John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
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The 17% Rule: Why Most Reps Miss Quota with Guy Rubin
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1:00:18In this episode of Make It Happen Mondays, John Barrows sits down with Guy Rubin, CEO of Ebsta, the revenue intelligence platform that guarantees increased quota attainment—and was recently acquired. Guy shares the origin story of building Ebsta as a bootstrapped venture, the lessons learned through scaling without VC pressure, and how staying alig…
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The Ten Commandments of Selling with Dr. Yaniv Zaid
52:17
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52:17In this episode, John sits down with Dr. Yaniv Zaid—a global authority on persuasion, communication, and ethical influence. With a career spanning 22+ years, 2,500+ keynotes, and 11 bestselling books (including his latest, The New Bible of Sales: The Ten Commandments), Dr. Zaid brings razor-sharp insight into what makes people say “yes.” Together, …
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Hacking Human Psychology with MichaelAaron Flicker
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1:01:05In this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious abo…
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Build Brands People Feel with David Brier
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1:12:50In this episode of Make It Happen Mondays, John Barrows sits down with branding icon David Brier—a man known as The Brandfather, whose work has generated over $9 billion in brand value across four decades. With 320+ international awards, a Presidential Ambassador for Global Entrepreneurship medallion, and praise from the likes of Daymond John, Gran…
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Kevin Davis: The Surfer’s Guide to Smarter Sales Territory Planning
47:12
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47:12In this episode of Make It Happen Mondays, John Barrows sits down with Kevin Davis, the co-founder and CEO of Boogie Board—a company rethinking sales territory planning through the lens of data, transparency, and AI. Kevin’s journey started far from Silicon Valley, in a small Wisconsin town where he learned grit the hard way—from shoveling snow and…
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Stephanie Chung: From Air Force Bases to Boardrooms
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1:06:19Stephanie Chung grew up on an Air Force base with a Master Sergeant father—so structure, discipline, and high standards were her foundation long before she ever stepped into a boardroom. Today, she’s a #1 international best-selling author, executive coach, and the first African American to lead a major private aviation company. In this powerful epi…
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Udi Ledergor: Courage Over Clichés in Modern Marketing
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1:01:01Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to buil…
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Giuseppe Conti: Negotiation + Influence = Success
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54:56What happens when 25 years of corporate procurement experience meets elite business school teaching? You get Giuseppe Conti—a world-class negotiation expert with a gift for turning complex tactics into everyday skills.In this episode, Giuseppe shares his journey from growing up in a family of teachers in Southern Italy to teaching negotiation and i…
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Eugene “Blue” Bowen: Inside G2’s AI in Sales Report
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49:48
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49:48Eugene “Blue” Bowen joins John Barrows to unpack one of the most important AI sales reports of the year—straight from G2’s research desk. As a Research Principal focused on sales, tech, and AI, Blue co-authored G2’s latest study exploring how sales teams are actually using (or not using) AI in their day-to-day. Together, they dig into: Why most pip…
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Lori Richardson: Betting on Yourself When It Matters Most
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57:31Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just i…
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Marcus Chan: $950M in Sales and the Grit Behind It
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1:00:06Marcus Chan is a walking masterclass in disciplined growth. As CEO of Venli Consulting, he’s helped sales teams uncover $2M–$10M+ in hidden revenue through what he calls a Revenue Operating System—a system that’s generated $950M+ in results (and counting).In this episode, John Barrows reconnects with Marcus Chan to explore the grit, strategy, and m…
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Vince Beese: Red Zone Selling and the Enterprise Edge
56:34
56:34
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56:34Vince Beese knows how to close. As a fractional CRO and author of Red Zone Selling, Vince helps early-stage startups and fast-growing sales teams stop spinning their wheels and start running the plays that actually move deals across the finish line.In this conversation, John and Vince ditch the fluff and dive straight into what separates elite sell…
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Jake Mannino: Breaking The Guinness World Record For Coaching
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52:59Jake Mannino isn’t your average sales leader. As a Global Sales Director at Microsoft, he leads a team responsible for over $1B in annual revenue—but his true superpower lies in understanding people.In this deeply insightful episode, Jake joins John Barrows to unpack the psychology of motivation, the neuroscience of behavior change, and what it tak…
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RevOps Unfiltered: What Sales Needs to Hear
1:07:58
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1:07:58On this week’s episode, John Barrows hits the floor at Rev Fest—a one-of-a-kind event hosted by Go Nimbly’s CEO, Jen, at the iconic House of Yes in Brooklyn. This isn’t your typical sales conference. It’s loud, unconventional, and hyper-focused on RevOps—the unsung heroes of modern GTM strategy.In a series of quick-hit, high-impact interviews with …
