laan
34:53
34:53
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Max and Donatienne discuss the results from the European Parliament elections where the far-right made significant gains but failed to deliver a decisive blow to the incumbent centrist coalition (01:07). Then, they turn to a bold move by French President Emmanuel Macron to dissolve parliament and call snap elections after his liberal Renaissance pa…
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1
The RevOps Review - With Jeff Ignacio and Camela Thompson - Why RevOps Is Not Just SalesOps Rebranded
20:18
20:18
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Our host Jeff Ignacio sits down with Camela Thompson, RevOps and Marketing consultant. They discuss how RevOps is so much more than just sales ops rebranded and how it plays an important role across the entire GTM motion. They look into defining North Star metrics, the importance of brand building and why more time and focus needs to be spent on cu…
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1
The RevOps Review - With Jeff Ignacio and Gabe Naviasky - Transitioning Into RevOps and Leading From The Front
25:40
25:40
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Our host Jeff Ignacio sits down with Gabe Naviasky, co-founder of Leadbeam. They discuss how to transition into RevOps and the skills that are important as a revenue operator. They also discuss how to coach your reps, prioritise your problems and understand what is best for the company. Finally, they look at how to lead from the front and how Gabe …
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1
European Elections Bonanza and a Conversation with Dan Kelemen
37:45
37:45
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Max and Donatienne discuss the latest polling figures for the European Parliament election (1:00) and Rishi Sunak’s decision to call an early election in the U.K. on July 4th (7:34). Then, they look ahead to President Biden’s state visit to France, in part to mark the 80th anniversary of D-Day (12:16). Finally, they turn to a conversation with Dan …
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1
The RevOps Review - With Jeff Ignacio and Samarth Mital - Scaling GTM Strategies
23:04
23:04
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23:04
Our host Jeff Ignacio sits down with Samarth Mital, Senior Director of Global Sales Strategy, Planning and Analytics, Renewals and Sales Development at Rubrik. They discuss how to intelligently scale GTM strategies, from creating sophisticated models, planning and analytics and working cross-functionally. They also discuss transitioning from a cons…
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1
The RevOps Review - With Jeff Ignacio and Jake Dunlap - Improving The Buyer’s Experience
19:14
19:14
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Our host Jeff Ignacio sits down with Jake Dunlap, CEO of Skaled Consulting. They look at how to improve the buyer’s experience and improve personalisation. They also look into the power of AI and how it can help build sales relationships and understand personas, pain points, and how you solve problems. Finally, they discuss how RevOps can help scal…
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1
Fico Assassination Attempt, New Dutch Government, and a Conversation with Jude Blanchette
41:15
41:15
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Max and Donatienne discuss the assassination attempt on Slovakia’s Prime Minister Robert Fico (0:53) and the announcement of a new Dutch government (0:53). Then, they turn to a conversation with Jude Blanchette, Freeman Chair in China Studies at CSIS, for a conversation about President Xi’s recent trip to Europe and the state of Sino-Russian ties (…
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1
The RevOps Review - With Jeff Ignacio and Nicholas Garza - Operating As A Team Of 1 & Optimising Tech Stacks
24:08
24:08
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24:08
Our host Jeff Ignacio sits down with Nicholas Garza, Revenue Operations Manager at Membersy. They discussed how to work effectively as a team of 1, from prioritising tasks to creating departmental alignment. They also spoke about the difference between having a backlog and a roadmap. They looked into how to request and prioritise new resources, bui…
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1
Bonus Episode: Protests in Georgia and European Implications with Tinatin Japaridze and Eto Buziashvili
51:50
51:50
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For today's special bonus episode, Max sat down with Tinatin Japaridze and Eto Buziashvili to discuss the ongoing protests taking place in Georgia. Georgian civil society is mobilizing yet again in opposition to the controversial "foreign agents" law being pushed by the ruling Georgian Dream party. Learn more: Russian Roulette | CSIS Podcasts…
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1
The RevOps Review - With Jeff Ignacio and Akansha Aggarwal - Becoming An Objective Trusted Partner
16:09
16:09
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Our host Jeff Ignacio sits down with Akanshsa Aggarwal, Senior Director of GTM Strategy and Ops at NetApp. They discuss how to learn from failure and reflect on your impact, as well as their time together at AWS. They also look at how to become an objective trusted partner and look at the objective data points to plan and advise strategically. They…
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1
Macron’s Sorbonne Speech, Previewing the EU Parliament Election, and a Conversation with Rebecca Christie
49:27
49:27
