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The Marketing Lawcast

Jennifer Goddard & James Campbell

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Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host Jennifer Goddard. of Integrity Marketing Solutions. Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.
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The CharacterStrong Podcast: Weekly conversations for anyone in education. CharacterStrong is an organization that provides curricula and trainings for schools internationally. Our trainings help educators infuse character and social-emotional learning into the daily fabric of any classroom or campus. Our curricula focus on character development in order to help students cultivate social-emotional skills, their emotional intelligence, and help them develop a stronger identity and purpose in ...
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Today our guest is Felisha Santiago, Director of School Supports at CharacterStrong. We talk to Felisha about the impact of Restorative Practices can have in our schools, with both students & staff. She discusses how restorative practices assist students who have committed an offense to reflect and rectify the situation. Felisha talks about how res…
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Estate planning attorneys, are you inadvertently lecturing when you should be diagnosing? Today's episode is your wake-up call, transforming the way you present your services online from a professorial stance to a medical one. We dissect the common error of over-educating potential clients— a trap that could be sapping the urgency and action out of…
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Lion’s Roar editor-in-chief Melvin McLeod talks with Shantum Seth, a teacher in the Thich Nhat Hanh tradition who leads the In the Footsteps of the Buddha pilgrimages. They discuss Thich Nhat Hanh's own pilgrimage to India, how visiting the places where the Buddha lived brings him to life, and bringing Buddhism back to the country where it was born…
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Today our guest is Dr. Lori Lynass, Director of Tier 2 and Tier 3 at CharacterStrong. We talk with Dr. Lynass the impact of student behavior on educator burnout and possible solutions. She gives a current statistic that shows that teachers have the highest burnout rate among professionals right now. Dr. Lynass explains that student misbehavior ofte…
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Today our guest is Dr. Clay Cook, the Chief development Officer at CharacterStrong. We talk to Clay about the importance of connectedness when it comes to Chronic Absenteeism. He first asks the question “What happens when people don’t feel connected?” and shares about the SERVE model that helps educators intentionally connect at school. Dr. Cook al…
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Are your estate planning consultations leaving your clients befuddled with legal lingo instead of clearly addressing their concerns? Say goodbye to unpaid consulting and hello to truly impactful client connections in this latest episode with your host, James Campbell, Chief Growth Officer at IMS. James uncovers the art of transforming complex legal…
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Today our guest is Dr. Clay Cook, Chief development Officer at CharacterStrong. We talk to Clay about ways that we can begin to solve for Chronic Absenteeism. Dr. Cook emphasizes the need for a process to identify the root causes of chronic absenteeism. He shares that merely defining the problem isn't sufficient. Instead, we should look to understa…
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Webinars: the digital graveyard for marketing, or an untapped goldmine for your law practice? Dispel the myths with me, Jennifer Goddard, as I dissect why your firm's future might just hinge on mastering the online arena. This episode is not your run-of-the-mill pep talk; it's the revelation of a St. Louis law firm's whopping 62% revenue surge, ach…
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Today our guests our Jennifer Klauss, Executive Director of Secondary Teaching & Learning and Derek O'Konek, Executive Director of Elementary Teaching & Learning both in the Richland School District. We talk to Jen & Derek about the CharacterStrong partnership that the Richland School District has as they support students. They highlight the succes…
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Unlock the secrets to dominating the digital landscape with your host, James Campbell, Chief Growth Officer at Integrity Marketing Solutions and a wizard in the realm of internet strategy for estate planning and elder law attorneys. Prepare to be enlightened on transforming your online presence into a beacon of authority that commands the attention…
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Today our guests are Caroline Oleson the Tier 2 SEL and Intensive Support Team for the Madison Metropolitan SD and Kelly Nelson the SEL Tier 2 Elementary Teacher Leader for the Madison Metropolitan School District We talk to Caroline & Kelly about their experience implementing CharacterStrong in their district. They share some implementation succes…
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Navigating the twilight years of our loved ones can be as complex as it is emotional. But Michelle Unvarsky, a seasoned attorney from Las Cruces, New Mexico, joins us to shed light on how to handle these challenges with foresight and empathy. In this episode we uncover the value of estate planning and elder law, understanding the profound impact it…
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Today our guest is Alexis Goddard, School Counselor at Centennial High School in Corona, CA and the 2024 California School Counselor of the Year. We talk to Alexis about the importance of creating support for others everyday, both with students and staff. She talks about how impactful it is to check in with others and shares some systems that she h…
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Prepare to unlock the strategies that can catapult your law firm to new heights, as we sit down with the incomparable Victoria Collier of Quid Pro Quo Law. Witness the journey firsthand, from the founding of a successful estate planning and elder law firm to its high-value sale, and beyond. Victoria, an authority on the topic, generously shares the…