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Monica Stewart: Escaping Founder Sales Survival Mode
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1:12:29Monica Stewart has spent 15 years helping B2B SaaS founders escape survival mode and build scalable revenue systems—generating $25M+ in revenue and influencing over $200M in valuations along the way. In this episode, John and Monica dig into what really holds founders back from scaling past the $1–10M mark. They explore why so many founders—especia…
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Zoltan Vardy: The Brutal Truth About Tech Founders and Sales
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52:00In this episode John Barrows sits down with Zoltan Vardy, B2B sales advisor, author of The Launch Code, and the go-to expert for helping tech founders turn their ideas into scalable revenue.With over $2 billion in closed sales and 30 years of C-suite and entrepreneurial experience, Zoltan breaks down why so many founders still treat sales like a ne…
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Matt Millen: From Tony Robbins to Regie AI—Lessons in Performance
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1:09:13Matt Millen is the co-founder and president of Regie AI, a platform that’s transforming how sales teams scale personalized outreach without losing the human connection. Before Regie, Matt’s career spanned everything from leading sales at Tony Robbins to competitive car racing—experiences that shaped his philosophy on performance, mindset, and winni…
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Luke Arno: Building Grit, Passion, and Real Revenue Teams
50:59
50:59
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50:59In this episode of Make It Happen Mondays, John Barrows sits down with Luke Arno, CRO at Transcend and a powerhouse revenue leader who’s scaled growth at companies like Twilio Segment and Box. Luke shares what sets truly great sales teams apart—and why coaching, optimism, and grit are the unteachable qualities every leader should look for. They div…
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John “JT” Turner: From Google X to Grounded Leadership
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59:17John “JT” Turner is a sales executive, leadership coach, and team builder with a proven track record of turning good teams into great ones. In this episode, John Barrows and JT explore what authentic sales leadership really looks like—and how to apply it in today’s fast-moving, AI-influenced world. They unpack JT’s formative experiences, including …
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Nick Hill: Coaching, Training & The Real Role of Enablement
1:05:13
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1:05:13Nick Hill is the Director of Sales Enablement at Crunchbase, with a track record of building performance-driven coaching programs at Miro, Sprinklr, and beyond. In this episode of Make It Happen Mondays, John Barrows and Nick dive deep into all things enablement—from structure and timing to coaching reps and aligning with RevOps for real impact. Th…
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Mark Raffan: Stop Discounting, Start Negotiating
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1:05:59Mark Raffan is the founder and CEO of Negotiations Ninja™, a former procurement pro turned sales ally, and one of the sharpest minds in the negotiation game today. In this episode of Make It Happen Mondays, John Barrows welcomes Mark back for a tactical, no-fluff conversation on why most sales reps lose deals in the final 10%—not to competition, bu…
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Dan Sperring: Rethinking ICP to Drive Revenue
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1:08:45John Barrows is joined by Dan Sperring, founder of AlignICP, to unpack one of the most overlooked—but critical—elements of GTM success: your Ideal Customer Profile. Dan has made it his mission to help sales and marketing teams work together to define, refine, and activate a high-impact ICP strategy. The conversation dives into common ICP mistakes (…
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Karen Kelly: Hypothesis Selling and Creating Safe Spaces for Buyers
57:21
57:21
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57:21Karen Kelly is a sales strategist, speaker, and founder of K2 Performance Consulting, where she helps B2B companies sell with confidence, clarity, and purpose. In this episode of Make It Happen Mondays, John Barrows sits down with Karen for a tactical and inspiring conversation that covers everything from her immigrant upbringing and biology backgr…
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Blair LaCorte: Beyond the Safe Zone—Leading with Awareness
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49:42On today's episode, John Barrows sits down with Blair LaCorte—a transformational leader whose career has spanned aviation, AI, tech, entertainment, and aerospace. With multiple highly successful exits, Blair brings battle-tested wisdom to the table, but what sets him apart is his focus on people, purpose, and emotional intelligence. They explore ev…
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Kelly Cheng: Building Buyer Trust Before They’re Ready to Buy
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1:00:03In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, str…
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Dustin Crawford: How to Motivate Reps and Decode Buyer Behavior
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1:06:07In today's episode, John Barrows sits down with Dustin Crawford, VP of Sales at Otter.ai, for a deep dive into the intersection of sales, psychology, and modern leadership. While Otter.ai is a sponsor of the show, this conversation goes far beyond the product—it’s about the why behind how salespeople operate and how leaders can unlock their team’s …
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Alyssa Merwin: Inside LinkedIn’s $1B Sales Engine