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Max and Donatienne discuss Emmanuel Macron’s latest speech about the future of Europe (0:55). Then, they will begin to unpack the EU parliamentary election (08:53) before briefly discussing Chinese President Xi Jinping’s recent visit to Europe (14:55). Finally, we will turn to a conversation with Rebecca Christie, Senior Fellow at Bruegel, for a co…
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1
The RevOps Review - With Jeff Ignacio and Max Maeder - Scaling Systems And Structures
28:33
28:33
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28:33
Our host Jeff Ignacio sits down with Max Maeder, CEO of Found HQ. They discuss how to build and scale systems and internal structures. They look into the consequences of working in silos and the importance of unifying teams and systems. They also discuss how to build a roadmap and a centralised org.By Cognism
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1
The RevOps Review - With Jeff Ignacio and Jacki Leahy - Building A RevOps Team & GTM Tech Stack
19:02
19:02
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19:02
Our host Jeff Ignacio sits down with Jacki Leahy, Founder of Activate the Magic. They discussed her journey into RevOps, Jacki’s love of breaking and fixing things, and how she learned to operationalise processes. They also delved into how to construct and scale a team and build a GTM tech stack vs what she could unlock with capability.…
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1
U.S. National Security Supplemental Passes, Rise of Foreign Interference in European Politics, and a Conversation with Ambassador Ivo Daalder
50:29
50:29
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Max’s Ukraine trip and the passage by the U.S. Congress of a national security supplemental (0:48), foreign interference (15:43), Ivo Daalder (23:22) Max and Donatienne discuss Max’s trip to Ukraine and the long-awaited passage of a U.S. national security supplemental (00:48). Then, they briefly discuss the recent flurry of foreign influence attemp…
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1
007 - 8 Frictions of Ops and dealing with firedrills
40:07
40:07
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Darrell and Jeff delve into the practical challenges and strategies associated with operational efficiency in business. They explore the concept of 'friction' within organizations, categorizing it into eight distinct types that can affect operations: people, technology, process, information, leadership, customer, departmental, and skill friction. T…
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1
The RevOps Review - With Jeff Ignacio and Rob Jones - Tracking The Right Metrics & Understanding Your ICP
25:33
25:33
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25:33
Our host Jeff Ignacio sits down with Rob Jones, Creative Lead at RevPartners. They discuss how to define your core personas, ICP and product market fit. They also look into how RevOps as a service can add value and the crucial metrics you need to track for your marketing function, including the importance of dark social. Finally, they cover why you…
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1
The RevOps Review with Jeff Ignacio and Matthew Volm - Key Insights And Trends In The RevOps Community
20:38
20:38
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20:38
Our host Jeff Ignacio sits down with Matthew Volm, CEO of The RevOps Co-Op community. They discussed the upcoming trends within the RevOps space, including the shift in attention towards the post-sales side of operations and customer success. They also covered how AI will speed up processes and efficiency, especially when implementing new tools. Fi…
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1
NATO Ministerial, TTC in Leuven, and a Conversation with Ignacio Molina
43:48
43:48
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Donatienne and Otto discuss the recent meeting of NATO foreign ministers, including the Secretary-General Stoltenberg’s idea to set up a five-year, €100 billion fund to continue supporting Ukraine (01:03). Then, they will briefly discuss the latest meeting of the EU-US Trade and Technology Council in Leuven, Belgium (11:15) and the results from the…
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1
006 - Marketing Ops, OKRs, and Building Bridges OH MY! Featuring Mike Rizzo of MO Pros
34:04
34:04
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Darryl Alfonso and Jeff Ignacio are joined by marketing operations maestro Mike Rizzo, founder of MarketingOps.com and the MO Pros community. The conversation kicks off with Mike sharing his rich background in marketing operations and his venture into community building and growth hacking, highlighted by the successful MOPSapalooza conference. The …
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1
The RevOps Review with Jeff Ignacio and Cody Kimball - Functional Intelligence and Retroactive Insights
20:29
20:29
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20:29
Our host Jeff Ignacio sits down with Cody Kimball, Senior Director or Revenue Operations and Analytics at Entrata. They discussed how to improve operational efficiency and automate intelligence and the need to be strategic and intentional with decisions. They also spoke about the cost of bad and stale data and the difference between a single source…
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1
The RevOps Review with Jeff Ignacio and Timothy Hughes - Breaking Down Silos And Aligning The Funnel
26:15
26:15
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26:15