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Today our guest is Tyler Wolfe, the Director of Student Wellness at Dublin City Schools. We talk to Tyler about the increase in the mental health needs of students and how, to help meet these needs, they created a 2 year program that supports teachers in the district to go back to school to get their Masters degree. This is possible thru a partners…
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Today our guest is Orlando Dobbin, School Counselor at Aversboro Elementary School. We talk to Orlando about how to center joy and happiness in the experiences of students. He shares about how he works to build his programs around the students and allows them to help shape the spaces to allow students to grow, rest and play. Learn More About Charac…
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As we celebrate #SELday 2024 we wanted to share an episode from Season 2 the Adult SEL Podcast where Dr. Clayton Cook lays out the Outside-In and an Inside-Out approach when it comes to adult social & emotional learning. He highlights the importance of leaders cultivating healthy work environments while also supporting all staff in order to help pr…
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Today our guest is Kelly Mountjoy, Professional School Counselor at Parkhill Junior High in Richardson ISD in TX. And Kelly is also the 2023 Lone Star School Counselor of the Year. We talk to Kelly about a collaborative system they have implemented to identify and support underrepresented student populations to take advanced level classes. Kelly ex…
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Today our guest is Greg Moffitt, the Director of Principal Development for the District of Columbia Public Schools. We talk to Greg about leading with empathy and how empathy connects to the greater work of education. He talks about why empathy matters, and how we need to be curious about people, who they are, and the place that they are coming fro…
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Ever wondered how your law firm can outrank competitors and secure that coveted spot in Google's Map Pack? You're about to get a crash course in digital marketing mastery specifically tailored for law firms aiming to conquer the digital space in 2024. We're peeling back the layers on the complex world of on-page SEO, Google Business Profiles, and h…
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Today we talk with CharacterStrong's Chief Development Officer Dr. Clay Cook about what’s needed for a full Tier 3 Solution. He lays out 4 critical parts when it comes to tier 3: a process, personalized interventions, good data tools, and professional development. Dr. Cook explains that Tier 3 isn’t just interventions but it’s a system of personali…
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Today our guest is Jason Thompson, a school counselor and school counseling coordinator. He also serves as an adjunct professor for several local universities and won the “Adjunct of the Year” award in 2019. We talk with Jason about how schools can collaborate with their communities to better serve students while also recognizing the work school co…
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Today our guest is Scott Miyagi who currently serves as a Student Services Coordinator in Hawaii after serving as a school counselor for several years. We talk with Scott about the value of having different minds and perspectives at the table and how he works collaboratively with school counselors and teachers to ensure the learning environment is …
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We are joined by John Burnett who explains whole child advocacy and creative steps he has taken to support the whole child. He shares how he created a social media poll to gather data and how he used the data to create a school-wide mental health fair that involved teachers, families, and other community partners. He walks through the steps he took…
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Dr. Yuri Nava and Dr. Dawn Mann kick off National School Counseling Week by diving into a discussion about the powerful and important work of school counselors. They explain some of the shifts that have surfaced in the school counseling profession as a result of the changes that have happened within our students these past few years. They also shar…
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Today we talk with CharacterStrong's Chief Development Officer Dr. Clay Cook about why Schools Struggle with Tier 3 Supports. He outlines 3 basic reasons that schools and districts encounter roadblocks as they implement Tier 3. Dr. Cook dives into solutions to help overcome them such as increasing educator confidence, shifting the internal locus of…
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Ever wondered how a few strategic changes to your law firm's website could dramatically increase your client intake and revenue? Strap in as we reveal how optimizing your digital presence could be the key to unlocking a surge in conversions. Throughout this episode, we dissect the elements of conversion design that can transform your law firm's web…
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Today we talk with CharacterStrong's Chief Development Officer, Dr. Clay Cook about what needs to happen when Tier 1 and 2 Supports aren’t enough. He explains that when Tier 1 & 2 supports are lacking, a lot of students can look like they are in need of Tier 3 supports. As schools begin to work towards implementing Tier 3 supports, Dr. Cook emphasi…
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Unlock the secrets to constructing a powerful Internet marketing plan for your law firm. In this episode, I dissect the intricacies of your law firm's performance, breaking down everything from monthly revenue to the nuts and bolts of new case acquisition. Get your hands on our invaluable worksheet - a tool that translates lofty annual goals into m…
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Today our guest is Liz Ritz the Director of Teaching and Learning, at Oak Harbor Public Schools. We talk to Liz about her experience infusing CharacterStrong throughout the Oak Harbor district, and she shares difference between implementing with fidelity and integrity. Liz highlights the importance of building relationships in meetings, professiona…