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54:13
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54:13In this episode, John Barrows is joined with with Alyssa Merwin, Global VP of LinkedIn Sales Solutions, to unpack the findings from LinkedIn’s brand-new ROI of AI Report—a first-of-its-kind look at how AI is truly impacting sales outcomes, not just activity metrics.With over $1 billion in revenue under her leadership and a rich career path shaped b…
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Sam Jacobs: Community, Character, and the Future of Leadership
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56:50John Barrows reconnects with longtime friend and Pavilion CEO, Sam Jacobs. Sam is the author of the bestselling book Kind Folks Finish First, and he’s on a mission to prove that building with integrity and empathy isn’t just good for the soul—it’s good for business.John and Sam dive into the hard lessons learned from the rollercoaster ride of 2023,…
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Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
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54:25Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There’s Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time. From reclaiming her masters to building an unbreakable bond with fans, Swi…
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Dale Dupree: Rebellion, Reflection, and the AI Debate
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58:40
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58:40In this special debrief episode of Make It Happen Mondays, John Barrows sits down with Dale Dupree—founder of The Sales Rebellion and one of the standout voices from the recent Sales Play event in NYC. What starts as a post-event reflection quickly turns into a deep, unfiltered conversation on modern sales, personal transformation, and cultural shi…
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The Sales Play: Glengarry Glen Ross After Hours
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45:25In this special Make It Happen Mondays episode, John Barrows takes you inside an intimate, after-hours debrief unlike anything we’ve released before. After a full day of sales content, networking, and roundtable discussions in NYC with 18 of the top minds in sales and tech, the group capped the night with a viewing of the Broadway revival of Glenga…
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The Only Authenticated Episode Ever – Featuring Drift’s David Cancel
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1:14:15In this special crossover episode, John Barrows is joined by Doug Landis and Jen Allen-Knuth for the one and only recorded session of a pilot project called Authenticated—a podcast experiment designed around unscripted, authentic conversations with inspiring leaders.The guest? None other than David Cancel, Founder and former CEO of Drift. David dro…
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Steve Lucas: Why AI Won’t Replace You—Unless You Let It
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56:22
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56:22Steve Lucas is a seasoned enterprise software executive and the CEO of Boomi, leading AI-driven digital transformation. In this episode, he and John Barrows dive deep into the evolving role of AI in business, sales, and leadership.They explore insights from Steve’s book, Digital Impact: The Human Element of AI-Driven Tech Transformation, and discus…
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Larry Kim: Scaling Sales with a Product-First Mindset
56:57
56:57
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56:57Larry Kim is the founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. In this episode, John and Larry dive into the battle between product-driven growth and go-to-market strategy, exploring why Larry believes a strong product trumps traditional sales tactics.Larry shares lessons from scaling two comp…
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John Shulman: Winning with Interest-Based Negotiation
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57:57
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57:57John Shulman is the Founder and President of Alignor, a negotiation expert with Harvard credentials, and a consultant to business leaders worldwide. This episode is all about the art of negotiation—from handling tough procurement conversations to defending price in a world of price-focused buyers.Learn about the interest-based negotiation approach,…
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Elina Teboul: Rethinking Capitalism with Feminine Intelligence
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1:13:06Elina Teboul is a leadership expert, former attorney, and author of Feminine Intelligence: How Visionary Leaders Can Reshape Business for Good. In this episode, Elina and John dive deep into the balance between logic and empathy in leadership, the flaws in modern capitalism, and how embracing feminine intelligence—not feminism—can drive business su…
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Shari Dunn: Uncovering Bias and Redefining Competency at Work
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1:15:07
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1:15:07Shari Dunn is a polymath—an accomplished journalist, attorney, CEO, news anchor, and university professor—who brings a wealth of experience to this powerful conversation. She joins John Barrows to discuss her book, QUALIFIED: How Competency Checking and Race Collide at Work. Shari explores the hidden biases in hiring and promotion, the concept of “…
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Sydney Sloan: CMO Insights and Intent
1:13:01
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1:13:01Sydney Sloan is a seasoned marketing leader and the CMO at G2, the world’s largest software marketplace. In this episode John and Sydney discuss the evolving relationship between sales and marketing, the rise of AI, and how businesses can stay ahead. Sydney shares her personal experience with burnout, the importance of energy management, and how ta…
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Partnership ANNOUNCEMENT: Zero-to-Pipeline in 60 Days with Alex Buckles