Our host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing’ and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators.By Cognism
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1
005 - RevOps vs GTM Ops. What a NOTHINGBURGER
26:54
26:54
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Darryl and Jeff dive deep into the evolving landscape of business operations, specifically focusing on the buzz around GTM (Go-to-Market) and Revenue Operations. They explore the nuances between different operational strategies, the debate over new terminologies in the industry, and the significance of breaking down silos within organizations for b…
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1
March EUCO Summit, CEE Roundup, and a Conversation with Jeff Rathke
50:00
50:00
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50:00
Max and Donatienne discuss the recent European Council meeting and the implications for Ukraine and European defense. Then, they turn to recent developments in Central and Eastern Europe, including Slovakia’s presidential election and the latest turmoil in negotiations to form a new Bulgarian government. Finally, Max and Donatienne turn to a conver…
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1
The RevOps Review with Jeff Ignacio and Chris Fezza - Metrics, Data Architecture and Growth Rates
27:21
27:21
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27:21
Our host Jeff Ignacio sits down with Chris Fezza, CEO of Operatus. They discuss the metrics that matter, the importance of establishing a robust data structure and the impact of AI in RevOps. They also talk about how to be more strategic with your decisions, the quote to cash process and how to prioritise your budget.…
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1
Franco-German Engine Sputters on Ukraine and a Conversation with Ambassador Charles Fries
53:46
53:46
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53:46
Max and Donatienne discuss the recent Franco-German spat on Ukraine and the direction of European defense before turning to the EU’s new defense industrial strategy. Then, Max talks to Ambassador Charles Fries, Deputy Secretary General for Peace, Security and Defense at the European External Action Service (EEAS), about the EU’s role as a defense a…
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1
The RevOps Review with Jeff Ignacio and Jen Bergren - Documenting Processes and Building Communities
23:16
23:16
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23:16
Our host Jeff Ignacio sits down with Jen Bergren, a course creator and instructor. They delve into the RevOps community and how to find resources, from courses to newsletters. They also discuss which tools can be used to document your processes and touch on what role AI can play with creating chatbots.…
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1
004 - Building a Marketing Ops or RevOps team from scratch
38:48
38:48
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38:48
Dive deep into the world of revenue operations and marketing operations with insights friend of the pod Justin Norris, a veteran in the field. This episode peels back the layers on building effective teams, balancing internal and external perspectives, and the challenges of navigating the ever-evolving tech stacks in marketing. Timestamps: 0:13 - W…
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1
The RevOps Review with Jeff Ignacio and Mallory Lee - Understanding The Customer Journey and Cross-Functional Alignment
15:18
15:18
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15:18
Our host Jeff Ignacio sits down with Mallory Lee, Vice President of Operations at Nylas. Mallory delves into her experience in marketing ops and how RevOps can enhance alignment and provide a unified vision. She and Jeff cover the customer journey and the data you need to understand personas. They also discuss the importance of product usage inform…
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1
003 - Navigating Careers, Leadership, and Tech in Marketing & Revenue Operations
34:11
34:11
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34:11
Darrell Alfonso and Jeff Ignacio dive into the multifaceted world of marketing and revenue operations. The episode offers valuable insights into acing job interviews, understanding and adopting various leadership styles, and the intricacies of marketing operations. It's tailored for professionals aiming to sharpen their interview strategies and lea…
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1
Von Der Leyen Vies for Second Term and a Conversation with Ilaria Mazzocco
44:56
44:56
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Max and Donatienne discuss Ursula von der Leyen’s bid for a second term as European Commission President and Dutch PM Mark Rutte vying to succeed Jens Stoltenberg as NATO Secretary General. Finally, Max and Donatienne are joined by Ilaria Mazzocco, senior fellow with the Trustee Chair in Chinese Business and Economics at CSIS, for a conversation on…
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1
The RevOps Review with Jeff Ignacio and Eddie Reynolds - RevOps as a strategic growth function
19:41
19:41
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19:41
Our host Jeff Ignacio sits down with Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Consulting, to talk about why RevOps is needed as a strategic function. They discuss how RevOps can help fix undocumented and broken GTM and sales processes. They also talk about the sales assembly line, the need to improve prospectin…
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1
002 - Should I quite my job and go fractional?