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Embark on a journey with me, Jennifer Goddard, as we navigate the essentials of developing a transformative digital marketing plan for the year ahead. With a promise to illuminate the path towards a more purpose-driven practice, our discussion zeroes in on the heart of your firm's mission, enabling you to set forth with goals that not only reflect …
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Today our guest is Kiley Luckett the District Mental Health Coordinator with Lawrence Public Schools in Lawrence Kansas. We talk to Kiley about how they have planned, selected, and implemented the CharacterStrong curriculum over this last year. She shares about what they did as a district to make initial & ongoing implementation successful with bot…
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Ever find yourself scratching your head over the convoluted puzzle that is digital marketing for estate planning and elder law? You're not alone, and this episode packs a punch with tailored strategies that promise to sharpen your online presence and attract a constant stream of new clients. We dissect the complex beast of marketing in a field wher…
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White Lotus and Sopranos actor Michael Imperioli is also a novelist, screenwriter, director and musician. He and his partner Victoria Imperioli, a well-known interior designer, talk about how Buddhism informs their life together as artists and entrepreneurs. The Lion's Roar Podcast is taking a momentary pause. In the meantime, enjoy our library of …
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Today our guest is Sharon Bradley, School District Administrator who supports Character, Attendance, and Restorative Practices & Founder and Principal Consultant at RestorativeFlo Educational Solutions. We talk with Sharon about how about 80% Restorative Practices are dedicated to building a strong community and relationships, not just resolving co…
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Unlock the hidden potential in your law firm with Jennifer Goddard's expert insights on the four pillars of success. Are you ready to revolutionize the way you attract clients and manage your practice? Join us as Jennifer delves into the dynamic world of lead generation, advocating for a fresh, tech-forward approach. Say goodbye to the days of rely…
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We're counting down the top 6 podcasts of 2023! Today our guests are Amber Benson & Ruby Voss, better know as BensonVoss. We talk to BensonVoss about the role that Positive Relationships & Data-Based Decisions play in Student Growth. They share how they work to build positive relationships from day one of the school year, and the positive impact th…
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We're counting down the top 6 podcasts of 2023! Today our guests are Katrina Hill, Caleb Amstutz, & Melanie Fox. We talk to Katrina, Caleb, and Melanie about the advisory program at Community School. which was recently recognized as an inaugural AMLE School of Distinction in 2022. They share about multiage groupings, multiyear relationships, & the …
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We're counting down the top 6 podcasts of 2023! Today our guest is Josh Nelson a School Counselor at Richard Lewis Brown Gifted and Talented Academy. We talk with Josh about creating systems for changing how discipline referrals are handled in schools. Josh suggests that we view behavior as unmet needs rather than just bad behavior, and emphasizes …
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Judy Lief, a Buddhist teacher in the Tibetan tradition, talks about how you can work with your desires to find peace. Then Cheryl Fraser, a sex therapist and dharma teacher, shares her article, How to Have Mindful Sex. To close, professor, minister, and author of Living Nembutsu: Applying Shinran’s Radically Engaged Buddhism in Life and Society, Je…
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We're counting down the top 6 podcasts of 2023! Today our guest is Ryan Marshall, School Counselor at South Salem High School and the 2023 Oregon School Counselor of the Year. We talk to Ryan about student driven suicide prevention and how they have worked to add student input and voice in supporting student mental health. He shares how this work s…
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We're counting down the top 6 podcasts of 2023! Today our guest is Dr. Alvia Baldwin the Director of Guidance and Counseling in Alief ISD in Texas. We talk to Dr. Baldwin about how to increase staff and Admin buy-in in our schools and districts. She talks about the different ways that they have put a focus on character education across the district…
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We're counting down the top 6 podcasts of 2023! Today, our guest is Dr. Clay Cook, the Chief Development Officer at CharacterStrong. We speak with Clay about why Tier 1 and Tier 2 supports should run concurrently instead of waiting for Tier 1 to be fully in place before starting Tier 2. He identifies some of the necessary components for this approa…
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This week CharacterStrong Co-Founder John Norlin overviews a weekly meeting process that has been a part of CharacterStrong from the beginning. He shares about the EOS process and talks about about the regular weekly meeting principles that anyone can use to help bring high accountability and high supports for us and our teams. Learn More: Send us …
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Get ready to disrupt your traditional marketing approaches! As your host, Jennifer Goddard, I'm here to guide you through an enlightening exploration of how AI platforms - think ChatGPT - are revolutionizing the marketing landscape for elder law and estate planning practices. But it's not all just about AI. The main theme throughout this episode is…
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Sam likes to chill, and Rex likes to play. When Sam wants to take a break from playing, Rex wonders ‘what’s so great about being still?’ Author Catherine Bailey talks about these characters in her children’s book, Dinos Don’t Meditate, and shares a thirty second practice you can do with your kids. Then, Vanessa Zuisei Goddard talks about her book, …
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