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54:27
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54:27Alex Buckles is back! As the CEO of Forecastable, Alex helps sales teams drive more qualified leads by tapping into their partner networks. In this episode, John and Alex dive deep into the tactical strategies reps and sales leaders can use to activate their company’s ecosystem—partners, investors, advisors, and employees—to generate real revenue.J…
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Jonathan Lister: Building Billion-Dollar Organizations with Curiosity
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54:41John Barrows is joined by Jonathan Lister, COO of Vidyard and former VP of Global Sales Solutions at LinkedIn. With over 25 years of experience in B2B tech and SaaS, Jonathan shares his journey of building billion-dollar organizations and explains the critical role of curiosity in leadership and hiring.Jonathan breaks down the evolving role of sale…
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Alex Newmann: Breaking Free from Founder-Led Sales
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1:00:26John Barrows sits down with Alex Newmann, founder and CEO of Newmann Consulting Group. Alex specializes in helping B2B companies transition from founder-led sales to scalable, repeatable sales systems. Together, they unpack the challenges founders face when building a sales team, share actionable strategies for avoiding common pitfalls, and discuss…
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Fabiana Lacerca-Allen: Crisis Management and Building Resilient Teams
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59:57In this episode, John Barrows sits down with Fabiana Lacerca-Allen, a global compliance expert with over 30 years of experience leading Fortune 100 companies through complex challenges. Fabiana shares insights from her new book, Crisis Capable: Building Your Capacity to Survive and Succeed in Every Environment.They discuss practical strategies for …
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Geoff Coutts: Big Company Lessons for Small Business Growth
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52:40In this episode, Geoff Coutts, SVP of Sales and Customer Operations at Unbounce, shares his unique journey from leading sales in global corporations like HP, Verizon, and Samsung to scaling startups through transformative growth. Geoff reveals what drove him to pivot to the startup world, the lessons he’s learned in hiring and scaling teams, and hi…
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RERUN SPECIAL: Guy Kawasaki - What’s The Point?
51:39
51:39
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51:39Happy New Year, and welcome to 2025! To kick off what promises to be a pivotal year for innovation, we’re revisiting John’s favorite episode of 2024—a conversation with none other than Guy Kawasaki. Guy is a legend in Silicon Valley, known for being Steve Jobs’ right-hand man at Apple, launching the iconic Macintosh, and writing 17 incredible books…
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Topaz Adizes, founder and CEO of the Emmy award-winning experience design studio The Skin Deep, joins John Barrows for a thought-provoking discussion about the transformative power of human connection. As an expert in asking better questions, Topaz shares insights on how relationships are shifting in the digital age, the art of listening, and the i…
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Adam Carroll: Sales Masterclass on Deal Health Checks and Champion
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50:46
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50:46Adam Carroll, founder of Carroll Sales Consulting, specializes in helping clients adopt actionable sales playbooks and accelerate growth. With 12 years of leadership experience in SaaS sales, Adam has built sales teams from scratch, spearheaded international expansions, and driven revenue growth resulting in multiple successful exits. In this episo…
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Christina Brady: The Power of Empathy and AIs Impact on Enablement
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55:29
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55:29Christina Brady, CEO of Luster AI and former Chief Strategy Officer at Sales Assembly, brings a unique blend of artistry and strategy to this episode. Growing up immersed in the arts—learning piano at age two and majoring in theater—Christina shares how her creative foundation shaped her problem-solving, communication, and leadership skills. Tune i…
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David Chevalier: Founder-Led Sales Strategies
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52:43David Chevalier, CEO of Surfe.com, is at the forefront of revolutionizing sales with a tool that streamlines CRM data entry and enhances data quality. In this episode, David shares his journey from Germany to France, the rapid growth of his startup, and the lessons he’s learned about relationship-building in sales. Explore how to navigate early-sta…
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Alexandria Ott: Manifested Success Through Curated Experiences
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1:00:35Alexandria Ott is the Founder & CEO of Chrome City Creative Studio, Co-Founder/Producer of San Diego’s underground dinner series, “The Blank Table”, and Host of the Wild x Wise Podcast. Alexandria delves into her unique entrepreneurial journey, navigating male-dominated spaces, and the importance of authenticity. She also shares valuable tips on th…
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Chris Bogue: The impact of improv on sales effectiveness
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1:01:13Chris Bogue is a sketch comedy writer, improv trainer, and host of the “Chris Sells His Soul” podcast on Spotify. Chris coaches individuals to create concise, impactful video content for business and is the creator of the “Complete Guide to Selling on Video.” In this episode, discover the power of personalized storytelling, the nuances of video com…
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