20:28
20:28
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20:28
Darrell and Jeff explore the evolving dynamics in the tech and job markets, focusing on trends, challenges, and strategic shifts. Jeff and Darrell delve into Docusign's market performance, discussing potential reasons for its decline and comparing it with other tech giants. The conversation shifts to the job market's state, especially in marketing …
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1
The RevOps Review with Jeff Ignacio and Sam Sutton-Reid - The Skills You Need As a Revenue Operator
29:43
29:43
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29:43
Our host Jeff Ignacio sits down with Sam Sutton-Reid, Director of Revenue Operations at Pearson, to discuss which skills you need as a revenue operator. They discuss how previous experience in sales roles adds a level of empathy and understanding to the role and what it takes to be a leader in RevOps. They also touch on the RevOps continuum and how…
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1
001 - Candid conversation: don't call me an influencer
28:44
28:44
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28:44
Join Jeff and Darrell as they discuss the evolution of operations management over the years. Delve into their experiences and learn how they've transitioned from focusing solely on technical skills to incorporating broader business acumen.By Jeff Ignacio and Darrell Alfonso
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1
The RevOps Review with Jeff Ignacio and Cliff Simon - Data Insights and Data Governance
20:07
20:07
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20:07
Our host Jeff Ignacio sits down with Cliff Simon, Chief Revenue Officer at Carabiner Group, to discuss all things data. They discuss how to use data to drive insights and the importance of data governance and a robust data infrastructure. They also highlight why data hygiene is integral and how companies can leverage intent data and various data se…
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1
Trump’s NATO Comments and a Conversation with Emily Benson
44:27
44:27
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Max and Donatienne discuss former President Donald Trump’s latest comments on NATO from the campaign trail in South Carolina and the reactions in Europe. Then, they briefly cover the recent protests by European farmers and the reemergence of a power-sharing government in Northern Ireland. Finally, Max and Donatienne are joined by Emily Benson, dire…
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1
The RevOps Review with Jeff Ignacio and Caterina Torres - Customer Success and Expansion Opportunities
19:40
19:40
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19:40
Our host Jeff Ignacio sits down with Caterina Torres to discuss all things customer success. They talk about the different approaches with high-touch and low-touch customers and how why collaboration between customer success and sales is paramount. They also discuss how to set the right customer success metrics, feedback loops and ARR.…
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1
The RevOps Review with Jeff Ignacio and Anastasiia Binns - Prioritising Problems and Building Relationships
19:30
19:30
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19:30
Our host Jeff Ignacio sits down with Anastasiia Binns, Head of Revenue Operations at Semble to discuss how to prioritise and categorise problems in RevOps. They delve into the importance of quick wins and building relationships and credibility within the org. They also talk about why you should pick your battles and how to decipher what is actually…
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1
Ukraine’s EU Funding Struggle and a Conversation with Catherine Belton
46:42
46:42
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Max and Donatienne discuss Ukraine’s continued struggle to secure funding from the European Union. Then, we will turn to a conversation with Catherine Belton from the Washington Post on Russian attempts to influence European politics. Catherine reports on Russia and has written extensively on the Russian elite and security services. Learn more: Rus…
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1
The RevOps Review with Jeff Ignacio and Ping Del Giudice - Data-Driven Decision Making and The Single Source of Truth
18:17
18:17
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18:17
Our host Jeff Ignacio sits down with Ping Del Giudice, VP of Revenue Operations at Leapsome, to discuss the single source of truth. They talk about the importance of data visibility, accuracy and dashboards. They also delve into how to map out your buyer's journey and develop a roadmap with consistent definitions and metrics. On top of this, they d…
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1
The RevOps Review with Jeff Ignacio and Haris Odobasic - Product Signals and Customer Health
23:12
23:12
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23:12
Our host Jeff Ignacio sits down with Haris Odobasic, Co-Founder of Revenue Wizards to talk about customer health and success. They discuss the importance of customer health scores and product signals. They also talk about how to prevent churn, drive upsell understand usage data.By Cognism
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1
EU Funding for Ukraine and a Conversation with Marcus Roberts
50:40
50:40
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50:40
Max and Donatienne discuss the recent efforts to continue EU funding for Ukraine. Then, they are joined by Marcus Roberts, Chief of Public Data at Yougov, for a conversation about polling trends ahead of a major election year in Europe. Learn more: Russian Roulette | CSIS Podcasts Europe Needs a Paradigm Shift in How It Supports Ukraine…
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1
The RevOps Review with Jeff Ignacio and Shantanu Shekhar - Annual Planning and Process Optimisation
20:27
20:27
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20:27
Our host Jeff Ignacio sits down with Shantanu Shekhar, the Head of EMEA Customer Sales at Gong, to discuss how to improve and optimise operational efficiency. They cover the annual planning process, unit economics and how to test ratios. They also discuss improving processes and tech stacks to save time and resources.…
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1
Reform of Stability and Growth Pact and a Conversation with Jim Townsend
41:29
41:29
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41:29
Max and Otto discuss the recent reforms of the EU’s Stability and Growth Pact and what it portends for the European Union in 2024. Then, Max is joined by Jim Townsend, former Deputy Assistant Secretary of Defense (DASD) for European and NATO Policy and current adjunct senior fellow in the Transatlantic Security Program with the Center for a New Ame…
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